ITV brings to life the moment Coronation Street was born in 60th marketing campaign depicting Tony Warren and Olive Shapley s infamous train journey
It was 1959 and a young writer from Salford named Tony Warren was on the late King's Cross to Manchester train with BBC Producer, Olive Shapley, when he woke her in the early hours to announce he had a great idea for a show about ordinary people on an ordinary street .
Now, ahead of the shows 60th anniversary and recreating the story Olive was later to recount on a This Is Your Life' dedicated to Tony - ITV has produced a campaign certain to capture the nation's heart as we relive the very moment he first announced his bright idea -only to find himself knocked back with Olive telling him how boring and to go back to sleep!
With the sounds of the train staff and ticket officer echoing in his head, we see the young Tony sit back with a smile still on his face, as if the he knows his idea is definitely the right one, and after sixty years of being in the top ten most watched UK shows every single week, selling to over 130 countries and employing thousands of people it seems it most definitely was.
Created by ITV Creative, ITVs in-house creative agency and directed by Dee Koppang OLeary (The Crown, Bridgerton), the celebratory campaign has a synergy all of its very own as Tony is played by the latest recipient of the Tony Warren Bursary, Harry Chalmers Morris, who only began his studies at LAMDA in September.
On being asked to play the man whose bursary is helping him become the actor he's always dreamt of Harry said: Only when I was playing Tony did I realise the magnitude of his contribution. His sheer force of will helped break what seemed like an impenetrable glass ceiling as the thought of giving working class voices air time was unthinkable. I have so much gratitude for Tony for paving the way for actors from the north west .
Filmed in a specially created train carriage at Dukes Island Studios, the campaign captures an era now long gone, a time where it was unheard of to have working class people featured on television and Tony's herculean task to get the bosses at Granada' to listen to him was about to begin.
Director, Dee Koppang O'Leary commented: It was a total joy to be part of creating a film paying tribute to such an iconic British TV series & its creator - Tony Warren.
Filming with Harry was a delight, and it felt like true serendipity with Tonys legacy giving a helping hand to an up & coming actor. Happy 60th Coronation Street!
Tony Pipes, Executive Creative Director, of the campaign also noted: Its always been a privilege to work on projects for such an icon of British Television, like Coronation Street, but even more so to celebrate its creativity. The true story of a young man whose imagination lit a spark that turned into a flame, lasting 60 years and beyond. I hope this inspires young writers, young actors and young imagineers' to carry on its legacy and create its future and more. Happy Birthday Corrie and Thank you Tony Warren.
Sarah Tobias, Marketing Controller, ITV, states: For the 60th campaign we wanted to show the nation how the street came about, with these two very special people travelling on a train. This is a love letter to Tony and Olives journey and hopefully shows what an amazing thing happened in that moment, in that carriage.
In a year of so much tragedy we hope to bring joy to viewers in celebrating the spark of an idea that, when mixed with a lot of determination, became the longest running continuing drama in the world .
The campaign will premiere ahead of the new series of Im A Celebrity Get Me Out Of Here! on Sunday 15th November at 9pm and will be running on ITV until the anniversary itself on Wednesday 9th December.
[end]
Editors Notes:
The Tony Warren Bursary
A professional actor before he became a writer, Coronation Street creator, Tony Warren, was always a champion of local talent and acutely aware of just how difficult it was for disadvantaged young people to get a step on to the drama school ladder. Shortly before his death in 2016 he discussed his wish for Coronation Street and ITV to establish a bursary that would support local actors from disadvantaged backgrounds in to training at drama school.
After extensive research ITV announced the Bursary noting they would work with the Royal Academy of Dramatic Art (RADA), the London Academy of Music and Dramatic Art (LAMDA), The Royal Welsh College of Music and Drama (RWCMD) and Manchester School of Theatre, part of Manchester Metropolitan University (MMU).
All the above schools are recognised industry leaders who regularly hold auditions in Manchester and the north west proving their links with the city and the region.
Credits
Executive Creative Director: Tony Pipes
Creative Director: Ben Knapp
Creative: Heidi Martin
Marketing Controller Drama, Soaps, Daytime & Itv3: Sarah Tobias
Marketing Manager Drama, Soaps, Daytime & Itv3: Cleo Montague
Head Of Campaign Production: Jill Findlay
Campaign Manager: Lucy Manning
Director: Dee Koppang O'Leary (at Dark Energy Films)
Producer: Hannah Cooper
Director Of Photography: Iain Struthers
Production Designer: Mikey Hollywood
Costume Designer: Julian Day
Assistant Costume Designer: Shaida Day
Hair & Make-Up: Sarah Exley
Gaffer: Andy Long
Casting Director: Kate Ringsell
Offline Editor: Sam Jones at The Quarry
Colourist: Duncan Russell
VFX Supervisor: Jorge Escorihuela
Post Producer: Sarah Morowa at Dirty Looks
Sound Design: Tom Pugh at Grand Central
With thanks to Gilbert Lake
Tony Warren: Harry Chalmers-Morris
Olive: Lisa Bowerman
Tea Ladies: Lauren Fitzpatrick and Johannah Allit
Ticket Inspector: Paul Croft
Passenger: Adam Grayson
VO: Julie Hesmondalgh
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ITV brings to life the moment Coronation Street was born in 60th marketing campaign depicting Tony Warren and Olive Shapley s infamous train journey
