
SVG Sit-Down: Bleacher Report's Tyler Price Says Strength of B/R Gridiron Is In Meeting the Conversation Where It s Already Happening' B/R VP of Content Development and Production discusses a new season of NFL By Brandon Costa, Director of Digital
Friday, September 16, 2022 - 1:17 pm
Print This Story | Subscribe
Story Highlights
With a new NFL season under way, the content machine that is Bleacher Report has entered another peak season of engagement. To meet the moment, the Turner Sports (Warner Bros. Discovery Sports) digital-media giant - and its verticals B/R Gridiron (NFL) and B/R Betting (gambling) - have rolled out a growing portfolio of content series, including live shows streaming directly to the B/R App.
The live-programming week kicks off on Thursdays at 5 p.m. ET with B/R Gridiron's weekly live fantasy-football stream and ends on Monday mornings (11 a.m.) with the Monday Reaction Stream, where talent discusses the 10 best things that happened during the weekend slate of games.
Other notable VOD series like Underrated and Gridiron Heights are back by popular demand as well, and SVG recently sat down to chat live content with Tyler Price, VP, content development and production, B/R. In his opinion, what makes it worth putting in the effort to go live and how has work done during the COVID shutdown impacted the flavors of content he and his team attempt to create?
For a brand and an app so built on social, VOD, notifications, etc., how do you decide that something is worth going live for?
It's about meeting the conversation where it's already happening in a lot of ways for us. We love live as a conversation vehicle. B/R Gridiron continues to be the most engaged football brand out there, and, candidly, that's without NFL rights. I think we're doing a really good job identifying and understanding the NFL audience.
There's [three] hours of the game, and then you get [21] hours that surround it where the conversation is still continuing. We're just trying to make an effort in the live space to meet that audience where they already are: postgame, pregame, in that fantasy window.
We'll launch some previews around specific teams leading into games in a live stream. We offer a little bit of a therapy session with our postgame streams reacting to what you saw.
Then there's the fantasy stuff. We're going to experiment with timing on that. There are so many fantasy touch points now, and we feel like Thursdays are becoming that final frontier to prepare for the week.
We'll start there, but we have an incredible amount of insight and information based on all the work we've done with VOD and social to help us say, This is when our audience is the most active. This is when they are having the conversations already. Then we'll keep experimenting with live formats in those windows.
In addition to not having live NFL-game rights, Bleacher Report also doesn't have its own fantasy platform, the way ESPN or Yahoo! does. Those brands are highly invested into driving signups and engagement in their games. In what ways does that differentiate you?
By the nature of the app and the audience that B/R Gridiron - and Bleacher Report overall - have cultivated: we don't have the product, but we have community. We're going to lean into that conversational connection with the community.
If you think about your text threads or your conversations around fantasy with your friends, you don't need to be looking at your lineup to have that dialogue. We're not effort-ing real-time changes. We want to effort a conversation amongst like-minded fans, around topics that are relevant to the fantasy audience. We're going to lean into that conversational community element as a way to differentiate from what you would get on one of those sites that are pushing you towards product usage.
How are these live programs being produced? You have your offices in New York; there's Turner's facility in Atlanta; you have the ability to bring talent in from essentially anywhere. What's the workflow?
Yes, our technical support lives in New York, but we are in a place now where a lot of talent is remote. We're comfortable with bringing them in remotely. There's connectivity between New York and Atlanta that [Bleacher Report Senior Director, Video Technical Operations,] Steve [Pellegrino] and [Turner Sports Director, Technical Operations,] Chris Brown have worked together to help us build out, [allowing] us to have, say, producers in Atlanta, our director in New York, a talent in Miami, all doing a show leading into a Dolphins game. We are perfectly comfortable and confident in that stream.
It gives us incredible flexibility, and, back to the community sense of it, it's so much more authentic to bring in that Dolphins POV from a Miami resident, in Miami, than it is for us to spin up the B/R studios and convince Dolphin fans that this individual in the New York studio is legit.
The work that Steve's team has done to build that kind of platform for us where we can bring in a lot of voices from all over lends itself to that community-building that we're after.
Highlight clipping and notifications are something that B/R has always done extremely well, especially on nights when you're doing live shows. How much are you balancing human editors with automation in those processes?
We have tools, like WSC Sports, that take our original feed, and producers basically can go in in real time and notate the moments of the live stream that they thought were most effective.
For example, when [talent broke] down the throwing motion of [Miami Dolphins quarterback] Tua [Tagovailoa], it was a really good moment from our host, it was 15 seconds, and Dolphins fans will be interested in that. Let's notate that i
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
15/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
15/06/2025
Composer/producer launches free virtual instruments
Sulcata Sound is the latest venture of Jason Graves, a two-time British Academy Award-winnning composer,...
14/06/2025
NEW YORK Pluto TV and the All Womens Sports Network have launched a free ad-supported streaming TV (FAST) AWSN channel in the U.S., Canada, the U.K. and the Nor...
14/06/2025
NEW YORK and CINCINNATI E.W. Scripps has announced a new, multiyear agreement with the WNBA that will continue Ions regular-season coverage of the league on Fri...
14/06/2025
WASHINGTON The National Association of Broadcasters highlighted the hidden importance of spectrum in the production of major sporting events and described wha...
14/06/2025
WASHINGTON Sunsetting ATSC 1.0, expanding business opportunities for NextGen Broadcast and increasing international adoption of the ATSC 3.0 standard were top o...
14/06/2025
SAN FRANCISCO Samba TV and Acxiom have announced that they will dramatically expand their longstanding relationship....
14/06/2025
July 2025 in Dublin, Berlin, Amsterdam & London
Photo: Thea Martre
Music Production for Women (MPW) have announced that they will be running a series of fo...
14/06/2025
San Francisco State University's School of Cinema Uses Blackmagic Design
Brie Clayton June 13, 2025
0 Comments
More than 40 Blackmagic Design came...
14/06/2025
Boris FX Mocha Pro Adds New AI Tools To Tackle VFX Tasks Fast
Jessie Electa Petrov June 13, 2025
0 Comments
The 2025.5 release helps artists work more...
14/06/2025
AJA Debuts DRM2-Plus Mini-Converter Frame at InfoComm 2025
Brie Clayton June 13, 2025
0 Comments
Next-gen frame addresses diverse rackmount needs wit...
13/06/2025
(L-R) Lindsay Utz, Michelle Walshe, and The Right Honourable Dame Jacinda Ardern attend the 2025 Sundance Film Festival premiere of Prime Minister at Eccles T...
13/06/2025
Photo credit: Atsushi Nishijima
If you're a true lover of rom-coms, chances...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
13/06/2025
Johannesburg, 12 June 2025 - The National Film and Video Foundation (NFVF), an a...
13/06/2025
ABILENE. Texas A severe storm knocked down the tower and severely damaged the news studio and main facility of Sinclair-owned KTXS here on Sunday, June 8....
13/06/2025
Berklee's Music Business/Management Department Recognized by the Music Biz A...
13/06/2025
WASHINGTON The ATSC, the Broadcast Standards Association, honored veteran technologist Aldo Cugnini and Clarence Hau, Senior Vice President of Standards, Policy...
13/06/2025
(Editor's note: The 2025 UFL Championship Game between the D.C. Defenders and Michigan Panthers kicks off Saturday, June 14, at 8 p.m. Eastern. The game wil...
13/06/2025
New iPad/iPhone synth App announced
Following on from last year's release of Gradient Synth - which reached #6 on the App Store's Paid Music charts ...
13/06/2025
LONDON Warner Bros. Discovery has announced that HBO Max will launch direct-to-consumer in multiple new countries this July as the streamer becomes available in...
13/06/2025
AI voice transcription and captioning platform Verbit has added a new feature to its Captivate ASR solution the ability to identify specific features in automat...
13/06/2025
WASHINGTON Federal Communications Commission member Anna Gomez has wrapped up two weeks in California visiting broadcasters, television studio executives, enter...
13/06/2025
WASHINGTON The U.S. House of Representatives voted mostly along party lines to approve a rescission package that would cancel $9.4 billion in previously approve...
13/06/2025
At InfoComm 2025, AJA Video Systems announced DRM2-Plus, an intuitive, high-capacity 3RU frame that can neatly house up to 24 AJA Mini-Converters. Tailored to s...
13/06/2025
Cinema advertising leader to leverage AOS and suite of AI-enabled solutions to optimize forecasting, yield management, and streamlined ad sales and operations a...
13/06/2025
Manfrotto has launched the ONE Hybrid Tripod, a new support system designed specifically for professional content creators working with mirrorless cameras acros...
13/06/2025
Leading video software provider, Synamedia, today announced that its Media Edge Gateway (MEG), an ATSC 3.0 software-based IRD, now supports Device Security requ...
13/06/2025
LiveU, the global leader in live IP-video contribution, production and distribution solutions, is deepening its commitment to the German-speaking market with th...
13/06/2025
Chaos, the leader in architectural visualisation software, today announces Chaos Corona 13, giving archviz designers new ways to add eye-catching style and flai...
13/06/2025
PALI's Nena Music Video Shot with Blackmagic Design
Brie Clayton June 12, 2025
0 Comments
Blackmagic Cinema Camera 6K and DaVinci Resolve Studio b...
13/06/2025
OddBeast Powers Up iRobot's Newest Roombas with Suite of CGI Launch Assets
Brie Clayton June 12, 2025
0 Comments
The motion design and production ...
13/06/2025
On Chick Coreas Birthday, a Newly Uncovered Archival Release The Visitors, composed by Corea and performed by vibraphonist Gary Burton and pianist Kirill Gers...
13/06/2025
In fulfilment of a recommendation by the Government's Expert Advisory Commit...
13/06/2025
SVG Sit-Down: Backblaze's Gleb Budman Talks Products, Partnerships, and the ...
13/06/2025
SVG Sit-Down: DAZN's Walker Jacobs Calls Streaming the FIFA Club World Cup ...
13/06/2025
New Sponsor Spotlight: Vecima Networks' Paul Strickland on How Improving QoE...
13/06/2025
Pitch Perspective: Where's Next for Specialty Cameras in Soccer? Leaders from Sky Austria and ACS discuss the possibilities of camera placement pitchside B...
13/06/2025
Premiership Rugby Final 2025: Vintage clash between Bath and Leicester gets full...
13/06/2025
Premiership Rugby Final 2025: TNT Sports gears up for Bath vs Leicester battle w...
13/06/2025
NCAA Men's College World Series: ESPN Adds Two-Point SupraCam, Invests in Ne...
13/06/2025
New FSWX signal and spectrum analyzer with novel architecture overcomes limits o...
13/06/2025
Apple today announced the addition of iPad to Self Service Repair, providing iPad owners with access to repair manuals, genuine Apple parts, Apple Diagnostics t...
13/06/2025
CUPERTINO, CALIFORNIA Apple today previewed iOS 26, a major update that brings a beautiful new design, intelligent experiences, and improvements to the apps use...
13/06/2025
At Apple's Worldwide Developers Conference (WWDC), Apple unveiled Apple Games, an all-new destination designed to help players jump back into the games they...
13/06/2025
Industrial AI isn't slowing down. Germany is ready.
Following London Tech Week and GTC Paris at VivaTech, NVIDIA founder and CEO Jensen Huang's Europea...
12/06/2025
In 2018, Spotify launched Heart & Soul, a mental health initiative developed to ...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...