Create Advertising Group, an award-winning, entertainment marketing agency that focuses on fulfilling the creative needs of film, television, gaming and branding clients, has promoted two long-standing executives to key roles at the company.
DAVID STERN, CEO & CO-FOUNDER
David Stern, a 20-year industry veteran who has served as Managing Partner of Create Advertising since co-founding the company in 2005, announced today that Carrie Gormley has been promoted to President of Theatrical Advertising, and Jonathan Gitlin has been upped to the role of President of Television and Gaming. Both Gitlin and Gormley will report to Stern, who serves as CEO of Create and will continue to remain focused on expanding the company's portfolio of services and international recognition, while also leading the business, strategy and creative direction of the 100 member firm. Create is recognized for its work developing film trailers, television spots and other audio visual material used in entertainment marketing.
As the advertising industry has shifted, evolved and expanded, Create Advertising was the first Hollywood-focused marketing agency to open an office in the United Kingdom. And the company has become well known for diversifying into multi-cultural campaigns, particularly in the Hispanic market.
CARRIE GORMLEY
Gormley will oversee the theatrical group, which has grown in prominence over the past several years as the company has cemented its reputation as one of the industry's top motion picture creative vendors. Create has worked with almost every major studio on high profile campaigns for some of the most successful worldwide blockbusters in recent memory, among them The Amazing Spider-Man 1 & 2, The Lego Movie, Despicable Me 2, Thor: The Dark World, Pirates of the Caribbean: On Stranger Tides, Alice in Wonderland, Skyfall, Casino Royale, Iron Man, Iron Man 2, 2012 and Django Unchained, among literally hundreds of others.
While Create's motion picture division has excelled, the company has also seen dynamic growth in its non-theatrical operations. Known for crafting memorable campaigns, Gitlin's creative leadership has helped expand the company's portfolio into television and gaming. For television, Create has produced memorable trailers and spots for some of the most daring and creatively ambitious programs on the air, among them Sons of Anarchy, Orange is the New Black, Fargo, Manhattan, and The Americans. In the gaming arena, the company has become equally well known for innovative ads launching mega hits such as Dark Souls II, God of War 3, Twisted Metal, Just Dance 4, as well as the console debut of Playstation 4.
Additionally, its branding division has worked closely with market leaders such as Netflix, Machinima, the BBC and Sony Playstation.
JONATHAN GITLIN
As Create Advertising continues to grow and expand, I couldn't be more proud to have two of the most creative and innovative leaders as partners helping guide the future of our firm, said Stern. Jonathan and Carrie represent the best of Create. They are both long time members of our team and part of our DNA is recognizing and rewarding home grown talent. Carries endless creative abilities and skill, business savvy, and energy will keep us competitive in the movie marketing business of the future, Stern said. She is a perfectionist who understands that talent and great editing is the life blood of our business and she knows how to work with clients and her team to get the best out of the material.
In addressing the growth in the non-theatrical and television area, Stern said, Jonathan began as an intern 10 years ago and he has proven himself to be one of the true leaders of our company. He has extended our brand into gaming, television, and new media ventures. The company's ability to enter these new arenas and successfully incorporate this work into our creative flow has been critical to our on going expansion and success.
Create Advertising is enjoying a strong 2014, having recently been nominated for four upcoming Key Art Awards for its theatrical trailer for Lucy as well as its television work for Fargo and Orange is the New Black.
Besides this years Key Art Awards nominations, previous honors for Create Advertising include its 2013 Key Art Awards for Stoker and Orange is the New Black and a 2012 Golden Trailer Award for Coriolanus. Other award-winning campaigns include their work on, among other major titles, Iron Man 2, Black Swan, Tron, The Kings Speech, Up, District 9, This Is It, Casino Royale and Smokin Aces. Create was also previously nominated for two Video Game Marketing Awards, and several Screen International Marketing/Distribution Awards, including a nomination for U.K. Creative Agency of the Year in 2012.
For more information, please visit createadvertising.com.
###
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/08/2025
WASHINGTON The Federal Communications Commission has adopted its FY 2025 Regulatory Fees Order that establishes the regulatory fee rates for the broadcast stati...
29/08/2025
Australian Red Cross and SBS launch training to help workplaces in the fight aga...
29/08/2025
The National Film and Video Foundation (NFVF), an agency of the Department of Sp...
29/08/2025
L3Harris Technologies has concentrated decades of expertise across the entire enterprise to develop affordable and reliable best-of-breed solutions to rapidly c...
29/08/2025
BURBANK, Calif. The CW Network and the Pac-12 Conference have announced a new media rights deal that will extend their broadcast partnership beginning with the ...
29/08/2025
NEW YORK Gracenote has released a new analysis of its global video dataset showing that the number of FAST channels grew nearly 14% from Q1 2025 and 76% since 2...
29/08/2025
SAN JOSE, Calif. Harmonic has announced a series of improvements to its live sports streaming solution that the company said will improve fan engagement, protec...
29/08/2025
NEW YORK and LOS ANGELES Fox Corp. and YouTube TV last night announced a renewal of the full portfolio of Fox networks, including Fox News Channel, Fox Business...
29/08/2025
Budapest, Hungary, August 2025 - The integration of Microsoft Teams Rooms (MTR) with Lightware's Taurus universal matrix switchers delivers a new level of f...
29/08/2025
Frequency, the engine behind many of the world's best-known streaming television channels, today announced it will launch Studio Live, a next-generation uni...
29/08/2025
In an era when AI and cyber resilience are essential, Scality will mark the 10th anniversary of Scality Day on October 16, 2025 in Paris. This flagship global e...
29/08/2025
Disguise's In-House Creative and Technical Teams Pre-Visualised, Programmed and Delivered Content for the Experience, All Powered by EX 3+
Technology solu...
29/08/2025
Disguise will be demonstrating the latest workflows for TV, film and live events on a number of partner booths at the show
Disguise, the industry-leading tech...
29/08/2025
STOCKHOLM, Sweden Accedo will showcase Accedo Compose, its AI agent-powered modular orchestration layer that assists streaming providers in transitioning client...
29/08/2025
LOS ANGELES Cineverse has announced that it is working with Xperi to bring four of its streaming channels to automobiles for the first time as part of the DTS A...
29/08/2025
DALLAS & ATLANTA Gray Media has announced an agreement with the sports streaming service Victory+ to simulcast 17 Dallas Stars NHL games in 15 television market...
29/08/2025
NEW YORK AND CULVER CITY Comcast NBCUniversal and Amazon have announced new and extended distribution agreements that will expand the content available on their...
29/08/2025
FOOTHILL RANCH, Calif. RED Digital Cinema will feature its Cine-Broadcast Module supporting live broadcast workflows during IBC2025, Sept. 12-15, at the RAI Ams...
29/08/2025
29 Aug 2025
Kyivstar Rings Opening Bell at Nasdaq Marking Landmark Listing and ...
29/08/2025
More than half of all NFL games live on Sky for the first timeFriday 29 August 2025
Sky Sports has announced a new three-year deal with the NFL, extending its ...
29/08/2025
Back to All News
RIV4LRIES: The Trailer of the New Series With Samuele Carrino ...
29/08/2025
Get ready for an inspiring and emotional insight into the world of competitive Irish dancing with My Story: Tomi Champion of the World airing on RT 2 this monda...
29/08/2025
RT has today announced that David McCullagh is to be the new presenter of RT Radio 1's flagship Today programme, which airs every weekday at 10am, replaci...
28/08/2025
By Kristin Feeley, Director, Documentary Film & Artist Programs
If you want to tell untold stories, if you want to give voice to the voiceless, you've got ...
28/08/2025
Directed by Steven Bognar and Julia Reichert, Sundance Institute-supported Amer...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
28/08/2025
L3Harris will provide the Polish F-16V fleet with the Viper Shield electronic warfare system as part of an upgrade program....
28/08/2025
Bilbao, August 26, 2025 - AgileTV, an international television and video technol...
28/08/2025
Ken Wilkinson is an Emmy Awards nominated New York audio engineer who specialises in production sound mixing for film, commercial, episodic and documentary work...
28/08/2025
NEW YORK FuboTV today announced that it will launch Fubo Sports, a skinny bundle that focuses on sports with a subscription price of $56 monthly....
28/08/2025
NEVADA City, Calif. At IBC2025, Sept. 12-15 at the RAI Amsterdam, Telestream will debut its new Global Ingest strategy, introducing a next-generation ingest arc...
28/08/2025
Dr. Rhoda Bernard Releases Groundbreaking Debut Book on Accessible Arts Educatio...
28/08/2025
TAG Video Systems, the leader in software-based IP end-to-end workflow monitoring, deep probing, and real-time visualization, has named Oliver Gappa as Sales Di...
28/08/2025
AI-based voice enhancement will be among a series of innovations making their IBC 2025 debut on the DHD stand B46 in Hall 8 at the RAI Amsterdam Convention Cent...
28/08/2025
Telef nica Servicios Audiovisuales (TSA), the leading system integrator and service provider in the media sector in Spain, with the support of Appear, the globa...
28/08/2025
To fully immerse sailing fans in the world's biggest offshore yacht race, production company, Optical Media turned to LiveU's On-site Production solutio...
28/08/2025
Working with Calrec on its most recent overhaul, radio and television broadcaster, WNED has migrated to a fully IP infrastructure with multiple Type R consoles,...
28/08/2025
Cleeng, the Subscriber Retention Management (SRM ) inventor, has unveiled Cleeng Pro, the first-ever direct-to-consumer (D2C) subscription management platform t...
28/08/2025
Zixi, the industry leader in live broadcast-quality video over IP, today announced that French media distribution platform OKAST has selected Zixi to enable rel...
28/08/2025
Solution offers a streamlined, speaker-free architecture to optimize integration with premium external loudspeakers and advanced loudness metering
Nixer Pro Au...
28/08/2025
Cinegy, the premier provider of software-defined television technology, has announced a strategic partnership with Vision One Touch Film Production Services L.L...
28/08/2025
Telestream, a global leader in media workflow technologies, will debut its new Global Ingest strategy at IBC2025, introducing a next-generation ingest architect...
28/08/2025
Tier 1 operator selects Broadpeak to power high-performance, unified CDN solution across Norway, Sweden and Finland
Broadpeak, a leader in streaming and moneti...
28/08/2025
Leading video software provider, Synamedia, today announced that 24 Frames Digital, one of India's leading live event streaming service providers, has chose...
28/08/2025
Meet VisualOn at IBC2025: See What's Next in AI-Powered Video Streaming Join VisualOn at IBC2025 and discover how our AI-driven Optimizer and advanced media...
Create Advertising Group, an award-winning, entertainment marketing agency that focuses on fulfilling the creative needs of film, television, gaming and branding clients, has promoted two long-standing executives to key roles at the company.
