Sony Pixel Power calrec Sony

Debbie Klein on why it's time for business to show, not just tell, on climate reduction

13/05/2021

Climate change is reshaping how we do business. It's changing the industry that you operate in and the world we live in. It's no longer theoretical. For those of us leading change within a business, it's part of our decision-making, risk management and our organisation's operational health.

We know the positives that flow for business from a well-planned climate strategy. We know the financial incentives of setting your organisation up more sustainably; we know that renewables are now cheaper than fossil fuels; that customers expect us to be doing more to reduce our impact on the environment; and that without immediate action from business to reduce carbon emissions we all run the risk of not having a healthy world to operate in.

Carbon reduction strategies aren't just a pat on the back to say we're taking the planet seriously, they are a framework to ensure we accelerate the reduction of our carbon emissions in real terms - as the science demands.

But how do you turn a corporate climate pledge into a transformational reality? It's a complex task, with no written rule book and without previous strategy to work from. As leaders, it is our responsibility to seek out information, learn and discuss with experts what our climate goals should and can be. The strategies we set now are truly pioneering a different future for our planet, but to have the impact required to slow our planet's warming, we must set credible and verifiable targets that reduce our carbon emissions in real terms.

Justification

This week COP26 President Alok Sharma shared the positive news that there has been a 47% increase in number of major companies committing to net zero under the UN's Race to Zero since January. This global alliance binds organisations on clear pathway to decarbonisation and all responsible businesses should value being part of its membership.

Being part of Race to Zero is your first step, your pledge. It's then critical you validate your targets. Sky has recently had our 2030 net zero goals approved by the Science Based Targets initiative. Our SBTi approved plan is across all three scopes and in line with the 1.5 C target to limit global temperature rise set by the Paris agreement.

In business we measure performance against metrics and our carbon reduction strategies should be no different. Science has made it clear that to avoid the irreversible effects of climate change we must reduce greenhouse-gas (GHG) emissions to limit the temperature rise to 1.5 C. Though the math might be difficult, this temperature pathway must be the metric we use to measure against.

Staying on the 1.5 C pathway is a huge challenge and needs substantial adaption and reduction. To get there the scope of our strategy needs to be ambitious. Sky's 2030 net zero target covers our entire value chain. Scopes 1 & 2 are emissions from our own operations, but crucially also Scope 3, which fulfils the majority of our emissions from the use of our products in customer's homes and our supply chain. Our commitment to reduce these by 50% in the next decade has been praised by the SBTi for its ambition, but in reality this should be a baseline for all responsible businesses

Transparency

To genuinely prove the integrity of your strategy you need to be willing to share your data and learnings. As innovators and pioneers, it's our successes and failures that the future will be built on.

If done well, net zero strategies from business have the ability to transform the environment but if done badly they will be a catalogue of missed opportunities that future generations will regret. That's why accurate corporate reporting with transparent emissions reduction targets is crucial. We need to inform and accelerate others to go on the journey with us and that can only be achieved through annual reporting that tracks against scopes and degree pathways.

Accountability

It's also vital that this reporting is held to account and measured against the ever-developing world. As a media and technology company, we know at Sky that innovation can come quickly and the targets we set 12 months ago need to be consistently reassessed to ensure they are still viable and valid.

That's why having our emissions targets approved by the SBTi is so important. This independent verification will review and analyse them annually ensuring they are in-line with what we are trying to achieve.

It's time to embrace a transformational and credible approach to climate strategy. At Sky we are sharing as we go, building coalitions with other partners to tackle problems together and at pace. As a business leader, it's no longer possible to sit out the climate debate. We must be willing to share our knowledge and expertise to ensure that we are helping as many of our peers go on the net zero journey with us. Because the world can't wait.

Debbie Klein, Group Chief Marketing, Corporate Affairs and People Officer
LINK: https://www.skygroup.sky/en-gb/article/Debbie-Klein-on-why-its-time-fo...
See more stories from sky

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

08/04/2026

Synamedia unveils Senza Ignite to transform deployed devi...

Leading video software provider Synamedia today announced Senza Ignite, a cloud-based platform that transforms existing connected devices through a single firmw...

08/04/2026

Appear works with Corus to transform national news contri...

Modernised architecture increases operational control and agility, while reducing cost and simplifying nationwide media transport across affiliates and news bur...

08/04/2026

LynTec to Showcase High Density Power Control Solutions f...

Company to Feature DMX Dual Relay, High-Density 48-Channel Relay Panels, and New Private Label Power Program LynTec, a leading manufacturer of innovative ele...

08/04/2026

BCE integrates BCNEXXT Vipe to power cloud playout in Med...

Broadcasting Center Europe (BCE), a European media technology and services partner, today announces a technology partnership with BCNEXXT, a Netherlands-based c...

08/04/2026

Encompass Strengthens Global Media Operations with Expans...

Encompass Digital Media today announced the expansion of its Master Control Room (MCR) facility in Riga, Latvia, establishing it as one of the most advanced and...

08/04/2026

Synamedia lights up Las Vegas with innovations that will...

Leading video solutions provider Synamedia is back at The 2026 NAB Show with innovations that connect tomorrows audiences today. On display will be a range of t...

08/04/2026

COW Jobs: Director Needed for WWII Indie Docudrama

COW Jobs: Director Needed for WWII Indie Docudrama Brie Clayton April 8, 2026 0 Comments Director Needed for WWII Indie Docudrama March 17, 2026COW ...

08/04/2026

ESPN Expands Global Reach on Disney+

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Broadcast Industry Initiatives Promise To Speed Adoption of ST 2110

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Remembering Television's Role in the U.S. Bicentennial

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Synamedia Unveils AI by Quortex

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Carrie Healey Joins NAB as Vice President of Communications

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Amagi Launches Newspulse

Share Copy link Facebook X Linkedin Bluesky Email...

08/04/2026

Marshall Electronics Unveils CV376 NDI HX3 HDMI POV Camer...

Marshall Electronics introduces its latest POV camera with the new CV376 Compact NDI |HX3 HDMI POV Camera at NAB 2026 (Booth C8339). Designed for versatile 4K c...

08/04/2026

Zixi Showcases Interoperable Live Video Workflows and Sat...

Zixi, a leader in live video delivery and workflow orchestration, enables interoperable live video workflows across multi-vendor environments, helping broadcast...

08/04/2026

Kathryn Thomas questions if we can be Young Forever in new RT documentary

Young Forever: The Death of Ageing? airs Monday 13 April and 20 April on RT One and RT Player Around the world, the race to beat ageing is on. From cutting ...

08/04/2026

April 07, 2026

Scripps Research scientists uncover new mechanism cancer cells use to survive DNA damage Discovery reshapes understanding of how tumor cells repair broken DNA, ...

07/04/2026

NAB 2026: Ikegami USA To Launch Two New Viewfinders, Refine UHD Cameras

Ikegami USA will launch a refinement to the UHK-X700 and UHK-X750 3-CMOS -in. UHD cameras in the UNICAM XE series plus two new 7-in. viewfinders at NAB 2026 in...

07/04/2026

NAB 2026: NAB Leadership Foundation to Host Technology Students Career Mixer

The NAB Leadership Foundation and NAB PILOT will host a career mixer for technology students at NAB Show 2026 on April 18, 5-6:30 p.m., North Hall, Room N225/22...

07/04/2026

Survey: AVoIP Adoption Accelerating, With Interoperability and Security as Key Drivers

Audinate Group Limited and Futuresource Consulting have published results from a...

07/04/2026

NAB 2026: Eluvio Announces Commercial Availability of Content Fabric Bucharest Release

Eluvio has announced the commercial availability of its Content Fabric Bucharest...

07/04/2026

NAB 2026: Eluvio Introduces Inline AI Video Intelligence and Updated EVIE

Eluvio has unveiled a new architecture for video AI and an updated Eluvio Video Intelligence Editor (EVIE) ahead of NAB Show 2026. Eluvio AI runs analysis and i...

07/04/2026

Professional Fighters League Partners With Sky New Zealand for Exclusive Broadcast Rights

The Professional Fighters League (PFL) has announced a deal with Sky New Zealand...

07/04/2026

NBA, Enjoy Basketball' To Produce Live Game Altcast, Enjoy the NBA Trivia Show as Part of New Multi-Platform Collab

The NBA and Enjoy Basketball, the digital media company co-founded by YouTube cr...

07/04/2026

Beyond Golf: PGA of America, Ko-Mar Productions Offer Clients a Customizable Production Studio

The 4,000-sq.-ft. space in Frisco, TX, has produced live and packaged programmin...

07/04/2026

A New POV: RefCam's Rise in the Bundesliga Signals a Potential New Era for Soccer Broadcasts

What began as a referee training tool is evolving into a powerful production ass...

07/04/2026

NAB 2026: Manifold Technologies to Join NEP Platform as Deployable Application

Manifold Technologies will announce at NAB Show 2026 (Booth C.1808) that its manifold CLOUD platform will be available as a deployable application within NEP Pl...

07/04/2026

Shaquille O'Neal and TNT Sports to Launch DUNKMAN Professional Dunk League in Summer 2026

Shaquille O'Neal, Authentic Brands Group, and TNT Sports, in partnership wit...

07/04/2026

NAB 2026: Telos Alliance Unveils Omnia XII Audio Processor

Telos Alliance will debut the Omnia XII, a new FM/HD/DAB audio processor, at NAB Show 2026 in Las Vegas. Built on a 2RU hardware platform, Omnia XII features a...

07/04/2026

NAB 2026: AWS to Showcase AI and Cloud Media Technologies

Amazon Web Services (AWS) will exhibit at NAB Show 2026 (April 18-22, Las Vegas Convention Center, Booth W1701), with demonstrations, speaking sessions, and int...

07/04/2026

NAB 2026: Synamedia to Demonstrate AI by Quortex

Synamedia will demonstrate AI by Quortex at NAB Show 2026, a framework that applies AI capabilities to video workflows on demand rather than continuously. The s...

07/04/2026

NAB 2026: TVNewsCheck Announces 2026 Women in Technology Award Honorees

TVNewsCheck will present its 15th annual Women in Technology Awards on Tuesday, April 21, at 5 p.m. PT at NAB Show, in the Media and Entertainment Theater (W146...

07/04/2026

NAB 2026: Akta to Showcase AI Video Platform

Akta will demonstrate its AI video platform at NAB Show 2026, highlighting new capabilities in media processing and vertical video formatting alongside its exis...

07/04/2026

ESPN Expands to Disney+ in Europe and Select Asia-Pacific Markets

ESPN and Disney have announced the launch of ESPN on Disney in Europe and select Asia-Pacific markets, bringing the offering to 53 countries and territories a...

07/04/2026

Announcing the 2026 Sundance Institute Native Lab Fellows

LOS ANGELES, CA, April 7, 2026 - The nonprofit Sundance Institute announced today the fellows selected for the 2026 Native Lab, the signature initiative of the ...

07/04/2026

Prompted Playlist Levels Up to Include Podcasts, Helping You Explore More Interests and Curiosities

Starting today, Prompted Playlist is expanding beyond music to now include podca...

07/04/2026

VSL release Synchron Harpsichord (Blanchet)

Launched alongside piano promotion The latest instalment in VSL's Synchron Series line-up captures the sound of a faithful copy of a Fran ois tienne Bl...

07/04/2026

Roland announce SPD-SX Pro Version 2.0

Flagship sampling pad gets an update Roland's flagship sampling pad has just received a major update that kits it out with an array of new features and ...

07/04/2026

Sound Devices unveil the Astral Mini Plus

Popular compact wireless system upgraded Sound Devices have recently introduced a new and improved version of their compact wireless transmitter bodypacks, ...

07/04/2026

YEP November 2025 Newsletter

The November 2025 YEP Newsletter highlights a recent YEP Coffee Chat, offering members the chance to connect with industry professionals in an informal setting ...

07/04/2026

YEP December 2025 Newsletter

The December 2025 YEP Newsletter includes a Spotlight on Emily Vail, showcasing her career journey and work in the industry, alongside Mentorship Reflections by...

07/04/2026

US Space Force Selects L3Harris to Strengthen America's Defense with Advanced Space Surveillance

Ground-Based Electro-Optical Deep Space Surveillance (GEODSS) telescope operated...

07/04/2026

Haivision Unveils Makito ONE Live Video Contribution Platform

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Neutrik To Unveil TRUE1 Data Connector Series At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

07/04/2026

Chris Welcker Deployed Full DPA Arsenal to Record Live Mu...

Catgut Sound Owner and Production Sound Mixer Chris Welcker, CAS, has built a career at the intersection of music and film. A former musician and composer, Welc...