Sony calls its Technology Days which addressed 4K production and IP Sony organiza en Madrid y Barcelona un ciclo de conferencias y sesiones de networking en los que se abordar n aspectos como la producci n 4K y HDR, las nuevas infraestructuras en directo a trav s de IP con Networked Media Interface y los nuevos flujo de trabajo de producci n desde la captura al archivo.
Sony Professional celebra los pr ximos 15 de marzo en Madrid y 17 de marzo en Barcelona los Sony Technology Days, un ciclo de conferencias y sesiones de networking en los que se abordar n aspectos como la producci n 4K y HDR, las nuevas infraestructuras en directo a trav s de IP con Networked Media Interface y los nuevos flujo de trabajo de producci n desde la captura al archivo.
4K UHD ofrece cuatro veces la definici n de Full HD y un color espl ndido. Las im genes 4K son m s definidas, incluso cuando se convierten y se distribuyen en HD. Son perfectas para conectar con la audiencia y diferenciar el contenido. Gracias al alto rango din mico (HDR), cada p xel brilla con intensidad y a unos niveles profundos de negro que revelan im genes a n m s realistas. La captura en 4K a ade valor real, ofreciendo opciones de distribuci n m s flexibles, as como importantes oportunidades de ingresos.
Sergi Sendra, director de producci n de TV en Dorna Sports en el GP de Gran Breta a de MotoGP, asegura que al rodar en HDR y HFR, hemos sido capaces de capturar im genes 4K incre blemente detalladas que ofrecieron una experiencia visual con todo el color y la emoci n que los espectadores en el circuito disfrutaron .
En cuanto al IP, trae consigo ventajas respecto a la SDI en el mbito de la producci n en vivo de hoy. Ahora existe una gama de productos basados en la Networked Media Interface de alto rendimiento de Sony. Estos permiten la introducci n de la IP en vivo en infraestructuras basadas en SDI de manera progresiva y con una interrupci n m nima.
Frederic Fievez, gerente de Proyectos Especiales en BCE, sostiene que Sony fue una de las pocas empresas que ya estaba en los inicios de una soluci n para el v deo sobre IP cuando comenzamos nuestros planes para el nuevo edificio BCE en Luxemburgo, basado en la tecnolog a IP .
En cuanto a los flujo de trabajo. El contenido adecuado en el lugar adecuado y en el momento adecuado significa un retorno comercial m s r pido. Es la clave para conseguir un contenido atractivo durante las emisiones, con mayor flexibilidad creativa y un uso eficiente de los recursos.
Niall Duffy, Jefe de flujo de trabajo y soluciones de TI en Sony Professional Solutions Europe, subraya que que un flujo de trabajo gil e integrado es fundamental para las emisoras de clase mundial que quieren producir y distribuir con rapidez contenido brillante y creativo .
Las conferencias tendr n lugar en Sony Music en Madrid y en Televisi de Catalunya en Sant Joan Desp (Barcelona). Para asistir, es imprescindible registro previo en esta Web.
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Sony calls its Technology Days which addressed 4K production and IP Sony organiza en Madrid y Barcelona un ciclo de conferencias y sesiones de networking en los que se abordar n aspectos como la producci n 4K y HDR, las nuevas infraestructuras en directo a trav s de IP con Networked Media Interface y los nuevos flujo de trabajo de producci n desde la captura al archivo. 
