It's a new year, and that means it's time to predict which artists will make their mark in 2024. Continuing our annual Artists To Watch campaign, we've expanded the list to feature even more artists across many more genres.
Along with streaming data, we tapped our North American music team and editors of our playlist brands-Viva Latino (Latin), Pop Rising (pop), Hot Country (country), juniper (folk), New Noise (rock), Lorem (indie), R&B Rising (R&B), Most Necessary (hip-hop), and mint (dance)-to help select the 90 rising talents featured below. You can also find all of our picks rounded up in one convenient spot with our brand-new Artists To Watch playlist.
You'll find Musica Mexicana crooner Chino Pacas among Viva Latino's picks, and introspective hitmaker Teddy Swims included in Pop Rising's selections. Country and folk singer-songwriters MacKenzie Carpenter and Chance Pe a made Hot Country and juniper's cuts, respectively, while all-women rock band The Beaches and moody indie songstress Chappell Roan were tapped by New Noise and Lorem. Meanwhile, South African vocalist Tyla, Texas rapper That Mexican OT, and Greek electronic producer Argy were recognized by R&B Rising, Most Necessary, and mint, respectively.
Who else should you keep an eye on in 2024? Keep reading for the full list of Artists To Watch.
Viva Latino's Artists To Watch
Bellakath
Chino Pacas
Dei V
Estevie
Gonzy
Jasiel Nu ez
Junior Zamora
Saiko
Xavi
Yami Safdie
Hot Country's Artists To Watch
Anne Wilson
Dylan Gossett
Graham Barham
Lauren Watkins
Mackenzie Carpenter
Matt Schuster
Michael Warren
Owen Riegling
Sam Barber
Wyatt Flores
Pop Rising's Artists To Watch
Aidan Bissett
Alexander Stewart
bludnymph
Emei
Isabel LaRosa
Matt Hansen
Meg Smith
METTE
SNOW WIFE
Teddy Swims
juniper's Artists To Watch
Bo Staloch
Chance Pe a
hey, nothing
Jack Van Cleaf
Kara Jackson
Mon Rov a
Paris Paloma
Richy Mitch & The Coal Miners
Searows
Tiny Habits
New Noise's Artists To Watch
Amira Elfeky
Destroy Boys
Jack Kays
Jhariah
julie
Scowl
Teen Jesus and the Jean Teasers
The Beaches
The Last Dinner Party
ThxSoMch
R&B Rising's Artists To Watch
Amaria
Bellah
Chxrry22
Elmiene
Jordan Ward
Khamari
Lekan
Leon Thomas
Naomi Sharon
Tyla
mint's Artists To Watch
Argy
BUNT.
DBN Gogo
HoneyLuv
Knock2
LP Giobbi
Mochakk
Sammy Virji
Shermanology
Uncle Waffles
Lorem's Artists To Watch
Abby Sage
bar italia
Chappell Roan
Frost Children
Hannah Jadagu
hemlocke springs
Provoker
sign crushes motorist
waterbaby
Wisp
Most Necessary's Artists To Watch
310babii
41
BabyDrill
BigXthaPlug
Hunxho
Lay Bankz
ODUMODUBLVCK
Skilla Baby
That Mexican OT
Veeze
Press play on our Artists To Watch playlist to discover the sounds of all the artists we're expecting to make waves in 2024.
More from Spotify
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
17/10/2025
Music and art came together for one special night last week at ZIV Gallery, an i...
17/10/2025
Spotify and FC Barcelona are extending our partnership through 2030, continuing a collaboration that's redefining how fans, players, and artists connect. Th...
16/10/2025
AI technology is advancing quickly, bringing both new creative possibilities and...
16/10/2025
In 2017, Imani Ellis launched CultureCon, a conference that's become a must-attend event for more than 10,000 diverse creatives and Black professionals to c...
16/10/2025
It might still be a little early to break out the tinsel and mistletoe, but Spotify's already queuing up some holiday magic. This year's Spotify Singles...
16/10/2025
Earlier this year, our in-house publishing imprint, Spotify Audiobooks, put out ...
15/10/2025
Two years ago, Spotify set out to grow the entire publishing industry by making ...
15/10/2025
People turn to DJ for a listening experience that feels personal, dynamic, and j...
15/10/2025
Las personas recurren a DJ para vivir una experiencia de escucha personal, din m...
15/10/2025
Rock legend Bruce Springsteen and luminary actor Jeremy Allen White came togethe...
15/10/2025
At Spotify, we're all about supporting rising talent and helping them connec...
14/10/2025
Lossless ist jetzt mit Spotify Premium verf gbar.
Verlustfreies Audio war eine...
14/10/2025
La qualit Lossless est disponible sur Spotify Premium.
Le format sans perte de...
14/10/2025
For the seventh edition of Spotify and FC Barcelona's artist jersey series, ...
14/10/2025
Spotify is committed to bringing the best listening experience to all our users, and that includes parents and families. That's why we're expanding mana...
14/10/2025
Since its debut, the Spotify Original podcast Caso 63 has been more than just a story; it's been a cultural sensation. The science fiction thriller captivat...
14/10/2025
Desde su debut, el podcast original de Spotify Caso 63 ha sido mucho m s que una historia: se ha convertido en un fen meno cultural. Este thriller de ciencia fi...
14/10/2025
Premiumanv ndare f r en avisering i Spotify-appen.
Lossless-ljud har varit en av de mest efterl ngtade funktionerna p Spotify och nu, ntligen, har den b rjat...
14/10/2025
Early next year, your favorite video podcasts are getting a bigger stage. Spotify and Netflix are teaming up to bring sports, culture, lifestyle, and true crime...
09/10/2025
This World Mental Health Day, Spotify is helping listeners slow down, reconnect,...
09/10/2025
Ariana Grande fans, the moment has arrived. Whether you've loved Ariana sinc...
09/10/2025
When we introduced the inaugural Spotify x JED Impact Award earlier this year, o...
09/10/2025
From its vibrant Indian origin to playlists spanning the globe, Punjabi music is having a moment. Today in India, it stands among the most-streamed music langua...
08/10/2025
Spotify and BMG have entered into a direct, multiyear US publishing licensing agreement designed to deliver greater value to songwriters and their teams.
This...
08/10/2025
Spotify's commitment to supporting women in music spans genres, generations,...
08/10/2025
Spotify is always evolving to give listeners more control, more personalization, and more ways to connect. Whether you're a playlist curator, a casual liste...
07/10/2025
Last week in Lagos, the lines between music and fashion blurred in electrifying new ways. Afrobeats: Culture in Motion-a bold collaboration between Lagos-based ...
07/10/2025
Spotify Advertising is launching a new campaign for marketers: Tunetorials, wher...
06/10/2025
Spotify is everywhere you listen (and watch): in the car, on your TV, and even while gaming - with integrations across more than 2,000 devices. Every listener&#...
06/10/2025
Football season is in full swing, and Spotify has you covered with a lineup of podcasts that capture the excitement, drama, and insider perspectives fans crave....
03/10/2025
The Toast, the wildly popular daily podcast from sisters Claudia and Jackie Oshry, is now on video on Spotify. Fans can tune in each week to watch the duo's...
03/10/2025
Taylor Swift has done it again. On October 3, The Life of a Showgirl became Spot...
02/10/2025
For so many of us, movement is about more than just exercise-it's a way to b...
01/10/2025
In Colombia, the sound of success for female artists is unmistakable, and much of that success is fueled by female fans. According to Spotify data, 58% of liste...
01/10/2025
En Colombia, el sonido del xito de las artistas femeninas es inconfundible, y gran parte de ese impulso viene de las fans mujeres. Seg n datos de Spotify, el 5...
01/10/2025
Personalization is at the heart of Spotify. When you ask listeners what they lov...
01/10/2025
Earlier this year during Spotify Advance, we announced a series of updates to make advertising on Spotify more flexible and automated. Today, we're building...
30/09/2025
The following press release went live on Business Wire earlier today. You can al...
30/09/2025
Spotify and Merlin, the digital music licensing partner for the world's leading independents, today announced the renewal of their global, multiyear licensi...
30/09/2025
Earlier today, Founder & CEO Daniel Ek shared the following note with all Spotify employees. More detail can also be found in the press release here.
Team,
I...
25/09/2025
You might be seeing some misinformation online about a change to Spotify's Terms of Use and their impact on artists, authors, and creators. These claims are...
25/09/2025
Musik wurde schon immer von Technologie gepr gt. Von Mehrspur-Tonbandger ten ber Synthesizer bis hin zu digitalen Audio Workstations und Auto-Tune - jede Gener...
25/09/2025
A m sica sempre foi moldada pela tecnologia. Do multipista e sintetizadores s esta es de trabalho digitais de udio e ao Auto-Tune, cada gera o de artistas e...
25/09/2025
Music has always been shaped by technology. From multitrack tape and synthesizers to digital audio workstations and Auto-Tune, every generation of artists and p...
25/09/2025
La m sica siempre ha estado moldeada por la tecnolog a. Desde la grabaci n multipista y los sintetizadores hasta las estaciones de trabajo de audio digital y el...
25/09/2025
La musique a toujours volu avec la technologie. De la bande multipiste et des synth tiseurs aux stations audionum riques et l'Auto-Tune, chaque g n rati...
25/09/2025
Swifties, get ready. To celebrate the upcoming release of Taylor Swift's The...
24/09/2025
For DJs, there's nothing quite like the thrill of mixing tracks and building the perfect set. Now, Spotify Premium users will be able to access their entire...
24/09/2025
Forget the red carpet and velvet ropes. To mark the release of her new album, Lola Young decided to invite fans into her world. Last week, she welcomed her top ...
It's a new year, and that means it's time to predict which artists will make their mark in 2024. Continuing our annual Artists To Watch campaign, we've expanded the list to feature even more artists across many more genres. 
