Sony Pixel Power calrec Sony

Debbie Klein on why it's time for business to show, not just tell, on climate reduction

13/05/2021

Climate change is reshaping how we do business. It's changing the industry that you operate in and the world we live in. It's no longer theoretical. For those of us leading change within a business, it's part of our decision-making, risk management and our organisation's operational health.

We know the positives that flow for business from a well-planned climate strategy. We know the financial incentives of setting your organisation up more sustainably; we know that renewables are now cheaper than fossil fuels; that customers expect us to be doing more to reduce our impact on the environment; and that without immediate action from business to reduce carbon emissions we all run the risk of not having a healthy world to operate in.

Carbon reduction strategies aren't just a pat on the back to say we're taking the planet seriously, they are a framework to ensure we accelerate the reduction of our carbon emissions in real terms - as the science demands.

But how do you turn a corporate climate pledge into a transformational reality? It's a complex task, with no written rule book and without previous strategy to work from. As leaders, it is our responsibility to seek out information, learn and discuss with experts what our climate goals should and can be. The strategies we set now are truly pioneering a different future for our planet, but to have the impact required to slow our planet's warming, we must set credible and verifiable targets that reduce our carbon emissions in real terms.

Justification

This week COP26 President Alok Sharma shared the positive news that there has been a 47% increase in number of major companies committing to net zero under the UN's Race to Zero since January. This global alliance binds organisations on clear pathway to decarbonisation and all responsible businesses should value being part of its membership.

Being part of Race to Zero is your first step, your pledge. It's then critical you validate your targets. Sky has recently had our 2030 net zero goals approved by the Science Based Targets initiative. Our SBTi approved plan is across all three scopes and in line with the 1.5 C target to limit global temperature rise set by the Paris agreement.

In business we measure performance against metrics and our carbon reduction strategies should be no different. Science has made it clear that to avoid the irreversible effects of climate change we must reduce greenhouse-gas (GHG) emissions to limit the temperature rise to 1.5 C. Though the math might be difficult, this temperature pathway must be the metric we use to measure against.

Staying on the 1.5 C pathway is a huge challenge and needs substantial adaption and reduction. To get there the scope of our strategy needs to be ambitious. Sky's 2030 net zero target covers our entire value chain. Scopes 1 & 2 are emissions from our own operations, but crucially also Scope 3, which fulfils the majority of our emissions from the use of our products in customer's homes and our supply chain. Our commitment to reduce these by 50% in the next decade has been praised by the SBTi for its ambition, but in reality this should be a baseline for all responsible businesses

Transparency

To genuinely prove the integrity of your strategy you need to be willing to share your data and learnings. As innovators and pioneers, it's our successes and failures that the future will be built on.

If done well, net zero strategies from business have the ability to transform the environment but if done badly they will be a catalogue of missed opportunities that future generations will regret. That's why accurate corporate reporting with transparent emissions reduction targets is crucial. We need to inform and accelerate others to go on the journey with us and that can only be achieved through annual reporting that tracks against scopes and degree pathways.

Accountability

It's also vital that this reporting is held to account and measured against the ever-developing world. As a media and technology company, we know at Sky that innovation can come quickly and the targets we set 12 months ago need to be consistently reassessed to ensure they are still viable and valid.

That's why having our emissions targets approved by the SBTi is so important. This independent verification will review and analyse them annually ensuring they are in-line with what we are trying to achieve.

It's time to embrace a transformational and credible approach to climate strategy. At Sky we are sharing as we go, building coalitions with other partners to tackle problems together and at pace. As a business leader, it's no longer possible to sit out the climate debate. We must be willing to share our knowledge and expertise to ensure that we are helping as many of our peers go on the net zero journey with us. Because the world can't wait.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer
LINK: https://www.skygroup.sky/en-gb/article/Debbie-Klein-on-why-its-time-fo...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...

06/03/2026

LTN, MediaKind Partner to Deliver Integrated Reliable IP Transport and Edge Processing

LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...

06/03/2026

X Games Brings First-Ever Summer Championship Event to New Orleans in July

X Games and the Greater New Orleans Sports Foundation (GNOSF) announce that New Orleans, Louisiana, will host the first-ever X Games Championship event - the fi...

06/03/2026

Chyron Releases New Edition of AXIS Maps

As part of a busy start of the year at Chyron, the AXIS team developed a set of improvements for AXIS Maps. The features released empower users with more flexib...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlighting its Latest Design and Integration Projects

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast ind...

06/03/2026

Net Insight Sets New Standard for Live Media Operations with Nimbra Live Intelligence

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence, which definin...

06/03/2026

SES Adds New MEO Capacity as Latest O3b mPOWER Satellites Enter Commercial Service

SES announces that it has added new Medium Earth Orbit (MEO) satellite capacity ...

06/03/2026

LucidLink Launches Connect to Extend Instant Access to Data Stores

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, announce LucidLink Connect, a new solution that enables real-time...

06/03/2026

Case Study: Panasonic Projection Brings Paddington to Life in London's West End

Panasonic helped bring the world of Paddington: The Musical to life through imme...

06/03/2026

SVG GameDay, Ep. 6: Cincinnati Bengals' Alex Schweppe - Welcome to the Jungle

In-venue and creative video staffers at the professional and collegiate level ha...

06/03/2026

Ratings Roundup: Post Olympics High, NHL on ESPN Viewership Spikes Over 50%

Ratings Roundup is a rundown of recent rating news and is derived from press releases and reports around the industry. In this week's edition, NASCAR Cup Se...

06/03/2026

Riedel Communications Demos Product Innovations at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This ye...

06/03/2026

SVG Sit-Down: Midco Sports' Andy Price and Craig DeWit on How the Dakotas-Based RSN Is Redefining Regional Sports Media

Midco Sports isn't your typical regional sports network. Backed by nearly a ...

06/03/2026

Inside the Paralympics with OBS Producer Josephine Xiaofan

The stories around the Paralympics are really touching and the athletes, the atmosphere it is all amazing and we want to use new technologies to help us tell th...

06/03/2026

Apple TV Kicks Off F1 Era in U.S. With Driver Tracker, On-Board Cameras, Multiview, Sky Sports Feed

Apple TV subscribers will have access to as many as 30 additional live feeds acr...

06/03/2026

Ten Years On, South African Hip-Hop Artist Kwesta Reflects on DaKAR II'

Ten years after its release, South African hip-hop artist Kwesta's DaKAR II is still making waves. With 51.8 million streams on Spotify, the album continues...

06/03/2026

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair

Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair Media releases The SBS Board and Executive have welcomed the appointment of Dr Nicholas P...

06/03/2026

Nielsen: 46 Billion Minutes of Women's Sports were Consumed in 2025*

Nielsen Highlights Women's Sports Viewership Milestones Ahead of International Women's Day on March 8 New York March 5, 2026 According to Nielsen&#...

06/03/2026

MXL Moves Into Stable Production Release

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

LTN, MediaKind Partner on Industry Transition From C-Band to IP

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Roku Unveils 'Roklue' Interactive Content Discovery Feature

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

FCC Releases Tentative Agenda for March Open Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

ESPN to Air Animated Version of Capitals vs. Rangers NHL Game

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

Tedial to Highlight AI-Fueled Media Lifecycle at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

esRadio Advances with DHD RX2 Audio Production Consoles

Spanish FM and online broadcaster esRadio has selected DHD RX2 audio production consoles for use at its studio headquarters in Madrid. Part of the Libertad Digi...

06/03/2026

LucidLink launches Connect to extend instant access to da...

LucidLink, the cloud-native file streaming platform for instant, secure access to large files, today announced LucidLink Connect, a new solution that enables re...

06/03/2026

BeckTV Launches BeckFlow at 2026 NAB Show While Highlight...

At the 2026 NAB Show, BeckTV, a premier systems integrator for the broadcast industry, is launching BeckFlow, the first web-based schematic documentation platfo...

06/03/2026

Net Insight sets a New Standard for Live Media Operations...

At NAB Show 2026, Net Insight introduces Nimbra Live Intelligence defining a new category and setting a new standard for live operations: the Open Media Platfor...

06/03/2026

Interra Systems Focuses on StreamingFirst QC Monitoring a...

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in automated QC, real-time monitoring, and captioning reinforcing its position as ...

06/03/2026

Riedel Communications at 2026 NAB Show

At the 2026 NAB Show, Riedel Communications opens with a clear message to the North American market: production technology does not have to be complex. This yea...

06/03/2026

LTN and MediaKind partner to deliver integrated reliable...

New partnership combines on-prem video processing with reliable IP transport to support the transition from C-Band satellite to IP distribution LTN and MediaKi...

06/03/2026

Teaser revealed for Saturday Night Live UK

Friday 6 March 2026 Teaser revealed for Saturday Night Live UKTurn on cookies to view this content. Go to Privacy options and select Accept All'. Privacy...

06/03/2026

Announcing 'Barbara - Becoming Shirin David'

Back to All News Announcing Barbara - Becoming Shirin David Entertainment 06 March 2026 GlobalGermany Link copied to clipboard Available exclusively on N...

06/03/2026

F1: Bringing real Formula 1 sound to cinema

Discover how the F1 sound team turned a real Grand Prix into a cinematic experience. Director Joseph Kosinski and his team worked directly with the Formula On...

06/03/2026

Arvato Systems Joins Initiative D21 e. V.

Arvato Systems Joins Initiative D21 e. V. Shaping digital transformation together Collaboration in Germanys largest network for the digital society Membersh...

06/03/2026

ABC clients recognised in latest TAG certification release, reinforcing industry trust in digital advertising

The Trustworthy Accountability Group (TAG) is a global initiative dedicated to c...

06/03/2026

Death of John McHugh

We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...

06/03/2026

A Nation Holds Its Breath Again

First exclusive look at RT 's promo as Ireland prepare to take on Czechia Every Moment, Every Generation https://youtu.be/2ijo96EadLU 36 years after Geor...

06/03/2026

March 05, 2026

A new clue to how the body detects physical force Scripps Research scientists offer new insight into how the body detects light touch and how disruptions in tha...

05/03/2026

SVG GFX Forum Draws 250+ Industry Pros To Talk Creative Philosphy, AR/XR, Future of Live Sports Graphics

More than 250 sports-graphics professionals packed into The Cutting Room in New ...

05/03/2026

Cosm Atlanta Set to Open at Centennial Yards on June 10

Cosm announces that it will open its third immersive entertainment venue at downtown Atlanta's Centennial Yards on June 10, 2026. Its first public event wil...

05/03/2026

The CW Network to Broadcast Six Banana Ball Games During 2026 Season

Following last year's broadcast television debut, The CW Network is growing its partnership with the Savannah Bananas, announcing that it will be the exclus...

05/03/2026

AT&T Named Founding Partner and Official Connectivity Provider of TGL Presented by SoFi

TGL presented by SoFi, the primetime, men's team golf league, announces AT&T...