Major new developments across the Grass Valley Media Universe will debut on booth 9.A01, showcasing the future of camera-to-consumer production solutions
MONTREAL, CANADA - August 5, 2025 - Grass Valley, the pioneering media and entertainment technology innovator, is bringing the full power of the Grass Valley Media Universe (GVMU) to IBC 2025 with major new innovations that cover every stage of the media production workflow. Alongside its GV Alliance partners, the company will demonstrate the end-to-end solutions empowering media organizations around the world, setting the pace for industry transformation.
The company will welcome visitors to its familiar Hall 9 home (booth 9.A01) to share the success stories behind its impressive organic growth, including strong year-over-year gains in bookings and revenue across its product portfolio. This momentum is driven by Grass Valley's commitment to innovation, the rapid adoption of its AMPP ecosystem (with bookings up over 120% YoY), and the continued success of core products like the newly updated Karerra and K-Frame VXP production switchers, and the refreshed LDX-100 series camera range including the new LDX 180 Super 35 system camera. All of these solutions will be showcased in Amsterdam, as part of the broader GV Media Universe ecosystem.
Growth Story
Our organic growth story, underpinned by true innovation with the GVMU and AMPP ecosystems, is setting the pace for industry transformation as media businesses transition to new and more sustainable ways of operating, says Grass Valley's Chief Executive Officer, Jon Wilson. Our next-generation innovations are powering a new era of agile, sustainable, and cost-effective production and distribution capabilities for organizations globally to transform their operations. Alongside our Alliance partners we're looking forward to sharing these success stories, and our major new developments, from our IBC 2025 booth.
Fresh from its launch at NAB Show in April, the landmark LDX 180 camera will make its European debut in Amsterdam. Boasting an in-house-developed 10K Super 35 Xenios imager, the new camera combines true cinematic depth-of-field with the speed and precision required for live production, giving media companies the ability to completely redefine storytelling with native UHD output in unparalleled quality. Grass Valley will also preview a brand new addition to the LDX portfolio exclusively at IBC 2025. Stay tuned for details.
Also on display will be the K-Frame VXP production switcher and Karerra V2 control panels, which debuted at IBC 2024 and are now available for shipping. The agile, virtualized systems are designed for production teams working in space-and budget-conscious environments and have quickly become the trusted foundation for hybrid and software-based operations, transforming the way many forward-thinking companies work.
Building Bridges
We're not here to choose sides; whether your operation is grounded in hardware, cloud, or hybrid workflows, Grass Valley has a-la-carte solutions that fit, says Chief Product Officer, Adam Marshall. Our newest networking solutions reflect this approach by combining high density FPGA processing with the flexibility of virtualization and software-defined workflows across hybrid compute platforms-all managed through a single control layer. The goal is to give customers full control and flexibility, so they can decide how, where, and when to deploy their infrastructure.
Debuting at IBC 2025, this new networking portfolio seamlessly connects traditional SDI and IP workflows, whether used as a high-density gateway or as a bridge to the AMPP GRID fabric. It delivers unmatched scalability, density, and efficiency for virtualized workflows. By bridging hardware and virtualized environments, these solutions give media organizations the flexibility to simplify infrastructure and optimize resources-on their own terms.
GVMU's ability to orchestrate the entire production chain, from first cue to final cut, will be demonstrated by major new developments in integrated replay and end-to-end production automation. Alongside upgrades to LiveTouch X replay system and the Framelight X ingest and content management platform, Grass Valley will showcase how the core capabilities of AMPP OS are providing tightly integrated workflows that reduce effort, increase flexibility, and deliver measurable efficiency. The company will also showcase its instantly deployable Playout and FAST offerings that provide media organizations with the tools to launch, adapt, and scale with ease. These solutions are developed in close collaboration with key GV Alliance partners, with exciting new partnership announcements to be revealed in the lead-up to the show.
We're introducing, enhancing, and scaling solutions across the entire GVMU ecosystem, continues Wilson, and we're doing so with a steady, global rhythm that reflects our commitment to empowering customers with the tools they need to navigate the accelerating pace of operational change.
Those solutions and the drive for technology transformation across the industry will be major discussion points at this year's GV Forum, which takes place on Thursday, September 11 at the Rosarium, Amstelpark. Wilson will lead insight from the company's leadership team with strategic industry perspectives and updates on the latest innovations in software-defined technology.
Grass Valley invites you to experience how it is leading the media revolution at Booth 9.A01, Hall 9, at IBC 2025, RAI Amsterdam Convention Center, September 12-15.
#####
About Grass Valley
Grass Valley empowers over 90% of the world's top media brands to create and deliver compelling stories that captivate audiences. At the heart of its solutions is the GV Media Universe (GVMU), combining advanced hardware soluti
More from Grass Valley
08/09/2025
Booth 9.A01 at IBC 2025 will feature demonstrations of real-world integrations o...
08/09/2025
Klaus Weber, Director Product Marketing, Grass Valley
Whether you're captur...
08/09/2025
Klaus Weber, Director Product Marketing, Grass Valley
For many years, high-end ...
04/09/2025
IBC 2025 will see Grass Valley showcase the latest updates to its cloud-native P...
03/09/2025
Seamless Dante integration brings high-performance IP audio networking to softwa...
03/09/2025
In today's fast-paced media landscape, agility and quality are no longer mutually exclusive. The combination of Mavis Camera with Grass Valley's AMPP (A...
02/09/2025
New gateway, orchestration, multiviewer and routing solutions along with AMPP in...
26/08/2025
Grass Valley Showcases Breakthroughs in Live Production at IBC 2025 From Cinematic Cameras to Next-Generation Replay Workflows
MONTREAL, CANADA - August 26, 20...
19/08/2025
MONTREAL, CANADA, August 19 2025 - NEP Middle East & Asia, a division of NEP Gro...
14/08/2025
Deploying Scalable, Hybrid Cloud Solutions to Deliver High-Quality UHD Content and Accelerate Channel Growth
MONTREAL, CANADA - August 14, 2025 - Grass Valley,...
13/08/2025
Klaus Weber, Director Product Marketing, Grass Valley
In recent years, live pro...
12/08/2025
Globo scales Grass Valley AMPP deployment to anchor its next-generation live pro...
05/08/2025
Major new developments across the Grass Valley Media Universe will debut on booth 9.A01, showcasing the future of camera-to-consumer production solutions
MONTR...
04/08/2025
If you've spent any time in live production, you know it's never one-size-fits-all. Not every event calls for a full truck, multiple switchers, a team o...
01/08/2025
If you walked through METexpo 2025 this week, you probably noticed the buzz around METexpo TV. Yes, the coverage looked slick and polished. But what's reall...
31/07/2025
Halfway Through 2025 - Progress, Momentum, and What's Ahead
As we turn the page on the first half of 2025, I'm incredibly proud of the progress Grass V...
30/07/2025
The days of building broadcast infrastructure around a single vendor are long gone. Broadcasters want flexibility, and they want tools that work together, witho...
22/07/2025
If you've been to a major sporting event lately, you know the energy isn'...
14/07/2025
This July marks 100 days since I officially stepped into the role of CEO at Grass Valley, a milestone not of abrupt change, but of confident continuity.
Unlike...
10/07/2025
Strategic Alliance Combines Daktronics' LED Display and Content Management S...
26/06/2025
Investment in 32 LDX 135 camera systems enhances TV SKYLINE's fleet with nat...
23/06/2025
There's a lot of talk about 4K and HDR, and for good reason. They offer incredible improvements in picture quality, and audiences are starting to notice. Bu...
12/06/2025
MONTREAL, CANADA - June 16, 2025 - Grass Valley, the media and entertainment ind...
12/06/2025
I've lost count of how many times I've heard software-defined production reduced to just run your broadcast software on commodity servers. The reality...
11/06/2025
Whether you're working behind the scenes of a live broadcast or crafting cinematic visuals, understanding the technology behind professional camera systems ...
10/06/2025
The agreement sees Grass Valley 2110 IP 4K switcher systems deployed at the heart of the production facility at the Clippers' new state-of-the-art home, Int...
28/05/2025
MONTREAL, CANADA - May 29, 2025 - Grass Valley, the media and entertainment industry's leading technology innovator, today announced Texas A&M University ha...
27/05/2025
In partnership with LiveU, Corrivium, Lightning Visuals and Grass Valley, Racing WA delivers scalable, low-latency race coverage across Western Australia using ...
21/05/2025
BMG adopts Grass Valley AMPP, Kayenne K-Frame Switcher, and LDX 135 cameras to s...
15/05/2025
A Reflection on 20 years of NAB booth builds and the Evolution of Grass Valley AMPPAt NAB, I had a moment to reflect on just how dramatically our approach to pr...
12/05/2025
Riyadh, Saudi Arabia & Montreal, Canada - May 12, 2025 - Arabsat, a leading glob...
06/05/2025
Saudi Broadcasting Authority selects Grass Valley to upgrade its Makkah site wit...
30/04/2025
How a Backbone of Thirty Switchers Delivered Unmatched Flexibility, HDR Brillian...
24/04/2025
Let me take you behind the scenes of a live sports production that came this close to not making it on air.
It was a quiet Monday-until I got a call from one ...
24/04/2025
Let me take you behind the scenes of a live sports production that came this close to not making it on air.
It was a quiet Monday-until I got a call from one ...
17/04/2025
The broadcast industry is on the brink of a transformative revolution, and at th...
04/04/2025
From single-person event production to full-scale live broadcasts, Grass Valley delivers the most powerful, efficient and comprehensive production solutions in ...
04/04/2025
With the new ACE-3901 SDI/IP gateway as a centerpiece introduction, Grass Valley...
04/04/2025
Making its global debut at NAB Show 2025, the new LDX 180 from Grass Valley is t...
04/04/2025
In a seamless leadership transition, Jon Wilson takes the helm to advance Grass Valley's growth and technological leadership, with Louis Hernandez Jr. remai...
04/04/2025
Appointments Reinforce Commitment to Customer-Centric Growth and Innovation
MONTREAL, CANADA - April 4, 2025 - Grass Valley, the media and entertainment indust...
28/03/2025
The UK-based outside broadcast provider is investing in state-of-the-art camera and switcher solutions from Grass Valley for its new fleet of IP remote producti...
25/03/2025
The new GTX-21 IP 4K remote production truck will include a suite of Grass Valle...
18/03/2025
When we talk about cloud-based production, we often focus on technology, scalabi...
17/03/2025
Grass Valley Redefines Media Production with Cutting-Edge Innovations and the Po...
04/03/2025
We want to provide an update regarding the recently enacted US tariffs, including the delayed implementation of those affecting imports from Canada and Mexico. ...
03/03/2025
Exclusive Industry Leadership Event to Take Place Ahead of NAB Show 2025
MONTREAL, CANADA - March 3, 2025 - Grass Valley, the media and entertainment industry&...
17/02/2025
MONTREAL, CANADA - February 17, 2025 - Grass Valley, the market leader in innova...
17/02/2025
By: Patrick Wielders, Senior Vice President, Global Manufacturing Operations
In the world of live global sports broadcasting, the stakes are always high. Milli...
Major new developments across the Grass Valley Media Universe will debut on booth 9.A01, showcasing the future of camera-to-consumer production solutions
