Sony Pixel Power calrec Sony

Debbie Klein on why it's time for business to show, not just tell, on climate reduction

13/05/2021

Climate change is reshaping how we do business. It's changing the industry that you operate in and the world we live in. It's no longer theoretical. For those of us leading change within a business, it's part of our decision-making, risk management and our organisation's operational health.

We know the positives that flow for business from a well-planned climate strategy. We know the financial incentives of setting your organisation up more sustainably; we know that renewables are now cheaper than fossil fuels; that customers expect us to be doing more to reduce our impact on the environment; and that without immediate action from business to reduce carbon emissions we all run the risk of not having a healthy world to operate in.

Carbon reduction strategies aren't just a pat on the back to say we're taking the planet seriously, they are a framework to ensure we accelerate the reduction of our carbon emissions in real terms - as the science demands.

But how do you turn a corporate climate pledge into a transformational reality? It's a complex task, with no written rule book and without previous strategy to work from. As leaders, it is our responsibility to seek out information, learn and discuss with experts what our climate goals should and can be. The strategies we set now are truly pioneering a different future for our planet, but to have the impact required to slow our planet's warming, we must set credible and verifiable targets that reduce our carbon emissions in real terms.

Justification

This week COP26 President Alok Sharma shared the positive news that there has been a 47% increase in number of major companies committing to net zero under the UN's Race to Zero since January. This global alliance binds organisations on clear pathway to decarbonisation and all responsible businesses should value being part of its membership.

Being part of Race to Zero is your first step, your pledge. It's then critical you validate your targets. Sky has recently had our 2030 net zero goals approved by the Science Based Targets initiative. Our SBTi approved plan is across all three scopes and in line with the 1.5 C target to limit global temperature rise set by the Paris agreement.

In business we measure performance against metrics and our carbon reduction strategies should be no different. Science has made it clear that to avoid the irreversible effects of climate change we must reduce greenhouse-gas (GHG) emissions to limit the temperature rise to 1.5 C. Though the math might be difficult, this temperature pathway must be the metric we use to measure against.

Staying on the 1.5 C pathway is a huge challenge and needs substantial adaption and reduction. To get there the scope of our strategy needs to be ambitious. Sky's 2030 net zero target covers our entire value chain. Scopes 1 & 2 are emissions from our own operations, but crucially also Scope 3, which fulfils the majority of our emissions from the use of our products in customer's homes and our supply chain. Our commitment to reduce these by 50% in the next decade has been praised by the SBTi for its ambition, but in reality this should be a baseline for all responsible businesses

Transparency

To genuinely prove the integrity of your strategy you need to be willing to share your data and learnings. As innovators and pioneers, it's our successes and failures that the future will be built on.

If done well, net zero strategies from business have the ability to transform the environment but if done badly they will be a catalogue of missed opportunities that future generations will regret. That's why accurate corporate reporting with transparent emissions reduction targets is crucial. We need to inform and accelerate others to go on the journey with us and that can only be achieved through annual reporting that tracks against scopes and degree pathways.

Accountability

It's also vital that this reporting is held to account and measured against the ever-developing world. As a media and technology company, we know at Sky that innovation can come quickly and the targets we set 12 months ago need to be consistently reassessed to ensure they are still viable and valid.

That's why having our emissions targets approved by the SBTi is so important. This independent verification will review and analyse them annually ensuring they are in-line with what we are trying to achieve.

It's time to embrace a transformational and credible approach to climate strategy. At Sky we are sharing as we go, building coalitions with other partners to tackle problems together and at pace. As a business leader, it's no longer possible to sit out the climate debate. We must be willing to share our knowledge and expertise to ensure that we are helping as many of our peers go on the net zero journey with us. Because the world can't wait.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer
LINK: https://www.skygroup.sky/en-gb/article/Debbie-Klein-on-why-its-time-fo...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

16/03/2026

DAZN to Stream NCAA Men's and Women's Basketball Tourneys Free in Select International Markets

DAZN will allow fans in select international territories to watch the NCAA men&#...

16/03/2026

IDM and Skate Board Association Announce Arena and Training Complex Planned for Big Bear Lake

IDM and The Skate Board Association (SBA) have announced a partnership with Coop...

16/03/2026

NAB 2026: Solid State Logic Introduces ST 2110-to-Dante Converter

Solid State Logic (SSL) will debut the Net I/O ST 2110 Bridge at NAB 2026 (booth C6907), a standalone unit that converts between ST 2110 and Dante audio formats...

16/03/2026

NAB 2026: Marshall Electronics Launches First 4K All-IP Weatherproof NDI Camera

Marshall Electronics (Booth C8339) is introducing its first all-IP 4K POV camera, the CV574-WP, at NAB 2026. The camera carries an IP67 weatherproof rating for ...

16/03/2026

Sony Expands Camera Authenticity Solution to Support Video

Sony Electronics' Camera Verify (beta), a feature of its Camera Authenticity Solution which enables news organizations to share content authenticity informa...

16/03/2026

FloSports and Storied Sports Partner on Women's and College Sports Content

FloSports has announced a partnership with Storied Sports, a content and IP studio founded by former espnW and The Players' Tribune executives, to develop s...

16/03/2026

Montreux Jazz Festival Names Gravity Media as A/V Production Provider

Montreux Jazz Festival has announced a multi-year collaboration with Gravity Media, who will become the Festival's Audio Visual Production Provider followin...

16/03/2026

USSI Global Names Ralph Annunziata Senior Vice President of Operations

USSI Global, a provider of customized network, broadcast and digital signage systems and services, has announced Ralph Annunziata joined the company on Jan. 5 a...

16/03/2026

NAB 2026: Boland Communications to Show New OLED Displays and Video Wall Applications

Boland Communications (booth C3519) will exhibit at NAB Show 2026 in Las Vegas, ...

16/03/2026

ST 2110 On The Go? A Peek Inside BRISK, FOX Sports' Broadcast Remote IP Studio Kit

Built in partnership with Diversified, the system As the sports broadcast indus...

16/03/2026

Amagi Report: FAST Viewership Up 21%, AI Adoption Growing Across Media Operations

Global FAST (Free Ad-supported Streaming TV) viewership grew 21% year-over-year ...

16/03/2026

Behind The Mic: Netflix, NBC Tap Matt Vasgersian to Call MLB and Tony Dungy Is Out at NBC

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

16/03/2026

Cloudvocal launch the SonoFlex instrument mic

Promises studio-grade fidelity for the stage Cloudvocal have announced the launch of a new instrument mic designed for professional live performers and engi...

16/03/2026

Kenton reveal the USB Solo Mk2

Popular MIDI/CV converter & interface overhauled Kenton have announced the launch of the USB Solo Mk2, a new and improved version of their compact MIDI to C...

16/03/2026

Sonarworks Spring Sale

Running from 16-29 March 2026 Starting from today (16 March) and running until 29 March 2026, Sonarworks are offering discounts of up to 40% across their ra...

16/03/2026

L3Harris Carries Goddard's Legacy Into a New Era

Dr. Robert H. Goddard and a liquid oxygen-gasoline rocket in the frame from which it was fired on March 16, 1926, at Auburn, Massachusetts. Credit: NASA....

16/03/2026

L3Harris Military GPS Receiver Deliveries Surpass 100,000 Units

Precision-guided munitions shown in production illustrate one of many operational systems benefiting from modernized M-Code GPS, supporting assured positioning,...

16/03/2026

A+E Global Media Signs New Multiyear Deal With Nielsen Covering Audience Measurement and Media Intelligence

NEW YORK - March 16, 2026 - A E Global Media and Nielsen today announced a new,...

16/03/2026

aconnic ramping up delivery of commercial 100-gigabit system

aconnic AG (ISIN: DE000A0LBKW6), Munich, is delivering the first commercial 100-Gigabit systems following successful validation and certification for customer n...

16/03/2026

Spectrum Launches Multiview for March Madness

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

Ikegami To Spotlight Latest UNICAM 4K-UHD Cameras At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

A+E Global Media Signs New Agreement With Nielsen

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

Shotoku Brings Broadcast-Grade Control to PTZ with New Au...

Shotoku USA, Shotoku Broadcast Systems' North American operation, will unveil significant additions to its platform at NAB 2026. Topping the list is the wor...

16/03/2026

Ikegami to Showcase Latest Generation TV Production Camer...

Ikegami USA will demonstrate the latest additions to its wide range of broadcast-quality cameras, controllers and monitors on Central Hall booth C3819 during th...

16/03/2026

[Updated] Carr Threatens Broadcast Licenses Over Iran War Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

16/03/2026

ELEMENTS launches GRID at NAB Show 2026

ELEMENTS launches GRID at NAB Show 2026 Brie Clayton March 15, 2026 0 Comments North Hall, Booth N1717 ELEMENTS returns to NAB Show 2026, with an exp...

16/03/2026

Blackmagic Design Cameras Capture Artist Salavat Fidai's Micro Sculptures

Blackmagic Design Cameras Capture Artist Salavat Fidai's Micro Sculptures Brie Clayton March 15, 2026 0 Comments 6K sensor and open gate capabilit...

16/03/2026

DHD to Introduce Latest Generation Broadcast Audio Mixers at NAB 2026, Las Vegas

DHD to Introduce Latest Generation Broadcast Audio Mixers at NAB 2026, Las Vegas Brie Clayton March 15, 2026 0 Comments Hero image: Front of DHD RM1 P...

16/03/2026

VEON Files its 2025 Annual Report on Form 20-F

16 Mar 2026 VEON Files its 2025 Annual Report on Form 20-F Dubai and New York, March 16, 2026 - VEON Ltd. (Nasdaq: VEON), a global digital operator ( VEON'...

16/03/2026

Sky Commissions The 100 Day Split, A New Relationship Series Exploring What Time Apart Reveals About Lifelong Love

Six Couples. 100 Days Apart. One Question: Does Absence Make the Heart Grow Fond...

16/03/2026

Tina Fey, Jamie Dornan and Riz Ahmed announced as first three hosts of Saturday Night Live UK

Monday 16 March 2026 Tina Fey, Jamie Dornan and Riz Ahmed announced as first th...

16/03/2026

Netflix Has Released the Trailer for 'Love at Last,' Starring Eda Ece and Kaan Yildirim

Back to All News Netflix Has Released the Trailer for Love at Last, Starring Ed...

16/03/2026

All UK national newspapers move to private circulation reporting while remaining audited by ABC

The reporting option was introduced following extensive consultation with publis...

16/03/2026

Rose of Tralee Katelyn Cummins wins Dancing with the Stars 2026

After a nail-biting Grand Finale, Rose of Tralee Katelyn Cummins has been announced as the winner of Dancing with the Stars 2026. The four finalists each dance...

16/03/2026

New RT series Welcome to Moore Street gives a glimpse into life on iconic Dublin street

Welcome to Moore Street will begin on RT One and RT Player on Thursday 19 Marc...

15/03/2026

Visit ToolsOnAir at NAB Las Vegas 2026

Visit ToolsOnAir at NAB Las Vegas 2026 More Details:From April 19-22, join us at NAB Show Las Vegas in the North Hall, Booth N1258, for an exclusive preview of...

15/03/2026

Outland III from The Very Loud Indeed Co.

Latest dark drama, thrillers & tension library announced The Very Loud Indeed Co.'s latest Kontakt library has just arrived, delivering a third instalme...

15/03/2026

19TH ANNUAL SOUTH AFRICAN FILM AND TELEVISION AWARDS (SAFTAs) CELEBRATED THE BEST OF THE SOUTH AFRICAN FILM AND TELEVISION INDUSTRY

Johannesburg, 14 March 2026 - On 13 and 14 March 2026, the 19th Annual South Afr...

15/03/2026

Carr Threatens Broadcast Licenses Over Iran War Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

14/03/2026

HISONG announce the AirStudio S1

Combines mic, USB interface & wireless IEMs Following a successful Kickstarter campaign, HISONG have announced that their innovative AirStudio S1 device is ...

14/03/2026

Study: Applied AI Moving Into Core Media Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

14/03/2026

GlobalM to Showcase Live IP Media Transport at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

14/03/2026

Milano Cortina 2026 - Yospace helps ad-funded rights-hold...

Yospace, the trusted leader in Dynamic Ad Insertion (DAI), stitched 5.4 billion one-to-one addressable OTT advertisements across the 17 days of Milano Cortina 2...

14/03/2026

Telestream Advances Production-Ready AI Across Its Product Portfolio

Telestream Advances Production-Ready AI Across Its Product Portfolio Brie Clayton March 13, 2026 0 Comments New AI capabilities drive smarter automati...