Leading discount retailer Lidl marks 25 years in Ireland with new three-year product placement deal with Ireland's longest running drama
New deal with RT Commercial is the largest broadcast product placement in Ireland
Ireland's best value supermarket retailer Lidl has started construction work to develop a brand-new store in Carrigstown, located in Fair City, as the retailer continues to deliver on its ambitious expansion plans.
Lidl Ireland has secured a successful three-year product placement deal with Ireland's longest running soap, Fair City. On-set construction of Lidl Carrigstown at RT studios in Donnybrook is currently underway, with the first episode including the new supermarket retailer due to air in early summer.
Transforming the local supermarket, residents of the fictional Carrigstown will soon be able to Go Full Lidl' in the new Lidl Carrigstown store.
Featuring a realistic Lidl shop interior and exterior set designed by the retailer in collaboration with RT , the store will be built in line with Lidl's concept' store design which offers all of Carrigstown a premier shopping experience.
Designed to exacting standards to fit the requirements of the film set, Lidl Carrigstown will include key store features such as a modern welfare area for employees, a Deposit Return Machine and Lidl's much-loved in-store bakery. As Ireland's Most Sustainable Retailer, the Carrigstown store will also be fitted with some of Lidl's pioneering energy solutions including EV charging points for customers.
Fair City, which first debuted on RT in September 1989, is Ireland's longest running drama series. Broadcasting four new episodes per week on RT One and RT Player, the series delves into the daily lives, relationships, and challenges of its residents.
The new deal will place Lidl in the homes of over 600,000 viewers weekly* with a further 100,000 viewers* streaming the show every week on RT Player and further embed the brand amongst key audiences as the retailer celebrates its 25th anniversary in Ireland this year.
Turning the sod at Lidl's new Carrigstown store on the set of Fair City, Lidl Ireland Senior Project Manager, Tom Mughal said:
Fair City is synonymous with Irish culture, so it's only fitting that Lidl marks its 25th anniversary in Ireland by announcing a new, high profile product placement deal with the soap and the development of a brand-new Lidl Carrigstown store.
With 184 stores across Ireland welcoming around 2 million weekly customers, Lidl has an extensive reach, and our partnership with Fair City will further extend brand awareness amongst viewers. Located in the heart of the Carrigstown community, the new Lidl store will appear across the series over the next three years.
We'll see characters interacting with our new Lidl Carrigstown store manager Renee and the store will incorporate all of Lidl's latest in-store activity to support our wider sponsorships including with Ladies' Gaelic Football Association and our charity partner Family Carers Ireland. We're also looking forward to promoting our quality product range through product placement in the show, offering a chance to profile our extensive range of products sourced from our large network of Irish suppliers.
After 25 years of serving communities across Ireland, it's fantastic to have our brand integrated into such an iconically Irish show and we look forward to promoting the partnership through our extensive store network, in-store leaflet and Lidl Plus app.
Commenting on the news, Gavin Deans, Commercial Director, RT said:
We are delighted to work in partnership with Lidl on the largest broadcast product placement in Ireland. This partnership is a prime example of how a commercial partnership can seamlessly integrate an iconic retailer Lidl and Ireland's favourite soap Fair City together. We're looking forward to seeing Lidl become part of daily life in Carrigstown.
Brigie de Courcy, Executive Producer, Fair City (pictured left above) added:
We are thrilled to welcome Lidl as the new on-screen store in Fair City. Their commitment to supporting local communities aligns perfectly with the spirit of Carrigstown, and we're excited to bring this partnership to life on screen. The shop is a central meeting point for the community and this collaboration opens up exciting new storytelling possibilities. The beloved Renee Phelan will soon take up her new position as Store Manager at Lidl Carrigstown. We look forward to seeing how Lidl's presence enhances the vibrant world of Fair City for our viewers.
Lidl Ireland currently employs more than 6,000 employees in its 184 stores, Head Office in Tallaght and three distribution centres and regional offices based in Charleville, Newbridge and Mullingar.
Lidl Ireland was recently named a Top Employer' by the Top Employers Institute for the fifth year running. The retailer was also named Most Reputable Retailer and 2nd Most Reputable Company in the 2024 RepTrak Ireland study, and was named Most Sustainable Retailer in Ireland, ranking #3 in the RepTrak Sustainability Index for 2024.
//ENDS//
Caoilinn Putti, RT Communications Lead | caoilinn.putti@rte.ie
More from RTE
06/03/2026
We are deeply saddened to hear the very sad news of the death of our friend and colleague, John McHugh. John was an exceptionally talented creative leader who s...
06/03/2026
First exclusive look at RT 's promo as Ireland prepare to take on Czechia
Every Moment, Every Generation
https://youtu.be/2ijo96EadLU
36 years after Geor...
05/03/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
RT Choice Music Prize Irish Album of the Year 2...
03/03/2026
RT is proud to support a rich and diverse programme of arts and cultural events taking place across Ireland throughout March 2026. This month brings a remarkab...
03/03/2026
RT Media Sales has announced Spry Finance has renewed it's sponsorship of M...
27/02/2026
One of Ireland's favourite lifestyle shows Home of the Year, returns for its 12th series and will be proudly sponsored by SIRO. The brand-new series will ai...
27/02/2026
Our Farm: A GIY Story lands on RT One and RT Player from March 3
From walled garden to community farm, new six-part series captures the unfiltered realities...
27/02/2026
Note: English version included below the Irish language version.
Seachtain na Gaeilge 2026 ar RT
A Ghaeilge mo cheol th '
T feachtas athnuaite i n...
26/02/2026
There were two big wins for RT KIDS shows at the 17th Kidscreen Awards in San Diego this week with Maddie Triggs and BeddyByes both taking home gongs.
The K...
26/02/2026
RT has confirmed that it has today received payment from the GAA for its 50% share of GAAGO.
RT confirmed in February 2025 that it had agreed in principle wi...
26/02/2026
RT Statement regarding the broadcast of Republic of Ireland vs Israel Nations League fixture
If the match goes ahead and that is a decision for the FAI as ...
24/02/2026
Katharine Wolinska appointed to lead Partnerships
RT Commercial has announced ...
23/02/2026
Audience peak of over a million on RT 2 as Ireland beat England in the Six Natio...
20/02/2026
Other Voices returns to RT this Spring with performances from Dermot Kennedy, A...
17/02/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Classic Irish Album
And the winning album is
T...
17/02/2026
RT has today announced that as part of its public-service remit, it will expand...
16/02/2026
RT News & Current Affairs has today announced the new appointments of journalis...
13/02/2026
New RT series tells stranger-than-fiction stories of Irish con artists
Swindlers airs Wednesday 18 February, 9.35pm on RT One and RT Player
Swindlers, a...
11/02/2026
The intergalactic children's show starring Adam King will premiere on 14 February on RT 2, RT KIDSjr and RT Player
The Late Late Toy Show star Adam King...
09/02/2026
RT Investigates rapid rise in waiting list for the Central Mental Hospital
am...
06/02/2026
The Winter Olympics 2026 in Milano Cortina officially get underway this evening (Friday 6 February) with the Opening Ceremony live on RT Player and RT News ch...
04/02/2026
Following the passing of our friend and colleague Hugh Wallace, and with the full support of his family, RT will proceed with the broadcast of the new series o...
29/01/2026
RT has today announced that Annette Malone has been appointed to the role of Chief People Officer, RT following a public competition.
As Chief People Officer...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
RT is today publishing a statistical summary of the Register of External Activities for the third quarter of 2025.
The RT Register of External Activities com...
24/01/2026
RT and Virgin Media Television kick off comprehensive free-to-air coverage of t...
23/01/2026
Find out where Sare and Suze are now on RT One and RT Player Thursday 29 January at 10.15pm
Hit drama SisterS, created by, written by and starring real-life ...
23/01/2026
RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...
22/01/2026
Thursday 29 January 9:35pm on RT 2 and RT Player
The dating show returns with something old, something new and a dater you may already know
Thursday evenings...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
15/01/2026
RT is tonight announcing that Mari Hurley has decided to leave her role as RT 's Chief Financial Officer to take up a new position outside RT . Mari will r...
14/01/2026
The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at the GPO by Patrick O'Donovan TD, Minister for Cult...
14/01/2026
It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...
13/01/2026
Live broadcasts from RT 2FM Breakfast with Carl, Roz & Aisling, RT Radio 1 Tod...
12/01/2026
For the first time in the nine-year history of Dancing with the Stars, the first...
09/01/2026
RT Player has 157 million streams, up 10% year-on-year
An increase on 2024, RT...
09/01/2026
RT 2FM has today announced the highly anticipated list of 2FM Rising Artists for 2026, kicking off 2FM Rising week for the eighth year on The Tracy Clifford Sh...
09/01/2026
RT to Host the 2026 RTS Ireland Awards
Thursday, 16 April 2026 | Dublin Royal Convention Centre
The RTS Ireland Television Awards 2026 | Gradaim RTS 2026 | R...
08/01/2026
Tonight, on RT Prime Time at 9:35pm on RT One and RT Player
Tonight, Prime T...
08/01/2026
The Late Late Show celebrates the very best of traditional Irish music with its first-ever full special dedicated entirely to the tradition
Lisa Canny | Kevin...
08/01/2026
It will be murder on the dancefloor when Dancing with the Stars returns this S...
05/01/2026
As the clock struck midnight and 2026 was born, so was an exciting range of new ...
05/01/2026
These Sacred Vows starring Tom Vaughan-Lawlor, Justine Mitchell and Jason O'...
05/01/2026
DANDANCING WITH THE STARS RETURNS TO SHAKE UP SUNDAY NIGHTS
Reigning Rose of Tr...
02/01/2026
Any Given Day: Cork University Hospital premieres Wednesday 7 January on RT One and RT Player at 9:35pm
RT will debut a powerful new six-part documentary se...
02/01/2026
Sequins, chat shows, live sporting action, ground-breaking docuseries and brand-new Irish drama to kick off 2026
New Year, New Content Coming Soon across RT
...
30/12/2025
Your live countdown to 2026 with Inhaler, David Gray, Lyra, Garron Noone, Sharon...
24/12/2025
RT has unveiled an exclusive first look at the new Dancing with the Stars promo...
Leading discount retailer Lidl marks 25 years in Ireland with new three-year product placement deal with Ireland's longest running drama
