
SVG Sit-Down: Bleacher Report's Tyler Price Says Strength of B/R Gridiron Is In Meeting the Conversation Where It s Already Happening' B/R VP of Content Development and Production discusses a new season of NFL By Brandon Costa, Director of Digital
Friday, September 16, 2022 - 1:17 pm
Print This Story | Subscribe
Story Highlights
With a new NFL season under way, the content machine that is Bleacher Report has entered another peak season of engagement. To meet the moment, the Turner Sports (Warner Bros. Discovery Sports) digital-media giant - and its verticals B/R Gridiron (NFL) and B/R Betting (gambling) - have rolled out a growing portfolio of content series, including live shows streaming directly to the B/R App.
The live-programming week kicks off on Thursdays at 5 p.m. ET with B/R Gridiron's weekly live fantasy-football stream and ends on Monday mornings (11 a.m.) with the Monday Reaction Stream, where talent discusses the 10 best things that happened during the weekend slate of games.
Other notable VOD series like Underrated and Gridiron Heights are back by popular demand as well, and SVG recently sat down to chat live content with Tyler Price, VP, content development and production, B/R. In his opinion, what makes it worth putting in the effort to go live and how has work done during the COVID shutdown impacted the flavors of content he and his team attempt to create?
For a brand and an app so built on social, VOD, notifications, etc., how do you decide that something is worth going live for?
It's about meeting the conversation where it's already happening in a lot of ways for us. We love live as a conversation vehicle. B/R Gridiron continues to be the most engaged football brand out there, and, candidly, that's without NFL rights. I think we're doing a really good job identifying and understanding the NFL audience.
There's [three] hours of the game, and then you get [21] hours that surround it where the conversation is still continuing. We're just trying to make an effort in the live space to meet that audience where they already are: postgame, pregame, in that fantasy window.
We'll launch some previews around specific teams leading into games in a live stream. We offer a little bit of a therapy session with our postgame streams reacting to what you saw.
Then there's the fantasy stuff. We're going to experiment with timing on that. There are so many fantasy touch points now, and we feel like Thursdays are becoming that final frontier to prepare for the week.
We'll start there, but we have an incredible amount of insight and information based on all the work we've done with VOD and social to help us say, This is when our audience is the most active. This is when they are having the conversations already. Then we'll keep experimenting with live formats in those windows.
In addition to not having live NFL-game rights, Bleacher Report also doesn't have its own fantasy platform, the way ESPN or Yahoo! does. Those brands are highly invested into driving signups and engagement in their games. In what ways does that differentiate you?
By the nature of the app and the audience that B/R Gridiron - and Bleacher Report overall - have cultivated: we don't have the product, but we have community. We're going to lean into that conversational connection with the community.
If you think about your text threads or your conversations around fantasy with your friends, you don't need to be looking at your lineup to have that dialogue. We're not effort-ing real-time changes. We want to effort a conversation amongst like-minded fans, around topics that are relevant to the fantasy audience. We're going to lean into that conversational community element as a way to differentiate from what you would get on one of those sites that are pushing you towards product usage.
How are these live programs being produced? You have your offices in New York; there's Turner's facility in Atlanta; you have the ability to bring talent in from essentially anywhere. What's the workflow?
Yes, our technical support lives in New York, but we are in a place now where a lot of talent is remote. We're comfortable with bringing them in remotely. There's connectivity between New York and Atlanta that [Bleacher Report Senior Director, Video Technical Operations,] Steve [Pellegrino] and [Turner Sports Director, Technical Operations,] Chris Brown have worked together to help us build out, [allowing] us to have, say, producers in Atlanta, our director in New York, a talent in Miami, all doing a show leading into a Dolphins game. We are perfectly comfortable and confident in that stream.
It gives us incredible flexibility, and, back to the community sense of it, it's so much more authentic to bring in that Dolphins POV from a Miami resident, in Miami, than it is for us to spin up the B/R studios and convince Dolphin fans that this individual in the New York studio is legit.
The work that Steve's team has done to build that kind of platform for us where we can bring in a lot of voices from all over lends itself to that community-building that we're after.
Highlight clipping and notifications are something that B/R has always done extremely well, especially on nights when you're doing live shows. How much are you balancing human editors with automation in those processes?
We have tools, like WSC Sports, that take our original feed, and producers basically can go in in real time and notate the moments of the live stream that they thought were most effective.
For example, when [talent broke] down the throwing motion of [Miami Dolphins quarterback] Tua [Tagovailoa], it was a really good moment from our host, it was 15 seconds, and Dolphins fans will be interested in that. Let's notate that i
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More than Half of U.S. Public Media Viewership
Harmonic (NASDAQ: HLIT) today announce...
15/04/2026
LONGMONT, COLORADO, APRIL 15, 2026 DPA Microphones N Series Digital Wireless System users in North America can now take full advantage of the system's exc...
15/04/2026
Cobalt Iron, a leading provider of SaaS-based enterprise data protection, today announced the launch of Compass Tape Gateway (CTG), a transformative enhancemen...
15/04/2026
Disguise to Showcase Cutting-Edge Experience Tech for Sports, Broadcast and More...
15/04/2026
Arooj Aftab Makes the Music She Wants to Hear The singular artist explores the juxtaposition of grief and joy, dark and light, in her distinctive sound.
Apri...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Interra Systems, a provider of end-to-end quality assurance solutions for the digital media industry, is proud to announce its central role in the digital trans...
15/04/2026
VO Integrates Client-Side and Server-Side Ad Technologies with its Secure Video Player and Segmentation Tools, Leveraging Broadpeak's SSAI and BPK SmartLib ...
15/04/2026
TMT Insights, a leader in professional services and software development for the media and entertainment (M&E) industry, today announced the launch of TMT AI at...
15/04/2026
Encompass Digital Media, a global leader in managed broadcast and cloud-based media services, today announced an expanded partnership with Oracle Cloud Infrastr...
15/04/2026
Middleman Software, a leading provider of signaling and synchronization solutions for broadcast and streaming workflows, today announced it will unveil PhaseLoc...
15/04/2026
Deity Microphones today announced the PR-4, a compact six-track field recorder featuring four inputs, 32-bit float recording, advanced routing, and a workflow-f...
15/04/2026
Blackmagic Design Announces Fairlight Live
Brie Clayton April 15, 2026
0 Comments
Powerful software-based live audio mixer with support for SMPTE-2110...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Strategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, founder and owner of Riedel Communications and the Riedel Group, has acqui...
15/04/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that the company's Rally platform has been deployed by Iyuno Media...
15/04/2026
Frequency, the engine behind many of the worlds leading streaming television channels, has become the platform of choice for leading U.S. broadcasters bringing ...
15/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliability and Security
SAN JOSE, Calif. April 14, 2026 Harmonic (NASDAQ: HLIT) t...
15/04/2026
During the 2025 off-season, VIDI completed a major upgrade of the broadcast infrastructure across all 36 stadiums in Germany's 1st and 2nd Bundesliga. The p...
15/04/2026
Clear-Com announced significant updates to its award-winning Arcadia Central Station as well as enhancements to the Eclipse HX Digital Matrix System now runn...
15/04/2026
Shotoku Introduces the World to Aura P2 PTZ Prompter Panner at NAB SHOW 2026
Brie Clayton April 15, 2026
0 Comments
New system removes PTZ pan restric...
15/04/2026
LiveU Announces Expanded Collaboration with Sony at NAB Show, Adding Direct File...
15/04/2026
This 24-Hour Performance Art Piece Needs Your Participation Keefer Glenshaws latest project is about collaborating with the Berklee community and beyond.
Apr...
15/04/2026
Traditional data centers only stored, retrieved and processed data. In the generative and agentic AI era, these facilities have evolved into AI token factories....
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
15/04/2026
The NAB Show 2026 trade show, running April 18-22 in Las Vegas, is set to showcase a wave of new features and optimizations for top video editing applications. ...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Haivision has announced the Falkon X4, a 5G mobile video transmitter for live broadcast and remote production. The device will be showcased at NAB Show 2026.
...
14/04/2026
Founded by veterans of the production-truck world, Stripe TV was born out of a d...
14/04/2026
Grass Valley has expanded its partnership with Studio Berlin, supplying 12 LDX 135 UHD/HDR camera systems and 12 LDX 180 Super 35mm cinematic cameras, including...
14/04/2026
LTN has announced two senior appointments ahead of NAB Show 2026: Mark Romano as Vice President, Multichannel Platforms, and Edward Cox as Vice President, Sales...
14/04/2026
Sennheiser and Italian rental company Agor have begun preparations for their Eu...
14/04/2026
DAZN and ADI Predictstreet have announced a partnership to integrate ADI Predict...
14/04/2026
Deltatre has announced the completion of a direct-to-fan website and app for Leg...