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Los 10 aos de Spotify elevando a los creadores latinos

18/12/2023

En 2013, Spotify comenz un viaje transformador en la mayor a de los pa ses de habla hispana de Am rica Latina, un viaje que, desde entonces, ha redefinido el ritmo de la m sica global. Este d cimo aniversario de presencia en la regi n no es solo un hito en la historia de Spotify; es una celebraci n de c mo los creadores latinos, impulsados por el poder del streaming, han conquistado al mundo.

Hace diez a os, las listas globales Top 100 de Spotify no inclu an canciones latinas, hoy en d a el panorama musical es totalmente diferente. Los ritmos latinos no s lo han aparecido en estas listas; los han conquistado, teniendo un crecimiento del 28% anual en Spotify. Actualmente, m s de una de cada cinco canciones en el Top 100 global es latina, una clara indicaci n de su creciente dominio y atractivo en general.

Esta era ha estado marcada por el surgimiento de artistas innovadores que no s lo encabezaron las listas de xitos, sino que tambi n redefinieron nuestra cultura. La escena musical ha experimentado una revoluci n en los ltimos a os, donde los g neros latinos, desde el Reggaet n hasta la M sica Mexicana, est n dictando el pulso global , coment Mia Nygren, General Manager de Spotify en Latino Am rica. En Spotify, m s que simples testigos de este fen meno, hemos sido facilitadores, hemos visto un crecimiento constante y permanente de la industria en la ltima d cada. Es un honor ser el puente que une a estos talentosos artistas con audiencias globales. Es importante mencionar que el 21% de todos los usuarios de Spotify est n en Am rica Latina, lo que definitivamente demuestra el impacto y potencial del mercado .

El impacto de Spotify en este auge de la m sica latina es innegable. Ha servido como puente digital donde los artistas conectaron con sus fans, lo que result en un aumento del 986% en los oyentes de m sica latina en Spotify a nivel global entre 2014 y 2023.

El extraordinario impulso de la m sica de habla hispana est profundamente arraigado en el g nero latino. Artistas de puntos culturales clave como M xico, Colombia, Argentina y Puerto Rico est n a la vanguardia y sirven como embajadores globales.

Estoy muy emocionada acerca del futuro para nosotros en Latino Am rica. Hemos llegado muy lejos y tenemos espacio para crecer, pero, por supuesto, eso conlleva una gran responsabilidad , coment Mia. Todav a hay m s talento por descubrir y estamos emocionados de ayudarlos a pasar de los escenarios locales, a los regionales y finalmente a la escena global. Vale la penadestacar que el 21% de todos los usuarios globales de Spotify se encuentran en Latino Am rica, lo que resalta el importante impacto y potencial de este mercado .

For the Record tambi n tuvo la oportunidad de hablar con algunos artistas que han estado con Spotify desde el inicio de nuestro viaje en Latino Am rica. Sigue leyendo para conocer las opiniones de Yami Safdie de Argentina, Ha*Ash de M xico y TIMO de Colombia.

Yami Safdie

De qu manera crees que Spotify ha jugado un papel en el avance de tu carrera? Creo que Spotify es totalmente fundamental a la hora de ser un artista emergente y empezar a construir una carrera musical. A mi me abri much simas puertas, desde las playlists, hasta las funciones de exploraci n algor tmicas, como le va sugiriendo mi m sica a gente que le puede llegar a gustar. Estoy super agradecida con eso y probablemente no hubiese sido nada posible si no hubiese tenido la herramienta de Spotify.

Puedes compartir un caso o historia espec fica o que destaques como Spotify ha cambiado la forma con la que t e conectas con tu audiencia? Me gusta mucho ver las playlists a las que agregan mis canciones, ya que gran porcentaje de las reproducciones de mis temas, vienen de ellas, y de las bibliotecas de los oyentes. Disfruto mucho poder ver los t tulos creativos de las playlists, son muy divertidos. Siempre las comparto en mis redes y converso mucho sobre el tema con las personas cercanas.

Ha*Ash

De qu manera crees que Spotify ha jugado un papel en el avance de tu carrera? Spotify ha desempe ado un rol esencial en el crecimiento de nuestra carrera. Las playlists y la amplia audiencia de la plataforma han permitido que personas que posiblemente no estaban familiarizadas con nuestra m sica, ahora la conozcan y disfruten.

Puedes compartir un caso o historia espec fica o que destaques como Spotify ha cambiado la forma con la que te conectas con tu audiencia? Spotify es la verdadera democratizaci n de la m sica en todo sentido. Hoy un artista puede hacer una canci n en su casa, y ponerla libremente a que literalmente la escuchen en todo el mundo a trav s de la plataforma. Del mismo modo, la audiencia decide con la misma libertad si le gusta o no, sin tener ning n tipo de intermediario. Es democratico para los m sicos y para las audiencias por igual.

TIMO

C mo crees que el streaming de m sica ha llevado a transformar los h bitos de consumo de los fans de todo el mundo? Consideramos que lo m s importante, desde que lleg Spotify a nuestras vidas, fue el mayor acceso que gener a la m sica y a los artistas. Antes exist an muchas limitaciones en los otros formatos que exist an, con el streaming todo se volvi mucho m s sencillo, lo que ha disparado la cantidad de reproducciones de los artistas. Sin duda, la llegada de Spotify nos cambi la vida.

Puedes compartir un caso o historia espec fica o que destaques como Spotify ha cambiado la forma con la que te conectas con tu audiencia? Usamos herramientas como los canvas para promocionar nuestra m sica. Por ejemplo, al lanzar una nueva canci n, animamos a las personas a enviarnos videos cant ndola o disfrut ndola. Siempre seleccionamos los mejores y los incluimos en nuestro canvas. Esto nos ayuda a atraer m s oyentes a nuestra m sica en la plataforma y fomenta una mayor conexi n con la canci n.
LINK: https://newsroom.spotify.com/2023-12-18/los-10-anos-de-spotify-elevand...
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