Miranda Collaborates with Ma Relevance on Social Media Graphics Integration

31/03/2014

Miranda Collaborates with Mass Relevance on Social Media Graphics Integration 31 Mar 2014

Miranda Technologies, a Belden Brand, a global provider of integrated solutions for production, playout and delivery systems for television broadcasters and multi-system operators, has collaborated with Mass Relevance, the technology leader in enabling social experiences for digital screens, to tightly integrate its Vertigo XG graphics capabilities into Mass Relevance's platform for integrating authentic social content into multi-platform broadcast deliverables.

The Mass Relevance Platform provides the ability to integrate social content from every major social network including Twitter, Instagram, Facebook, Vine, Google+ and YouTube, and transform them for use on any digital screen as engaging visual experiences. The powerful platform allows marketers to develop campaigns with stunning social content in real-time, and is also powerful enough to enable developers to create completely new graphics templates.

The Vertigo XG on-air graphics system is a highly advanced HD/SD graphics processor that supplies high quality character generation, multi-level playout and powerful performance. Templates for rich and highly animated, social media and channel branding graphics can be very quickly prepared, the advantages of which Mass Relevance will amplify to further enliven the social media content that its platform delivers for its clients.

Social media data curated by the Mass Relevance Platform is expanded with Vertigo XG workflow tools and is then output to air to enhance news, sports, talkshows anything that will benefit from social interaction.

Scott Rose, Miranda's director of product management, Workflow and Playout, said, Integrating the powerful graphics of Vertigo XG with the Mass Relevance Platform will provide customers another avenue to substantially enhance the viewing experience. Incorporating social media content and presenting it using compelling graphics can encourage deeper viewer engagement.

Social media has become an integral part of how we watch television, and leading media companies understand the value of bringing social content on-air to spark viewer interaction, said Sam Decker, Founder and CEO of Mass Relevance. Our new collaboration with Miranda will make it even easier for media companies to bring the social voice to broadcast, driving viewer engagement, social buzz and tune-in. We are thrilled to align with Miranda to advance the future of social TV.

A broad range of Miranda's latest technology solutions can be experienced and discussed at NAB 2014 at N2513.

For more information, see www.miranda.com.

LINK:	http://www.theiabm.org/article.php?group_id=11419...
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