IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036; Add Digital Projects, Initiatives New deal takes Comcast NBCU from media-rights holder to strategic partner for the digital age By Jason Dachman, Editorial Director, U.S.
Thursday, March 13, 2025 - 1:43 pm
Print This Story | Subscribe
Story Highlights
Extending one of the longest and most storied partnerships in the history of sports media, Comcast NBCUniversal has signed a $3 billion extension with the IOC to retain U.S. media rights for the Olympic Games through 2036. The agreement not only covers the U.S. media rights but takes Comcast NBCU from media-rights holder to strategic partner and adds new joint strategic initiatives and projects focused on digital. The partnership, approved by the IOC Executive Board (EB) yesterday, starts this year.
The extension of the media rights for the 2033-36 cycle, covering the 2034 Salt Lake City Winter Games and the 2036 Summer Games (host yet to be determined), is valued at $3 billion and is a major contributor to the long-term financial stability of the entire Olympic Movement. The IOC distributes 90% of the revenue generated to support athletes and sports organizations around the world.
With immediate effect, the new partnership provides additional value:
Building on Comcast's expertise in technology infrastructure, connectivity, and media to support the delivery of the Games
Support for the in-venue distribution of the live TV coverage of Olympic Broadcasting Services (OBS)
Support for OBS in production of the Olympic Video Player
Collaboration on digital-advertising opportunities in the U.S.
The benefit to IOC of Comcast's investment in relevant and innovative startups
Extension of the media-rights agreement across all platforms in the U.S. for the Olympic Games until 2036 on NBCUniversal, including its Peacock streaming platform
This agreement with Comcast is groundbreaking, said IOC President Thomas Bach in announcing the deal, because it goes far beyond the traditional media-rights agreement, which we have had for many years with our valued partner. Thanks to their innovative approach, serving on all platforms from linear to streaming and digital, we can now take our partnership to new heights for the benefit of athletes, Olympic stakeholders, Organizing Committees, and fans. The media landscape is evolving rapidly, and, by partnering with one of the world's leading media and technology companies, we will ensure that fans in the U.S. are able to experience the Olympic Games like never before.
Said Comcast Chairman/CEO Brian Roberts, There is no event like the Olympics. Its power to bring joy and the unifying spirit it embodies are truly unique. We live in a time when technology is driving faster and more fundamental transformation than we've seen in decades. This groundbreaking, new, long-term partnership between Comcast NBCUniversal and the International Olympic Committee not only recognizes this dynamic but anticipates that it will accelerate. It is our honor to continue to bring the full power of our company's expertise in creating and distributing content that connects with Americans, as well as to begin to provide even more innovative technological support and solutions to the IOC and its stakeholders in areas that benefit athletes and the many people dedicated to organizing the Olympic Games around the world.
United States Olympic and Paralympic Committee (USOPC) President Gene Sykes added, As we re-commit to our collective mission, this groundbreaking partnership between the IOC, Comcast NBCUniversal, and the USOPC signifies a new era of collaboration and engagement that will enhance the Olympic and Paralympic Movements immediately. With our eyes set on the Olympic Winter Games Milano Cortina 2026 and beyond, we are excited to leverage innovative technologies and shared resources that will ensure an unforgettable experience for athletes and fans alike.
NBCUniversal's fully distributed coverage of Paris 2024 generated consumption records and milestones wherever fans were watching. The company's coverage from Paris reached an average of 67 million total viewers per day across its broadcast, cable, and streaming platforms. Fans streamed 23.5 billion minutes of NBCUniversal's Paris 2024 coverage, led by Peacock - 40% more than all prior Olympic Summer and Winter Games combined. Gen Z powered a record 6.55 billion impressions across NBCUniversal's social-media platforms for Paris 2024, a 184% increase from Tokyo 2020.
Comcast NBCUniversal has a deep and critically acclaimed history with the Olympic Games and the Olympic Movement. Beginning with Tokyo 1964, NBCUniversal has presented 19 Olympic Games and 13 consecutive editions, more than any other U.S. media company. Today's announcement means that, at the conclusion of the 2036 Summer Games, NBCUniversal will have presented 25 Olympic Games and 19 consecutive editions. Comcast is also a major sponsor of the Olympic and Paralympic Movements in the U.S., having served as an Official Partner of Team USA since 2017.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/03/2026
NBC Sports selected Imaginary Forces to create the main title sequence for the M...
02/03/2026
The NFL announces the launch of the NFL Draft Innovation Challenge, a new crowds...
02/03/2026
The World Teleport Association (WTA) has named Skyline Communications' DataMiner SatOps solution as a finalist for the 2026 Teleport Technology of the Year ...
02/03/2026
Ventum Tech announces a strategic partnership with Pixotope, a real-time graphic...
02/03/2026
Victory , a free, ad-supported sports streaming service, announces the launch of...
02/03/2026
Global powerhouse Delta Goodrem to represent Australia at this year's Eurovi...
02/03/2026
SBS brings together prominent voices to discuss rising social division and seek ...
02/03/2026
NITV Unveils Wednesday Night Sport Night
Media releases
A Midweek Hub for Blak Sport
Flagship NRL program Over The Black Dot moves to Wednesdays at 9:30pm
...
02/03/2026
Rohde & Schwarz demonstrates FR1-FR3 carrier aggregation, advancing 6G readiness Rohde & Schwarz and Qualcomm Technologies, Inc. have reached another pivotal ...
02/03/2026
MELBOURNE, Fla., March 2, 2026 - L3Harris Technologies (NYSE: LHX) today announc...
02/03/2026
Harvey Norman tops New Zealand's biggest ad spenders as retail leads and telcos and beverages sure Auckland March 3, 2026 - Nielsen's New Zealand'...
02/03/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, and Arqit Quantum Inc. (Nasdaq: ARQQ, A...
02/03/2026
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, has appointed Jody Boatwright as Chief Strategy Of...
02/03/2026
Lightware, an industry leader in signal management, is reinforcing its commitment to simplifying complex AV environments with the continued evolution of its TPN...
02/03/2026
ZEISS Cinema opens its doors to an exclusive screening, filmmakers Q&A and hands-on showcase of the new ZEISS Aatma lens family on Tuesday, March 10, 6:00-9:00 ...
02/03/2026
To expand the creative potential of the compact Astera QuikBeam, DoPchoice introduces the SNAPBAG Round. The new light-shaping accessory transforms the powerfu...
02/03/2026
Douglas Dubler
On a rooftop in New York City, veteran photographer Douglas Dubler watched the sun's angle shift across the urban landscape, his internal cl...
02/03/2026
ZEISS is expanding its Otus ML lens family with the introduction of the new ZEISS Otus ML 1.4/35. This manual-focus lens is designed for photographers who live ...
02/03/2026
Matthews Studio Equipment now offers the new Dinkum Systems White FlexiMount and Phone Mount Kit, a compact, highly adaptable setup for mobile content creation...
02/03/2026
Luxembourg, February 26, 2026 - SES and Africa Mobile Network (AMN) have expande...
02/03/2026
02 03 2026 - Media release Ausfilm and Screen Australia launch joint UK market initiative
Ausfilm and Screen Australia have announced Partner with Australia (...
02/03/2026
Monday 2 March 2026
Saturday Night Live UK announces writing team
L-R: Jonno Johnson; Charlie Skelton; Celya AB; Omar Badawy; Gr inne Maguire; Laura Claxton; ...
02/03/2026
Back to All News
Netflix Unveils the Trailer for 53 Sundays, the New Film by Cesc Gay
Entertainment
02 March 2026
GlobalSpain
Link copied to clipboard
Dis...
28/02/2026
With two features seen in Formula 1 coverage, the broadcaster aims to bring view...
28/02/2026
Secretary of War Pete Hegseth addresses a crowd of approximately 1,500 L3Harris employees in Camden, Arkansas, as part of his Arsenal of Freedom tour....
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/02/2026
Berklee Presents Mambo Mania: Eguie Castrillo and the Berklee All-Stars Big Band...
28/02/2026
Berklee Announces Two New Summer Programs in Los Angeles The Berklee Music Business Program and Electronic Music Production and Sound Design Workshop bring imme...
28/02/2026
AI-RAN is moving from lab to field, showing that a software-defined approach is ...
28/02/2026
Autonomous networks - intelligent, self-managing telecommunications operations -...
28/02/2026
Back to All News
Final Trailer for BEASTARS Final Season Part 2' Roars Tow...
28/02/2026
New way to intentionally discover molecular glues could expand drug discovery Scripps Research scientists and colleagues show how drugs that eliminate certain d...
27/02/2026
The E.W. Scripps Company names Oliver Gray as Vice President, Network Sports and...
27/02/2026
The Gotham Sports App, the exclusive direct-to-consumer streaming home of MSG Networks and the YES Network, is now available for purchase through Prime Video fo...
IOC, Comcast NBCU Ink $3B Media-Rights Extension for Olympic Games Through 2036; Add Digital Projects, Initiatives New deal takes Comcast NBCU from media-rights holder to strategic partner for the digital age By Jason Dachman, Editorial Director, U.S. 
