
Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
By Matthew Corrigan
Published: November 26, 2024 Updated: November 28, 2024
Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
target=_blank title=Share on LinkedIn class=share-linkedin> Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
https://www.tvbeurope.com/business/ross-video-hope-to-bhag-private-equity-with-a-shift-in-strategy-and-ambitious-growth-plans title=Share via Email class=share-email>
Ross Video has outlined a shift in its strategic approach and announced a significant financial target for 2030.
The live production technology provider had previously announced plans to take the company into public ownership, with an IPO slated for 2025. However, CEO and majority shareholder David Ross has revealed a change in direction, signalling that the company will instead seek private equity investment to better align with the its long-term growth and innovation objectives.
The decision to switch strategy was driven by a belief that the short-term focus of public markets was potentially detrimental to the company's ambitions for sustainable expansion, said the company.
Commenting on the decision, Ross told TVBEurope, public markets reward mediocrity, explaining that the short-term public market ethos often impacted investments in innovation. We're about building extraordinary solutions and redefining industries-not fitting into a cookie-cutter mould, he added.
In seeking to boost EBITDA margins to enhance its public market valuations, Ross Video had deliberately slowed the pace of its R&D and sales investments. Frankly, that's just not me, Ross reflected. Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission.
Ross Video also unveiled an ambitious plan to reach $1 billion in revenue by 2030. Named as the Big Hairy Audacious Goal (BHAG), the plan aims to double Ross Video's revenue over the next five years, in what the company said is a continuation of its well-established trajectory. According to the company, Ross has achieved 33 consecutive years of profitable growth, at an average of 17 per cent per annum.
A series of measures aimed at meeting this target includes expanding the workforce to between 2,000 and 2,500, with more than 1,000 employees focusing on R&D, a round of technology and talent-based acquisitions, with companies integrated into the Ross Video ecosystem and a market leadership drive, increasing its presence across the globe and raising market share of its product lines.
It's not just about hitting numbers. This is about creating better products, improving market position, and delivering exceptional value to our customers. It's a natural extension of what we've been doing for decades, said Ross.
The company is already looking for its next acquisition number 22 which, said the CEO, aims to bolster Ross Video's legacy. We've spent decades building trust, innovation, and value. The $1 billion BHAG is about taking Ross Video to the next level-not just in revenue, but in impact, he concluded.
The rise of the machines: how Ross Video is designing robotics to be seen on air
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
30/06/2025
There's nothing quite like the magic of finding music that feels made just f...
30/06/2025
When it comes to new music, Spotify's team of editors across North America is always on the hunt for songs that make them feel, think, and move. They're...
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
30/06/2025
Star Studded Ensemble Cast Are Joined by Richard Rankin as Filming Begins on the Second Season
[June 12, 2025 - Boston, MA]: The Forsytes, Debbie Horsfield...
30/06/2025
The Artemis II Space Launch System core stage is integrated with the solid rocket boosters inside High Bay 3 of the Vehicle Assembly Building at NASAs Kennedy S...
30/06/2025
RALEIGH, N.C. Capitol Broadcasting Co. has named Heather Gray vice president and general manager of WRAL-TV and WRAZ-TV here....
30/06/2025
The Virginia Association of Broadcasters has recognized Bill Sewell, Director of Engineering at WTKR & WGNT in Norfolk, Va. as the recipient of the 2025 J.J. Fr...
30/06/2025
The Society of Broadcast Engineers said its annual member drive resulted in the recruitment of 49 individual members....
30/06/2025
BURLINGTON, Mass. Avid today released its fully integrated news platform, uniting MediaCentral and Wolftech News in a single newsroom solution, and will demonst...
30/06/2025
WASHINGTON The Federal Communication's Enforcement and Media Bureaus have entered into a Consent Decree with Sinclair Broadcast Group to resolve a variety o...
30/06/2025
Eurorack sequencer module reimagined
California-based modular synth innovators Qu-Bit have announced the launch of a new module that offers a fresh new take...
30/06/2025
Berklee at Umbria Jazz Clinics to Host 40th Anniversary Concert The celebration will be held on July 10 in Perugia, Italy.
By
Colette Greenstein
June 30, 202...
30/06/2025
PremiumBeat Tips and Tricks
Brie Clayton June 30, 2025
0 Comments
When editing to impress, you'll need quality music, and if your studio happens t...
30/06/2025
Improved dynamic behaviour, improved audio quality & more
Techivation have announced the release of an upgraded edition of their very first premium plug-in,...
30/06/2025
German premiere with live flight demonstration: German industry team showcases e...
30/06/2025
Back to All News
Bel n Cuesta and Karra Elejalde Star in El ni o, the New Film ...
30/06/2025
Back to All News
A New Dangerous Troll Awakens: Netflix Unleashes Teaser for Troll 2Play Video
Play Video
Entertainment
30 June 2025
GlobalNorwayDenmarkSwe...
30/06/2025
The Focusrite Summer Sale is now on Don't miss unbeatable deals on Scarlett, Vocaster, and more.
Whether you're an artist, a producer, or a podcaste...
30/06/2025
All 8 episodes of Season 1 of 1923 will be available on RT Player from Tuesday ...
30/06/2025
Facebook
Twitter
LinkedIn
52% report AI security spending is displacing tr...
30/06/2025
Facebook
Twitter
LinkedIn
Cannes, June 30th, 2025 - Thales Alenia Space, t...
29/06/2025
Handpan-inspired instrument announced
Roland have announced the launch of the Mood Pan, a unique electronic hand percussion instrument that has been designe...
29/06/2025
Back to All News
A Secret Society, Ritualistic Killings, and a Century-Old Curs...
28/06/2025
Johannesburg, 27 June 2025 - As the nation commemorates Youth Month
2025, the N...
28/06/2025
WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...
28/06/2025
STAMFORD, Conn. Charter Communications has awarded $1.1 million in Spectrum Digital Education grants to 55 nonprofit organizations that work to expand access to...
28/06/2025
LAKE FOREST, Calif. June 19, 2025
What's New:
Sonnet Technologies today announced the certification of its Echo 20 Thunderbolt 4 SuperDock as an Engin...
28/06/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals, has been named an IDC Innovator in the IDC Innovators: Me...
28/06/2025
Grass Valley today announced that TV SKYLINE GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with 30 LDX 135 UHD/HD...
28/06/2025
AgileTV, a European leader in TV and video technology solutions, signed an agreement with Austrian telco LIWEST to develop and implement its TV service in Austr...
28/06/2025
Music theory plug-in updated
Three months on from the release of the latest version of their renowned music theory plug in, Scaler Music have launched an up...
28/06/2025
The 48th Annual Indian National Finals Rodeo Shot with Blackmagic PYXIS 6K
Brie Clayton June 27, 2025
0 Comments
Filmmaker Cameron Mackey relied on Bl...
28/06/2025
Social, Streaming Don't Compete, They Compliment
Andy Marken June 27, 2025
0 Comments
I think we've all arrived at a very special place. Spir...
28/06/2025
Blackmagic Design Captures Filipino Rock Band Drama Singtala
Brie Clayton June 27, 2025
0 Comments
Blackmagic URSA Mini Pro 12K and DaVinci Resolve St...
28/06/2025
Enhance Videos Faster with Aiarty Video Enhancer - Offline, Sharp, and Natural
Brie Clayton June 27, 2025
0 Comments
If you've used AI video tools...
27/06/2025
By Jessica Herndon
One of the most exciting things about the Sundance Film Fest...
27/06/2025
K-Pop remains one of the biggest genres globally, and many fans just can't get enough of it. That's why Spotify has launched a new series of K-Pop perf...
27/06/2025
In our latest blog post, Rafael Rivera highlights the rising threat of online scams, and the important role cybersecurity plays in protecting families across ge...
27/06/2025
WASHINGTON The Federal Communications Commission has set deadlines for comments to a notice of proposed rulemaking (NPRM) to codify certain foreign ownership re...
27/06/2025
WASHINGTON In a press conference following the Federal Communications Commission's May Open Meeting, Chair Brendan Carr promised the agency would move rapid...
27/06/2025
From grounded realism to bending, impossible geometries
Klevgrand have announced the release of a new algorithmic reverb plug-in which they say deconstruct...
27/06/2025
Learn to use REW for room analysis
Acoustic treatment is one of the most important factors in any studio, and with the extensive range of products available...
27/06/2025
SAN JOSE, Calif. The HDMI Forum has released Version 2.2. of the HDMI Specification with 96Gbps bandwidth and next-gen HDMI Fixed Rate Link technology to provid...
27/06/2025
MONTREAL Grass Valley has announced that TV Skyline GmbH, one of Europe's top mobile production providers, has expanded its camera inventory with the acquis...
27/06/2025
NEW YORK & CHICAGO FuboTV Inc. and Weigel Broadcasting Co. have announced a multi-year agreement for distribution of seven networks including MeTV, H&I, Movies!...
27/06/2025
NEW YORK A national survey of U.S. consumers shows 66% of us watch TV all or most of the time and also multitask while doing it....
27/06/2025
MIAMI Sunbeam Television has reached a multiyear agreement with Findal Media & Technology Group to broadcast the new ABC Miami beginning Aug. 4....
27/06/2025
STATE COLLEGE, Pa. AccuWeather has announced a deal with Perplexity, a AI-powered search and answer engine, that will bring AccuWeathers weather data and severe...