ProSiebenSat.1 TV Deutschland 2016ProSiebenSat.1 TV Deutschland in 2016
ProSiebenSat.1 TV Deutschland: Strong 4th quarter
SAT.1: Successful new time slot for shows on Sundays / access prime strengthened substantially
Double market leader 2016: ProSieben was the first choice of young and very young viewers
kabel eins: Factual programs were a hit in prime time
sixx: Successful multi-channel brand strategy
SAT.1 Gold: Growth! Plus 0.1 percentage points vs. 2015 / Plus 0.2 percentage points in the relevant target audience
ProSieben MAXX: Home of sports entertainment
kabel eins Doku: Successful launch and positioning
Unterf hring, December 30, 2016. Best quarter of 2016: ProSiebenSat.1 TV Deutschland closed the fourth quarter with a solid 28.6 percent audience share (plus 1.1 percentage points vs. Q3 2016: 27.5% audience share) to start the new year with strong momentum. The TV stations of ProSiebenSat.1 TV Deutschland - SAT.1, ProSieben, kabel eins, sixx, SAT.1 Gold, ProSieben MAXX, and kabel eins Doku - captured an average annual audience share of 28.0 percent (2015: 29.5% audience share) in 2016, which was a big year for sports.
Wolfgang Link, CEO of ProSiebenSat.1 TV Deutschland: 2016 was a good year for television in general. We started the year with many bold formats. Not everything succeeded, but we achieved remarkable successes despite tough competition. At SAT.1, we strengthened both Sunday and the entire TV station by moving The Voice of Germany to Sunday, a move that attracted a great deal of attention. I am especially pleased with the very positive development of the access prime daypart and delighted that SAT.1 is the only big private-sector TV station to gain viewership in the access prime slot in 2016. In the first year after Raab, the ProSieben team proved that it can deliver not only great entertainment, but also great factual programming, as evidenced by the success of the TV station's new knowledge programs. The continuation of many well-established program brands, most especially Germany's next Topmodel - by Heidi Klum, which saw its ratings jump remarkably, was also successful. With Frank Rosin and others, kabel eins boasts many successful factual formats in prime time, sixx is increasingly becoming a top multi-channel brand, SAT.1 Gold continues to grow, ProSieben MAXX is a widely recognized home for many sports, not just American football and we launched a terrific new free TV channel, kabel eins Doku. I am also thrilled that we made another important step into the digital future by launching a free live-streaming app for every TV station. We must continue to transform our TV station brands in 2017 and shepherd them to the digital future and expand our reach values by offering a successful balance of new hits and familiar program brands.
Review and outlook for the TV stations:
SAT.1 was rewarded for its courage, increased its audience share in the access prime time slot and generated growth in the final weeks of the year. Thanks to the successful new time slot for shows on Sunday ( The Voice of Germany, up to 20.6% audience share), stable performance in the daytime and a considerably strengthened access prime period (SAT.1 is the only large private-sector TV station to have increased its audience share in the prime access period, with programs like Auf Streife - Die Spezialisten, audience share of up to 16.7%), and the solid performance of established brands like Hochzeit auf den ersten Blick,
Julia Leischik sucht: Bitte melde dich, and Das Gro e Backen, SAT.1 increased its audience share towards the end of the year (Q4: 9.1% audience share, Q3: 8.6% audience share). Moreover, SAT.1 is still the 2016 market leader in the morning ( SAT.1 Fr hst cksfernsehen, up to 18.3% audience share) and the TV stations with the best-loved crime series (including Criminal Minds, with up to 13.9% audience share). SAT.1 closed the year with an average annual audience share of 8.7 percent (8.7% audience share in the 14-to-49 year-old demographic, 8.7% audience share in the 14-to-59 year-old demographic). The TV station is starting the new year with several new programs, including the new Sunday show Duell der Stars (starting on January 8), a new season of the hit format The Biggest Loser (special to air on January 8, season to begin on January 15), and the new series Einstein (with Tom Beck, starting on January 10).
Young viewers in Germany liked to watch ProSieben the most
ProSieben was the market leader in Germany for both very young viewers and young viewers in 2016, with excellent audience shares of 18.5 percent (14-29) and 14.0 percent (14-39), respectively. ProSieben also scored a solid 10.4 percent in the 14-to-49 year-old demographic. After mixed results in the summer, the TV station attracted a very nice 10.6 percent audience share in the fourth quarter.
ProSieben left an especially strong mark course in two genres in 2016. It expanded its factual programming line-up considerably by adding several new knowledge programs ( Uncovered with Thilo Mischke, Inside, 10 Fakten ). This trend will be strengthened in 2017. Many new shows premiered successfully on Saturday evening. To name only a few: Das ProSieben Ausw rtsspiel, Die gro e ProSieben V lkerball-Meisterschaft, Das ProSieben-L nderspiel, the first live edition of Schlag den Star with host Elton, and Die beste Show der Welt with Joko Winterscheidt and Klaas Heufer-Umlauf. The TV station will start the year with a new sports event: Die Promi-Darts-WM 2017 airs live on January 7.
kabel eins won over audiences with self-produced factual formats
kabel eins has been very successful in prime time with its self-produced factual formats, emotionally appealing special broadcasts, and movie classics. Shows like Achtung Abzocke - Urlaubsbetr gern auf der Spur, K1 Magazin,
