
Imagine a world where you can whisper your digital wishes into your device, and poof, it happens.
That world may be coming sooner than you think. But if you're worried about AI doing your thinking for you, you might be waiting for a while.
In a fireside chat Wednesday at NVIDIA GTC, the global AI conference, Kanjun Qiu, CEO of Imbue, and Bryan Catanzaro, vice president of applied deep learning research at NVIDIA, challenged many of the clich s that have long dominated conversations about AI.
Launched in October 2022, Imbue made headlines with its Series B fundraiser last year, raising over $200 million at a $1 billion valuation.
Bridging the Gap Between Idea and Execution'
The discussion highlighted not only Imbue's approach toward building practical AI agents able to automate menial, unrewarding work, but also painted a vivid picture of what the next chapter in AI innovation might hold.
Our lives are full of so much friction every single person's vision can come to life, Qiu said. The barrier between idea and execution can be much smaller.
Catanzaro's reflections on the practical difficulties of using AI for simple tasks, such as his own challenges trying to get his digital assistant to help him find his next meeting, underscored the current limitations in human-AI interaction.
It turns out that figuring out where and when to go to a meeting, while easy for a human assistant, isn't easy to automate.
We tend to underestimate the things that we do naturally and overestimate the things that require reasoning, Catanzaro observed. One of the things humans deal with well is ambiguity.
This set the stage for a broader discussion of the need for AI to move beyond mere code generation and become a dynamic, intuitive interface between humans and computers.
Qiu said the idea that AI can be a magical assistant, one that knows everything about you isn't necessarily the right paradigm.
That's because delegation is hard.
When I'm delegating something, even to a human, I have to think a lot about okay, how can I package this up so that the person will do the right thing?'
Instead, the better model might be telling your computer to do anything you want. So you're telling your computer to do stuff and the agent is a middle layer, she said.
Such agents will need to be able to interact with people - something often described as reasoning, the two observed - and communicate with computers - or code.
A Vision for Empowerment Through Technology
Qiu and Catanzaro - who often completed each other's sentences during the 45-minute conversation - compared AI's potential to democratize software creation to the Industrial Revolution's impact on manufacturing.
The parts needed for a steam engine, for example, once took years to create. Now they can be ordered off the shelf for a small sum.
Both speakers emphasized the importance of creating intuitive interfaces that allow individuals from nontechnical backgrounds to engage with computers more effectively, fostering a more inclusive digital landscape.
That means going beyond coding, which is done in text-heavy environments such as an Integrated Development Environment, or even using text-based chats.
The interface to agents, a lot of them today, is like a chat interface. It's not a very good interface, in a lot of ways, very restrictive. And so there are much better ways of working with these systems, Qiu said.
The Future of Personal Computing
Qiu and Catanzaro discussed the role that virtual worlds will play in this, and how they could serve as interfaces for human-technology interaction.
I think it's pretty clear that AI is going to help build virtual worlds, said Catanzaro. I think the maybe more controversial part is virtual worlds are going to be necessary for humans to interact with AI.
People have an almost primal fear of being displaced, Catanzaro said, but what's much more likely is that our capabilities will be amplified as the technology fades into the background.
Catanzaro compared it to the adoption of electricity. A century ago, people talked a lot about electricity. Now that it's ubiquitous, it's no longer the focus of broader conversations, even as it makes our day-to-day lives better.
I think of it as really being able to [help us] control information environments once we have control over information environments, we'll feel a lot more empowered, Qiu said. Every single person's vision can come to life.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/06/2026
Linda May Han Oh Receives Guggenheim Fellowship The Berklee professor, bassist, and composer will use the fellowship to debut Dreams of Knowing, an interdisci...
18/06/2026
Play favorite titles from popular game libraries, keep progress synced and jump ...
18/06/2026
The digital era gave the advertising and marketing industry speed; the AI era is giving it autonomous operations.
For companies building next-generation techn...
17/06/2026
EVS has announced it has received the EcoVadis Gold Medal for sustainability performance, ranking among the top 5% of companies globally in the Technology/Mid-S...
17/06/2026
Chyron has released Weather 2.4, an update to its weather suite for broadcasters and meteorologists. The release focuses on enhancements to the DataFlow module,...
17/06/2026
VSiN, The Sports Betting Network, has announced the launch of Best Bets TV, a free ad-supported streaming TV (FAST) channel. The 24/7 channel is currently avail...
17/06/2026
DAZN's Team Whistle and Snap Inc. have announced a creator program centered ...
17/06/2026
LiveU is providing video transmission technology for broadcasters, production companies, and public safety agencies across North America's busy Summer of So...
17/06/2026
The National Academy of Television Arts and Sciences (NATAS) has announced that Laurens Grant and Jacob Ullman have joined its Board of Directors. Chief of Staf...
17/06/2026
Akta, the AI-First SaaS video platform for modern broadcast and streaming operations, today announced that its video platform is now generally available on Orac...
17/06/2026
This recent graduate from Houston found inspiration in technical directing and now eyes a future career in sports production...
17/06/2026
Audio-Technica (booth C7959) arrives at InfoComm 2026 in Las Vegas with a slate ...
17/06/2026
SNS has published a guide addressing growing demand for AI-powered video indexing, transcription, facial recognition, and searchable metadata across media libra...
17/06/2026
Providius has announced Providius Direct, a workflow for investigating network i...
17/06/2026
NEP Group has announced the commercial availability of NEP Platform, a software ...
17/06/2026
A new white paper examining Secure Reliable Transport (SRT) and Reliable Interne...
17/06/2026
New research from subscription bundling platform Bango finds that younger sports fans are increasingly consuming sport through highlights, clips, and social med...
17/06/2026
SMPTE has announced that its complete Standards catalog is now freely available to the global media technology community, including all published SMPTE Standard...
17/06/2026
Harmonic has completed the sale of its Video Business to MediaKind for $145 mill...
17/06/2026
Omaha Productions will produce the 2026 World Series of Poker (WSOP) in Las Vega...
17/06/2026
New features, changes & bug fixes
SoundBridge have just released another update for their remote collaboration-focused DAW - reviewed here in SOS March 2026...
17/06/2026
Valve-based front end for digital & modelling rigs
The latest addition to Fryette's product range delivers a packed-down, pedalboard-friendly version of...
17/06/2026
GearExpo UK - 27 June 2026
Sound On Sound are proud to announce GearExpo UK, a major new recording and music technology exhibition in London! This is the bi...
17/06/2026
SAM monitoring line-up gains Dante and AES67 support
The latest expansion of Genelec's UNIO monitoring ecosystem introduces a new device that provides D...
17/06/2026
The R&S PR300 portable receiver from Rohde & Schwarz sets new standards in spect...
17/06/2026
Elt Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
The Immersive Supervisor Emerges as Hollywood's Next Production Role
Brie Clayton June 17, 2026
0 Comments
Above image: On set live immersive revi...
17/06/2026
Vertical Musical Playback Shot with Blackmagic PYXIS 6K
Brie Clayton June 17, 2026
0 Comments
Large format sensor and DaVinci Resolve workflow used fo...
17/06/2026
DAZ 3D Launches New Game-Ready Character Assets Built for Modern Engines and Pro...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
17/06/2026
Montr al, Quebec, June 11, 2026 Kiloview, a leading provider of AV-over-IP and NDI -based video transmission solutions, today announced a distribution partner...
17/06/2026
Changsha, China, June 15, 2026 Kiloview officially announced the launch of U4 IP Video Dock, a compact IP video decoder and output dock designed to bring prof...
17/06/2026
A year ago at NVIDIA GTC Paris at VivaTech, France laid out plans to advance local AI - from new AI factories and national compute capacity to open frontier mod...
17/06/2026
Save 50% on All Ivory II Pianos and Collections
Were halfway through the year, and we're cutting prices in half for the Ivory II Summer Sale!
For a limite...
17/06/2026
Wednesday 17 June 2026
Two in three fans will connect to venue WiFi this World ...
17/06/2026
Visibility builds credibility - the tools you use every day, now visible on your LinkedIn profile Published on Jun 17, 2026 Categories: Company News, Product ...