Sony Pixel Power calrec Sony

Debbie Klein on why it's time for business to show, not just tell, on climate reduction

13/05/2021

Climate change is reshaping how we do business. It's changing the industry that you operate in and the world we live in. It's no longer theoretical. For those of us leading change within a business, it's part of our decision-making, risk management and our organisation's operational health.

We know the positives that flow for business from a well-planned climate strategy. We know the financial incentives of setting your organisation up more sustainably; we know that renewables are now cheaper than fossil fuels; that customers expect us to be doing more to reduce our impact on the environment; and that without immediate action from business to reduce carbon emissions we all run the risk of not having a healthy world to operate in.

Carbon reduction strategies aren't just a pat on the back to say we're taking the planet seriously, they are a framework to ensure we accelerate the reduction of our carbon emissions in real terms - as the science demands.

But how do you turn a corporate climate pledge into a transformational reality? It's a complex task, with no written rule book and without previous strategy to work from. As leaders, it is our responsibility to seek out information, learn and discuss with experts what our climate goals should and can be. The strategies we set now are truly pioneering a different future for our planet, but to have the impact required to slow our planet's warming, we must set credible and verifiable targets that reduce our carbon emissions in real terms.

Justification

This week COP26 President Alok Sharma shared the positive news that there has been a 47% increase in number of major companies committing to net zero under the UN's Race to Zero since January. This global alliance binds organisations on clear pathway to decarbonisation and all responsible businesses should value being part of its membership.

Being part of Race to Zero is your first step, your pledge. It's then critical you validate your targets. Sky has recently had our 2030 net zero goals approved by the Science Based Targets initiative. Our SBTi approved plan is across all three scopes and in line with the 1.5 C target to limit global temperature rise set by the Paris agreement.

In business we measure performance against metrics and our carbon reduction strategies should be no different. Science has made it clear that to avoid the irreversible effects of climate change we must reduce greenhouse-gas (GHG) emissions to limit the temperature rise to 1.5 C. Though the math might be difficult, this temperature pathway must be the metric we use to measure against.

Staying on the 1.5 C pathway is a huge challenge and needs substantial adaption and reduction. To get there the scope of our strategy needs to be ambitious. Sky's 2030 net zero target covers our entire value chain. Scopes 1 & 2 are emissions from our own operations, but crucially also Scope 3, which fulfils the majority of our emissions from the use of our products in customer's homes and our supply chain. Our commitment to reduce these by 50% in the next decade has been praised by the SBTi for its ambition, but in reality this should be a baseline for all responsible businesses

Transparency

To genuinely prove the integrity of your strategy you need to be willing to share your data and learnings. As innovators and pioneers, it's our successes and failures that the future will be built on.

If done well, net zero strategies from business have the ability to transform the environment but if done badly they will be a catalogue of missed opportunities that future generations will regret. That's why accurate corporate reporting with transparent emissions reduction targets is crucial. We need to inform and accelerate others to go on the journey with us and that can only be achieved through annual reporting that tracks against scopes and degree pathways.

Accountability

It's also vital that this reporting is held to account and measured against the ever-developing world. As a media and technology company, we know at Sky that innovation can come quickly and the targets we set 12 months ago need to be consistently reassessed to ensure they are still viable and valid.

That's why having our emissions targets approved by the SBTi is so important. This independent verification will review and analyse them annually ensuring they are in-line with what we are trying to achieve.

It's time to embrace a transformational and credible approach to climate strategy. At Sky we are sharing as we go, building coalitions with other partners to tackle problems together and at pace. As a business leader, it's no longer possible to sit out the climate debate. We must be willing to share our knowledge and expertise to ensure that we are helping as many of our peers go on the net zero journey with us. Because the world can't wait.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer
LINK: https://www.skygroup.sky/en-gb/article/Debbie-Klein-on-why-its-time-fo...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/11/2026

RCI Custom Selects Neutrik as Primary Source for Connectors

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

Audio Engineer Rachel Saldivar Deploys Sony Shotgun Mic for Drifter' Shoot

Share Copy link Facebook X Linkedin Bluesky Email...

07/11/2026

COW Jobs: Production Manager - Las Cruces, NM

COW Jobs: Production Manager - Las Cruces, NM Brie Clayton November 6, 2026 0 Comments Production Manager November 5, 2026COW Jobs: Faith-Based UGC ...

06/11/2026

Gravity Medias JockeyCam at Center of Melbourne Cup Carnival Busy Week of Horse Racing

It's been a big week in Australia horse racing as the Victoria Racing Club (...

06/11/2026

PBR Expands Production of Teams Championship With Third Mobile Unit, More Cameras

Additional gear includes a second, outside drone; a second slo-mo unit; and a wi...

06/11/2026

University of Alabama Installs Daktronics Displays at Coleman Coliseum

The University of Alabama has installed a new Daktronics display system at Coleman Coliseum in Tuscaloosa. It includes a 360-degree centerhung with four underbe...

06/11/2026

NEP Adds IP-Based Flypack Production Kits in the U.S.

NEP Americas, part of NEP Group, has expanded its remote production offering with new IP-based flypack production kits deployed from the U.S. and available to c...

06/11/2026

Telestream Appoints Joseph Hopkins Chief Revenue Officer

Telestream has appointed Joseph Hopkins Chief Revenue Officer. He has more than two decades of executive experience in media technology. In the role, he will fo...

06/11/2026

SVG GameDay, Ep. 38: Texas Rangers Chris DeRuyscher - Livin the Life at Globe Life Field

In-venue and creative video staffers at the professional and collegiate level ha...

06/11/2026

Soaring in Stamford: Major League Soccer's Seth Bacon Details the Growth of MLS Productions

It's been nearly two years since MLS Productions made the move to WWE's ...

06/11/2026

With Decision Day on Deck, MLS Productions' Stamford Hub Prepares for 15 Matches in Five Hours

All 30 clubs take the field Saturday, and every camera, graphic, and feed runs t...

06/11/2026

GForce launch Oberheim Matrix-12

Latest official Oberheim collaboration arrives Following on from the launch of their new and improved website, GForce Software have released their latest of...

06/11/2026

Avid introduce Pro Tools 2026.11

Pro Tools Extensions, MPE support & more Avid have just released Pro Tools 2026.11, which introduces built-in stem separation, a new Extensions format that ...

06/11/2026

Heritage Audio's i73 Pro gains NAM A2 support

Interface range can now run captures on internal DSP Heritage Audio have just launched a firmware update that makes it possible for their i73 Pro audio inte...

06/11/2026

SMALL TOWN. BIG DREAMS. ABSOLUTE MAYHEM. The crown is up for grabs in bold new SBS Original, Miss Sultanah

SMALL TOWN. BIG DREAMS. ABSOLUTE MAYHEM. The crown is up for grabs in bold new S...

06/11/2026

FCC Releases More Details on Nationwide EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Pro Tools Adds New AI-Powered Extension for Separating Audio Into Individual Elements

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Sage Issues Mandatory Security Update for ENDECS

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

CNN Reports Record Setting Viewership Numbers for Midterms Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Democratic Senator Sends Warning to FCC Chairman Carr

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Maxon Expands Creative Possibilities with New Touch and S...

Maxon Expands Creative Possibilities with New Touch and Spatial Experiences in Cinema 4D and ZBrush for Apple Products New capabilities let artists interact wi...

06/11/2026

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame

Big Daddy Kane to Be Inducted Into Berklee's Hip-Hop Hall of Fame The Grammy-winning emcee joins an iconic roster of inductees in an event that features s...

06/11/2026

NBC News Wins Midterm Elections Ratings Race

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

LG Ad Solutions Names Abhijit Pol SVP, Product and Engineering

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Gravity Media's OB Rethink Delivers for Gravel Cycling Championship

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

VITEC to Retire Datapath Brand

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

NEP Americas Adds IP-Based Flypack Kits to Production Lineup

Share Copy link Facebook X Linkedin Bluesky Email...

06/11/2026

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company

Black Friday Deals from Flanders Scientific, Inc - An Atomos Company Brie Clayton November 5, 2026 0 Comments Purchase any FSI monitor between now and...

06/11/2026

COW Jobs: Faith-Based UGC Video Creator - Remote

COW Jobs: Faith-Based UGC Video Creator - Remote Brie Clayton November 5, 2026 0 Comments Faith-Based UGC Video Creator (Remote, Part-Time) November...

06/11/2026

Thats Christmas Sorted: Sky brings entertainment icons to life in all dancing festive campaign

Friday 6 November 2026 That's Christmas Sorted: Sky brings entertainment ic...

06/11/2026

Fox Corporation Completes Acquisition of Roku

Fox Corporation Completes Acquisition of Roku FOX Is Now One of the Leading Streaming Businesses in the U.S., Inclusive of Roku, Tubi and FOX One Roku's...

06/11/2026

InterBEE. Tokyo. 18-20 November 2026

18-20 November Hall 6, stand #6413 (Restar Communications) Come and see us in Tokyo at InterBEE 2026, where you will find us with our partner Restar Communica...

06/11/2026

Exploring Water with Science Week on RT

Discover a week of themed programming and content across RT 's services Documentaries | Kids | Podcasts | Ireland's city of the future | More Includes...

06/11/2026

How NVIDIA Open Source Tools Are Helping Researchers Build Next-Generation 6G Networks

A year ago, NVIDIA open sourced its Aerial wireless software, joining Sionna and...

05/11/2026

SVG Students To Watch: Hunter Tempel, Marquette University

The Chicago native has emerged as a leader at Marquette's student-run production operation, directing broadcasts, mentoring peers, and building toward a car...

05/11/2026

Sky Sports to Show Exclusive Live Coverage of WTGL and Two More Years of TGL

Sky Sports will broadcast the inaugural 2026 and 2027 seasons of the women's TGL (WTGL) exclusively in the UK, as part of an expansion of its golf rights th...

05/11/2026

CP Communications Rigs Gravity Media SMARThead Robotic Cameras Over TCS New York City Marathon Start

CP Communications worked with Gravity Media to bring Gravity's SMARThead rob...

05/11/2026

Gravity Media Runs Remote Production of UCI Gravel World Championships From Melbourne

Gravity Media developed a remote production solution for Beyond Productions'...

05/11/2026

Canon Releases Firmware Update for Cinema EOS Cameras, Launches Camera Control Center

Canon U.S.A. has announced a firmware update for its Cinema EOS cameras, includi...

05/11/2026

Canon Marks 15 Years of the Cinema EOS System

Canon Inc. is celebrating the 15th anniversary of the Cinema EOS System this month, Canon U.S.A. announced. Launched in 2011 for professional video production, ...

05/11/2026

Canon Announces Cinema EOS Lens Kits and EOS C50 Videographer Kit

Canon U.S.A. has announced new Cinema EOS Lens Kits and an EOS C50 Videographer Kit. Sales are scheduled to begin in mid-November 2026. The lens kits pair the ...

05/11/2026

2026 Sports Broadcasting Hall of Fame: Dick Stockton, a Play-by-Play Announcer With a Journalistic Bent

Dick Stockton's broadcasting career was marked by longevity, versatility, an...

05/11/2026

Registration Open to Attend UFL 2027 Draft in St. Louis on Nov. 18

The United Football League Draft is set to take place at Ball Park Village in St. Louis on beginning on November 18 and the UFL today announced that players fro...

05/11/2026

Allen & Heath announce the Qu-3 & Qu-3D

Most compact Qu-series consoles to date Allen & Heath have just revealed two new additions to their Qu digital mixer line-up, the Qu-3 and Qu-3D. The new ar...

05/11/2026

Apple MacBook Pro PROLED XDR: First Impressions

We take a look at the first touchscreen-equipped Mac Peter Gabriel once sang: I have the touch. Now we all do. The new MacBook Pro with PROLED XDR Display b...

05/11/2026

SGL Carbon: Business performance in Q3 2026 supports an upward revision of the full-year earnings forecast

SGL Carbon's consolidated sales in the first nine months of 2026 totaled 59...

05/11/2026

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual stream MIMO at 13 and 15 GHz

Rohde & Schwarz and Pegatron validate FR3 phased array technology for dual strea...

05/11/2026

NBC News Highest Rated for Mid-Terms Election Coverage

Share Copy link Facebook X Linkedin Bluesky Email...

05/11/2026

Joseph Hopkins Joins Telestream as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...