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Nov 30, 2016
FOX Sports Lab Initiative Offers First Live Footage from Referees' Point of View
FOX Sports Lab, the designed approach to exploring technical partnerships that give viewers a fresh perspective and ad sales teams more targeted sports integrations, is teaming with GoPro (NASDAQ: GPRO) to offer a unique in-broadcast viewpoint from Saturday's Big Ten Football Championship Game on the FOX broadcast network. Pregame coverage begins at 7:00 PM ET live from Lucas Oil Stadium in Indianapolis.
After a successful test at last weekend's Wisconsin-Minnesota Big Ten matchup, FOX Sports will offer a completely new championship game viewing experience for fans by featuring live, in-game footage captured from the perspective of the referees, thanks to a collaboration with GoPro. GoPro worked closely with FOX Sports and Big Ten officials to design a referee-worn hat that delivers a unique POV perspective from the heart of the action, available for use during the FOX game broadcast.
This is the continuing challenge we've taken on all year, said Michael Davies, FOX Sports Senior Vice President Technical & Field Operations. It's in our FOX Sports DNA to constantly challenge our team to come up with new and interesting ways to enhance the viewing experience, bring fans closer to the action and make the story of sports even more compelling this project with GoPro accomplishes all of that.
GoPro changed the world by unlocking new perspectives of sports that put viewers into the middle of the action," said Todd Ballard, Vice President of Global Sports Entertainment Marketing at GoPro. We've been looking forward to enabling the GoPro POV from the gridiron, and are excited to see how FOX Sports chooses to showcase these perspectives during the Big Ten Football Championship - both in the broadcast and on social media."
In 2016, FOX Sports, through its FOX Sports Lab continues to be a leader in sports television production, working with aerial drones, virtual reality and big data analytics in cutting edge ways, highlighted by high-profile VR productions from major events throughout the year, including the Daytona 500, U.S. Open Championship, Big East college basketball tournament, college football, Bundesliga soccer, PBC boxing and Monster Jam monster truck races.
About FOX Sports
FOX Sports is the umbrella entity representing 21st Century FOX's wide array of multi-platform US-based sports assets. Built with brands capable of reaching more than 100 million viewers in a single weekend, FOX Sports includes ownership and interests in linear television networks, digital and mobile programming, broadband platforms, multiple web sites, joint-venture businesses and several licensing partnerships. FOX Sports includes the sports television arm of the FOX Broadcasting Company; FOX Sports 1, FOX Sports 2; FOX Sports Regional Networks, their affiliated regional web sites and national programming; FOX Soccer Plus; FOX Deportes and FOX College Sports. In addition, FOX Sports also encompasses FOX Sports Digital, which includes FOXSports.com, FOX Sports GO, Whatifsports.com and Yardbarker.com. Also included in the Group are FOX's interests in joint-venture businesses Big Ten Network and BTN 2Go, as well as a licensing agreement that establish the FOX Sports Radio Network.
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