
14 04 2023 - Media release Seeing Ourselves on-screen: Report reveals progress for diversity in Australian TV drama
A selection of images from Australian TV dramas included in Seeing Ourselves 2.
Screen Australia has released new research into diversity on Australian screens, titled Seeing Ourselves 2: Diversity, Equity and Inclusion in Australian TV Drama. A follow up to the landmark 2016 study, Seeing Ourselves 2 examines the diversity of main characters in 361 scripted Australian TV and online dramas broadcast between 2016 and 2021, how this compares to the Australian population, and what has changed since the previous Seeing Ourselves report.
The report shows that there have been increases in the levels of diversity since 2016 including higher representation for First Nations people (7.2% from 4.8%), disabled people (6.6% from 3.6%), LGBTIQ [1] people (7.4% from 4.5%), and non-European people (16% from 6.9%). However, a number of Australia's communities remain under-represented on-screen compared to population benchmarks and in particular disability representation remains critically low.
Minister for the Arts, Tony Burke said, Australian drama on screen is compelling and powerful. It's a cornerstone of how Australians see themselves, learn about each other and how the world comes to know us. It shouldn't be too much to ask that when you watch Australian screen, it looks like modern Australia.
Screen Australia's CEO, Graeme Mason said, It's vital that Australian screen stories authentically reflect the diversity of our nation, and we know that the screen industry is becoming more aware of the cultural and commercial value of creating diverse content. It's great to see improvements since 2016, however these results show that the overall pace of progress is slow and there is a long way to go to reach genuine representation of Australia's diverse communities on screen.
Authenticity and inclusivity are a core consideration in all of our work at Screen Australia, and are why we invested in this new Seeing Ourselves report. This research serves to shine a light on the current landscape, and we hope it will inform, educate and influence decision-making across the whole sector. We know more action is needed to bring about transformative change and collaboration will be essential. We look forward to working with the sector to achieve greater representation in the Australian screen industry.
The report provides the industry with key findings that show the gaps in representation on-screen and some of the challenges faced by practitioners in the sector.
-- METHOD In part 1 of the report, Screen Australia examined 3,072 main characters in 361 scripted Australian TV dramas, including children's dramas and comedies. The titles examined were commissioned and first released between 2016 and 2021 on free-to-air or subscription TV, streaming or online services available in Australia. These main characters were analysed by cultural background, disability, gender, sexual orientation, occupational status and two new variables: age and location, as well as how these different aspects of diversity intersect. Results were then compared to the previous Seeing Ourselves report and 2021 Census data on the population where possible.
To reflect changes in audience viewing behaviour over the past six years, the scope of the report has been expanded since the 2016 report to go beyond broadcast TV and also includes commissioned content on streaming and online services.
Part 2 of the report provides results from interviews with the industry, offering their insights into the opportunities, challenges and barriers experienced by those involved in bringing diverse stories and characters to the screen. It includes consultations with 35 participants across 23 industry and diversity, equity and inclusion organisations and in-depth interviews with 28 key stakeholders including diverse screen practitioners and people working on diverse stories.
RESULTS: FIRST NATIONS The study found that the level of First Nations representation on screen is strong, increasing from 4.8% of main characters in the previous study to 7.2%, compared to the population benchmark of 3.8%.
Screen Australia s Head of First Nations Angela Bates said, For Aboriginal and Torres Strait Islander people to be able to see ourselves represented on screen in shows such as Mystery Road, Total Control and Black Comedy, is powerful. This result shows good progress and it's not by accident it represents years of advocacy and consistent hard work to ensure our practitioners feel supported and are afforded opportunities in an industry that hasn t always been accessible. It s proof of what's possible when we are empowered to tell stories from our perspective - it translates to screen and gives credibility to stories in a way that can t be replicated, slowly breaking down stereotypes and barriers, which is extremely validating. While more work needs to be done, the positive impact that seeing ourselves on screens has on entire communities cannot be underestimated, and all Australians benefit because it adds so much more cultural richness to our screens.
RESULTS: CULTURAL BACKGROUND (NON-FIRST NATIONS) Although 53% of the Australian population have Anglo-Celtic ancestry, they represented 71% of main characters in this study. This is down from 82% in 2016, suggesting the industry has made efforts to increase the cultural diversity in the main characters on our screens.
For the purpose of this report and to allow for comparison with the 2016 report, top-level findings for cultural background has been grouped into Anglo-Celtic', European' and non-European'[2], mirroring key waves of migration to Australia. The share of non-European main characters (for example, those with Indian, Chinese or Mi
Asia, Australia & Oceanic Stories
23/07/2026
NITV launches new By Mob For Mob series in partnership with NRMA Insurance
23 July, 2026
Media releases
National Indigenous Television (NITV) has launched ...
23/07/2026
Screen Australia announces new national documentary accelerator program 23 July 2026
Screen Australia has today announced the Above the Line Documentary Accel...
21/07/2026
SBS scores biggest ever FIFA World Cup Reach as Spain triumph in the final
21 July, 2026
Media releases
Spain v Argentina attracted a Total TV reach of al...
17/07/2026
Legendary presenter Anton Enus to sign off from SBS World News after 27 years wi...
17/07/2026
Millions rise before dawn to watch FIFA World Cup 2026 semi-finals on SBS
17 July, 2026
Media releases
England v Argentina attracted a Total TV reach of a...
16/07/2026
NITV and SBS bring Australians to the heart of Garma
16 July, 2026
Media releases
The Garma Festival returns from 31 July-3 August, with NITV and SBS deliv...
14/07/2026
Techtel Successfully Relocates AICD Broadcast Studio to New Sydney Headquarters
BroadcastBroadcast EquipmentLive StreamingBroadcast Studio2026
14 July Writ...
13/07/2026
Millions tuned in for quarter-finals of the FIFA World Cup 2026 on SBS
13 July, 2026
Media releases
Norway v England attracted a Total TV reach of 3.7 mil...
09/07/2026
SBS statement Royal Commission on Antisemitism and Social Cohesion
9 July, 2026
Media releases
SBS acknowledges the gravity of the matters before the Roy...
08/07/2026
Well over half of Australia have tuned in to watch the FIFA World Cup on SBS
7 July, 2026
Media releases
Australia's Round of 32 match against Egypt a...
08/07/2026
SBS and Koorie Heritage Trust announce three-year partnership to celebrate First...
08/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
08/07/2026
Australians in Film and Screen Australia launch FUTURE VISION Forward to elevate...
07/07/2026
New appointments to Screen Australia board 7 July 2026
The Albanese Labor Government has made new appointments to the Screen Australia board.
Dr Tania Chamber...
07/07/2026
The right team. The right time.' How The Killings at Parrish Station stuck t...
06/07/2026
Techtel debuts insyght: making ST 2110 media discovery easy
intellisphereinsyght2026
6 July Written By Suzanne Costello
Sydney, Australia - 06 July 2026 T...
03/07/2026
Caden Pearson appointed new Commissioning Editor for NITV
3 July, 2026
Media releases
National Indigenous Television (NITV) has strengthened its commitment...
02/07/2026
Screen Australia backs audience-led filmmaking with new insight-driven initiativ...
02/07/2026
Screen Australia refines guidelines for Narrative Content Development and Docume...
01/07/2026
Groundbreaking First Nations Screen Business Accelerator launched through nation...
30/06/2026
Statement regarding GetUp Save Our SBS' campaign
30 June, 2026
Media releases
The GetUp Save Our SBS' campaign is an independent initiative. SBS ...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
25/06/2026
The Name You Know, The Lineup You'll Love - SBS2 Returns
25 June, 2026
Media releases
SBS Viceland rebrands as SBS2 on Friday 21 August, bringing the c...
23/06/2026
Australians in Film and Screen Australia's talent development initiative UNT...
22/06/2026
FIFA World Cup 2026 fever grows, as more than one third of Australians tune in ...
18/06/2026
Techtel delivers Haivision live streaming system for TAFE NSW St Leonards, enabl...
16/06/2026
Australians place growing trust in SBS News
16 June, 2026
Media releases
SBS has been recognised as one of Australia's most trusted news providers, ran...
16/06/2026
Share your views on Screen Australia and the future of the industry 15 June 2026
Your feedback matters.
Following the instrumental insights provided in 2025,...
16/06/2026
Techtel Supports T-Motion RCCP-2A Controller Upgrade for Major Australian Broadc...
15/06/2026
4.78M AUSSIES TUNE IN FOR SOCCEROOS WIN OVER T RK YE ON SBS
15 June, 2026
Media releases
Match had a Total TV average audience of 3.035 million, with over ...
15/06/2026
SBS Head of Commissioning John Godfrey to depart after 18 years
15 June, 2026
Media releases
SBS Head of Commissioning John Godfrey will depart the broadca...
15/06/2026
Techtel Completes Media Production Setup for a major AFL sporting organisation
Sports
15 June Written By Suzanne Costello
(Sydney, Australia 15 June 2026)...
12/06/2026
How Aussie indie games and screen are levelling up with IP 11 June 2026
Ari Harrison, Pro Jank Footy
Head of Games Joey Egger and Ari Harrison of Umbrella sha...
11/06/2026
Australian Games Industry Glossary of Terms 10 June 2026
From DAU and EULA to COT and QADE, here's a list of game industry terms, industry jargon and their...
10/06/2026
Alone Australia Season 4: Meet the Cast
10 June, 2026
Media releases
WATCH THE TRAILER
Smash-hit survival series Alone Australia drops its highly anticipa...
10/06/2026
DEADLY THEN, DEADLY NOW, DEADLY ALWAYS: SBS & NITV IGNITE NAIDOC WEEK 2026 WITH ...
04/06/2026
Is Your Job Making You Work this June?
4 June, 2026
Media releases
SBS Launches the World Cup Watchers' Rights Association to Stand Up For Australians&...
04/06/2026
Statement regarding unauthorised use of SBS logos on third party social content
4 June, 2026
Media releases
SBS has become aware of social media posts in c...
03/06/2026
Clarification: SBS's position on definitions of antisemitism
3 June, 2026
Media releases
Statement by Mandi Wicks, SBS Director of News and Current Aff...
03/06/2026
Do not read this media release! Andy Lee's smash-hit show returns to ABC thi...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
28/05/2026
Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ult...
28/05/2026
Six films, one unmissable collection. First Facts documentaries debut on 10 Stre...
28/05/2026
Emma Watkins brings all-new Emma's Dance Club to ABC Kids 28 May 2026
Emmas Dance Club. Image credit: Sarah Wilson.
The ABC, Screen Australia and Screen N...
26/05/2026
Three new kids' digital series set to hatch from ACTF and Screen Australia i...
25/05/2026
SBS announces exclusive TV broadcast schedule for FIFA World Cup 2026
21 May, 2026
Media releases
Luke Wilkshire, Tommy Oar, Andrew Redmayne, Sarah Walsh ...
22/05/2026
Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...
21/05/2026
2026 delegation for Partner with Australia (UK) initiative announced 21 May 2026
Screen Australia and Ausfilm have today announced the delegation for the 2026 ...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...