IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036; Add Digital Projects, Initiatives New deal takes Comcast NBCU from media-rights holder to strategic partner for the digital age By Jason Dachman, Editorial Director, U.S.
Thursday, March 13, 2025 - 1:43 pm
Print This Story | Subscribe
Story Highlights
Extending one of the longest and most storied partnerships in the history of sports media, Comcast NBCUniversal has signed a $3 billion extension with the IOC to retain U.S. media rights for the Olympic Games through 2036. The agreement not only covers the U.S. media rights but takes Comcast NBCU from media-rights holder to strategic partner and adds new joint strategic initiatives and projects focused on digital. The partnership, approved by the IOC Executive Board (EB) yesterday, starts this year.
The extension of the media rights for the 2033-36 cycle, covering the 2034 Salt Lake City Winter Games and the 2036 Summer Games (host yet to be determined), is valued at $3 billion and is a major contributor to the long-term financial stability of the entire Olympic Movement. The IOC distributes 90% of the revenue generated to support athletes and sports organizations around the world.
With immediate effect, the new partnership provides additional value:
Building on Comcast's expertise in technology infrastructure, connectivity, and media to support the delivery of the Games
Support for the in-venue distribution of the live TV coverage of Olympic Broadcasting Services (OBS)
Support for OBS in production of the Olympic Video Player
Collaboration on digital-advertising opportunities in the U.S.
The benefit to IOC of Comcast's investment in relevant and innovative startups
Extension of the media-rights agreement across all platforms in the U.S. for the Olympic Games until 2036 on NBCUniversal, including its Peacock streaming platform
This agreement with Comcast is groundbreaking, said IOC President Thomas Bach in announcing the deal, because it goes far beyond the traditional media-rights agreement, which we have had for many years with our valued partner. Thanks to their innovative approach, serving on all platforms from linear to streaming and digital, we can now take our partnership to new heights for the benefit of athletes, Olympic stakeholders, Organizing Committees, and fans. The media landscape is evolving rapidly, and, by partnering with one of the world's leading media and technology companies, we will ensure that fans in the U.S. are able to experience the Olympic Games like never before.
Said Comcast Chairman/CEO Brian Roberts, There is no event like the Olympics. Its power to bring joy and the unifying spirit it embodies are truly unique. We live in a time when technology is driving faster and more fundamental transformation than we've seen in decades. This groundbreaking, new, long-term partnership between Comcast NBCUniversal and the International Olympic Committee not only recognizes this dynamic but anticipates that it will accelerate. It is our honor to continue to bring the full power of our company's expertise in creating and distributing content that connects with Americans, as well as to begin to provide even more innovative technological support and solutions to the IOC and its stakeholders in areas that benefit athletes and the many people dedicated to organizing the Olympic Games around the world.
United States Olympic and Paralympic Committee (USOPC) President Gene Sykes added, As we re-commit to our collective mission, this groundbreaking partnership between the IOC, Comcast NBCUniversal, and the USOPC signifies a new era of collaboration and engagement that will enhance the Olympic and Paralympic Movements immediately. With our eyes set on the Olympic Winter Games Milano Cortina 2026 and beyond, we are excited to leverage innovative technologies and shared resources that will ensure an unforgettable experience for athletes and fans alike.
NBCUniversal's fully distributed coverage of Paris 2024 generated consumption records and milestones wherever fans were watching. The company's coverage from Paris reached an average of 67 million total viewers per day across its broadcast, cable, and streaming platforms. Fans streamed 23.5 billion minutes of NBCUniversal's Paris 2024 coverage, led by Peacock - 40% more than all prior Olympic Summer and Winter Games combined. Gen Z powered a record 6.55 billion impressions across NBCUniversal's social-media platforms for Paris 2024, a 184% increase from Tokyo 2020.
Comcast NBCUniversal has a deep and critically acclaimed history with the Olympic Games and the Olympic Movement. Beginning with Tokyo 1964, NBCUniversal has presented 19 Olympic Games and 13 consecutive editions, more than any other U.S. media company. Today's announcement means that, at the conclusion of the 2036 Summer Games, NBCUniversal will have presented 25 Olympic Games and 19 consecutive editions. Comcast is also a major sponsor of the Olympic and Paralympic Movements in the U.S., having served as an Official Partner of Team USA since 2017.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
When MMA icons Ronda Rousey and Gina Carano meet inside the Hexagon at Intuit Do...
15/05/2026
Daniel Roher attends the Tuner Premiere during the 2026 Sundance Film Festival at Eccles Theatre on January 22, 2026 in Park City, Utah. (Photo by Neilson Bar...
15/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
15/05/2026
Rebranded show announced
Ahead of their 2026 return, Music Expo have announced that they have now officially changed their name to the MONO Music Conference...
15/05/2026
Fuzz pedal joins UK companys line-up
UK-based pedal makers Buzzing Bugs Audio Devices have recently unveiled their latest creation, the Bolster. Said to pay...
15/05/2026
Joint Statement: News Bargaining Incentive
28 April, 2026
Media releases
The vibrancy of Australian democracy relies on the robust and open exchange of new...
15/05/2026
Call it Deltavision, Australia's through to the Grand Final of this year'...
15/05/2026
Join Calrec at MPTS 2026 | May 13-14 | Stand A40 | Olympia, London We're looking forward to meeting up with customers and partners at this year's Media ...
15/05/2026
86% of media planners would move more linear TV budget to CTV if they had show-level targeting and reporting - and 65% would also shift dollars from programmati...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Clear-Com will showcase new communications solutions and major platform updates at InfoComm 2026 (Booth N7005), June 17-19, in the North and Central Halls of t...
15/05/2026
Following an outstanding inaugural year in 2025, Rise AV is proud to announce the return of its flagship leadership initiative, Elevate. The programme continues...
15/05/2026
Berklee Announces Lineup for Inaugural AI Music Summit The three-day event puts musicians at the center of the future of music creation, ethics, and the indus...
15/05/2026
Lightware returns to InfoComm 2026 with a focused showcase of scalable USB-C connectivity, next-generation AV-over-IP solutions, and technologies that help over...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Delivering a live, arena-scale production of a massively popular band is no small feat. Between expansive in-arena LED walls and a global live stream fed to onl...
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036; Add Digital Projects, Initiatives New deal takes Comcast NBCU from media-rights holder to strategic partner for the digital age By Jason Dachman, Editorial Director, U.S. 
