Sony Pixel Power calrec Sony

Debbie Klein on why it's time for business to show, not just tell, on climate reduction

13/05/2021

Climate change is reshaping how we do business. It's changing the industry that you operate in and the world we live in. It's no longer theoretical. For those of us leading change within a business, it's part of our decision-making, risk management and our organisation's operational health.

We know the positives that flow for business from a well-planned climate strategy. We know the financial incentives of setting your organisation up more sustainably; we know that renewables are now cheaper than fossil fuels; that customers expect us to be doing more to reduce our impact on the environment; and that without immediate action from business to reduce carbon emissions we all run the risk of not having a healthy world to operate in.

Carbon reduction strategies aren't just a pat on the back to say we're taking the planet seriously, they are a framework to ensure we accelerate the reduction of our carbon emissions in real terms - as the science demands.

But how do you turn a corporate climate pledge into a transformational reality? It's a complex task, with no written rule book and without previous strategy to work from. As leaders, it is our responsibility to seek out information, learn and discuss with experts what our climate goals should and can be. The strategies we set now are truly pioneering a different future for our planet, but to have the impact required to slow our planet's warming, we must set credible and verifiable targets that reduce our carbon emissions in real terms.

Justification

This week COP26 President Alok Sharma shared the positive news that there has been a 47% increase in number of major companies committing to net zero under the UN's Race to Zero since January. This global alliance binds organisations on clear pathway to decarbonisation and all responsible businesses should value being part of its membership.

Being part of Race to Zero is your first step, your pledge. It's then critical you validate your targets. Sky has recently had our 2030 net zero goals approved by the Science Based Targets initiative. Our SBTi approved plan is across all three scopes and in line with the 1.5 C target to limit global temperature rise set by the Paris agreement.

In business we measure performance against metrics and our carbon reduction strategies should be no different. Science has made it clear that to avoid the irreversible effects of climate change we must reduce greenhouse-gas (GHG) emissions to limit the temperature rise to 1.5 C. Though the math might be difficult, this temperature pathway must be the metric we use to measure against.

Staying on the 1.5 C pathway is a huge challenge and needs substantial adaption and reduction. To get there the scope of our strategy needs to be ambitious. Sky's 2030 net zero target covers our entire value chain. Scopes 1 & 2 are emissions from our own operations, but crucially also Scope 3, which fulfils the majority of our emissions from the use of our products in customer's homes and our supply chain. Our commitment to reduce these by 50% in the next decade has been praised by the SBTi for its ambition, but in reality this should be a baseline for all responsible businesses

Transparency

To genuinely prove the integrity of your strategy you need to be willing to share your data and learnings. As innovators and pioneers, it's our successes and failures that the future will be built on.

If done well, net zero strategies from business have the ability to transform the environment but if done badly they will be a catalogue of missed opportunities that future generations will regret. That's why accurate corporate reporting with transparent emissions reduction targets is crucial. We need to inform and accelerate others to go on the journey with us and that can only be achieved through annual reporting that tracks against scopes and degree pathways.

Accountability

It's also vital that this reporting is held to account and measured against the ever-developing world. As a media and technology company, we know at Sky that innovation can come quickly and the targets we set 12 months ago need to be consistently reassessed to ensure they are still viable and valid.

That's why having our emissions targets approved by the SBTi is so important. This independent verification will review and analyse them annually ensuring they are in-line with what we are trying to achieve.

It's time to embrace a transformational and credible approach to climate strategy. At Sky we are sharing as we go, building coalitions with other partners to tackle problems together and at pace. As a business leader, it's no longer possible to sit out the climate debate. We must be willing to share our knowledge and expertise to ensure that we are helping as many of our peers go on the net zero journey with us. Because the world can't wait.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer
LINK: https://www.skygroup.sky/en-gb/article/Debbie-Klein-on-why-its-time-fo...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

03/02/2026

PGA TOUR, DraftKings, ESPN Expand Betcast To 12 More Events

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

IAB Launches Project Eidos To Modernize Ad, Marketing Measurement

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

NBCUniversal and Roku Launch the NBC Winter Olympics Experience

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

03/02/2026

Berklee Alumni Recognized at the 2026 Grammy Awards

Berklee Alumni Recognized at the 2026 Grammy Awards Winners took home trophies in nine categories, including Best Traditional Pop Vocal Album and Songwriter o...

02/02/2026

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside The Pitt's breakout star Shabana Azeez

SBS's High-Flying Drama The Airport Chaplain casts Hugo Weaving alongside Th...

02/02/2026

CALL TO PARTICIPATE AT THE SERIES MANIA FORUM 2026

The National Film and Video Foundation (NFVF), in partnership with the French Institute of South Africa (IFAS), is calling for applications from experienced Sou...

02/02/2026

Inside the Avionics That Make Artemis II Possible: How L3Harris Units Drive the Space Launch System

Photo Credit: NASA. Space Launch System (SLS) rocket and Orion Spacecraft rollou...

02/02/2026

ESPNs deal for NFL Network Gets Regulatory Approval

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Hewshott Entering New Era as Daniel Lee Transitions to G...

Hewshott, an industry leading global AV, IT, Theatre, and Acoustics consultancy firm has completed a global transition with current UK Managing Director, Daniel...

02/02/2026

Public Media Management Names LTN as Technology Partner f...

Public Media Management (PMM) today announced LTN as the technology partner for PMM Cloud, its new managed, cloud-based master control solution purpose-built fo...

02/02/2026

Big Academic Investments in Virtual Production Fuel Adoption

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

Audiences Can Expect Seamless Viewing From Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

NBC Olympics Will Take Audio to New Heights in Milan-Cortina

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

02/02/2026

XR Acquires Telly Traffic to Bolster UK Advertising Opera...

XR, the leading platform powering advertising operations, today announced the acquisition of Telly Traffic, a UK-based business affairs specialist with nearly t...

02/02/2026

Big Blue Marble Becomes Launch Partner for the AWS Europe...

Big Blue Marble, a provider of broadcast-grade, cloud-native video solutions for broadcasters, service providers, and content owners, has become a launch partne...

02/02/2026

Mahindra launches XUV 7XO as Indias first vehicle with Dolby Vision and Dolby Atmos, redefining the future of in-car...

February 2 2026, 20:30 (PST) Mahindra launches XUV 7XO as Indias first vehicle ...

02/02/2026

Bergerac S2 teaser released, ahead of return to U and U&DRAMA in Spring

Teaser available to view HERE Damien Molony as Jim Bergerac Ahead of the hotly anticipated return of Bergerac to U and U&DRAMA in the Spring, a teaser has bee...

02/02/2026

Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer and 40 MHz real-time analysis

Rohde & Schwarz reshapes mid-range market with new 44 GHz FPL spectrum analyzer ...

02/02/2026

Cesc Gay's New Film Premieres March 27 on Netflix

Back to All News Cesc Gays New Film Premieres March 27 on Netflix Entertainment 02 February 2026 GlobalSpain Link copied to clipboard Download the first i...

02/02/2026

DPA is proud to join the Audiotonix mix

In addition to DPA Microphones, the company will also be acquiring Wisycom and Austrian Audio. The acquisition is now being filed for regulatory approval and sh...

02/02/2026

Arvato Systems launches a flexible and standardized billing solution

Arvato Systems launches a flexible and standardized billing solution New SAP S/4HANA Utilities master system combines standardization, economies of scale, and...

31/01/2026

Spotify Celebrates the 2026 Best New Artist Nominees During a Star-Studded Party in L.A.

Spotify's annual Best New Artist celebration returned to Los Angeles last ni...

31/01/2026

US Navy Selects L3Harris Red Wolf for Precision Attack Strike Munition Program

The Navy's Air Test and Evaluation Squadron (HX) 21 launch a Long Range Attack Missile from an AH-1Z off coast of Virginia in late 2025. This demonstration ...

31/01/2026

creativespace 3 0 5 Simplifies Creative Workflows with In...

DigitalGlue, creator of the award-winning creative.space Platform, has announced the release of creative.space OS 3.0.5, the latest software update within the ...

31/01/2026

ES Broadcast Hire sends out kit for major February sporti...

ES Broadcast Hire, the long-established hire arm of ES Media Group, has spent the last few months busily preparing and sending out high-quality equipment for a ...

31/01/2026

ISE: Sony Electronics Launches BRAVIA Professional Displays BZ-P Series

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

Fox Sports Details FIFA World Cup 2026 Broadcast Schedule

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

ISE: LYNX Technik Debuts New 4-Channel 12G-SDI Fiber Converters

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

31/01/2026

PBS Promotes Scott Nourse to Chief Technology Officer

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

2026 Sundance Film Festival Announces Award Winners

Top L-R: The Friend's House is Here, Josephine, The Lake, Bedford Park, Who Killed Alex Odeh? Second Row L-R: Take Me Home, American Pachuco: The Legend of...

30/01/2026

Dnyada her 14 kiiden biri Trk mzii dinliyor

Spotify, Haziran ay sonunda kadar stanbul'da yeni bir ofis a aca n ve T rkiye pazar n y netmek zere yeni bir atama ger ekle tirdi ini duyurdu. Bu kaps...

30/01/2026

Artemis II Wet Dress Rehearsal: Taking Things Into the Home Stretch

The Artemis II wet dress rehearsal will simulate the launch countdown, fully loading fuel and verifying systems ahead of the first SLS and Orion crewed flight....

30/01/2026

Copper Leaf Media Merges With Dimension PR

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MXL: Aligning Broadcast Production With Software

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Grass Valley and NETGEAR Partner to Accelerate Enterprise...

Grass Valley , the leading technology provider for live production solutions, and NETGEAR Inc. (NASDAQ: NTGR), a global leader in network solutions, today anno...

30/01/2026

tvONE Appoints Amit Singh as Regional Sales Manager for I...

tvONE, a leading video processor, signal distribution technology and media server developer, announces the expansion of Amit Singh's role to Regional Sales ...

30/01/2026

Mike Aiton Brings Stories to Life with NUGEN Audio

With a career that spans four decades across television, film and post-production, Freelance Sound Designer and Post-production Sound Mixer Mike Aiton has built...

30/01/2026

DPA Showcases its Complete Wireless Microphone Ecosystem...

DPA Microphones will feature its new, fully integrated wireless microphone ecosystem, designed to let audio professionals work faster, cleaner and with total co...

30/01/2026

Ventum Tech and Emergent Announce a Strategic Partnership...

As the Middle East continues to accelerate investment in next-generation media, broadcast, and immersive content technologies, Ventum Tech today announced a str...

30/01/2026

MRMC Broadcast to Highlight High-Precision Motion Control...

Mark Roberts Motion Control (MRMC), a Nikon company and global leader in robotic camera systems, today announced its participation at Integrated Systems Europe ...

30/01/2026

Peacock Hits 44 Million Subs, Lost $552 Million in Q4

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

ATSC Board Leadership Re-Elected For 2026

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

MRC Issues Final Digital Advertising Auction Transparency Standards

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

CBS Atlanta Launches New Weekday Morning News Show with AR/VR Set

Share Share by: Copy link Facebook X Linkedin Bluesky Email...

30/01/2026

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 Conference

Boston Conservatory at Berklee Hosts the National Opera Association's 2026 C...

30/01/2026

Student Spotlight: Sriram Narayanan

Student Spotlight: Sriram Narayanan The classical pianist shares his experience growing up with a language disability and finding his voice through music. Ja...