Grass Valley to Demonstrate AMPP's Open Ecosystem with GV Alliance Partner Showcase

08/09/2025

Booth 9.A01 at IBC 2025 will feature demonstrations of real-world integrations of Alliance partner technologies with AMPP and the GVMU ecosystem

MONTREAL, CANADA - September 8, 2025 - IBC 2025 will see the full collaborative power of the GV Alliance brought to Booth 9.A01, as Grass Valley showcases real-world integrations of partner technologies with its Agile Media Processing Platform (AMPP) and GV Media Universe (GVMU) ecosystem. AMPP is open by design, and the partner showcases will demonstrate how AMPP enables more flexible, cost-efficient, and scalable workflows for news, live production, sports, and playout.

By combining the power of Grass Valley's software-defined ecosystem with complementary partner technologies, the GV Alliance ecosystem delivers integrated solutions that accelerate deployment, simplify workflows, and gives customers the flexibility to build systems tailored to their operations.

Broadcasters have told us they don't want to be locked into one vendor, and we've heard that loud and clear, said Matt Yates, Director of Strategic Alliances at Grass Valley. Customers want confidence that their tools will work together seamlessly. That's the purpose of the GV Alliance, and at IBC 2025 we're showing how these integrations with AMPP and our product family deliver real, practical benefits .

The showcases cover technology integrations across five areas: Newsroom & Editorial Tools; Production & Live Contribution; Storage & Data Management; Cloud Playout & Media Services; and Hybrid Control & Integration.

Newsroom & Editorial Tools

The modern newsroom is no longer just a physical studio space; it's a hub for story-centric, multi-platform content creation, where reacting quicker than the competition is critical for success. Broadcasters are being challenged to innovate faster, create ever more content, while running their business with increased efficiency. Grass Valley will demonstrate how it is working with its Alliance partners to intelligently address the industry's major pain-points.

Saga will demonstrate its cloud-native, story-centric NRCS integrated with Framelight X, providing newsrooms with faster, more collaborative workflows. By combining FLX media access with a modern NRCS, Saga accelerates story production while keeping the newsroom at the center of the workflow.

Mavis will be on stand to show how the camera apptransforms iPhones into professional camera-to-cloud tools. The app streams progressive uploads directly to Framelight X, enabling fast turnaround for news and social content while providing professional focus, exposure tools, and codec control.

Zoom Communications will demonstrate their new ZoomISO cloud platform, using MXL to provide high-quality remote contribution feeds into AMPP, enabling newsrooms and event teams to include multiple remote contributors seamlessly.

qibb will showcase its low-code media workflow orchestration platform, enabling integrations from a library of over 130 connectors. Integrations include: Schedule and traffic integration for linear and FAST playout with AMPP Playout X; Social media publishing with Framelight X; and File accelerated delivery and sharing with Framelight X. By simplifying system integration and reducing time to go live, qibb further accelerates ROI for AMPP deployments while supporting scalable automation.

Production & Live Contribution

Technology is reshaping traditional broadcast models. Cloud-native production is driving greater efficiency, enabling direct-to-consumer, FAST, and social-first platforms to expand both the number of distributors and the volume of content produced. Grass Valley will showcase how it has been working closely with Alliance partners to deliver flexible, cost-efficient, and fully integrated solutions that provide customers with more diverse ways to create content.

Vislink will feature its INCAM 5G HEVC UHD integration for LDX 100 Series, showcasing broadcast-quality wireless contribution with dual SIM resilience and integrated AMPP ingest. This solution offers a faster, cost-effective alternative to traditional RF systems for live production.

Acromove will show off its private 5G appliance, working with Vislink and Grass Valley to provide an end-to-end live production solution.

Make Pro X brings modular professional audio surfaces integrated with AMPP, combining tactile control with modular flexibility. Audio professionals benefit from motorized faders, rotary controls, and touch-sensitive buttons within a fully integrated AMPP workflow.

Skaarhoj will show how itscontrol panels, including the PTZ Controller and Master Key One, allow operators to unify multiple device brands, including AMPP, under a single interface. With a simple web-based configuration, and attractive Danish design, it allows customers to streamline complex productions.

Telos Alliance will present its new Junger Audio FlexAIcloud, its cloud-based audio processing platform and the Telos Infinity VIP Intercom. FlexAI offers features including AI-driven loudness correction, AES67, Dolby, 2110-30, encoding and decoding, automix support for next-generation audio standards, upmix and downmix capability), and flexible deployment across cloud, COTS, or hardware. Junger Audio enhances AMPP productions with software-defined, AI-powered audio tools. Telos Infinity VIP integrates directly with AMPP, enabling scalable, true cloud intercom systems over standard IT networks.

Storage & Data Management

Data storage is a cornerstone of software-defined production, but without careful planning, costs can spiral, and management can become a barrier instead of a benefit. Editorial teams need instant access to files and consistent metadata to find, edit, and publish quickly. Meanwhile, businesses demand resilience, security, and redundancy, all while keeping total cost of ownership under c

LINK:	https://www.grassvalley.com/press-release/grass-valley-to-demonstrate-...
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