
Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
By Matthew Corrigan
Published: November 26, 2024 Updated: November 28, 2024
Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
target=_blank title=Share on LinkedIn class=share-linkedin> Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission, said CEO David Ross
https://www.tvbeurope.com/business/ross-video-hope-to-bhag-private-equity-with-a-shift-in-strategy-and-ambitious-growth-plans title=Share via Email class=share-email>
Ross Video has outlined a shift in its strategic approach and announced a significant financial target for 2030.
The live production technology provider had previously announced plans to take the company into public ownership, with an IPO slated for 2025. However, CEO and majority shareholder David Ross has revealed a change in direction, signalling that the company will instead seek private equity investment to better align with the its long-term growth and innovation objectives.
The decision to switch strategy was driven by a belief that the short-term focus of public markets was potentially detrimental to the company's ambitions for sustainable expansion, said the company.
Commenting on the decision, Ross told TVBEurope, public markets reward mediocrity, explaining that the short-term public market ethos often impacted investments in innovation. We're about building extraordinary solutions and redefining industries-not fitting into a cookie-cutter mould, he added.
In seeking to boost EBITDA margins to enhance its public market valuations, Ross Video had deliberately slowed the pace of its R&D and sales investments. Frankly, that's just not me, Ross reflected. Pulling back on innovation and growth doesn't fit the DNA of Ross Video. Private equity allows us to accelerate our investments while staying true to our mission.
Ross Video also unveiled an ambitious plan to reach $1 billion in revenue by 2030. Named as the Big Hairy Audacious Goal (BHAG), the plan aims to double Ross Video's revenue over the next five years, in what the company said is a continuation of its well-established trajectory. According to the company, Ross has achieved 33 consecutive years of profitable growth, at an average of 17 per cent per annum.
A series of measures aimed at meeting this target includes expanding the workforce to between 2,000 and 2,500, with more than 1,000 employees focusing on R&D, a round of technology and talent-based acquisitions, with companies integrated into the Ross Video ecosystem and a market leadership drive, increasing its presence across the globe and raising market share of its product lines.
It's not just about hitting numbers. This is about creating better products, improving market position, and delivering exceptional value to our customers. It's a natural extension of what we've been doing for decades, said Ross.
The company is already looking for its next acquisition number 22 which, said the CEO, aims to bolster Ross Video's legacy. We've spent decades building trust, innovation, and value. The $1 billion BHAG is about taking Ross Video to the next level-not just in revenue, but in impact, he concluded.
The rise of the machines: how Ross Video is designing robotics to be seen on air
Most recent headlines
15/02/2025
At Nielsen, Business Resource Groups (BRGs) play a critical role in nurturing a ...
15/02/2025
Innovation to empower creativity: Explore the latest in Lightroom
Rob Christensen February 15, 2025
0 Comments
Whether you want to remove distracting ...
15/02/2025
Wisycom, a worldwide leader in RF technology and provider of wireless solutions, announces a new distribution agreement with EQUAPHON. An Argentinian profession...
15/02/2025
DPA Microphones, the leading manufacturer of high-quality microphone solutions, is pleased to welcome Nicholas Nick Mariano and Vincent Vince Divine to the ...
15/02/2025
Tuxera, a leading provider of quality-assured file systems and networking solutions, will showcase how Tuxera Fusion SMB enables unprecedented performance for m...
15/02/2025
Bitmovin's latest Video Developer Report indicates an increasing role of AI, the slow adoption of next-generation codecs, and continuing challenges when it ...
15/02/2025
When Michelin Enterprises set out to promote its prestigious Hotel Guide in the new Sleepless in the Kitchen , campaign, veteran German/Slovenian gaffer Robert...
15/02/2025
Formula E, the world's first all-electric racing series, revolutionizing motorsport with cutting-edge technology and a commitment to sustainability has sele...
15/02/2025
Agile Content, a global leader in TV and video technology solutions, announces its rebranding to AgileTV.
The transition to AgileTV stems from a commitment to ...
15/02/2025
Hiltron Communications will promote the latest additions to its range of satellite communication products, systems and supporting services at GovSatCom 2025. Th...
15/02/2025
Following the success of the original Airglow Booklight, DoPchoice debuts a new addition to their inflatable line the Float. This lightweight, inflatable, round...
15/02/2025
LAS VEGAS Marshall Electronics has announced that it will debut its newest camera controller, the RCP Plus, at the 2025 NAB Show at Booth N2649 between April 5 ...
15/02/2025
ATLANTA Gray Media has named Blake Sebo as the next general manager of KTUU and KYES, Gray's NBC and CBS affiliates in Anchorage, Alaska....
15/02/2025
KOKKEDAL, Denmark DPA Microphones will feature its new CORE+ technology for distortion-free microphone sound at the 2025 NAB Show, April 5-9, in Las Vegas....
15/02/2025
SWANSEA, U.K. QuickLink will launch StudioPro-NDI and StudioPro-3, two new models of its QuickLine StudioPro video production platform, at the 2025 NAB Show, Ap...
15/02/2025
Live From 2025 NBA All-Star Game Weekend: After 25 Years, Turner Sports All-In F...
15/02/2025
NASCAR Driver Cam on Max Embraces Cloud-Based Workflow for 2025 Season Chris Brown of WBD Sports says Mobii will play key part in delivering signals from the tr...
14/02/2025
Last month, we officially launched the Spotify Partner Program, a powerful new m...
14/02/2025
From an island off the coast of Lutruwita to the global stage in France SBS & ...
14/02/2025
The future of electro-optical/infrared (EO/IR) land systems is evolving so that ...
14/02/2025
Here are 5 reasons why you should attend ISE 2025
Discover more about Calrec: Learn more about Calrec's legacy of innovation in broadcast audio solutions ...
14/02/2025
World Radio Day: On the same wavelength
By Graham Murray, International Sales Manager at Calrec
To mark World Radio Day, Calrec's International Sales Ma...
14/02/2025
DALLAS and TYSONS, Va. Tegna has concluded a broadcast rights agreement that makes Tegna's KFAA in Dallas the exclusive local television partner of the Dall...
14/02/2025
Amazon's Prime Video has released a new app for Apple TV that the streamer said delivers an improved streaming experiences with faster scrolling, improved s...
14/02/2025
CLEVELAND Telos Alliance announced a software update for its Axia Quasar XR and SR line of audio-over-IP (AoIP) mixing consoles and will show the offering at th...
14/02/2025
Puget Systems Returns to HPA Tech Retreat 2025 with New Analysis Tools for Puge...
14/02/2025
Glass Animals: Tour of Earth Uses Blackmagic Live Production Workflow
Brie Clayton February 14, 2025
0 Comments
80six deploys Blackmagic URSA Broadcas...
14/02/2025
A dispute between Paramount and Youtube TV that would have pulled CBS stations and Paramount's cable channels from the streaming service has been temporaril...
14/02/2025
Colourist Deidre (Dee) McClelland details how she helped shape the distinct look and feel of whimsical Oscar-nominated stop-motion film, Memoir of a Snail
By C...
14/02/2025
BitFire said it intends to introduce forward-looking services that simplify the launch of live production workflows, and enhance real-time collaboration
By Jen...
14/02/2025
The claim by the liquidators is the latest twist in the ongoing saga of the companys collapse at the end of 2021
By Matthew Corrigan
Published: February 14, ...
14/02/2025
A carriage dispute between YouTube TV and Paramount could come to a head today (Feb. 13), with the virtual pay TV provider threatening to pull all of the progra...
14/02/2025
ENGLEWOOD CLIFFS, N.J. LG Electronics USA has opened a new in-house, state-of-the-art virtual production studio at its 360,000-square-foot North American headqu...
14/02/2025
NEW YORK In a bid to help local broadcasters find new ways of monetizing their content, the Coalition for Innovative Media Measurement (CIMM) and TVB have relea...
14/02/2025
WASHINGTON Three Democratic U.S. Senators have sent a stern letter blasting FCC Chair Brendan Carr for the weaponization of the agency for attacking broadcast...
14/02/2025
Years after launching the streaming service Apple TV+ in November of 2019, Apple has finally released a version of its steaming app for Android devices....
14/02/2025
FOOTHILL RANCH, Calif. Red Digital Cinema will make its V-RAPTOR [X] and KOMODO-X camera systems available with Nikon's premier Z Mount, providing filmmaker...
14/02/2025
DAYTONA, Fla. The Fox Sports production of this year's Daytona 500 will see the addition of a few new tech elements and the continued unfolding of the broad...
14/02/2025
Watch Bryson Battles Blind Audition on The Voice Get a Four-Chair Turn Michael Bubl said the Boston Conservatory at Berklee musical theater senior might have...
14/02/2025
2025 Daytona 500: FOX Sports Looks To Ride Super Bowl LIX Momentum Into NASCAR S...
14/02/2025
14 Feb 2025
VEON's Kyivstar and the Come Back Alive Foundation Raise USD 2....
14/02/2025
Max Renews THE PITT, Starring Noah Wyle, For A Second Season
Max
Warner Bros. Television Group
The Pitt
New Episodes Of The Medical Drama From John...
14/02/2025
This year, Technicolor proudly celebrates 110 years of shaping the magic of cinema pioneering color, visual effects, and innovation that bring unforgettable l...
14/02/2025
NBA All-Star: More Games, More Teams, More Music, More Sound From the Court Turner Sports' team will deploy familiar tech to capture all the audio By Dan D...
14/02/2025
LIV Golf Continues To Innovate With Drones, Data-Driven Graphics, and All-Access...
14/02/2025
Stay Tuned to SVG for Live Coverage From NBA All-Star 2025 in San Francisco This...
14/02/2025
ESPN's College GameDay Pulls Double Duty With Back-to-Back Shows at Auburn o...
14/02/2025
At ICG, we love helping brands tell their stories in meaningful and impactful ways.
Towards the end of 2024 we worked with long-standing client Sunbelt Rental...