Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
By Matthew Corrigan
Published: November 26, 2024 Updated: November 28, 2024
Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
target=_blank title=Share on LinkedIn class=share-linkedin> Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
https://www.tvbeurope.com/business/ross-video-hope-to-bhag-private-equity-with-a-shift-in-strategy-and-ambitious-growth-plans title=Share via Email class=share-email>
Ross Video has outlined a shift in its strategic approach and announced a significant financial target for 2030.
The live production technology provider had previously announced plans to take the company into public ownership, with an IPO slated for 2025. However, CEO and majority shareholder David Ross has revealed a change in direction, signalling that the company will instead seek private equity investment to better align with the its long-term growth and innovation objectives.
The decision to switch strategy was driven by a belief that the short-term focus of public markets was potentially detrimental to the company's ambitions for sustainable expansion, said the company.
Commenting on the decision, Ross told TVBEurope, public markets reward mediocrity, explaining that the short-term public market ethos often impacted investments in innovation. We're about building extraordinary solutions and redefining industries-not fitting into a cookie-cutter mould, he added.
In seeking to boost EBITDA margins to enhance its public market valuations, Ross Video had deliberately slowed the pace of its R&D and sales investments. Frankly, that's just not me, Ross reflected. Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission.
Ross Video also unveiled an ambitious plan to reach $1 billion in revenue by 2030. Named as the Big Hairy Audacious Goal (BHAG), the plan aims to double Ross Video's revenue over the next five years, in what the company said is a continuation of its well-established trajectory. According to the company, Ross has achieved 33 consecutive years of profitable growth, at an average of 17 per cent per annum.
A series of measures aimed at meeting this target includes expanding the workforce to between 2,000 and 2,500, with more than 1,000 employees focusing on R&D, a round of technology and talent-based acquisitions, with companies integrated into the Ross Video ecosystem and a market leadership drive, increasing its presence across the globe and raising market share of its product lines.
It's not just about hitting numbers. This is about creating better products, improving market position, and delivering exceptional value to our customers. It's a natural extension of what we've been doing for decades, said Ross.
The company is already looking for its next acquisition number 22 which, said the CEO, aims to bolster Ross Video's legacy. We've spent decades building trust, innovation, and value. The $1 billion BHAG is about taking Ross Video to the next level-not just in revenue, but in impact, he concluded.
The rise of the machines: how Ross Video is designing robotics to be seen on air
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
21/04/2026
Cloud-based production isnt going anywhere, and BitFire is doubling down by prov...
21/04/2026
The topic of artificial intelligence has a stranglehold on the sports-video-prod...
21/04/2026
5G is still a hot topic in live event production, and this workflow continues to...
21/04/2026
At the 2026 NAB Show, Ed McGivern, GM and President of Appear US, discusses the ...
21/04/2026
Studio Network Solutions (SNS) has announced an on-premise AI suite designed for...
21/04/2026
Suite Studios has integrated its file-streaming technology into the newly announced Frame.io Drive, a desktop application from Adobe company Frame.io. The colla...
21/04/2026
Net Insight has integrated InSync Technology's FrameFormer into the Nimbra E...
21/04/2026
Fox Sports has selected Appear as a technology partner to support the next phase...
21/04/2026
Diversified has appointed Tyler Affolter as Chief Revenue Officer (CRO) to lead the company's commercial organisation. The appointment follows the firm'...
21/04/2026
Layercake has formalised the integration of Bitmovin's video streaming infra...
21/04/2026
The International Judo Federation (IJF) has extended its distribution partnershi...
21/04/2026
Glookast has launched the Cinnafilm Tachyon plugin for its Media Producer and Me...
21/04/2026
Eutelsat has entered into an agreement with Cadena Tres, a division of Grupo Ima...
21/04/2026
Dolby Laboratories and TV Azteca have partnered to introduce Dolby Atmos immersive audio to free-to-air television broadcasts. The implementation utilises the A...
21/04/2026
FOX Entertainment partnered with Verizon to overcome significant production hurd...
21/04/2026
Osprey Video has announced its technology showcase for the NAB Show 2026, highli...
21/04/2026
Riedel Communications (Booth C4908) introduced a range of new solutions at NAB S...
21/04/2026
The NAB Show is in full swing, and the SVG and SVG Europe editorial teams are chasing down the hottest stories from all over the Las Vegas Convention Center. He...
21/04/2026
Blackmagic Design has announced the URSA Cine Immersive 100G, an immersive cinem...
21/04/2026
Clark Wire & Cable is continuing its evolution from cable supplier to full-scale solutions partner for broadcast and live production. At the 2026 NAB Show, we s...
21/04/2026
Rashad Frett attends the 2025 Sundance Film Festival premiere of Ricky at Eccles Theatre on January 24, 2025, in Park City, UT. (Photo by George Pimentel/Shut...
21/04/2026
Five years ago, Spotify arrived in Pakistan, opening a new chapter in the country's music scene. Since then, local listeners have explored across genres, ge...
21/04/2026
Since its launch in 2020, RADAR has been our program for spotlighting emerging artists around the world. This year marks the sixth edition of RADAR Spain, our o...
21/04/2026
Offers compact wireless solution for pedalboards
Taiwanese audio brand Cloudvocal have announced the availability of a new pedalboard-friendly wireless syst...
21/04/2026
Latest hybrid sampling/synthesis instrument arrives
Arturia's Augmented series offerings rely on a mixture of sampling and synthesis, allowing users to ...
21/04/2026
Rohde & Schwarz to host Power Electronics Online Conference From Design to Vali...
21/04/2026
MAS and Lockheed Martin partner to establish an F-35 depot in Canada, enabling in-country sustainment and creating high-skilled aerospace jobs....
21/04/2026
Advertising strategies shift as competition grows for a large, active and qualit...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
London, 21 April 2026 IBC today announced the appointment of Tim Banham as its first Chief Commercial Officer (CCO), a newly created role that reflects the or...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
21/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
