Sony Pixel Power calrec Sony

Debbie Klein on why it's time for business to show, not just tell, on climate reduction

13/05/2021

Climate change is reshaping how we do business. It's changing the industry that you operate in and the world we live in. It's no longer theoretical. For those of us leading change within a business, it's part of our decision-making, risk management and our organisation's operational health.

We know the positives that flow for business from a well-planned climate strategy. We know the financial incentives of setting your organisation up more sustainably; we know that renewables are now cheaper than fossil fuels; that customers expect us to be doing more to reduce our impact on the environment; and that without immediate action from business to reduce carbon emissions we all run the risk of not having a healthy world to operate in.

Carbon reduction strategies aren't just a pat on the back to say we're taking the planet seriously, they are a framework to ensure we accelerate the reduction of our carbon emissions in real terms - as the science demands.

But how do you turn a corporate climate pledge into a transformational reality? It's a complex task, with no written rule book and without previous strategy to work from. As leaders, it is our responsibility to seek out information, learn and discuss with experts what our climate goals should and can be. The strategies we set now are truly pioneering a different future for our planet, but to have the impact required to slow our planet's warming, we must set credible and verifiable targets that reduce our carbon emissions in real terms.

Justification

This week COP26 President Alok Sharma shared the positive news that there has been a 47% increase in number of major companies committing to net zero under the UN's Race to Zero since January. This global alliance binds organisations on clear pathway to decarbonisation and all responsible businesses should value being part of its membership.

Being part of Race to Zero is your first step, your pledge. It's then critical you validate your targets. Sky has recently had our 2030 net zero goals approved by the Science Based Targets initiative. Our SBTi approved plan is across all three scopes and in line with the 1.5 C target to limit global temperature rise set by the Paris agreement.

In business we measure performance against metrics and our carbon reduction strategies should be no different. Science has made it clear that to avoid the irreversible effects of climate change we must reduce greenhouse-gas (GHG) emissions to limit the temperature rise to 1.5 C. Though the math might be difficult, this temperature pathway must be the metric we use to measure against.

Staying on the 1.5 C pathway is a huge challenge and needs substantial adaption and reduction. To get there the scope of our strategy needs to be ambitious. Sky's 2030 net zero target covers our entire value chain. Scopes 1 & 2 are emissions from our own operations, but crucially also Scope 3, which fulfils the majority of our emissions from the use of our products in customer's homes and our supply chain. Our commitment to reduce these by 50% in the next decade has been praised by the SBTi for its ambition, but in reality this should be a baseline for all responsible businesses

Transparency

To genuinely prove the integrity of your strategy you need to be willing to share your data and learnings. As innovators and pioneers, it's our successes and failures that the future will be built on.

If done well, net zero strategies from business have the ability to transform the environment but if done badly they will be a catalogue of missed opportunities that future generations will regret. That's why accurate corporate reporting with transparent emissions reduction targets is crucial. We need to inform and accelerate others to go on the journey with us and that can only be achieved through annual reporting that tracks against scopes and degree pathways.

Accountability

It's also vital that this reporting is held to account and measured against the ever-developing world. As a media and technology company, we know at Sky that innovation can come quickly and the targets we set 12 months ago need to be consistently reassessed to ensure they are still viable and valid.

That's why having our emissions targets approved by the SBTi is so important. This independent verification will review and analyse them annually ensuring they are in-line with what we are trying to achieve.

It's time to embrace a transformational and credible approach to climate strategy. At Sky we are sharing as we go, building coalitions with other partners to tackle problems together and at pace. As a business leader, it's no longer possible to sit out the climate debate. We must be willing to share our knowledge and expertise to ensure that we are helping as many of our peers go on the net zero journey with us. Because the world can't wait.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer
LINK: https://www.skygroup.sky/en-gb/article/Debbie-Klein-on-why-its-time-fo...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/02/2026

Milano Cortina 2026: How OBS is Utilizing Audio QC at the First Winter Games to Use Immersive Sound

Audio quality control (QC) is becoming ever more crucial for Olympic Broadcastin...

18/02/2026

Milano Cortina 2026: OBS Demonstrates its Commitment to an Inclusive Sports Media Landscape

The Olympic Games are not only a showcase of athletic excellence, they are also ...

18/02/2026

Ronda Rousey vs. Gina Carano Headlines Netflix's First Live MMA Event

Netflix is entering the MMA game with a matchup between two of the biggest names ever to compete on the women's side. Most Valuable Promotions and Netflix ...

18/02/2026

Network18 Media & Investments Selects Grass Valley's Playout X to Power Unified News Operations

Grass Valley announces that Network18 Media & Investments Ltd., one of India'...

18/02/2026

Cobalt Digital Products Receive IPMX Product Certification Following Inaugural Testing Event

Cobalt Digital Inc., a designer and manufacturer of video and audio conversion, ...

18/02/2026

Channel Nine's Wide World of Sports Hits Livigno; XR From North Sydney Drives Coverage

Production is divided between a studio in the mountains and a brand-new studio i...

18/02/2026

Milano Cortina 2026: Focusing in on the Parabolic' Sound of Skis on Snow at NBC Sports

At the Winter Games IBC in Milan, NBC Sports and Olympics' director of audio...

18/02/2026

2026 Milano Cortina Women's Alpine Photo Gallery

The Women's Alpine events at the Tofane Alpine Skiing Center, about a 10-minute drive from Cortina d'Ampezzo, featured some of the most exciting Olympic...

18/02/2026

Generated in the Italian Alps, NBC's Olympics Audio Is Mixed in Stamford

At the Broadcast Center, 14 audio-control rooms handle the sound in a complex routing and processing regimen We are exactly where we want to be, Karl Malone,...

18/02/2026

Cortina Curling Olympic Stadium Photo Gallery

With 300 hours of curling competition in two weeks, it's a safe bet that even the most curling-hungry fan will be satiated. It also requires a production te...

18/02/2026

Cortina Sliding Center Two-Man Bobsleigh Photo Gallery

Always seen as one of the more crazy Olympic events, Bobsleigh is a sport in which athletes must have nerves of steel and pilots must navigate high-tech sleds...

18/02/2026

Milano Cortina 2026: Inside the Milan-Based Warner Bros. Discovery Casa Italia Studio with Eurosport

A typical Winter Olympics day - or should I say evening - inside the Warner Bros...

18/02/2026

Milano Cortina 2026: How NOS is Delivering a Speed Skating-First Feed for Dutch Audiences

The Netherlands has dominated Milan's ice rinks, scooping six speed skating ...

18/02/2026

NBC Sports Sets Its Own Record With Olympics Comms

At the Broadcast Center in Stamford, three discrete intercom systems combine into a centralized infrastructure Into the second week of Milan Cortina 2026, eigh...

18/02/2026

Deloitte Releases 2026 Global Sports Industry Outlook

AI is reshaping operations, capital is scaling ownership, sports are converging with media and entertainment, and venues are evolving into year-round platforms...

18/02/2026

SVG New Sponsor Spotlight: DNA Inc.'s Thomas Engel on Evolving Digital Experiences and the Power of In-House Collaboration

DNA Inc. specializes in crafting next level digital experiences in the Media, St...

18/02/2026

Copyright Issues Are a Crack in the Ice for Olympic Figure Skating

Conflicts have increased, but so have solutions, driven chiefly by pragmatism and the threat of AI music The only persons on the Figure Skating ice at the 2026...

18/02/2026

Canada's CBC Navigates Multi-Zone Winter Olympics With Bi-Lingual Production Model, Remote Studios, and Custom Content Hubs

Canadian rightsholder deploys its most complex setup at an Olympics ever with ...

18/02/2026

Live From Stamford: NBC Sports Broadcast Center Is Anchor Point of the Entire Olympic Broadcast'

A crew of 1,685 people and 13 control rooms produce nearly every on-air minute f...

18/02/2026

Bad Bunny to Make History in Tokyo With First-Ever Billions Club Live Performance in Asia

Following an extraordinary 2025 in which he was named Spotify's Global Top A...

18/02/2026

Bad Bunny har historia en Tokio con el primer Billions Club Live en Asia

Despu s de un extraordinario 2025 en el que fue nombrado Top Artista Global de Spotify por cuarta vez, algo sin precedentes (y tras su presentaci n en el halfti...

18/02/2026

SBS brings Australians together to mark Ramadan and Eid with communities nationwide

SBS brings Australians together to mark Ramadan and Eid with communities nationw...

18/02/2026

L3Harris Secures Full-Rate Production Contract for US Navy Submarine Communication Systems

The Virginia-class attack submarine USS Texas (SSN 775) underway....

18/02/2026

TV Viewing Hits 12-Month High

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

SinclairLaunches New True Crime Daily Video Podcast

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

E! Co-Founder Alan Mruvka Launches Filmology Labs Studios

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

Stephen Colbert, FCC Commissioner Gomez Blast FCC 'Censorship'

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

NBA All-Star Game Averages 8.8 Million Viewers

Share Copy link Facebook X Linkedin Bluesky Email...

18/02/2026

Speed - Innovation - LEDs - Whitaker ASC and Verbinski Di...

Good Luck, Have Fun, Don't Die in theaters February 2026 Photo courtesy of Graham Bartholomew, SMPSP James Whitaker, ASC reunited with visionary director G...

18/02/2026

TAG Video Systems Expands MCS With New Lens Visualization...

TAG Video Systems has expanded its Media Control System (MCS) version 1.7.0 release with Lens, a visual service health analysis interface that organizes monitor...

18/02/2026

Teradek Introduces RF-X Revolutionizing Mission-Critical...

Teradek, a global leader in advanced video transmission technology, today announced the launch of RF-X Auto Switcher, a revolutionary appliance designed to deli...

18/02/2026

DP Adolpho Veloso Captures Train Dreams with ZEISS Super...

Train Dreams. (L-R) Director of Photography Adolpho Veloso and Joel Edgerton as Robert Grainier on the set of Train Dreams. Cr. Daniel Schaefer/BBP Train Dreams...

18/02/2026

Cerberus Tech Expands Livelinks Multi-Cloud Capabilities...

Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced the addition of Akamai Cloud as a supported infrastructure optio...

18/02/2026

ORTC deploys Synamedia Quortex Link for IP channel distri...

Leading video software provider, Synamedia, today announced that Office de Radio et T l vision des Comores (ORTC), the national public broadcaster for the Comor...

18/02/2026

Netflix Opens New Office in Mexico City

Back to All News Netflix Opens New Office in Mexico CityFrom left to right: Francisco Ramos, Vice President of Content for Latin America; Manola Zabalza, Secre...

18/02/2026

February 17, 2026

Calibr-Skaggs and Kainomyx launch collaboration to pioneer novel malaria treatments Partnering to speed up the discovery of new malaria drugs that target parasi...

17/02/2026

Eutelsat, Viewsat Renew Capacity Agreements to Support Development of Broadcast Market in MENA Region

Eutelsat announces the renewal of multiple capacity agreements with Viewsat, rei...

17/02/2026

The Evolution of Communications in Cloud Era of Global Broadcasting

At Milano Cortina 2026, one statistic stood out across industry reporting: 70% of global signal distribution is now happening over public cloud. What began as e...

17/02/2026

CP Communications Supports the Big Game Broadcast for 27 Years

CP Communications provided broadcast support for Super Bowl LX in Santa Clara, Calif. at Levi's Stadium, marking 27 years of working around the Big Game. Th...

17/02/2026

NBC Sports Graphics Team Goes Onsite, Embraces L.A. Motif for NBA All-Star

Street-level images of iconic Los Angeles landmarks are incorporated into the regular-season look With NBC Sports just months into its return to NBA coverage a...

17/02/2026

Jimpa Asks You to Choose Love

Sophie Hyde and John Lithgow backstage during the premiere of Jimpa. (Photo by George Pimentel / Shutterstock for Sundance Film Festival)...

17/02/2026

The 19th Annual South African Film and Television Awards (SAFTAs19) Nominees Announced

Johannesburg, 17 February 2026 - The National Film and Video Foundation (NFVF), ...

17/02/2026

L3Harris Marks Delivery of 3 Million Fuzes to US Army

A Green Beret hangs a 60mm mortar round from a M225A mortar system on a live-fire range. (Photo credit: U.S. Army)...

17/02/2026

The AI Wild West, and Why it Needs a Sheriff

AI Is Scaling Faster Than Governance And That's a Risk AI adoption hasn't rolled out through neat transformation programmes. It has spread organically...

17/02/2026

TV Viewing Hits 12-Month High in Nielsen's January Report of The Gauge

Cable Surges 9% on Strength of College Football Playoffs and News, while NFL Delivers Top 15 Broadcast Telecasts ESPN (+86%) and FOX News Channel (+17%) Combin...