
Latinx culture continues to set the tone around the world, as evidenced by the rise of genres like M sica Mexicana, corridos, and urbano. September 15 through October 15 marks Latinx Heritage Month, and we're celebrating with our Estamos Ready campaign, honoring the stories, the diversity, and the power of Latinx creators and fans.
On our dedicated Latinx Heritage Month hub, listeners can discover top playlists, including Hyphenated, Mixto, Fuego, and Los Que Mandan, as well as podcasts, like I.E In Friends, Gay & Afraid with Eric Sede o, The Super Secret Bestie Club, and Fool Coverage with Manny MUA and Laura Lee.
We also wanted to explore the impact of Latin music in the U.S., so we took a look at Spotify listener data from every U.S. state. We discovered that Peso Pluma and Bad Bunny are lighting up the Latin streaming charts, with each standing as the most popular artist in 31 states and 15 states, respectively. Meanwhile, M sica Mexicana (26 states), Trap Latino (12 states), and urbano (10 states) represent the most popular genres.
Top 10 U.S. States With the Highest Percentage of Latin Music Streams on Spotify
(June 15-September 15)
Texas
California
Florida
Nevada
Arizona
New Mexico
Illinois
New Jersey
Georgia
Utah
Over the past few years, Latin music on Spotify has also seen rapid growth in some surprising states. Between September 2020 and September 2023, Latin music streams in North Dakota surged an impressive 370%, followed by a 284% bump in Minnesota and a 253% increase in Mississippi. Indiana, the home state of Latinx star Omar Apollo, has seen its Latin music streams grow by 182%.
In addition to our data discoveries, For the Record also chatted with Omar, along with artists Kali Uchis, DannyLux, Elena Rose, and Prince Royce, to find out more about their favorite aspects of Latinx culture.
How does your culture bring joy to your music? Prince Royce: I've been visiting the Dominican Republic since I was very young, and I think in general, there is a lot of life in the culture. They are always dancing, which comes with genres like merengue and bachata. Dominicans love to party. My family, for example, will come up with any excuse for a barbeque, a birthday party, a baby shower, or a get together, and that definitely reflects a lot in my music.
Omar Apollo: When I first started doing shows, it was all really young Latino kids in the crowd. I was probably like 19 when I started touring. I am from Indiana, and there wasn't much of a diaspora of Latino kids. Going around the world showed me there was somewhere that people can find community in the music, celebrate how we grew up, and share the same stories. It's beautiful.
Explain your Latinx accent in one sentence. DannyLux: I think my accent is more of a Mexicali accent from Baja California, because I basically grew up there. Whenever I go to another part of Mexico they tell me that I have a different accent.
Prince Royce: Definitely a very New York/Spanglish accent.
Elena Rose: My accent in one sentence has to be: Caraque a/Boriqua/Hialeah from Miami. Venezolana because of my parents, so Caracas is there. Puerto Rico because that is where I lived as a kid. And I stayed in Hialeah for almost six years so yeah, I have the Miami right there-the 305, baby!
What is one thing from your culture that you want to share with the rest of the world? Kali Uchis: One thing I would share with everybody about my culture is definitely our food. I feel like everybody loves food, everybody should have a good arepa, a good Colombian hot dog. All of our snacks, the salty and the sweet combinations, everybody should try it!
Elena Rose: I really like burning palo santo wood. I think it's been more popular in recent years. And I really like ginger, honey, and lemon tea. That just recently saved me from a very bad cold!
Omar Apollo: It would probably be chilaquiles because I love chilaquiles and I think everyone should have chilaquiles. I am not sure if other Latino communities make chilaquiles, but the ones that my mom makes . . . anyone would go crazy for them!
What's your favorite Spanish word (or phrase) that's original to your culture? Omar Apollo: It's probably chambear, which means to work. You know, the girls are always working-they are clocked in, they're ready to go. You can say chambas, estamos en una chamba, ando chambeando, whatever you want to say. That's my favorite; I say it all the time.
Kali Uchis: I think my favorite Latin phrases have always been sin miedo, but also sana, sana, colita de rana.
DannyLux: My favorite phrase is that everything happens for a reason, and I always live thinking about that, and I know it has a lot of truth.
Celebrate Latinx Heritage Month by discovering the hottest sounds on our Fuego mixtape.
More from Spotify
11/07/2025
If you've ever wondered what might be playing in Clark Kent's headphones...
10/07/2025
Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...
10/07/2025
This is not a drill: Oasis is back on the road-marking its first live performanc...
10/07/2025
The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
04/07/2025
The Summer Reading Challenge has inspired children across the U.K. to embrace a ...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
27/06/2025
K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...
25/06/2025
Last week, content creators from all over the world flocked to Anaheim for VidCon 2025, one of the largest creator conferences in the U.S. As an official sponso...
24/06/2025
Last week, Spotify returned to the Croisette for our 11th year at the Cannes Lio...
20/06/2025
In just a few days, the pilgrimage to Worthy Farm begins. Glastonbury, the legen...
19/06/2025
On Wednesday, Spotify and Miley Cyrus tangoed in Paris during an unforgettable e...
18/06/2025
Since popping up in 2020, RADAR Italia has not only supported emerging artists but also reflected the cultural and musical richness of Italy. Over the past five...
17/06/2025
In South Africa, the rebirth and resurgence of the vibrant folk genre Maskandi has captured the attention of music fans, becoming the country's fastest-grow...
16/06/2025
The Cannes Lions International Festival of Creativity is officially underway for...
16/06/2025
On Spotify, francophone content continues to cross borders at an unprecedented rate. In 2024 alone, more than 123 million listeners worldwide streamed audio con...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
11/06/2025
When a music fan creates a playlist on Spotify, it's not just for listening-...
11/06/2025
Hur s krar vi Europas konkurrenskraft i en tid av snabb teknikutveckling? Och hur rustar vi samh llet f r framtidens kompetensbehov inom AI, tech och kultur? Un...
11/06/2025
Spotify and ENHYPEN are inviting fans to step inside the world of DESIRE : UNLEA...
10/06/2025
A new generation of artists is redefining Morocco's pop music scene, blending their deep-rooted heritage with contemporary influences to create sounds that ...
10/06/2025
Since Audiobooks in Premium launched on Spotify in 2023, we've seen strong g...
09/06/2025
It was Thursday night in New York City and The Box was buzzing with excitement. The edgy nightclub, known for its lavish theatrics, provided the perfect backdro...
06/06/2025
Spotify is dedicated to lifting up the voices and contributions of all artists, creators, and authors. This Pride Month and beyond, we're also taking a mome...
06/06/2025
Spotify is heading back to France for the annual Cannes Lions International Festival of Creativity, and this year we'll showcase how Spotify is more alive t...
05/06/2025
Whether she's in the studio, on a tour bus, or traveling the world, there...
05/06/2025
Spotify and United are teaming up to deliver an even more entertaining in-flight...
05/06/2025
On Wednesday, Spotify brought together Mexico's vibrant podcast community fo...
05/06/2025
Last month, Spotify brought Travis Scott to Barcelona to play his first-ever show in the city and celebrate the release of his Spotify x Cactus Jack x Bar a jer...
04/06/2025
Today, Spotify launches its Loud & Clear report-our annual deep dive into the economics of music streaming-in Canada, and with it, a powerful story of how Canad...
29/05/2025
Japan's music scene is entering an exciting new chapter. Long known for its ...
28/05/2025
Spotify is all about bringing you closer to the voices and stories you love. Tha...
28/05/2025
A ind stria musical do Brasil est passando por uma transforma o hist rica - e o Spotify segue iluminando esse caminho. A vers o mais recente do relat rio Loud...
28/05/2025
Brazil's music industry is in the midst of a historic transformation-and Spotify continues to help illuminate the path. Our most recent Loud & Clear report,...
28/05/2025
Spotify's commitment to transparency and artist empowerment continues to res...
21/05/2025
When CMA Fest springs to life in Nashville each year, Spotify House is always one of the top destinations-and 2025 was no different. For the sixth year, Spotify...
21/05/2025
Marking a first, Spotify has launched the Upcoming Releases hub-a destination so...
20/05/2025
Throughout the month of May, Spotify is celebrating Asian and Pacific Islander Heritage Month by amplifying the many artists, creators, and authors who share th...
20/05/2025
It's officially summer on Spotify and, once again, our team of best-in-class...
19/05/2025
For the past decade, Spotify's Fresh Finds playlists have served as a launchpad for emerging independent artists, helping them break through and connect wit...
17/05/2025
Globally, Asian and Pacific Islander (API) artists, creators, and authors contin...
16/05/2025
As Beyonc s COWBOY CARTER Tour sparks excitement around the world, Spotify is helping the BeyHive get concert-ready with a limited-edition collection of playli...
14/05/2025
Spotify and FC Barcelona's partnership saw its sixth jersey takeover this we...
14/05/2025
At Spotify, we believe that our incredible bandmates (that's what we call our team) are the driving force behind our success. Longtime Spotifier Anna Lundst...
13/05/2025
Spotify aims to bring compelling audiobooks to as many consumers as possible, and we're eager to give fans even more options as they discover their next gre...
13/05/2025
People all over the world love DJ. At the gym, at home, whenever and wherever you want a deeper experience with great music, DJ is the answer. In fact, DJ liste...
09/05/2025
As excitement builds for the annual Eurovision Song Contest, Spotify data offers...
07/05/2025
Discovering music should feel effortless and fun. That's why Spotify continu...