Tubi Announces First-To-Market Planning Integrations And Partnerships At Tubi Connect New Integrations with VideoAmp's Planning Tool, LiveRamp TV Activation and Comscore Audience Measurement, Plus Introduction of Pause Ads - Allow Brands to Tap into Tubi's Unique and Growing Audience NEW YORK, March 23, 2023 - Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences. The new integrations enable brands to capitalize on Tubi's rapidly growing and highly engaged audience through more informed planning decisions, identity solutions and flexible currency options ahead of Upfront season.
Tubi's new first-to-market solutions include integrations with VideoAmp's Premium Video Planning Tool and LiveRamp TV Activation for forecasting and planning investments, as well as partnerships with Comscore and VideoAmp to offer more choices for advertisers on how they measure audiences for their campaigns. Additionally, Tubi is expanding the success of its Sponsorship and Total Takeover formats with the addition of Pause Ads to the suite of products available to buyers.
Tubi is the largest and fastest-growing free ad-supported TV streaming service in the US, and we offer advertisers unique and incremental TV audiences to drive brand impact, said Mark Rotblat, Chief Revenue Officer at Tubi. We're expanding our partnerships with key industry players to make it easier than ever for buyers to transact on Tubi and deliver the seamless experience they need to effectively plan, activate and measure their campaigns.
Tubi's platform is built for 100% ad-supported content with no hidden paywalls or tiers and is optimized for viewership and engagement, not sign ups. Tubi has been at the forefront of implementing industry-first solutions to address buyers' needs and make it easy to transact on CTV. The Tubi Ad experience features lighter ad loads, first impression Tubi total takeovers, thematic sponsorships, award-winning Advanced Frequency Management, advanced targeting and uniquely transparent Campaign Insights along with an interoperable Certified Measurement Program.
Tubi's new planning tools, integrations and features include:
Integration with VideoAmp's Premium Video Planning Tool VideoAmp's Premium Video Planning Tool becomes more powerful with the addition of Tubi as a streaming service. Through the first-to-market integration of Tubi into VideoAmp's platform for Upfront and Scatter deals, brands can now plan holistically across media channels.
LiveRamp TV Activation A first for any streaming service, LiveRamp TV Activation will help advertisers leverage the full universe of Tubi, giving them more control. Brands will now be able to take third- and first-party data and forecast the coverage on Tubi. Advertisers can send Tubi an audience for planned transactions, with LiveRamp helping to inform scale across Tubi's viewership.
Alternative Audience Measurement Now brands will be able to measure their campaigns via Comscore Campaign Ratings (CCR) and VideoAmp Audience Measurement, allowing advertisers the ability to test a variety of partners while the industry adapts methodologies for cross-screen measurement. With VideoAmp, brands can measure reach, frequency and attribution on Tubi, creating an end-to-end solution for advertisers to measure and optimize their cross-platform investments all in one unified platform.
Pause Ads Tubi is launching Pause Ads later this year, which will feature full screen display messaging that will be presented to viewers when they pause what they are watching. Like the Total Takeover, which gives an advertiser 100% audience reach in-stream over a selected window, Pause Ads can be used to reach every viewer to deliver high impact with 100% SOV.
Tubi's new offerings for advertisers also build on its existing suite of integrations, including Unified ID 2.0 which enables brands to find more scale across target audiences via platforms such as The Trade Desk, LiveRamp's Authenticated Traffic Solution (ATS) that helps create addressable audiences on CTV, and its partnership with Nielsen which provides more measurement transparency across devices. Tubi's new partnerships also complement its existing Certified Measurement Program, in which the streamer has combined forces with industry-leading measurement providers to give brands unparalleled insights on their streaming investments.
Last week, Tubi announced that it has made its debut in Nielsen's February 2023 report from The Gauge, which tracks monthly TV usage across key content delivery platforms. According to The Gauge, Tubi accounted for 1% of total TV consumption in February, making it the most-watched FAST (free ad-supported television) service in the U.S.
About Tubi
Tubi, Fox Corporation's ad-supported video-on-demand service, has over 50,000 movies and TV shows, including a growing library of Tubi Originals, 200+ local and live news and sports channels, and 455 entertainment partners, featuring content from every major Hollywood studio. Tubi gives fans of film, television, news and sports an easy way to discover new content that is completely free.
Tubi is available on Android and iOS mobile devices, Amazon Echo Show, Google Nest Hub Max, Comcast Xfinity X1, Cox Contour, and on connected television devices such as Amazon Fire TV, Vizio TVs, Sony TVs, Samsung TVs, Roku, Apple TV, Chromecast, Android TV, PlayStation 5, Xbox Series X | S, and soon on Hisense TVs globally. Consumers can also watch Tubi content on the web at www.tubi.tv
Tubi Contacts
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
02/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
02/07/2026
A new era in unmixing and spectral editing
The latest version of Steinberg's spectral audio-editing software has just arrived, building on the strength...
02/07/2026
Aims to simplify additive synthesis
Sine Machine is the debut launch from Melatonin, a Vienna-based developer who have spent the past six years creating wha...
02/07/2026
Products to remain fully active & supported
Following the news of Native Instruments joining the inMusic brand line-up, Academy and Emmy Award-winning visua...
02/07/2026
What you missed!
Last weekend, Saturday 27 June 2026, saw the debut of Sound On Sounds new GearExpo UK event, the largest dedicated pro-audio event to take ...
02/07/2026
Thursday 2 July 2026
Tea with Judi Dench returns to Sky Arts with legendary guest, Sir Ian McKellen
Sky today confirms Tea with Judi Dench will return this su...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
** MEDIA ALERT **
BLEACH Comes to Life in Los Angeles with First-of-Its-Kind...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
A fresh look at how the Irish helped shape the foundations of the United States
...
25/06/2026
Six free workshops across two days
Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...
25/06/2026
Popular pedalboard PSU gets an upgrade
The DC7 v2 is a new and improved version of the renowned effects pedal PSU from CIOKS, and is said to be the thinnest...
25/06/2026
Optimised for lush, enveloping sounds
Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...
25/06/2026
27 June 2026, Westminster University Harrow Campus
GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...
Tubi Announces First-To-Market Planning Integrations And Partnerships At Tubi Connect New Integrations with VideoAmp's Planning Tool, LiveRamp TV Activation and Comscore Audience Measurement, Plus Introduction of Pause Ads - Allow Brands to Tap into Tubi's Unique and Growing Audience NEW YORK, March 23, 2023 - Tubi (www.tubi.tv), Fox Corporation's (NASDAQ: FOXA, FOX) ad-supported video-on-demand service, today announced new first-to-market planning tools and partnerships at Tubi Connect, an event in New York City bringing together advertisers to take a deep dive into how Tubi is connecting diverse stories, brands and data with the right audiences. The new integrations enable brands to capitalize on Tubi's rapidly growing and highly engaged audience through more informed planning decisions, identity solutions and flexible currency options ahead of Upfront season. 
