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Grass Valley Sets the Standard for Live Event Production at NAB Show 2025

04/04/2025

From single-person event production to full-scale live broadcasts, Grass Valley delivers the most powerful, efficient and comprehensive production solutions in the industry.

MONTREAL, CANADA - April 6, 2025 - Grass Valley is raising the bar for live production capabilities at NAB Show 2025, as it showcases additions to its best-in-class K-Frame production switcher portfolio along with two game-changing innovations in software applications for productions: Sport Producer X and Event Producer X.

For high-performance production, the new K-Frame VXP sets the gold standard for live switching in a sub-compact size, delivering the same peerless 4K UHD HDR performance and ultimate creative flexibility as the SXP and CXP versions. Accompanying it is the redesigned Karrera Panel, built for faster, more intuitive control, ensuring production teams operate at peak efficiency during the most demanding broadcasts.

Event Producer X and Sport Producer X are designed for lean, single-operator productions and introduce a new category of AMPP-powered production tools, enabling a single user to control switching, replay, graphics, and audio, all from one intuitive interface. The award-winning Event Producer X makes professional event production more accessible than ever, empowering corporate events, education, houses of worship, concerts, and news with broadcast-quality results, without the need for a full crew.

Grass Valley is delivering these solutions to meet the evolving needs of the industry, explains Greg Huttie, VP Production Switchers and Live Production at Grass Valley. Broadcasters and content creators need the flexibility to produce efficiently, at any scale, without compromise. Whether it's mastering a fully crewed live event or empowering a solo creator to tell their story, Grass Valley gives production teams the power to create without limits.

Precision, Power & Creativity Perfected

The K-Frame VXP sets the new standard for high-end event production in the sub-compact market, delivering reliable, trusted, high-performance video processing, and enhanced creative flexibility. Supporting HD to full raster 4K 2160p UHD HDR to ensure broadcast-quality production at every scale, the K-Frame VXP is built for content-rich productions such as major sports, concerts, and many other varieties of live broadcasts.

Features mirror the power of all K-Frame XP processing engines with either SDI, IP or combination for a maximum 48 24 I/O footprint, key sharing, conversion, and unprecedented scalability to provide consistent, high-performance in any switching scenario.

The K-Frame VXP integrates seamlessly with the newly refined Karrera panel which delivers a proven workflow with faster access to critical production controls, along with the same eight keyer tactile interaction as the Kayenne.

Production teams are under increasing pressure to deliver world-class broadcasts down market with the equivalent look and creativity of all their established coverage, Huttie adds. K-Frame VXP and the new Karrera Panel provide this and more, maximizing efficiency, unlocking new creative possibilities, and giving operators more control than ever before at an affordable investment.

The Power of One

Event Producer X and Sport Producer X are a new breed of event production tools, allowing a single operator to control switching, replay, graphics, and audio from a unified interface.

Event Producer X, named Best of Show at ISE 2025, brings professional multi-camera event production to corporate, education, news and entertainment markets without requiring a full crew. Sport Producer X transforms sports broadcasting, making professional multi-camera and replay production viable for lower-tier sports, esports, and remote coverage.

Both solutions reduce operational complexity while delivering high-end storytelling, ensuring a new level of creative independence.

No other event production tools match this level of efficiency, power, and creative control. Delivering precision, power, and performance, Event Producer X and Sport Producer X enable unrivaled creative control and efficiency to bring every production to life, says Huttie. The solutions being showcased on our NAB Show booth underline exactly why Grass Valley remains at the forefront of production innovation in media and entertainment, providing the industry's most advanced tools for seamless live event coverage of the highest possible quality.

Join Grass Valley at NAB Show 2025, April 6-9, booth N506, and discover how the products and solutions of the GV Media Universe are pushing the boundaries of live production.

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About Grass Valley

Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware solutions, with the agility, elasticity, and adaptability of the AMPP Media Operating System. Together, they form a seamless, scalable ecosystem for efficient and innovative workflows.

With a portfolio spanning from camera to consumer, Grass Valley provides the flexibility to build solutions for every need - from a single creative harnessing immense production power to globally distributed teams collaborating seamlessly. This breadth of capability enables customers to craft efficient workflows that inspire and engage their audiences.

With over 65 years of expertise, Grass Valley has consistently driven the evolution of live content creation and storytelling. Headquartered in Montreal and supported by Black Dragon Capital, the company remains dedicated to shaping and leading the media revolution.
LINK: https://www.grassvalley.com/press-release/grass-valley-sets-the-standa...
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