Avid Integrates Aspera FASP to Enable High-speed Transfers for Global Media t Management

Las Vegas, NV-NAB 2016, booth #SL4910-April 15, 2016: IBM (NYSE:IBM) today announced that Avid , a media technology leader and creator of the Avid Everywhere platform, has integrated Aspera FASP high-speed transfer technology with Avid Interplay | MAM to easily and securely move large media assets globally to and from any location and storage type with greater speed and reliability for coordinated multi-site content creation, management, and distribution.

Avid addresses the production needs of all creative industries, ranging from industry-leading creative tools, to ingest, collaboration, and management systems, and intelligent media storage, and multi-platform delivery solutions. A cornerstone of Avid's broad offerings is Interplay |MAM, a powerful, highly scalable, and fully customizable media asset management solution trusted by top broadcast, news, and post-production facilities. In order to cater to worldwide audiences who demand faster access to higher quality content, Avid integrated Aspera FASP high-speed transfer to enable more complex and geographically dispersed production workflows.

Avid customers rely on Interplay | MAM to make production and archived assets stored across multiple local and remote systems accessible to every in-house and remote contributor, an essential requirement for organizations to achieve success in an ever-changing media landscape. For large media transfers over wide area networks between systems and contributors located hundreds or thousands of miles apart, Avid needed a joint partner solution to deliver the best available file transfer performance to meet the time-critical demands of its customers. By enabling Interplay | MAM with the new high-speed Aspera File Transfer Integration kit, Avid customers can connect their existing or new Aspera Enterprise Server or Point-to-Point Clients and easily extend high-speed file transfer capabilities to any BPM process running within the Interplay | MAM orchestration engine.

The deep API-based integration ensures the entire rich set of high-speed file transfer features available with Aspera FASP are supported and can be used directly within Interplay | MAM for a completely seamless user experience. Within the MediaCentral | UX user interface, the common user experience of the Avid MediaCentral Platform, users can initiate high-speed file transfers between local and remote systems accessible to in-house and remote contributors, or initiate an Interplay | MAM Export to transfer any MAM asset to a target system. End users or operators can easily monitor any Aspera transfer jobs in MediaCentral | UX. All Aspera encryption, privacy and bandwidth control capabilities are fully supported.

Given the superior performance and results Avid has experienced with prior Aspera FASP use cases, we felt this integration would enable Interplay | MAM to allow customers to seamlessly move their media assets quickly and reliably without fail, said Dana Ruzicka, vice president and chief product officer at Avid. With Aspera, we gain a great deal of confidence that our customers can quickly move media assets globally with little-to-no interruption in their workflow.

Avid's customers are top broadcast, news, and post-production facilities that operate on tight deadlines and need to exchange and distribute content immediately, without delay, said John Wastcoat, Aspera VP of business development. Aspera makes life a little easier for them by alleviating the pain points experienced with traditional transfer protocols - namely speed and reliability problems - and providing fast, dependable and highly secure transfers of large media files.

About Avid

Through Avid Everywhere , Avid delivers the industrys most open, innovative and comprehensive media platform connecting content creation with collaboration, asset protection, distribution and consumption. Media organizations and creative professionals use Avid solutions to create the most listened to, most watched and most loved media in the world-from the most prestigious and award-winning feature films, to the most popular television shows, news programs and televised sporting events, as well as a majority of today's most celebrated music recordings and live concerts. Industry leading solutions include Pro Tools , Media Composer , ISIS , Interplay , ProSet and RealSet, Maestro, PlayMaker, and Sibelius . For more information about Avid solutions and services, visit www.avid.com, connect with Avid on Facebook, Instagram, Twitter, YouTube, LinkedIn, or subscribe to Avid Blogs.

2016 Avid Technology, Inc. All rights reserved. Avid, the Avid logo, Avid Everywhere, iNEWS, Interplay, ISIS, AirSpeed, MediaCentral, Media Composer, Pro Tools, and Sibelius are trademarks or registered trademarks of Avid Technology, Inc. or its subsidiaries in the United States and/or other countries. The Interplay name is used with the permission of the Interplay Entertainment Corp. which bears no responsibility for Avid products. All other trademarks are the property of their respective owners. Product features, specifications, system requirements and availability are subject to change without notice.

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