Sony Pixel Power calrec Sony

Celebrate Latinx Heritage Month on Spotify With Our Estamos Ready' Campaign

20/09/2023

Latinx culture continues to set the tone around the world, as evidenced by the rise of genres like M sica Mexicana, corridos, and urbano. September 15 through October 15 marks Latinx Heritage Month, and we're celebrating with our Estamos Ready campaign, honoring the stories, the diversity, and the power of Latinx creators and fans.

On our dedicated Latinx Heritage Month hub, listeners can discover top playlists, including Hyphenated, Mixto, Fuego, and Los Que Mandan, as well as podcasts, like I.E In Friends, Gay & Afraid with Eric Sede o, The Super Secret Bestie Club, and Fool Coverage with Manny MUA and Laura Lee.

We also wanted to explore the impact of Latin music in the U.S., so we took a look at Spotify listener data from every U.S. state. We discovered that Peso Pluma and Bad Bunny are lighting up the Latin streaming charts, with each standing as the most popular artist in 31 states and 15 states, respectively. Meanwhile, M sica Mexicana (26 states), Trap Latino (12 states), and urbano (10 states) represent the most popular genres.

Top 10 U.S. States With the Highest Percentage of Latin Music Streams on Spotify

(June 15-September 15)

Texas

California

Florida

Nevada

Arizona

New Mexico

Illinois

New Jersey

Georgia

Utah

Over the past few years, Latin music on Spotify has also seen rapid growth in some surprising states. Between September 2020 and September 2023, Latin music streams in North Dakota surged an impressive 370%, followed by a 284% bump in Minnesota and a 253% increase in Mississippi. Indiana, the home state of Latinx star Omar Apollo, has seen its Latin music streams grow by 182%.

In addition to our data discoveries, For the Record also chatted with Omar, along with artists Kali Uchis, DannyLux, Elena Rose, and Prince Royce, to find out more about their favorite aspects of Latinx culture.

How does your culture bring joy to your music? Prince Royce: I've been visiting the Dominican Republic since I was very young, and I think in general, there is a lot of life in the culture. They are always dancing, which comes with genres like merengue and bachata. Dominicans love to party. My family, for example, will come up with any excuse for a barbeque, a birthday party, a baby shower, or a get together, and that definitely reflects a lot in my music.

Omar Apollo: When I first started doing shows, it was all really young Latino kids in the crowd. I was probably like 19 when I started touring. I am from Indiana, and there wasn't much of a diaspora of Latino kids. Going around the world showed me there was somewhere that people can find community in the music, celebrate how we grew up, and share the same stories. It's beautiful.

Explain your Latinx accent in one sentence. DannyLux: I think my accent is more of a Mexicali accent from Baja California, because I basically grew up there. Whenever I go to another part of Mexico they tell me that I have a different accent.

Prince Royce: Definitely a very New York/Spanglish accent.

Elena Rose: My accent in one sentence has to be: Caraque a/Boriqua/Hialeah from Miami. Venezolana because of my parents, so Caracas is there. Puerto Rico because that is where I lived as a kid. And I stayed in Hialeah for almost six years so yeah, I have the Miami right there-the 305, baby!

What is one thing from your culture that you want to share with the rest of the world? Kali Uchis: One thing I would share with everybody about my culture is definitely our food. I feel like everybody loves food, everybody should have a good arepa, a good Colombian hot dog. All of our snacks, the salty and the sweet combinations, everybody should try it!

Elena Rose: I really like burning palo santo wood. I think it's been more popular in recent years. And I really like ginger, honey, and lemon tea. That just recently saved me from a very bad cold!

Omar Apollo: It would probably be chilaquiles because I love chilaquiles and I think everyone should have chilaquiles. I am not sure if other Latino communities make chilaquiles, but the ones that my mom makes . . . anyone would go crazy for them!

What's your favorite Spanish word (or phrase) that's original to your culture? Omar Apollo: It's probably chambear, which means to work. You know, the girls are always working-they are clocked in, they're ready to go. You can say chambas, estamos en una chamba, ando chambeando, whatever you want to say. That's my favorite; I say it all the time.

Kali Uchis: I think my favorite Latin phrases have always been sin miedo, but also sana, sana, colita de rana.

DannyLux: My favorite phrase is that everything happens for a reason, and I always live thinking about that, and I know it has a lot of truth.

Celebrate Latinx Heritage Month by discovering the hottest sounds on our Fuego mixtape.
LINK: https://newsroom.spotify.com/2023-09-20/latinx-heritage-month-omar-apo...
See more stories from spotify

More from Spotify

07/05/2025

Experience a New Dimension of Music Discovery With More Controls and Enhanced Tools

Discovering music should feel effortless and fun. That's why Spotify continu...

06/05/2025

Spotify Amplifies Colombia's Booming Local Music Scene With Sbele a Eso' Initiative

In Colombia, music isn't just background noise-it's center stage. It'...

06/05/2025

La nueva apuesta de Spotify para destacar la msica local en Colombia: Sbele a Eso'

En Colombia, la m sica no suena de fondo: es el centro del escenario. Es el cora...

06/05/2025

Spotify Introduces Plays, a New Way To See What Content Is Resonating With Podcast Fans

At Spotify, we always seek ways to connect users with their next favorite podcas...

06/05/2025

In Mumbai, Our Public Affairs Chief, Dustee Jenkins, Spotlights the Role of Spotify in the Growth of India's Music Industry

Since Spotify's 2019 launch in India, the growth of the country's local ...

05/05/2025

Loreen, Nemo, and More Reimagine Eurovision Anthems for Spotify Singles

As Europe gears up for the Eurovision Song Contest 2025, Spotify is celebrating the spirit of unity and musical legacy with a new series of Spotify Singles. Fiv...

02/05/2025

Following Landmark Court Ruling, Spotify Submits New App Update to Apple to Benefit U.S. Consumers

Updated May 2: In a victory for consumers, artists, creators, and authors, Apple...

02/05/2025

Spotify and FC Barcelona Collab With Travis Scott on a Special Cactus Jack Shirt and Exclusive Concert

Since 2022, Spotify and FC Barcelona have brought the worlds of music and footba...

02/05/2025

Spotify Sparks UK Returns To Bring Together Advertisers and Creators

With more than 678 million users worldwide tuned in to Spotify, we're at the heart of music and culture. Our unrivaled global community of artists, songwrit...

01/05/2025

Best in Class' Touts the Anthems That Defined Student Listening in Celebration of This Year's 2025 College Graduates

After four years of lectures, study sessions, exams, and parties, college senior...

30/04/2025

Spotify and EA SPORTS Team Up To Pilot a New Kind of Audio Experience

EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...

30/04/2025

Tucker Wetmore Celebrates His Debut Album Release With an Intimate Performance for Fans

The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...

30/04/2025

Spotify Celebrates Mexico's Booming Podcast Scene With First-Ever Podcast Awards

Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...

29/04/2025

Spotify rapporterar intkter fr frsta kvartalet 2025

Idag rapporterar vi f r det f rsta kvartalet 2025, och vi inleder ret starkt med ett resultat som vertr ffar f rv ntningarna inom v ra nyckeltal. Vi levererad...

29/04/2025

Spotify Reports First Quarter 2025 Earnings

Today, we announced our first quarter 2025 earnings, starting the year off strong by outperforming across key metrics, including the highest Q1 Subscriber net a...

29/04/2025

Celebrate Arab Heritage Month With the Local Genres and Artists Making Waves Globally

April is Arab Heritage Month, a time to celebrate the vibrant creators from acro...

28/04/2025

From Audio to Video, Spotify's $100 Million Payout Fuels Creator Success Stories

Podcasts have become a cornerstone of the Spotify experience, evolving from a ni...

28/04/2025

Spotify Lends a Helping Hand to NYC Neighbors, the 9/11 Memorial & Museum

Each April, runners and walkers of all stripes gather together in Lower Manhattan for the 9/11 Memorial & Museum 5K. This race remembers those killed on Septemb...

24/04/2025

Spotify Expands AI Playlist in Beta to Premium Listeners in 40+ New Markets

Playlists have always been at the heart of the Spotify experience. Since AI Playlist in beta launched last year, Premium users have used it to create millions o...

24/04/2025

How Latin Artists Are Thriving Both at Music Festivals and on Spotify

From the California desert and Chicago's Grant Park to New York City's Flushing Meadows Corona Park and beyond, music festivals this spring and summer w...

24/04/2025

82 Artists, 10 Countries, Limitless Sounds: Meet the RADAR Asia Class of 2025

The sounds of Asia are as diverse and vibrant as the continent itself. From the lively beats of Indonesian pop to the gritty rhymes of Pinoy hip-hop, the region...

22/04/2025

Celebrate Earth Day With New Music Featuring the Sounds of Nature

Music has the power to connect us to one another and to the world around us. Spotify is once again teaming up with the Museum for the United Nations - UN Live&#...

22/04/2025

Spotify and ELLE Once Again Collaborate in Celebration of Emerging Women in Music

Spotify has an unwavering commitment to supporting emerging artists across all g...

22/04/2025

Celebrate Earth Day With Audiobooks That Educate and Entertain

This year marks the 55th anniversary of Earth Day, celebrated annually on April 22. On Spotify, listeners can explore a world of stories about our planet in our...

15/04/2025

Indian Artists Are Reaching More Global Fans Than Ever Before (and the Data Proves It)

In March this year, Spotify unveiled its annual Loud & Clear report, a transpare...

15/04/2025

Spotify Expands Its Audiobooks Offering To Listeners In Germany, Austria, Switzerland, and Liechtenstein

As the world's most popular audio-streaming subscription service, Spotify is...

14/04/2025

Rocket Scientist Aisha Bowe Shares Her Space-Bound Soundtrack in Honor of Historic Blue Origin Flight

On Monday, April 14, Blue Origin's NS-31 mission lifted off from Launch Site...

14/04/2025

Celebrating the Vibrant Traditions That Make Global Fandoms Unique With New Campaign

Whether it's having first access to tickets, being a part of once-in-a-lifet...

11/04/2025

Spotify Invests 1 Million To Help Authors and Publishers Produce More Audiobooks

Since entering the audiobooks space in 2022, Spotify has positively impacted the industry, paying out hundreds of millions of dollars to rights holders on an an...

11/04/2025

Uncover a Cult Conspiracy in New Scripted Thriller DIAL' From Spotify Argentina and Kuarzo

Latin America's love for scripted audio is about to get a thrilling new chap...

08/04/2025

FC Barcelona Star Lamine Yamal Shares His Favorite Locker Room Jams On the Latest Edition of Bara Matchday

As part of the first-of-its kind partnership between Spotify and FC Barcelona, w...

03/04/2025

Spotify Tunes Up Platform To Make It Easy for Advertisers To Buy, Create, and Measure

Spotify Advertising hit a new high note today as we unveiled how we're makin...

03/04/2025

The Three Key Takeaways for Advertisers From Our Spotify Advance Event

The next stage of Spotify Advertising has arrived. Today, during our Spotify Advance event in New York City, we unveiled a host of updates that make it easier f...

03/04/2025

Spotify Celebrates Its Next Stage of Advertising in New York City

Some of the biggest names in marketing, advertising, publishing, traditional and social media, and the creative worlds gathered yesterday at Chelsea Factory in ...

01/04/2025

Inside USHER's Star-Studded Black Box' Event in London

USHER's London takeover is in full swing. After kicking off his sold-out run of shows at the O2 Arena to rave reviews, the R&B icon joined forces with Spoti...

27/03/2025

The Spotify Partner Program Expands To Nine New Markets, Giving More Creators New Ways To Monetize Their Content

Since announcing the Spotify Partner Program last fall, we've heard from cre...

26/03/2025

Svenska artister genererar rekordutbetalningar frn Spotify: 1,9 miljarder under 2024

nda sedan Spotify grundades har vi arbetat h rt f r att ka betalningsviljan f r...

26/03/2025

Meet the New Class of Artists Shaping the Future of Spanish Music

Spotify's RADAR program spotlights rising talent from around the world, and in Spain, it's been making waves since 2020. Five years in, RADAR Spain has ...

20/03/2025

Our New Concerts Near You Playlist Makes It Fun and Easy To Discover Touring Artists

Spotify listeners love discovering new artists and songs, but they also love fin...

18/03/2025

Celebrate Women's History Month With These Empowering Audiobooks

Looking for inspiration this Women's History Month? Discover the stories of trailblazing women with audiobooks on Spotify. Our Women's History Month aud...

18/03/2025

Podcasts Take Center Stage at SXSW as Top Creators Discuss Video's Impact

From morning commutes to late-night listening sessions, Spotify is the essential daily companion for millions of listeners globally. Podcasts, in particular, ha...

14/03/2025

Bill Simmons Reflects on Five Years of The Ringer

Time flies when you're having fun and we can confidently say that Bill Simmons, founder of The Ringer and Spotify's Head of Talk Strategy, is having not...

13/03/2025

How Spotify Is Driving Growth, Discovery, and Innovation in the Audiobook Market

Spotify took center stage at the London Book Fair this week, reaffirming our commitment to the audiobook market and showcasing our impact on the publishing indu...

13/03/2025

Spotify Audiobooks Launches a New Publishing Program for Independent Authors

At Spotify, we work every day to lift up new voices, giving creators the opportunity to live off their art. Through Spotify Audiobooks, our in-house publishing ...

12/03/2025

Como o Impacto Cultural e Financeiro da Indstria Musical Define Seu Sucesso em 2025

O Spotify acaba de lan ar o relat rio Loud & Clear deste ano, uma vis o transpar...

12/03/2025

Cmo el impacto cultural y financiero de la industria musical define su xito en 2025

Spotify acaba de presentar el informe Loud & Clear de este a o, una mirada trans...

12/03/2025

Nourish Mind, Body, and Soul This Ramadan With Spotify

Ramadan, a period of profound spiritual significance for Muslims worldwide, is a time for fasting, prayer, reflection, and community. Enrich your experience thi...

12/03/2025

How the Music Industry's Cultural and Financial Impact Define Its Success in 2025

Spotify has just unveiled this year's Loud & Clear report, a transparent loo...

11/03/2025

Salsa's Rhythmic Revival: A New Generation Discovers the Genre's Timeless Appeal

Salsa is making a comeback, captivating new listeners with its infectious energy...

11/03/2025

Canada's Own Rupi Kaur Curates the Latest Edition of Local Spot, Revealing the Songs and Artists That Shaped Her

For many people, music can serve as a reflection of their roots and upbringing. ...