All about the fans: SVNS host broadcaster Sunset Vine talks cameras and bringing the festival atmosphere to viewers at home By Heather McLean
Monday, June 24, 2024 - 08:15
Print This Story
Where the magic happens crew from Sunset Vine, the host broadcaster for SVNS, in the VT area for the Madrid Grand Final of the refreshed SVNS season
Sunset Vine has worked with World Rugby since 2019 as its host broadcaster for sevens rugby. Last year it was tasked with bringing the new brand of sevens SVNS to TV screens. This meant reflecting the bright, fun, international festival of sport that the new SVNS was to become in the broadcast.
Sunset Vine has worked closely with World Rugby to bring the overhauled SVNS competition and in-stadium atmosphere to the broadcast itself. Speaking to SVG Europe, Sunset Vine's managing director, David Tippet, says: We are just part of a team of people. It's World Rugby and AE Live; the three of us all contribute to this. One of the areas where AE Live has been really good has been the onscreen look and feel, and that's come in with a lot of focus on split screen as well.
One of the things Steve [Jamieson, World Rugby's executive producer and director of live events] led is this sense of trying to bring real energy to the coverage, so the graphics are all really dynamic. They look amazing, but there's a lot of information and there's a lot of constantly changing information. I think AE Live brought all their expertise in cricket to SVNS, and there's just a flow of information happening that's targeting the audience that's hungry for data and background information, all that sort of stuff.
We've also got a real focus on capturing the fan atmosphere inside the stadium. So we've got a dedicated camera that's there just to cover the fans. It's brilliant
He continues: We're also doing lots of things at the same time within the coverage. We've come up with a variety of different split screen or picture in picture devices to do that. So for example, we'll talk to coaches in-game, but we are showing them talking and the action at the same time. The games are so short, you don't want to miss anything. I think it feels like a very fresh way of doing sport.
We talk to players once they've been subbed and they're sitting on the bench and they're trying to get their breath back, he goes on. Suddenly they have a headset put on them and the commentators are chatting to them in-game and finding out how they're feeling about coming off, all that sort of stuff. So it's really interesting.
Then there's the television match official (TMO) decisions where you're showing a couple of live shots and the replays at the same time. There's a lot of things that we've built that allow us to do lots of things at the same time, which I think is really dynamic and really brings energy to it.
Fans getting ready for SVNS in Perth in January this year
All about the fans
Another aspect of what Sunset Vine has bought to the production is about bringing that in-stadium atmosphere that the fans themselves are creating, to the broadcast.
Tippet explains: We've also got a real focus on capturing the fan atmosphere inside the stadium. So we've got a dedicated camera that's there just to cover the fans.
It's brilliant, he continues on the fan cam. You go to places like Hong Kong or Perth was another place, where you've just got people who turn up in the crazy outfits and they're having a great time, but also they're passionate as well. It's having a camera that isn't worried about whether it's going to miss something on the pitch. It means that you've got that ability to actually capture people and their reactions as a try is taking place, rather than after a try is taking place, so you sort of see a lot of things you wouldn't see otherwise, but you also see the atmosphere and the colour of the occasion.
We want to show replays and we want to show great live shots and we want to talk to people and we just want to do a lot of things. So rather than just do it all sequentially, we just want to do it all at the same time
Sunset Vine has also provided is a roaming camera operator, who is able to get outside the stadium to see what fun fans are having on the various activities that are available to visitors.
We've added a camera that roams around outside the stadium. This is another thing that's different this year from a World Rugby standpoint; the activations that are happening outside.
Gearing up for SVNS in Hong Kong in April
Tippet elaborates on why the activities outside of the stadium are important for the broadcast: So some of the seven tournaments have always done this, but others less. World Rugby is trying to bring [each SVNS event] up to the same sort of standard of things to do if you go and spend a day at the SVNS. So it's not just sitting in the stands watching rugby, it's the swimming pool out on the concourse, or the DJ, or the food court or whatever it is. They're trying to bring culture and entertainment in, so the audience is coming to attend more of a festival than a sports tournament.
We wanted to capture all of that, so we've added cameras that can go and do that. That's technically a little bit trickier for us, because we go to different places where the RF capabilities might be different. So we've come up with a number of different solutions for how to [make this roaming camera work]. Some is pure RF, where we've put RF coverage in a lot of areas away from the stadium [so it works at distance]. On others, it's more of a hybrid kind of ENG, which we can quickly record and transfer into the EVS system.
He adds on providers of the technologies for all
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
22/10/2025
Prime Video Inks Deal To Present NFL Black Friday Game Worldwide By SVG Staff
Wednesday, October 22, 2025 - 10:06 am
Print This Story | Subscribe
Story ...
22/10/2025
NBA Tip-Off: ESPN Goes 1080p HDR End-to-End, Flipping HDR Switch on REMI and REM...
22/10/2025
FloSports Empowers Division II, III Athletic Departments With Turnkey Production...
22/10/2025
Wall Street Video Summit Debuts, Bringing Together 200 Financial Enterprise Vide...
22/10/2025
Dueling Pianos: International Chopin Piano Competition Is as Competitive as a Ba...
22/10/2025
In 1995, a young Colombian artist released an album that would change Latin pop ...
22/10/2025
Over the past few months, a photovoltaic system has been installed on a three-he...
22/10/2025
The Orion spacecraft for NASA's Artemis II mission is stacked on the Space Launch System (SLS) rocket in High Bay 3 of the Vehicle Assembly Building at Kenn...
22/10/2025
L3Harris' Hybrid SATCOM is resilient by design, offering path diversity that eliminates vulnerabilities by routing data across the best available networks i...
22/10/2025
WASHINGTON, D.C. Organizers of NAB Show New York said they are expecting more than 12,000 registered attendees from about 100 countries along with 260 exhibitor...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Masque Sound, a leading theatrical sound reinforcement, installation and design company, supplied an extensive gear package of professional-grade equipment for ...
22/10/2025
Lightware, a global leader in signal management and AV connectivity solutions, is seeing strong market momentum for the UCX-3x3-TPX-RX20, a compact transmitter-...
22/10/2025
MELVILLE, N.Y. Chyron has released PAINT 10.2, the latest update for its telestration platform, adding support for SMPTE ST 2110 IP workflows, expanding brandin...
22/10/2025
WASHINGTON Run3TV today said NBCUniversal is joining as an investor in the ATSC 3.0 Framework Authority, which develops the Run3TV NextGen TV application platfo...
22/10/2025
ATLANTA swXtch.io will feature two new networking solutions extending the company's reach across more cloud and on-prem workflows at NAB Show New York, set ...
22/10/2025
The Warner Bros. Discoverys HBO Max streaming services has increased prices for all its streaming tiers effectively immediately for new customers. Existing cust...
22/10/2025
LOS ANGELES OpenDrives has signed a new distribution partnership deal with Versatile Distribution Services (VDS) to strengthen its channel and streamline how it...
22/10/2025
WASHINGTON, D.C The organizers of The 2025 NAB Show New York have announced that they are expecting more than 12,000 registered attendees from about 100 countr...
22/10/2025
Samora Pinderhughes Brings Immersive Sound to Berklee's Signature Series The artist and composer, who's worked with Herbie Hancock, Robert Glasper, Co...
22/10/2025
BMI Day at Berklee Celebrates Composer Fil Eisler and Awards Scholarship to Stud...
22/10/2025
October 22nd, 2025 TRIBECA ANNOUNCES STAR-STUDDED LINEUP OF MEMBERSHIP EVENTS F...
22/10/2025
Rohde & Schwarz and TRUMPF cooperate in drone defense Rohde & Schwarz and TRUMPF partner to deliver a comprehensive drone defense solution combining Rohde & S...
22/10/2025
European Broadcaster Upgrades To Grass Valley's NativeIP LDX 135 Cameras And...
22/10/2025
Everyone Gets a Better Deal on Verizon with New FOX One Perk The $15 FOX One streaming service perk is yet another way Verizon continues to add savings for cu...
22/10/2025
First Look Hidden Assets Series 3
Premieres on 9th November 9:30pm on RT One & RT Player
WATCH HERE Promo Link: Hidden Assets Series 3 | RT
The Crimin...
21/10/2025
NAB New York 2025: Although AES Show Is on Its Own, Audio Will Be a Major Part o...
21/10/2025
NAB New York 2025: Business of Broadcast and Media,' Future of Content'...
21/10/2025
SVG All-Stars: Ethan Folz, Senior Director, Digital Operations and Quality of Ex...
21/10/2025
NBA on NBC/Peacock: Livestream Offers Graphic Overlays, Predictive Gaming, Ancil...
21/10/2025
NBA on NBC/Peacock: At the Front Bench With Producer Frank DiGraci and Director ...
21/10/2025
NBA on NBC/Peacock: NBC Sports, NEP Build Ultra-Flexible Production Plan That Se...
21/10/2025
Indigenous storytelling has been at the heart of the work of the Sundance Instit...
21/10/2025
Top L-R: Mysterious Skin, American Dream Second Row L-R: Little Miss Sunshine, D...
21/10/2025
Last week, Spotify and Columbia Records transformed Pier 4 at the Brooklyn Army ...
21/10/2025
SBS Learn's Dharug Ngurra resource empowers classrooms to meaningfully celeb...
21/10/2025
As global operators simplify and evolve their digital platforms, NPS improvement...
21/10/2025
Critical Design Review completion is a key milestone on the path toward Wideband Global Satellite Communications certification for the network in 2026, opening ...
21/10/2025
New Australian undersea training range to implement and improve warfighting tactics, proficiency and safety; enable joint/allied training that contributes to pr...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
All about the fans: SVNS host broadcaster Sunset Vine talks cameras and bringing the festival atmosphere to viewers at home By Heather McLean 
