TVBEurope catches up with WBD Sports Scott Young to hear how the broadcaster is using its streaming services to bring the Olympics to more viewers than ever before
By Jenny Priestley
Published: July 25, 2024
TVBEurope catches up with WBD Sport's Scott Young to hear how the broadcaster is using its streaming services to bring the Olympics to more viewers than ever before
target=_blank title=Share on LinkedIn class=share-linkedin> TVBEurope catches up with WBD Sport's Scott Young to hear how the broadcaster is using its streaming services to bring the Olympics to more viewers than ever before
https://www.tvbeurope.com/media-delivery/localisation-is-our-superpower-how-wbd-sports-is-delivering-the-olympics-to-europe title=Share via Email class=share-email>
After three Olympic Games in Asia, (both Summer and Winter) the Greatest Show on Earth' returns to Europe as Paris plays host to the XXXIII Olympiad. For the team at Warner Bros Discovery Sports Europe (WBD Sports), that means delivering a home Olympics to 47 markets in 19 languages.
Each of those different markets can take the broadcaster's centrally produced content, aka the pan feed', while the 10 larger priority markets across the group, based mostly on population and audience, can break away and create their own local feed.
That means they can focus on the sports that are relevant to their audience because not all sports are as relevant to each market, Scott Young, group SVP content, production and business operations at Warner Bros Discovery Sports Europe tells TVBEurope.
The superpower of Eurosport is being able to say, here is everything in one batch across our pan feeds, or you can localise the sport that matters, like handball for France, Germany and Sweden, whilst other markets are probably less focused on that sport, so it's a really key part of our 47 market distribution.
WBD Sports will have a technical facility at the International Broadcast Centre (IBC) in Paris. We don't do anything really at the IBC anymore, says Young other than at least land the OBS feeds, which means that the contribution between what OBS are doing and what we're doing is robust .
Instead, the feeds will be sent to WBD Sports' facilities in London and Paris, with an almost even split between the two.
Behind-the-scenes at Warner Brothers Discovery studios in Paris, France. (Photo by Chris Graythen/Getty Images for IOC) WBD Sports will also have some productions on site at WBD House, based on the rooftop of a Paris hotel featuring a 360-degree view of the city. From the Opening Ceremony night, when we release our host studio, the pictures are going to be spectacular. We'll have a mix of on-site and home-based production, but effectively we lean very much into being a remote broadcaster.
The broadcaster will offer fans two ways of watching the Games, linear and streaming (MAX and discovery+). The linear version will be a lean back experience, with each location curating the best of the pan feed that is most relevant to the audience in their market. For streaming, audiences will be able to watch every live sport that's going on at any given time. Across the entire Olympics, 3,800 hours of live sporting content will be available, says Young. True sports fans can follow the sport they love when they want to watch it and where they want to watch it.
One key innovation available to fans watching the streaming offering is medal alerts. If a viewer is watching swimming, for example, they'll get an alert to say a medal is being contested in another sport so they can jump across to that stream. It's a great innovation for people who are diving all the way into our streaming platform and enjoying the sports they love and following their favourite athletes, and whether it be a sport or an athlete or their nation, they will also be alerted when other things are taking place, adds Young.
Because WBD Sports will be taking its pictures from OBS, Young says that the job of the in-house team is to tell the story of the Olympics and follow the 10,500 athletes that are taking part. The broadcaster tasks its team with following the athletes' journey before they arrive in order to help the audience understand why they should care about each one. To get to know the vast number of athletes that are there you have to break it down into the local market, he continues. Whether it's a local market or a local sport, it's important that we follow that journey of that athlete.
WBD Sports works closely with the National Olympic Committees of each country taking part, with the producing teams spending nearly a year in close collaboration with the NOCs working to bring the athletes' stories to life. Our innovation is really about the content gathering and then distribution, adds Young. No other broadcast platform in the world produces the volume of content that we're going to produce in Paris 2024 and this is primarily because we are a linear business and streaming business, and our content is shared.
Scott Young During previous Olympics, WBD Sports has used its Cube studio as the main presentation point, but as Paris 2024 is in the broadcaster's backyard , it will step away from the Cube in terms of presentation for this Games. Instead, the Cube will be used to help explain some of the lesser-known sports to viewers. We're going to pre-package content in the Cube, which we've already done, and that will help viewers who are not au fait with archery or shooting or those sports that don't normally get the big spotlight of attention unless the Olympics are on. We'll be creating explainers to help people understand the rules and how the competition is judged, explains Young.
Obviously, the run-up to Paris 2024 has been slightly shorter than
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
28/10/2025
ESPN Announces Monsters Funday Football', Its Latest Real-Time Animated Bro...
28/10/2025
SVG All-Stars: Catherine Chalfant, Manager, Remote Operations, ESPNThe Ole Miss alum is an operational force behind ESPN's extensive college-football catalo...
28/10/2025
Elevating the experience: AI and data take Ryder Cup to the next level By Joe OHalloran
Tuesday, October 28, 2025 - 10:25
Print This Story
NBC produced th...
28/10/2025
Conquering the Air (waves): Taking a close up look at the IBC Accelerator Priva...
28/10/2025
World Series 2025: Spectrum SportsNet LA Brings Dodgers Fans Closer to the Actio...
28/10/2025
Dylan Southern and Benedict Cumberbatch at the premiere of The Thing with Feathers (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
28/10/2025
For three weeks in Lagos, Spotify's Greasy Tunes Caf pop-up brought the cit...
28/10/2025
Once a niche subculture, German rap has evolved into an influential cultural movement. Now, Spotify is giving the genre a new home with OFFCULT, a playlist dedi...
28/10/2025
Shane Delia's Malta serves up the Mediterranean this summer
28 October, 2025
Media releases
Feast on 9,000 years of culinary history Mondays from 24 No...
28/10/2025
SBS's global sporting festival continues with the FIVB Beach Volleyball Worl...
28/10/2025
Bilbao, October 28, 2025 - AgileTV, a leading technology solutions company for t...
28/10/2025
Disney, NBCUniversal, FOX, Paramount Each Achieve Double-Digit Monthly Growth
...
28/10/2025
CINCINNATI The E.W. Scripps Company has announced an agreement to sell WRTV, its local ABC-affiliated station in Indianapolis, to Circle City Broadcasting for $...
28/10/2025
Berklee College of Music and Berklee Valencia Named to Billboards 2025 Top Music...
28/10/2025
NEW YORK As AI usage continues to spike, a new study from IAB delves into an important aspect of how AI is transforming the advertising business with new data s...
28/10/2025
Charlie Jablonski, a broadcast tech pioneer who helped shape the modern era of Olympics television coverage, died Oct. 25 at his home in Lake George N.Y., the N...
28/10/2025
VIENNA, Austria Bitmovin has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insights into video playback. The so...
28/10/2025
LOS ANGELES LucidLink, the file streaming platform, has announced a Frame.io integration and expanded mobile capabilities at Adobe Max....
28/10/2025
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced that it has joined the Ama...
28/10/2025
Lightware, an industry leader in connectivity and signal management solutions, has announced a major update to its Taurus
platform, which now delivers flawless...
28/10/2025
Following a successful mid-September International Broadcasting Convention in Amsterdam, Hiltron Communications will promote its full range of satellite communi...
28/10/2025
Open Broadcast Systems has chosen MC&S (Media Consulting & Services) as a reseller to help strengthen its presence in France.
With over twenty years of experi...
28/10/2025
Bitmovin, leading provider of video streaming solutions, has launched Bitmovin Observability, a new stand-alone video data solution that delivers real-time insi...
28/10/2025
Ease Live, the leader in interactive TV technology, today announced the successful launch of interactive graphical overlays for UEFA Champions League matches fo...
28/10/2025
LucidLink, the file streaming platform, today at Adobe MAX announced a Frame.io integration and expanded mobile capabilities, streamlining collaboration and hel...
28/10/2025
ATLANTA Gray Media has promoted Nick Hasenecz to general manager of WNDU, its NBC affiliate in the South Bend-Elkhart, Ind., market....
28/10/2025
Applications Open for Berklee Fenway Neighborhood Improvement Grant Boston nonprofits can apply by December 12 for funding to support community projects that ...
28/10/2025
28 Oct 2025
VEON's JazzCash Wins Silver Award for Innovation in Lending at ...
28/10/2025
Guests include Wayne Rooney, Maya Jama, Dame Laura Kenny, Chloe Kelly, Chris McC...
28/10/2025
The two-hour special, recorded live from the iconic Dolby Theatre in LA, will ai...
28/10/2025
Eutelsat upgrades teleports with Rohde & Schwarz satellite uplink amplifiers High efficiency and resilient Ku-band amplifiers for excellent RF performance
...
28/10/2025
These appointments come at a pivotal time for ABC, as the organisation continues to evolve to meet the changing needs of a digital-first media ecosystem. The ne...
28/10/2025
Scripps Research awarded $4 million to advance platform for neurodevelopmental disorders The California Institute for Regenerative Medicine (CIRM) grant support...
27/10/2025
You can touch this: Haptics becoming central to the virtual live experience By Adrian Pennington
Friday, October 24, 2025 - 09:12
Print This Story
The vid...
27/10/2025
A tale of two trailers: France's Stop & Go doubles up with its new hybrid tr...
27/10/2025
Pro Padel League Stages City's Cup Finals Inside NYC's Hammerstein Ballr...
27/10/2025
World Series 2025: Sportsnet Delivers Made-in-Canada' Moment for a Nation U...
27/10/2025
ESPN Extends Partnership With Sony's Beyond Sports To Expand Animated Altern...
27/10/2025
Reid Davenport attends the 2025 Sundance Film Festival premiere of Life After at The Ray Theatre on January 27, 2025, in Park City, UT. (Photo by Robin Marsha...
27/10/2025
As the days grow shorter and the nights get darker, there's nothing like getting swept up in a story that sends shivers down your spine. In honor of spooky ...
27/10/2025
UPDATE: Both parties have reached a new carriage agreement....
27/10/2025
LONDON As Hollywood jumps into the production of mini-dramas, a new study from Ampere Analysis finds that more than one in 10 internet users have watched drama ...
27/10/2025
LONDON Yealink, a provider of unified communication and collaboration solutions, has joined the NDI ecosystem with the availability of its SmartVision 80 premiu...
27/10/2025
ATLANTA Gray Media has named Chris Conroy as general manager of its stations in Cleveland, leading WOIO, a CBS affiliate, The CW station WUAB and Telemundo outl...
27/10/2025
ESPOO, Finland European connectivity leaders Nokia and Ericsson, have partnered with Berlin's Fraunhofer Heinrich Hertz Institute (HHI), to shape and drive ...
27/10/2025
PHILADELPHIA Comcast has expanded NOW TV Latino, its Spanish-language live TV and streaming offering, adding five more channels from Univision, ViX Premium with...
27/10/2025
Test & measurement innovator, Leader Electronics, will present its latest products and solutions at InterBEE 2025 (Hall 5, Booth 5218) Makuhari Messe in Chiba, ...
27/10/2025
Back to All News
City of Shadows, the New Netflix Thriller Arrives on December 12
Entertainment
27 October 2025
GlobalSpain
Link copied to clipboard
Downl...
TVBEurope catches up with WBD Sports Scott Young to hear how the broadcaster is using its streaming services to bring the Olympics to more viewers than ever before
