
Shuja Khan speech to the Waterwise Conference 2023
Let me start with mentioning that I grew up in a desert.
You might assume that in a place like Saudi Arabia, water is treated with great care.
In fact, the opposite is true.
Despite being the largest country in the world without running surface water, Saudi has some of the planet's highest rates of water consumption and loss.
With no natural water available, they need desalination, and that provides a steady supply independent of the weather. Despite how hard it is to produce water in that way, there was no public awareness of how precious water was.
In contrast, this country is famed for its drizzly rain and for those familiar with the hymn Jerusalem, as a green and pleasant land. But there is a paradox.
Parts of our country get less rain than desert states like South Sudan.
Some areas, like Wales or north-west England, have ample water but still incur significant costs processing it.
Others, like East Anglia and the south-east, are water stressed.
As our climate changes and our population grows, water will only get scarcer.
Our goal must be a step-change in efficiency in how we use it, in how we transport it, and in how we generate it.
We need to achieve better outcomes ultimately with less resources.
That is because the UK is running out of water.
If we do not act, as a country we will enter water deficit by 2035.
Waterwise is right to make that fact the theme of this year's conference.
By 2050, our public water supplies will need an additional 3.4 billion litres of water every day.
That might seem like an astronomical figure.
But there is a clue to how we can plug that gap in another statistic.
Today, we will waste over 3 billion litres of clean water through leaks alone.
We will do the same tomorrow. And the day after. And every day after that until we get a grip of the problem.
1,200 Olympic Swimming pools lost every single day.
Too often, we just do not appreciate what a precious asset clean drinking water is.
It is the result of an expensive and energy-intensive process.
Indeed, 3% of the UK's total electricity use is in treating and supplying clean drinking water.
The water sector is reportedly the fourth most energy intensive industry in the UK.
When we get in the car or take a flight, we all know we are increasing our carbon footprints.
When we turn on the tap, we are doing exactly the same thing.
When we think about drinking water in this way as a manufactured product which we have taken from the natural environment it brings into focus the need to treat it with more respect.
That must mean cutting waste and driving up efficiency.
The UK is not Saudi Arabia we do not need, nor can we afford, a generation of expensive and energy-intensive desalination plants.
But neither can we expand our supply in the way we once did.
We have not built a new reservoir in this country for over thirty years.
Some are now planned, and they will make a difference.
But we must be realistic.
When securing planning permission for a simple housing estate can take years and generate huge local opposition
so the era of submerging valleys beneath vast new reservoirs is long gone.
The game-change must come from increased efficiency using less water and being more aware about the water we use.
There are reasons to be optimistic.
Water companies have already reduced leakage by a third since the 1990s.
But we must go further.
To achieve a step-change in efficiency we need data.
I lead Arqiva.
Our principal field of operation is in communications and broadcast infrastructure, and we are now the leading provider of connected smart water metering to the sector.
We know the value of data.
And we believe new technology can help us use data to overcome the water challenge.
Over a decade ago, Arqiva switched the UK from analogue to digital TV.
Now, we need to make a similar shift in the water sector.
Our tool is always-on connected smart water meters.
Historically, analogue water meters were just a billing tool.
The information they recorded was inaccessible to consumers and of limited use to suppliers.
Now, digital technology has transformed what metering can do.
If you are a consumer, you can see how much water you are using as you use it.
Helping you cut consumption and lower your bill.
If you are a water company, you can use the data from smart metering to forge a closer relationship with your customers and identify and track leaks in real time, so you can fix them more quickly.
Since ramping up its smart metering programme in 2020, Anglian Water has increased the number of leaks it detects by about ten-fold.
And giving consumers data on their usage empowers them to make positive changes.
You see how much petrol or battery your car is using.
Your banking app tells you how much you spend.
Smart energy meters show you how much power you're using.
Giving consumers insight into how much water they consume is the natural next step.
And there is a welcome recognition from government that now is the time.
DEFRA's new Environmental Improvement Plan, published in January, endorsed smart water metering as a key solution to the water challenge.
Rebecca Pow, the water minister, recently called on water companies to accelerate investment in smart metering for households and businesses.
If we are to maximise the potential of digital technology in water, we need to make it easier for consumers to make the switch to smart metering.
Outside water-stressed areas, where metering can be mandated, there is a patchwork of different offers and incentives for customers to get a water meter.
The time may now have come to standardise the metering offer for consumers, and to publicise the benefits in a co-ordinated way.
That need not mean mandatory mete
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Across the TV and streaming ecosystem, industry players face mounting pressure to do more with less. They must simplify operations, protect premium content and ...
21/07/2026
Tuxera, a leading prover of quality-assured file systems and networking technologies, is bringing its latest advances in connectivity performance to the media w...
21/07/2026
COW Jobs: Apple Motion Expert for Custom FCP Rigged Graphics Package
Brie Clayton July 21, 2026
0 Comments
HIRING: Apple Motion Expert for Custom FCP ...
21/07/2026
Cinegy GmbH, the premier provider of software-defined television technology, will use its presence at IBC2026 (stand 7.A01, Amsterdam RAI, 11 14 September) to...
21/07/2026
Calrec will be located in Hall 8, on Stand C47
Beyond bigger
For years, broadcast facilities were built around one assumption: provision for the biggest pro...
21/07/2026
Pebble, the leading automation, content management and integrated channel specialist, will discuss its future-facing developments for the new generation of medi...
21/07/2026
nxtedition returns to IBC2026 with its consolidated production platform, showing how scripting, editing, graphics, AI-assisted tools and automation can work wit...
21/07/2026
C2PA content signing helps broadcasters, public institutions, and publishers give audiences a verifiable record of where their video content came from and how i...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/07/2026
New capability centralizes collaboration, feedback, security and status tracking within VIDA, providing a structured, auditable approach to master quality contr...
21/07/2026
Lightcraft Launches Exclusive Spark Story Beta for Filmmakers and Creators at SI...
21/07/2026
Indie Road Movie Where in the Hell Shot with Pocket Cinema Camera 4K
Brie Clayton July 20, 2026
0 Comments
Colorist blends vintage film looks to shape...
21/07/2026
Which USS Defiant Pulse Phaser effect is better?
Graham Quince July 20, 2026
0 Comments
Aargh, ever since @DarkRavenProductions posted a comment ask...
21/07/2026
AI has entered the gigascale era.
The world's most advanced AI factories are bringing together hundreds of thousands of GPUs and CPUs to train frontier mod...
21/07/2026
NVIDIA Vera Rubin is here, and it's going gigascale.
Vera Rubin NVL72 produ...
21/07/2026
160 hours of Irish storytelling for 2026
KIN and The Walsh Sisters return
RT has today unveiled its most ambitious drama slate ever, with a record-breakin...
20/07/2026
The former Northwestern broadcast-operations leader is helping train the next generation of live-sports-production talent across the Big Ten
The sports-product...
20/07/2026
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Whi...
20/07/2026
Product range now readily available in the UK
Graph Tech Guitar Labs have just announced the launch of a new UK Online Store that makes it quicker and easie...
20/07/2026
Popular headset gains active noise cancellation
The Maxwell headet was Audeze's first foray into the gaming world, and thanks to its Dolby Atmos compati...
20/07/2026
The NFVF, an agency of the Department of Sport, Arts and Culture, has released t...
20/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/07/2026
Starfish Technologies will use IBC2026 to showcase the flexibility of its transport stream processing software, including the latest versions of TS Splicer (Win...
20/07/2026
Bitfocus, the specialist in media control and monitoring, will show at IBC2026 (Elgato stand 8.D31, Amsterdam RAI, 11 14 September) how its Buttons control la...
20/07/2026
Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced new AI capabilities that e...
20/07/2026
Big Blue Marble's Cloud DRM has been nominated in the DRM/Content Protection category of the 2026 Streaming Media Readers' Choice Awards.
Only four pro...
20/07/2026
Monday 20 July 2026
Sky brings free global roaming to millions of loyal custome...
20/07/2026
Red Seat Ventures Announces Introduction of Premium Creator and Podcast Communit...
20/07/2026
FIFA World Cup Final sets new RT Player record as the most-streamed single event in the platform's history
Over 1 million viewers watched live on RT 2 as ...
20/07/2026
At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...
20/07/2026
Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...
19/07/2026
Justin Bieber, Madonna, Shakira, BTS make for a diverse lineup, and the venue ad...
19/07/2026
The stage is set: three-time champion Argentina will defend its World Cup title ...
19/07/2026
Channel strip plug-in gets upgraded
Acustica Audio's vintage-inspired channel strip plug-in has just been treated to an update that expands its tonal ra...
18/07/2026
Topics include pre-match ceremonies, live performances, the tournament's fir...
18/07/2026
When FIFA and HBS set out to produce the 2026 FIFA World Cup, the numbers alone ...
18/07/2026
Captures nine sought-after Fender amps
IK Multimedia's latest TONEX expansion captures a selection of nine rare Brown Panel' Fender amps that were ...
18/07/2026
Latest batch ships alongside firmware update
Since being unveiled at Superbooth 2025, Frap Tools' debut polysynth has been met with widespread praise, a...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...