Sony Pixel Power calrec Sony

Debbie Klein on why it's time for business to show, not just tell, on climate reduction

13/05/2021

Climate change is reshaping how we do business. It's changing the industry that you operate in and the world we live in. It's no longer theoretical. For those of us leading change within a business, it's part of our decision-making, risk management and our organisation's operational health.

We know the positives that flow for business from a well-planned climate strategy. We know the financial incentives of setting your organisation up more sustainably; we know that renewables are now cheaper than fossil fuels; that customers expect us to be doing more to reduce our impact on the environment; and that without immediate action from business to reduce carbon emissions we all run the risk of not having a healthy world to operate in.

Carbon reduction strategies aren't just a pat on the back to say we're taking the planet seriously, they are a framework to ensure we accelerate the reduction of our carbon emissions in real terms - as the science demands.

But how do you turn a corporate climate pledge into a transformational reality? It's a complex task, with no written rule book and without previous strategy to work from. As leaders, it is our responsibility to seek out information, learn and discuss with experts what our climate goals should and can be. The strategies we set now are truly pioneering a different future for our planet, but to have the impact required to slow our planet's warming, we must set credible and verifiable targets that reduce our carbon emissions in real terms.

Justification

This week COP26 President Alok Sharma shared the positive news that there has been a 47% increase in number of major companies committing to net zero under the UN's Race to Zero since January. This global alliance binds organisations on clear pathway to decarbonisation and all responsible businesses should value being part of its membership.

Being part of Race to Zero is your first step, your pledge. It's then critical you validate your targets. Sky has recently had our 2030 net zero goals approved by the Science Based Targets initiative. Our SBTi approved plan is across all three scopes and in line with the 1.5 C target to limit global temperature rise set by the Paris agreement.

In business we measure performance against metrics and our carbon reduction strategies should be no different. Science has made it clear that to avoid the irreversible effects of climate change we must reduce greenhouse-gas (GHG) emissions to limit the temperature rise to 1.5 C. Though the math might be difficult, this temperature pathway must be the metric we use to measure against.

Staying on the 1.5 C pathway is a huge challenge and needs substantial adaption and reduction. To get there the scope of our strategy needs to be ambitious. Sky's 2030 net zero target covers our entire value chain. Scopes 1 & 2 are emissions from our own operations, but crucially also Scope 3, which fulfils the majority of our emissions from the use of our products in customer's homes and our supply chain. Our commitment to reduce these by 50% in the next decade has been praised by the SBTi for its ambition, but in reality this should be a baseline for all responsible businesses

Transparency

To genuinely prove the integrity of your strategy you need to be willing to share your data and learnings. As innovators and pioneers, it's our successes and failures that the future will be built on.

If done well, net zero strategies from business have the ability to transform the environment but if done badly they will be a catalogue of missed opportunities that future generations will regret. That's why accurate corporate reporting with transparent emissions reduction targets is crucial. We need to inform and accelerate others to go on the journey with us and that can only be achieved through annual reporting that tracks against scopes and degree pathways.

Accountability

It's also vital that this reporting is held to account and measured against the ever-developing world. As a media and technology company, we know at Sky that innovation can come quickly and the targets we set 12 months ago need to be consistently reassessed to ensure they are still viable and valid.

That's why having our emissions targets approved by the SBTi is so important. This independent verification will review and analyse them annually ensuring they are in-line with what we are trying to achieve.

It's time to embrace a transformational and credible approach to climate strategy. At Sky we are sharing as we go, building coalitions with other partners to tackle problems together and at pace. As a business leader, it's no longer possible to sit out the climate debate. We must be willing to share our knowledge and expertise to ensure that we are helping as many of our peers go on the net zero journey with us. Because the world can't wait.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer
LINK: https://www.skygroup.sky/en-gb/article/Debbie-Klein-on-why-its-time-fo...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

03/11/2026

Grass Valley wins Public Tender to Support France Televis...

Grass Valley announced that France T l visions has completed the first phase of its Genesys production infrastructure renewal program for Franceinfo, moving the...

03/11/2026

Sony Opens New Creative Possibilities with XYN Spatial Capture Solution Updates

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Disney AI Exec Hans Ku Joins Utopai Studios as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Matthew Wallis Joins TBD Post as Head of Post and Operations

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Broadcasters Tap New Tech to Power Midterm Election Night Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

CBS Stations Brings AR/VR Coverage to Midterms

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

Nugen Audio Unveils VisLM 3 Loudness Metering

Share Copy link Facebook X Linkedin Bluesky Email...

03/11/2026

SmallHD Launches Focus 504 Monitor with PageOS

SmallHD announced the launch of the new Focus 504 Monitor, featuring a low-profile form factor, die-cast aluminum construction, professional-grade I/O, and the ...

03/11/2026

Ryan Webb ICLS Lighting Dexter Resurrection with Astera

Gaffer Webb helped light the pivotal Kill Room scene with Astera QuikSpot...

03/11/2026

IllusionFX 1.1 is Out!

IllusionFX 1.1 is Out! Alex Perea November 2, 2026 0 Comments More tools, more creative freedom. Graph editor. Shape your animation curves with preci...

03/11/2026

Rowan University Explores Virtual Production Workflows

Rowan University Explores Virtual Production Workflows Brie Clayton November 2, 2026 0 Comments Students work across camera tracking, compositing and ...

03/11/2026

How to Hand Over an After Effects Project So the Next Person Can Open It

How to Hand Over an After Effects Project So the Next Person Can Open It Ozgur Gorgun November 2, 2026 0 Comments Most After Effects projects get open...

02/11/2026

Just Women's Sports' Haley Rosen on the Need To Keep Fans Connected as Momentum Grows

The founder/CEO says new app combines JWS content and scoreboard with real-time ...

02/11/2026

US College Basketball Season Kicks Off in Rome with Villanova v Notre Dame Doubleheader

The men's and women's Villanova and Notre Dame basketball teams will get...

02/11/2026

CONMEBOL Renews GRUP MEDIAPRO Deal Through 2030

CONMEBOL has renewed its trust in GRUP MEDIAPRO, which will continue at the helm of the CONMEBOL Hub's end-to-end operation through 2030, producing and dist...

02/11/2026

WTA, TikTok Expand Global Effort With Dedicated GamePlan Experience

Building on the growth in women's sports, the dedicated sports-content initiative aims to enhance fan engagement and content creation The WTA (Women's ...

02/11/2026

UNA Sports Group Leads Investment in The Curling Group

UNA Sports Group has led an eight-figure investment round in The Curling Group (TCG), with participation from Relay Ventures. TCG is the company behind the Gran...

02/11/2026

Sony To Launch RIALTO 65 Camera Extension System for VENICE 2

Sony Electronics will launch the RIALTO 65 Camera Extension System (CBK-6510XS) for the VENICE 2 CineAlta camera. It is expected to be available in the first ha...

02/11/2026

ESL One Heads to Munich for April 2027 Dota 2 Tournament

ESL FACEIT Group (EFG) has announced that ESL One, its Dota 2 tournament series, is coming to Munich, Germany, from April 4-11, 2027. ESL One Munich 2027 will b...

02/11/2026

X Games Names Paul Asencio Chief Revenue Officer

X Games has appointed Paul Asencio Chief Revenue Officer, effective Nov. 9. He will lead global partnerships, sponsorship sales and commercial revenue strategy ...

02/11/2026

Cloudbass Tests Software-Defined Remote Production With SSL System T Virtual Tempest Engine

UK outside broadcast specialist Cloudbass has completed a proof of concept for s...

02/11/2026

Tubi to Simulcast Two MLS Decision Day Matches on Nov. 7

Tubi and Major League Soccer will stream two Decision Day matches live and free on Saturday, Nov. 7, in the U.S. The games are Inter Miami CF vs. Charlotte FC a...

02/11/2026

Grand Slam of Curling Adds DAZN for International Coverage

The Grand Slam of Curling (GSOC) has signed a multi-year media agreement with DAZN. DAZN will carry live and on-demand GSOC and Rock League action free outside ...

02/11/2026

WTA and TikTok Announce Global Content Partnership

The WTA and TikTok announced a global content partnership to expand how fans discover and follow women's tennis through player-led storytelling, creator con...

02/11/2026

RTL News Upgrades Cologne Audio Control Room With Lawo mc96 and IP Infrastructure

RTL News has rebuilt Audio Control Room TR 1 at its Cologne headquarters around ...

02/11/2026

Behind the Mic: Ernie Johnson To Leave Inside the NBA After 2026-27 NBA Season; Golf Channel Shares 2026 Optum Golf Channel Games Roster

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

02/11/2026

Pliant Technologies Returns as SVG Sponsor With New Production-Oriented Tech

VP, Global Sales, Gary Rosen describes an expanded product line that enhances the company's sports focus The pain of parting is nothing to the joy of meet...

02/11/2026

Celemony add Arianna Powell to Tonalic library

Latest virtual session musician announced The latest expansion for Celemony's Tonalic library centres around Arianna Powell, a session guitarist whose p...

02/11/2026

VEMIA's 63rd auction

7-14 November 2026 VEMIA's latest vintage gear auction is set to take place between 7-14 November 2026, and will be followed by their Second Chance Sund...

02/11/2026

Blox Rack from Pine DSP

Combines six processors with LFOs, envelope follower & macros Pine DSP's latest offering brings together a set of six virtual processors, houses them in...

02/11/2026

Rohde & Schwarz presents a new generation of DC power supplies with five interconnectable channels

Rohde & Schwarz presents a new generation of DC power supplies with five interco...

02/11/2026

Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's networked fleet

Rohde & Schwarz at Euronaval 2026: Turning platforms into tomorrow's network...

02/11/2026

Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handbook, 2026 edition

Rohde & Schwarz welcomes the publication of the ITUs Spectrum Monitoring Handboo...

02/11/2026

Dakar 2026 First Olympics Event to Deploy Fully Virtualized MCR

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

France Tlvisions Deploys Grass Valley-Based ST 2110 IP Franceinfo Facility

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

NAB Opens Nominations for 2027 Technology Awards

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Is Your Facility AI-Ready? Rethinking 24/7 Resiliency and Infrastructure

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

MOQ Standard Promises More Efficient Streaming, Less Latency

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Who's Really Watching?

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Blackmagic Design Launches UltraStudio Express HD

Share Copy link Facebook X Linkedin Bluesky Email...

02/11/2026

Lightware Strengthens Small Meeting Room USB-C Connecti...

Lightware is highlighting two practical, value-focused solutions for organisations equipping smaller meeting and collaboration rooms: the Taurus SCX-2x1-HC60 st...

02/11/2026

Cities Worldwide Build and Scale AI Services With NVIDIA Physical and Agentic AI

Cities generate enormous amounts of data from cameras, sensors and operational systems, but turning it into useful action - for planning, maintenance and public...

02/11/2026

Sky News expands Arc XP partnership for a next-generation app and website

UK's biggest commercial news app to put video and personalisation at its heart as part of Sky News 2030Monday 2 November 2026 Sky News expands Arc XP partn...

02/11/2026

Keeley Hawes joins Izuka Hoyle in second series of Sky Original action thriller Prisoner

Production begins with Solly McLeod and David Dawson also joining the cast, with...

02/11/2026

Fox Corporation Reports First Quarter Fiscal 2027 Financial Results

Fox Corporation Reports First Quarter Fiscal 2027 Financial Results NEW YORK, NY, November 2, 2026 - Fox Corporation (Nasdaq: FOXA, FOX; FOX or the Company...

02/11/2026

WELT TV and SES Extend Multi-Year Satellite Distribution Agreement

SES and WELT TV have renewed their partnership in a new multi-year agreement for satellite distribution in Germany. Running into the next decade, the agreement ...

02/11/2026

BUSTED: New RT three-part documentary series goes inside Ireland's biggest drugs busts

Monday, 2 November at 9:35pm on RT One and RT Player BUSTED is a new three-pa...

01/11/2026

Waldorf announce the Crema

Latest compact instrument revealed Another compact instrument has just been added to the Waldorf line-up, and this time around the focus is on string ensemb...

01/11/2026

Park Street Post Software updates AAF Player and AAF Look

Park Street Post Software has updated its two macOS utilities for picture-to-sound AAF turnovers. AAF Player 1.2.0 lets sound teams audition a turnover and expo...