
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll go with it and be squashed. Only a fool stays aboard. Kyoami, Ran , Kurosawa Productions, 1985
O.K., we get it.
We need AI to solve really complex problems like curing diseases, improving the quality of life for 20 percent of the people around the world living in extreme poverty (less than $2 a day), feeding 2.3B people facing moderate/severe food insecurity, stemming/reversing global climate change (even if you think it's BS), figuring out how support/deal with 1.5B people 65 by 2050 and eliminating the possibility of another pandemic.
A few folks are using it today to address these problems however, most of its use is directed at doing your work so you don't have to and enabling your boss to reduce his/her headcount, making cute/insulting pictures and stealing stuff from other people.
Damn, in addition to being so cool, so cute and so beneficial, AI promises to have so much potential for everyone.
The AI techies say all we have to do is keep giving it more and more data, sit back and relax and life will be good great.
Well, they also need more than just data.
A big data center hosts 10K to 100K servers housing millions of GPUs.
More, Bigger - AI GPUs may be small, but AI data centers are big and require a lot of resources - water and power - to keep them running at peak performance. And every country/company wants to lead the parade.
Ramping Up - All of the usual cloud and data collectors - Google, Meta, Oracle, Amazon, Tencent, Baidu and Microsoft - are busy investing in bigger, better, faster AI0 data centers. Emerging hypercenter firms are adding large facilities to keep pace with AI demand.
Actually, they're referred to as hyperscale data centers designed from the ground up to handle the growing AI workload.
No, they aren't your hole-in-the-wall data centers, we're talking big we mean really big!
Expansion - Even before an AI data center is completed the company is busy planning for the next great phase of their processing capabilities. Texas may be short on a few things like water, electricity but it's big on what hyperscale AI facilities need - land - but it's not alone. States and countries everywhere are making room for newer, bigger, badder AI centers like Meta's Hyperion facility.
Source - Storage Newsletter
They need AI data centers big data centers and lots of them, everywhere.
The global AI data center market is expected to grow from $18B last year to $94B by 2032.
That kind of growth brings tears to Jensen Huang's eyes (Nvidia CEO). He saw the value of his GPU company surpass $5T because his chips (and a few other players around the globe) are at the very heart of AI.
A big data center hosts 10K to 100K servers housing millions of GPUs.
Overwhelming - Ever since the early 1940s when the first electronic computer appeared on the screen the systems have gotten faster, more reliable in processing/crunching data. AI made it easier and faster to crunch/process more data to produce even more data.
Don't worry, that won't happen because the data centers are designed to quickly and accurately handle anything you can throw at them and keep consuming, processing, digesting and delivering/storing all that data, no matter how brilliant or dumb it is they don't judge.
Every day more than 2.5 quintillion bytes of data are created. That figure rose to more than 463 EB last year (1 quintillion bytes equals 1EB, 1000EB equals 1ZB).
That includes your streaming entertainment, emails, documents, social media (written, video) posts, gaming, web browsing, synthetic content and file sharing-anything/everything digital.
Of course, to slice/dice/move all that data around those data centers require power.
Yeah, you have to share your home/office power with those power-hungry data centers.
The small data center your organization has tucked into the corner of the building (5,000-20,000 sq ft) only requires 1-5MW of power while your home only uses about 30 kWh a day.
Source - IE
Cascading Effect - As AI permeates every corner of business and our lives it continues to tap, use and produce more data while constantly sucking up more resources to keep itself going and growing.
Of course, that didn't take into consideration the hellacious amount of power AI data centers require.
AI-heavy racks require 30-50 kW per rack with today's Nvidia GPUs consuming 1,200W and Nvidia's next-generation AI chips will need up to 15,000W each.
By 2030, the world's data centers will be consuming about 220-327GW.
More, Bigger - AI GPUs may be small, but AI data centers are big and require a lot of resources - water and power - to keep them running at peak performance. And every country/company wants to lead the parade.
Yes, that's a little more power than 225M homes require; but what's a little brownout or blackout now and then as long as your videos and hallucinations entertain and inform/convince.
Slow Shift - While coal and natural gas are presently the leading sources of power generation, countries and companies are moving as rapidly as possible to replace the generation source to more environmentally friendly sources - solar, wind, hydropower and a newer, more safe nuclear approach.
Countries and companies around the world are doing their darndest to keep pace with and get ahead of the power demand.
Unfortunately, the electrical grid is a little fragile and under significant strain right now because it's old and AI data centers are pushing for more and more reliable power.
In some areas, there's a seven-year wait to get connected to the electrical grid.
But don't worry, some government officials are aggressively pushing to ha
More from Creative COW
19/05/2026
Mago Studio Moves AI Video Beyond Prompts with New Production-Focused Tools
Brie Clayton May 18, 2026
0 Comments
New Capabilities Bring Controllable, ...
19/05/2026
It May be Time to Stop and Take an AI Breather
Brie Clayton May 19, 2026
0 Comments
If the rock you stay on starts to roll, jump clean. Or you'll...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
14/05/2026
Shooting into the depths of Bedlam with URSA Cine 17K 65
Brie Clayton May 14, 2026
0 Comments
Indie feature film paired digital 65mm capture with a Bl...
14/05/2026
WeMakeColor expands with Baselight, becoming hybrid color facility
Caroline Shawley May 14, 2026
0 Comments
Boutique Mexican-based studio integrates B...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
09/05/2026
New SoundApp ARA Plugin Transforms Boris FX CrumplePop
Jessie Electa Petrov May 9, 2026
0 Comments
CrumplePop 2026.5 streamlines music, voice, and cin...
08/05/2026
Liberty University on why broadcast technology isn't just a technical invest...
08/05/2026
COW Jobs: UGC, On-Camera Video Content
Brie Clayton May 7, 2026
0 Comments
UGC, On-Camera Video Content
April 17, 2026Documentary Editor - US,......
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
05/05/2026
Stingr marks its launch with a new approach to second-screen interactivity
Brie Clayton May 5, 2026
0 Comments
Huge leap forward in revenues and engag...
05/05/2026
Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award
Brie Clayton May 5, 2026
0 Comments
Shotoku Broadcast Systems announced today tha...
05/05/2026
ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with preci...
05/05/2026
Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma
Brie Clayton May 4, 2026
0 Comments
Digital Domain, a global leader in visual eff...
03/05/2026
Introducing the new Mistika Workflows Suite: transformative and cost-effective f...
03/05/2026
Introducing the new Mistake Workflows Suite: transformative and cost-effective f...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
30/04/2026
Avid powers faster workflows and next-generation immersive audio with latest Pro...
30/04/2026
Sports Production, Delivery is Big Biz at NAB
Andy Marken April 29, 2026
0 Comments
Hero image source: NAB
One of the neat things about trade shows i...
28/04/2026
VFX History: Slit Scan
Graham Quince April 28, 2026
0 Comments
How did 2001: A Space Odyssey, Star Wars, Doctor Who and Star Trek: The Next Generation...
28/04/2026
These DaVinci Resolve Effects Will Make You a More Creative Colorist
Kasia Jarco April 28, 2026
0 Comments
Creativity in color grading is not about ha...
28/04/2026
A Simple Introduction to Cavalry: Indexed Circle
Simon Ubsdell April 28, 2026
0 Comments
In this new introductory tutorial for Cavalry we're going...
28/04/2026
Introducing Nx 3-Strip v2 - A Physics-Based Technicolor Reconstruction for DaVin...
27/04/2026
Nippon TV's In-House Proprietary AI Solution AiDi Wins Product of the Year A...
27/04/2026
Outpost Introduces Unlimited Collaboration Model for Review and Approval Workflo...
27/04/2026
Ikegami Announces VFE-P07D Monocular OLED Viewfinder with Tiltable 3.5-inch LCD ...
27/04/2026
Other World Computing Launches OWC Express 4M2 Ultra - Thunderbolt 5 Four-Slot N...
25/04/2026
Mediagenix Sweeps 2026 NAB Awards With Wins for Product of the Year and Best of ...
25/04/2026
SCHOEPS Microphones Announces Desert Island Boom Set for NAB 2026
Brie Clayton April 24, 2026
0 Comments
Compact modular set ideal for location sound ...
24/04/2026
Dalet Takes Home The Best in Show Award for Dalia at 2026 NAB
Brie Clayton April 23, 2026
0 Comments
Media-aware agentic AI wins big for real-world ef...
24/04/2026
Calrec and Grass Valley Unlock Exceptional Choice and Flexibility for Broadcaste...
24/04/2026
Bitfocus Buttons wins NAB Show Product of the Year Award
Brie Clayton April 24, 2026
0 Comments
Recognition for incredible advances in broadcast and e...
22/04/2026
Glookast Unveils New UX, YouTube and Social Media Connectors, Premiere Panel, Ci...
22/04/2026
Lightcraft Technology to Preview Spark Story at NAB 2026 with Interactive Previs...
21/04/2026
Layercake Deepens Bitmovin Integration to Power End-to-End Media Orchestration w...
21/04/2026
Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse...
21/04/2026
On-Premise AI Suite from Studio Network Solutions Debuts at NAB Show 2026
Melanie Ciotti April 21, 2026
0 Comments
Unlimited processing, no cloud depe...
21/04/2026
Motion Design Tools - April 2026
Roland Kahlenberg April 21, 2026
0 Comments
Within 2 days, Maxon and Canva announced pro-level motion design apps - A...
21/04/2026
Chaos and Zero Density to Showcase Real-Time Ray Tracing for Virtual Studios and...
20/04/2026
Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...
20/04/2026
Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update
Brie Clayton April 20, 2026
0 Comments
New update adds camera control and monitoring ...
20/04/2026
Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D
Brie Clayton April 20, 2026
0 Comments
Cinema 4D brings professional 3D workfl...
20/04/2026
Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...
18/04/2026
Adobe extends leadership in video: unleashing new AI-powered creation in Firefly...
17/04/2026
Blackmagic Design Announces New Blackmagic URSA Cine Immersive 100G
Brie Clayton April 17, 2026
0 Comments
World's first immersive cinema camera f...