SVG Sit-Down: Bleacher Report's Tyler Price Says Strength of B/R Gridiron Is In Meeting the Conversation Where It s Already Happening' B/R VP of Content Development and Production discusses a new season of NFL By Brandon Costa, Director of Digital
Friday, September 16, 2022 - 1:17 pm
Print This Story | Subscribe
Story Highlights
With a new NFL season under way, the content machine that is Bleacher Report has entered another peak season of engagement. To meet the moment, the Turner Sports (Warner Bros. Discovery Sports) digital-media giant - and its verticals B/R Gridiron (NFL) and B/R Betting (gambling) - have rolled out a growing portfolio of content series, including live shows streaming directly to the B/R App.
The live-programming week kicks off on Thursdays at 5 p.m. ET with B/R Gridiron's weekly live fantasy-football stream and ends on Monday mornings (11 a.m.) with the Monday Reaction Stream, where talent discusses the 10 best things that happened during the weekend slate of games.
Other notable VOD series like Underrated and Gridiron Heights are back by popular demand as well, and SVG recently sat down to chat live content with Tyler Price, VP, content development and production, B/R. In his opinion, what makes it worth putting in the effort to go live and how has work done during the COVID shutdown impacted the flavors of content he and his team attempt to create?
For a brand and an app so built on social, VOD, notifications, etc., how do you decide that something is worth going live for?
It's about meeting the conversation where it's already happening in a lot of ways for us. We love live as a conversation vehicle. B/R Gridiron continues to be the most engaged football brand out there, and, candidly, that's without NFL rights. I think we're doing a really good job identifying and understanding the NFL audience.
There's [three] hours of the game, and then you get [21] hours that surround it where the conversation is still continuing. We're just trying to make an effort in the live space to meet that audience where they already are: postgame, pregame, in that fantasy window.
We'll launch some previews around specific teams leading into games in a live stream. We offer a little bit of a therapy session with our postgame streams reacting to what you saw.
Then there's the fantasy stuff. We're going to experiment with timing on that. There are so many fantasy touch points now, and we feel like Thursdays are becoming that final frontier to prepare for the week.
We'll start there, but we have an incredible amount of insight and information based on all the work we've done with VOD and social to help us say, This is when our audience is the most active. This is when they are having the conversations already. Then we'll keep experimenting with live formats in those windows.
In addition to not having live NFL-game rights, Bleacher Report also doesn't have its own fantasy platform, the way ESPN or Yahoo! does. Those brands are highly invested into driving signups and engagement in their games. In what ways does that differentiate you?
By the nature of the app and the audience that B/R Gridiron - and Bleacher Report overall - have cultivated: we don't have the product, but we have community. We're going to lean into that conversational connection with the community.
If you think about your text threads or your conversations around fantasy with your friends, you don't need to be looking at your lineup to have that dialogue. We're not effort-ing real-time changes. We want to effort a conversation amongst like-minded fans, around topics that are relevant to the fantasy audience. We're going to lean into that conversational community element as a way to differentiate from what you would get on one of those sites that are pushing you towards product usage.
How are these live programs being produced? You have your offices in New York; there's Turner's facility in Atlanta; you have the ability to bring talent in from essentially anywhere. What's the workflow?
Yes, our technical support lives in New York, but we are in a place now where a lot of talent is remote. We're comfortable with bringing them in remotely. There's connectivity between New York and Atlanta that [Bleacher Report Senior Director, Video Technical Operations,] Steve [Pellegrino] and [Turner Sports Director, Technical Operations,] Chris Brown have worked together to help us build out, [allowing] us to have, say, producers in Atlanta, our director in New York, a talent in Miami, all doing a show leading into a Dolphins game. We are perfectly comfortable and confident in that stream.
It gives us incredible flexibility, and, back to the community sense of it, it's so much more authentic to bring in that Dolphins POV from a Miami resident, in Miami, than it is for us to spin up the B/R studios and convince Dolphin fans that this individual in the New York studio is legit.
The work that Steve's team has done to build that kind of platform for us where we can bring in a lot of voices from all over lends itself to that community-building that we're after.
Highlight clipping and notifications are something that B/R has always done extremely well, especially on nights when you're doing live shows. How much are you balancing human editors with automation in those processes?
We have tools, like WSC Sports, that take our original feed, and producers basically can go in in real time and notate the moments of the live stream that they thought were most effective.
For example, when [talent broke] down the throwing motion of [Miami Dolphins quarterback] Tua [Tagovailoa], it was a really good moment from our host, it was 15 seconds, and Dolphins fans will be interested in that. Let's notate that i
Most recent headlines
11/12/2025
Dalet, a leading provider of cloud-native, end-to-end media workflow solutions, ...
19/11/2025
Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...
19/11/2025
The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...
19/11/2025
One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...
19/11/2025
SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...
19/11/2025
Inside Brighton & Hove Albion's fan-first media machine By George Bevir
Tuesday, November 18, 2025 - 10:10
Print This Story
Brighton & Hove Albion'...
19/11/2025
Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...
19/11/2025
Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...
19/11/2025
MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...
19/11/2025
Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...
19/11/2025
Awards season is heating up, and the International Documentary Association just ...
19/11/2025
Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...
19/11/2025
L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...
19/11/2025
Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...
19/11/2025
October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...
19/11/2025
NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...
19/11/2025
STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...
19/11/2025
TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...
19/11/2025
Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...
19/11/2025
PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...
19/11/2025
AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...
19/11/2025
In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...
19/11/2025
NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...
19/11/2025
NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...
19/11/2025
WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...
19/11/2025
NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...
19/11/2025
DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...
19/11/2025
SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...
19/11/2025
WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...
19/11/2025
IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...
19/11/2025
Martin Freeman, Jessie Buckley, Wu-Tang Clan's Raekwon, Eddie the Eagle and ...
19/11/2025
Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...
19/11/2025
Back to All News
Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...
19/11/2025
Back to All News
Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...
19/11/2025
Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...
19/11/2025
November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES
During the Week of Football's Biggest Game...
19/11/2025
Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades
Watch Wednesday 19 November at 9:35pm on RT...
19/11/2025
Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...
18/11/2025
Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...
18/11/2025
NBA Debuts New Comms Infrastructure and Systems for RefereesTwo-phase rollout is intended to improve game flow, enhance officiating accuracyBy Dan Daley, Audio ...
18/11/2025
Platinum White Paper: How Aggreko Delivers Certainty For Broadcasters On The Wor...
18/11/2025
Kiswe Extends DTC Products With Kiswe Core Cloud-Based Tool for Distributing Con...
18/11/2025
Spanish Basketball Federation partners with ScorePlay to power digital transform...
18/11/2025
HBS selects BBright encoders and decoders to connect ST 2110 live production wor...
18/11/2025
Ashes to Ashes: Inside TNT Sports' hybrid and maverick' production plan...
18/11/2025
SVG All-Stars: Mimi Fotopoulos, Director, Talent and Production Operations, Tenn...
18/11/2025
SVG LIVE! Conference Explores the Tech Side of Sports and Entertainment ConvergenceLive sports and music productions increasingly share gear and infrastructureB...
SVG Sit-Down: Bleacher Report's Tyler Price Says Strength of B/R Gridiron Is In Meeting the Conversation Where It s Already Happening' B/R VP of Content Development and Production discusses a new season of NFL By Brandon Costa, Director of Digital 
