
Imagine a world where you can whisper your digital wishes into your device, and poof, it happens.
That world may be coming sooner than you think. But if you're worried about AI doing your thinking for you, you might be waiting for a while.
In a fireside chat Wednesday at NVIDIA GTC, the global AI conference, Kanjun Qiu, CEO of Imbue, and Bryan Catanzaro, vice president of applied deep learning research at NVIDIA, challenged many of the clich s that have long dominated conversations about AI.
Launched in October 2022, Imbue made headlines with its Series B fundraiser last year, raising over $200 million at a $1 billion valuation.
Bridging the Gap Between Idea and Execution'
The discussion highlighted not only Imbue's approach toward building practical AI agents able to automate menial, unrewarding work, but also painted a vivid picture of what the next chapter in AI innovation might hold.
Our lives are full of so much friction every single person's vision can come to life, Qiu said. The barrier between idea and execution can be much smaller.
Catanzaro's reflections on the practical difficulties of using AI for simple tasks, such as his own challenges trying to get his digital assistant to help him find his next meeting, underscored the current limitations in human-AI interaction.
It turns out that figuring out where and when to go to a meeting, while easy for a human assistant, isn't easy to automate.
We tend to underestimate the things that we do naturally and overestimate the things that require reasoning, Catanzaro observed. One of the things humans deal with well is ambiguity.
This set the stage for a broader discussion of the need for AI to move beyond mere code generation and become a dynamic, intuitive interface between humans and computers.
Qiu said the idea that AI can be a magical assistant, one that knows everything about you isn't necessarily the right paradigm.
That's because delegation is hard.
When I'm delegating something, even to a human, I have to think a lot about okay, how can I package this up so that the person will do the right thing?'
Instead, the better model might be telling your computer to do anything you want. So you're telling your computer to do stuff and the agent is a middle layer, she said.
Such agents will need to be able to interact with people - something often described as reasoning, the two observed - and communicate with computers - or code.
A Vision for Empowerment Through Technology
Qiu and Catanzaro - who often completed each other's sentences during the 45-minute conversation - compared AI's potential to democratize software creation to the Industrial Revolution's impact on manufacturing.
The parts needed for a steam engine, for example, once took years to create. Now they can be ordered off the shelf for a small sum.
Both speakers emphasized the importance of creating intuitive interfaces that allow individuals from nontechnical backgrounds to engage with computers more effectively, fostering a more inclusive digital landscape.
That means going beyond coding, which is done in text-heavy environments such as an Integrated Development Environment, or even using text-based chats.
The interface to agents, a lot of them today, is like a chat interface. It's not a very good interface, in a lot of ways, very restrictive. And so there are much better ways of working with these systems, Qiu said.
The Future of Personal Computing
Qiu and Catanzaro discussed the role that virtual worlds will play in this, and how they could serve as interfaces for human-technology interaction.
I think it's pretty clear that AI is going to help build virtual worlds, said Catanzaro. I think the maybe more controversial part is virtual worlds are going to be necessary for humans to interact with AI.
People have an almost primal fear of being displaced, Catanzaro said, but what's much more likely is that our capabilities will be amplified as the technology fades into the background.
Catanzaro compared it to the adoption of electricity. A century ago, people talked a lot about electricity. Now that it's ubiquitous, it's no longer the focus of broader conversations, even as it makes our day-to-day lives better.
I think of it as really being able to [help us] control information environments once we have control over information environments, we'll feel a lot more empowered, Qiu said. Every single person's vision can come to life.
Most recent headlines
13/12/2025
Powering Client Growth: Horizon Deepens Nielsen Partnership, Enabling More Effic...
13/12/2025
In a move that will help it offer more flexible and less costly programming options, YouTube TV has announced that it will be launching YouTube TV Plans with mo...
13/12/2025
SINGAPORE Magna Systems has designed, built and completed what is believed to be the first full UHD and IP-based OB truck in Southeast Asia for a Singapore medi...
12/12/2025
SVG Summit 2025 Preview: Everything You Need to Know for Next Week's Big Sho...
12/12/2025
Hailey Gates at the Atropia premiere (photo by George Pimentel / Shutterstock for Sundance Film Festival)...
12/12/2025
Last month, Spotify announced a new collaboration with the ATP Tour, the global governing body of men's professional tennis, aimed at bringing the next gene...
12/12/2025
CONWAY, Ark. In a notable example of how the elimination of Federal federal funding is forcing public stations to make massive cuts and changes in the way they...
12/12/2025
Wisycom and DPA Microphones announce the appointment of Ren Moerch as Group Product Director, Wireless, a strategic leadership role that will guide the combine...
12/12/2025
SMPTE , the home of media professionals, technologists, and engineers, in conjuncture with the European Broadcasting Union (EBU) and the Entertainment Technolog...
12/12/2025
Keepit, the vendor-independent, cloud-native data protection provider, today announced a strategic go-to-market relationship in Poland with Ingram Micro, a lead...
12/12/2025
Atomos announced the immediate availability of a new firmware update for its Ninja TX GO and Ninja TX monitor-recorders, unlocking Open Gate 48P RAW recording w...
12/12/2025
Professional Wireless Systems (PWS) once again played a critical role in delivering flawless wireless coordination and support at the 2025 Latin Grammy Awards a...
12/12/2025
The Alliance for IP Media Solutions (AIMS), together with the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broadc...
12/12/2025
DHD audio will demonstrate the latest additions to its range of digital audio production solutions on Booth 321 in Hall B6 at Hamburg Open 2026. The show will b...
12/12/2025
Chaos today announces the release of V-Ray for Blender, update 2, bringing its award-winning rendering technology to even more Blender users by adding support f...
12/12/2025
Lighting specialist UltraLEDs has launched Precision LED Tape, a high-CRI lighting solution designed specifically for professional film, TV, and studio use.
P...
12/12/2025
Zixi, the Emmy Award-winning leader in live broadcast-quality video over IP, today announced that Roi Sasson has joined the company as Vice President, Engineer...
12/12/2025
BitFire (bitfire.tv), the leader in software-defined live production and IP transmission, today announced a strategic partnership with Appear, a leader in high-...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
HUDSON, Mass. BitFire and Appear have struck a strategic partnership aimed at offering broadcasters, sports leagues and streaming platforms a faster, more flexi...
12/12/2025
The broadcast industry is evolving faster than ever. #IPWorkflows #remoteproduction, and next-gen audio systems are reshaping how teams design, deliver, and sca...
12/12/2025
LOS ANGELES The payroll and production accounting platform Wrapbook has announced the acquisition of Cinapse, a modern scheduling platform for film and televisi...
12/12/2025
DEHLI Ross Video has announced that it is expanding and restructuring its commercial and technical teams in the South Asian Association for Regional Cooperation...
12/12/2025
LONDON Following the success of its UK launch in January 2025, Rise AV, the global not-for-profit initiative dedicated to supporting and advancing women in the ...
12/12/2025
SAN FRANCISCO Ad-supported streaming service Tubi next week will launch Matter Casting, a new casting standard that will enable seamless mobile-to-TV viewing di...
12/12/2025
LOS ANGELES The Hollywood Professional Association (HPA) today said futurist Robert Tercek, creative technologist Jessie Hughes from Leonardo.AI and Emmy-winnin...
12/12/2025
Friday 12 December 2025
Ted is back! Seth MacFarlane's live-action comedic ...
12/12/2025
In Las Vegas's T-Mobile Arena, fans of the Golden Knights are getting more than just hockey - they're getting a taste of the future. ADAM, a robot devel...
12/12/2025
Uachtar n na h ireann, Catherine Connolly visited RT Raidi na Gaeltachta's...
12/12/2025
Ireland AM host Eric Roberts has been revealed as the sixth contestant taking to...
12/12/2025
Scripps Research team pioneers an efficient way to stereoselectively add fluorine to drug-like molecules A new method uses a novel catalyst and inexpensive fluo...
11/12/2025
Thomson and the Center for News, Technology and Innovation (CNTI) convened a two-day workshop in Sarajevo bringing together more than 35 journalists, editors, p...
11/12/2025
ESPN's Aims for Spectacular With Heisman Trophy ShowEvent firsts include 1080p HDR production airing on both national broadcast and cableBy Dan Daley, Audio...
11/12/2025
SVG Students To Watch: Frankie Patton, University of ColoradoThe 2025 grad is hitting the ground running as a PA on national broadcastsBy Brandon Costa, Directo...
11/12/2025
SVG Summit 2025 Technology Exhibits Preview, Part 3By SVG Staff
Thursday, December 11, 2025 - 7:24 am
Print This Story | Subscribe
Story Highlights
The 2...
11/12/2025
SVG Sit-Down: What Makes Gen Z, X, and Y Fans Tick? Dave Gavant of WSC Sports Go...
11/12/2025
SVG Summit 2025 Preview: 5G, MXL, Spectrum Loss, and Outerspace on Tap for Tues...
11/12/2025
2025 Sports Broadcasting Hall of Fame: David Levy, Turner Titan and Master of Al...
11/12/2025
SVG Launches Follow the Money' Podcast: Go Inside the Sports Media Biz with...
11/12/2025
A Deep Dive Inside Game Creek Video's Bird and Magic Mobile Units, Home to A...
11/12/2025
How Sound Effects for Monsters Funday Football' Emulated the Sonic Soul of ...
11/12/2025
SVG New Sponsor Spotlight: CSP Mobile Productions' Len Chase on Upgrading Tr...
11/12/2025
Having the right song soundtrack your moves can make all the difference when gam...
11/12/2025
It's been a big year for Taylor Swift. Her highly anticipated album The Life...
11/12/2025
New satellites for the SDA Tranche 1 Tracking program in production at L3Harris&...
11/12/2025
The Meadowlands system, a compact and mobile version of the CCS, uses ground-based radio frequency units to disrupt satellite communications....
11/12/2025
The L3Harris demonstration united tactical communications devices, counter-UAS c...
11/12/2025
Throughout 2025, L3Harris delivered innovative solutions to U.S. and allied warfighters across every domain.
With an unrelenting commitment to excellence, our...
11/12/2025
A Majority of the World's Population (51%) Identify As Soccer Fans
The 2025 MLB postseason notched 58.2 billion viewing minutes, up +24% from the prior y...
11/12/2025
WALTHAM, Mass. Video-over-IP software provider Zixi said Roi Sasson has joined the company as vice president, engineering....