Professionals will discuss in Audiovisual BIT about hot topics in the industry as hybrid TV, cloud, 4K and 5G networksEn el marco de un extenso programa de Jornadas T cnicas en el que destacados profesionales compartir n su visi n y experiencias en cuanto a tecnolog as, modelos de negocio y perspectivas de futuro.
The professional lounge of audio-visual technology, Audiovisual BITorganized by IFEMA from 8 to 10 may at Feria de Madrid, will feature an extensive program of technical seminars in which leading practitioners will share in a dynamic and oriented to the debate format his vision and experience in terms of technologies, models of business and future prospects.
The program is presented, in this Edition, organized into four thematic areas devoted respectively to the broadcast, corporate and digital signage, cinema and advertising.
Las Jornadas, que se abrir n todas las ma anas a las 10.30 horas con una mesa redonda, arrancar n el d a 8, con la mesa dedicada a analizar el acuerdo firmado entre RTVE, Atresmedia y Mediaset para impulsar una plataforma unificada bajo est ndar HbbTv. Participar n en este coloquio, Pere Vila, director de Planificaci n e Innovaci n Tecnol gica de RTVE; Arturo Larra nzar, director de estrategia de Atresmedia,y Eugenio Fern ndez, director de la divisi n de Tecnolog a y Operaciones en Mediaset Espa a y Xavier Red n, Product Manager en Cellnex Telecom. Por vez primera, la Corporaci n p blica y los dos principales grupos audiovisuales del pa s se unen en una iniciativa que pretende asentar las bases de la distribuci n de contenidos y servicios en base a la televisi n h brida.
El mi rcoles, 9 de mayo, se presentar el proyecto Journalism Innovation Hub de RTVE centrado en la producci n integral de televisi n, radio y multimedia. En la mesa estar n presentes Carmen P rez Cernuda, subdirectora de innovaci n de RTVE; Jos Luis Garc a Cabrera, director de Servicios Audiovisuales de TSA; Javier Encinas, Innovation & Media Solutions en VSN.
El ltimo d a, 10 de mayo, BIT Audiovisual 2018 ser el marco perfecto para reflexionar sobre el futuro del audiovisual en relaci n al impacto de las redes 5G, los servicios over the top (OTT) o el dividendo digital. En una mesa redonda moderada por Adolfo Rodero, Managing Director Communications and Media Industry Accenture, participar n Jaume Pujol, director de estrategia de Cellnex Telecom; Alejandro Vega, director RTVE Digital; y varios representantes de broadcasters y operadores telco.
Sin duda, una de las tendencias emergentes en el sector es el auge de los eSports. BIT Audiovisual 2018 analizar , el 8 mayo a las 11.30 horas, el papel de las telco en este sector, a lo largo de una charla en la que participar n Francisco Asensi, experto en Innovaci n en contenidos, negocios digitales y nuevos modelos de entretenimiento digital, OTT y video; Borja Mengotti, brand manager y responsable proyecto eSports en Vodafone; Ricardo Sierra, coordinador de Deportes/eSports en Vodafone, y lvaro Arg elles, director comercial de LVP Superliga Orange.
Otro de los puntos calientes en el sector es el impacto de la nube. Para hablar de los beneficios del cloud acudir a BIT Audiovisual 2018 Sergio Gonz lez y Jorge Bazac, CEO y Co-CEO de Summus Render, una empresa espa ola que ha desarrollado un estudio virtual de animaci n basado en nube que ha sorprendido tanto a peque os productores como a las grandes corporaciones de Hollywood (9 mayo 11.30).
De analizar la producci n y distribuci n de contenidos en Ultra Alta Definici n 4K en relaci n al Alto Rango Din mico (HDR) y el Gamut Amplio de Color (WCG) se encargar todo un referencia mundial en esta materia, Dami n Ruiz (Universidad Rey Juan Carlos) con una ponencia con el sugerente t tulo de D nde est el efecto wow?, el 10 mayo a las 11.30 horas.
En lo que a audio se refiere, BIT Audiovisual ha organizado una conferencia sobre el protocolo DANTE y su impacto en los centro de producci n. Participar n Sergio S nchez, departamento de I D i de AEQ, y Juli n Carro, EMEA System Solution Account Director, Audinate, el 8 mayo a las 12 horas.
Otro de los temas candentes es el blockchain y qu beneficios puede aportar a la industria de media. Para ayudar a entender qu es y qu puede aportar el blockchain, el 9 de mayo a las 12.00 horas, acudir a BIT Audiovisual Alex Preukschat, autor del libro Blockchain: la revoluci n industrial de Internet.
Y como no pod a ser de otro modo, tambi n la radio ser protagonista del Sal n con una charla entre Isaac Moreno, director t cnico COPE y el consultor Gorka Zumeta que abordar n el futuro del medio desde dos perspectivas: h brida y digital.
Acceso al ESPECIAL BIT Audiovisual 2018 en Panorama
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Professionals will discuss in Audiovisual BIT about hot topics in the industry as hybrid TV, cloud, 4K and 5G networksEn el marco de un extenso programa de Jornadas T cnicas en el que destacados profesionales compartir n su visi n y experiencias en cuanto a tecnolog as, modelos de negocio y perspectivas de futuro.
