Spotify's Music Team Reveals Its Artists To Watch in 2025

Spotify's global editors and artist partnership teams have the pleasure of listening to new music all day, every day, to identify the hottest rising tracks and artists. Now, with the start of a new year, they've come together to predict which artists will make their mark in 2025 with Spotify's annual Artists To Watch campaign.

To celebrate, they're spotlighting a list of rising stars across various genres who are poised to shape the sound of the new year. These artists exemplify creative innovation, cultural relevance, and the future of music. They're breaking through on our editorial playlists with unique styles that are set to define the year ahead.

To give you a taste of what's to come, our editors selected one must-listen-to song from each artist, all of which we've compiled in our Artists To Watch playlist. The 35-track playlist features artists that sweep across genres and sonic influences; a true mix of solo artists and groups globally.

Our annual Artists To Watch' list is all about spotlighting the rising stars that are shaping music culture. Last year's list featured breakouts like Leon Thomas, Chappell Roan, and Teddy Swims, and the 2025 class is just as exciting, said Monica Herrera Damashek, Head of Artist & Label Partnerships at Spotify. Our editorial and artist partnerships teams join forces to build a compelling list for audiences across all genres and amplify the selected artists through marketing and editorial playlists. At Spotify, we're committed to helping artists grow and reach new fans around the world.

So, who should be on your 2025 radar? Keep reading for our full list of picks, categorized by genre.

Afrobeats Qing Madi

Essential track: Goosebumps

Ruger

Essential track: Toma Toma

Christian Bridge Music

Essential track: FIND MY WAY

Henrik

Essential track: Way back

Country Cameron Whitcomb

Essential track: Quitter

Hudson Westbrook

Essential track: House Again

Ty Myers

Essential track: Ends of the Earth

Zach Top

Essential track: I Never Lie

Dance Barry Can't Swim

Essential track: Still Riding

Ela Minus

Essential track: BROKEN

PAWSA

Essential track: Dirty Cash (Money Talks)

Hip-hop BabyChiefDoit

Essential track: The Viper

Nemzzz

Essential track: Escape

Samara Cyn

Essential track: Magnolia Rain

VonOff1700

Essential track: Opps On Deck

Indie/Folk Gigi Perez

Essential track: Fable

Lola Young

Essential track: Messy

Luvcat

Essential track: He's My Man

Saya Gray

Essential track: SHELL ( OF A MAN )

Jazz Maya Delilah

Essential track: Pretty Face

Latin Clave Especial

Essential track: No Son Doritos

De La Rose

Essential track: Los Fin De

Neton Vega

Essential track: Loco

Yan Block

Essential track: Media Hora

Pop Addison Rae

Essential track: Diet Pepsi

Chloe Qisha

Essential track: I Lied, I'm Sorry

Debbii Dawson

Essential track: Happy World

JADE

Essential track: Angel Of My Dreams

R&B Isaiah Falls

Essential track: BUTTERFLIES

Josh Levi

Essential track: BIRTHDAY DANCE

Odeal

Essential track: Soh-Soh

Sasha Keable

Essential track: Take Your Time (feat. 6LACK)

Rock/Alternative ALEXSUCKS

Essential track: What're We Doing Here

Fleshwater

Essential track: Kiss the Ladder

House of Protection

Essential track: Pulling Teeth

Stream our Artists To Watch playlist to hear all our 2025 picks rounded up in one convenient spot.

LINK:	https://newsroom.spotify.com/2025-01-27/spotifys-music-team-reveals-it...
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