Sony Pixel Power calrec Sony

Nice Touch launches V2 of its AI edit assistant for professional editors

03/09/2026

Nice Touch launches V2 of its AI edit assistant for professional editors

Brie Clayton September 3, 2026

0 Comments

Built by two editors with twelve years in the industry, V2 takes on the mechanical work at the front of an edit: selects, stringouts, assemblies, multicam passes, cutdowns and more, across 18 languages, inside Adobe Premiere Pro and DaVinci Resolve.

Nice Touch today launched V2 of its AI edit assistant for professional video post-production teams. V2 is a full rebuild, shaped by more than 300 conversations with editors, producers, production supervisors and studio owners, and it is available now at nicetouch.app.

Nice Touch analyses a project's footage, transcribes it with word-level accuracy and speaker separation, and then takes direction in plain language. Editors ask for the cut they need and it builds it straight into their timeline as real, editable clips, cuts and markers, ready to keep working with.

Twelve years of doing the job Nice Touch was founded by Matthew Cooksey and Paul Simon, who spent twelve years building Circus Street's video production operation into a business of around 200 people, making TV and VFX grade content for Coca-Cola, Nike, Nestl and Pfizer. Cooksey built a £0.5m virtual studio and delivered 60 hours of content in 20 languages to more than half a million viewers. Circus Street was acquired by QA for £50m.

Working at that scale meant building what didn't exist. Version control for video, such as virtual production systems or scripts for jobs no software covered. Across Avid, Final Cut, Premiere and Resolve, every generation of tooling changed how the work got done and none of them touched the part that hurt most.

The part nobody fixed A drive of footage lands, always more than expected. Before a single creative decision gets made, someone has to watch all of it, pull the selects, sync the multicam and lay up an assembly. It is a full day of work on most projects and it is where they get stuck.

The team ran more than 300 conversations with editors, producers and studio owners before building anything. Two things came back consistently. Existing AI tools meant leaving the edit, running a process somewhere else, and importing the result back in. And there was a line editors did not want crossed. One editor of 30 years who had avoided AI tools entirely said what won him over was that Nice Touch doesn't touch the creative calls.

Every project wants something different The other finding was that there is no single deliverable editors want. Depending on the project and the corner of the trade, the ask is a stringout, a set of selects, an assembly, a supercut, a cutdown, soundbites or a paper edit, each with its own precise expectation attached. V2 is built for that range rather than for one fixed output. Editors can ask it to:

Pull the selects and build a stringout

Strip out the double takes, the dead air and the chatter

Find the best takes and stitch clean ones together

Cut to a script, matching takes line by line

Lay up an assembly to start the edit from

Run a multicam pass across their angles

Build a supercut of a moment that keeps repeating

Pull soundbites and cutdowns for social

Get a paper edit before touching the timeline

From there the editor keeps directing it: change the length, swap a take, tighten a section, try it another way. Every creative decision stays with the person making it.

What is new in V2 It builds in your software. V2 works with Adobe Premiere Pro and DaVinci Resolve, putting real clips, cuts and markers straight onto the editor's timeline.

An edit engine that understands the material. Interviews, podcasts, panels, pieces to camera and multi-speaker sessions each behave differently. V2 reads the kind of content it has been given and the kind of edit being asked for, and treats them accordingly.

Multicam that holds up. V2 works from the original multicam, so angles stay in sync the whole way through, across every version and revision.

18 languages. Analysis and transcription run across 18 languages, so international projects go through the same way everything else does.

A conversation, not a black box. Editors direct it in plain language, see what it plans to do, and push back before it commits anything.

Availability and pricing Nice Touch V2 is available now at nicetouch.app. A free five-day trial includes 2,000 credits with all features unlocked. Paid plans are £50 a month for 7,000 credits (Pro) and £250 a month for 40,000 credits (Ultra), with optional pay-as-you-go top-ups. Plans are priced in GBP, USD and EUR.

Nice Touch is already in use by editorial teams including Podymos and the University of Georgia School of Social Work.

We didn't want to build another AI tool that editors had to fight with. What kept coming up in those 300 conversations was that the AI needed to feel like it was working alongside the editor, not around them. We have spent our whole careers doing this job, so we knew exactly which part of it we wanted to give back. - Matthew Cooksey, CEO and Co-Founder, Nice Touch

For twelve years, whenever we hit something the tools couldn't do, we built it ourselves. This is the same instinct, with better technology behind it. - Paul Simon, CPO and Co-Founder, Nice Touch

September 3, 2026AJA Debuts OG-FiDO-4 openGear Four-Channel SDI/Fiber Conversion CardsNew product family expands 12G-SDI and 3G-SDI infrastructure over fiber for more

September 2, 2026OOONA Launches OOONA Go: Professional Localization Management for Small CompaniesOOONA, a global provider of professional management and production tools for the

Enjoying the news? Sign up for the Creative COW Newsletter! Sign up for the Creative COW newsletter and get weekly updates on industry news, forum highlights, jobs, inspirational tutorials, tips, burning questions, and more! Rece
LINK: https://creativecow.net/nice-touch-launches-v2-of-its-ai-edit-assistan...
See more stories from creativecow

North America Stories

15/10/2026

E!, USA Sports to Air Live from the Orange Carpet: WNBA Finals

E! and USA Sports will air Live from the Orange Carpet: WNBA Finals, a one-hour live special hosted by Lilly Singh, on Monday, October 19 at 6 p.m. ET / 3 p.m. ...

15/10/2026

Eutelsat Renews Antik Telecom and A1 Partnership at 16 East

Eutelsat has renewed its partnership with Antik Sat, the direct-to-home (DTH) television platform operated by Antik Telecom, and A1, a communications provider i...

15/10/2026

SVG Sit-Down: FOR-As Ernie Leon on Software-Node Production, Ai for 9:16 Needs

FOR-A America continues to expand its product portfolio in new directions, moves which are also giving the company more stickiness when it comes to a North Amer...

15/10/2026

Cerberus Tech Introduces Livelink Studio for On-Demand Live Production

Cerberus Tech has introduced Livelink Studio, an integrated cloud production and master control environment that provides redundant live production engines on d...

15/10/2026

USSI Global Promotes Amanda Flynn to Chief Operating Officer

USSI Global has promoted Amanda Flynn to Chief Operating Officer (COO). Flynn, who has served as Chief Revenue Officer (CRO) since March 2024, will focus on exp...

15/10/2026

DAZN, Titan World Series Extend Partnership

DAZN and Titan World Series have extended their partnership for the coming seasons, with the aim of bringing Titan events free-to-view to audiences worldwide. T...

15/10/2026

Sony Introduces ECM-W5 Wireless Microphone System

Sony Electronics has introduced the ECM-W5 wireless microphone system for video creators, which pairs two transmitters with one receiver. It transmits over a li...

15/10/2026

Perfect Game Extends Partnership With Turtlebox as Official Bluetooth Speaker and Audio Provider

Perfect Game has extended its partnership with Turtlebox as the Official Bluetoo...

15/10/2026

Eden Project Uses LiveU EcoSystem for Live Learning Program

Eden Project, the UK-based visitor attraction, social enterprise, and educational charity, is using the LiveU EcoSystem to produce and deliver its new Eden Proj...

15/10/2026

HuskerVision Builds ST 2110 Production Facility With Grass Valley

HuskerVision, the video production and multimedia operation for University of Nebraska Athletics, has deployed Grass Valley K-Frame production switchers and LDX...

15/10/2026

ESPN Launches ESPN JV YouTube Channel for Kids

ESPN has launched ESPN JV (Junior Varsity), a YouTube channel aimed at introducing young audiences to sports through family-friendly content. The channel featur...

15/10/2026

SMAC Entertainment, CAA, EverWonder Studio Launch Grand Slam of Flag Women's Flag Football Series

SMAC Entertainment, Creative Artists Agency (CAA), and EverWonder Studio have la...

15/10/2026

PGA Tour's Farmers Insurance Skins Game Returns to Prime Video on Black Friday

The Farmers Insurance Skins Game will return to Prime Video globally on Black Fr...

15/10/2026

Netflix Gets Exclusive FIFA World Cup 2030 Rights in Spain and Andorra

Netflix will exclusively broadcast every match of the FIFA World Cup 2030 in Spain and Andorra. The tournament marks the 100th anniversary of the World Cup and ...

15/10/2026

TNT Sports Proceeds With 1080p HDR Shows as Rays-Guardians Series Shifts to Cleveland for Game 3

Production elements for the ALCS include Nucleus cameras, Proton cameras, UmpCam...

15/10/2026

MultiDyne Introduces SilverBack Fiber Camera Kits for Cinema Cameras

MultiDyne Video & Fiber Optic Systems has introduced complete fiber camera kits built around its SilverBack Series for integrating digital cinema cameras into l...

15/10/2026

DIRECTV Launches Build Your Own Multiview for Sports

DIRECTV has launched Build Your Own Multiview, a feature that lets fans select up to four eligible channels to watch together on one screen. Beginning Oct. 13, ...

15/10/2026

ICAT Logistics Names Jonathan Stein Global Vice President of Sports and Live Events

ICAT Logistics has named Jonathan Stein Global Vice President of Sports and Live...

15/10/2026

LA Clippers Announce 2026-27 Television Broadcast Plan

The LA Clippers have announced their local television plan for the 2026-27 season. ClipperVision, which takes over from FanDuel Sports Network SoCal, will broad...

15/10/2026

NEP Adds TAG Multiviewing, Monitoring and QC to NEP Platform

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Supreme Court Sides With Republicans in Political Ad Rates Decision

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Interra Systems to Showcase Smarter Quality Assurance and...

Macroblocking, frozen frames, a missing ad marker that costs a sponsor its spot. A caption that lands two seconds after the line is spoken. These are the moment...

15/10/2026

DATALAND Deploys Riedel Bolero for Secure Communications...

Riedel Communications today announced that DATALAND, the world's first Museum of AI Arts, has deployed a Riedel Bolero Standalone wireless intercom system t...

15/10/2026

Mediagenix Context-Aware Scheduling Helps Media Companies...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, unveiled its vision for AI Context-Aware S...

15/10/2026

Sonnet Updates Popular Echo III PCIe Card Expansion Chass...

Desktop and Rackmount Thunderbolt 5 Expansion Systems Support are All Avid Qualified and Support Three Full-Size PCIe What's New: Sonnet Technologies tod...

15/10/2026

Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution Audio Recording and Stable Connectivity

Sony Electronics Introduces the ECM-W5 Wireless Microphone with High-Resolution ...

15/10/2026

The Maxon Fall 2026 Release Delivers Bigger Worlds Faster...

Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...

15/10/2026

Evergent Achieves TM Forum Open API Gold Certification -...

Evergent, a leader in monetization and subscriber lifecycle management for communication service providers, today announced it has achieved Gold status in TM Fo...

15/10/2026

Berklee Asia Rising Brings Asian and Asian American Music to Signature Series

Berklee Asia Rising Brings Asian and Asian American Music to Signature Series The November 3 concert spotlights student creators and a growing program connect...

15/10/2026

USSI Global Elevates Amanda Flynn to Chief Operations Officer

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

HuskerVision Deploys Grass Valley-Based ST 2110 Production Facility

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Pliant to Feature CrewCom Flex at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

ESPN Viewership Up 10%, Extending Networks Growth For Sixth Year

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

NCTC Promotes Four to Senior Vice President

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Cerberus Tech to Introduce Livelink Studio at 2026 NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

15/10/2026

Pliant Technologies Showcases New CrewCom Flex at NAB New...

Pliant Technologies is highlighting its new CrewCom Flex at NAB New York 2026 (Booth 645). CrewCom Flex is the world's first frameless matrix intercom syste...

15/10/2026

NAB Show New York Preview: Presenting AVORA to North American audiences

My trip to IBC2026 came together at the last minute. After joining virtually last year, it was great to be back in Amsterdam to meet with customers and colleagu...

15/10/2026

Open From Data Center to Desktop: NVIDIA Expands Nemotron Family With Highest Efficiency Super VL and Bolt Models

NVIDIA today released Nemotron 3.5 Super VL, an open 120-billion-parameter model...

15/10/2026

Dial Up the Cloud: NVIDIA DLSS 4.5 Controls Arrive on GeForce NOW

Dial in the next gaming session this GFN Thursday. New NVIDIA DLSS 4.5 controls give GeForce NOW members more choice over how supported games look and perform i...

14/10/2026

Fifth Annual Silicon Valley Video Summit Names Video Pioneer Andrew Cross as 2027 Conference Chair

The Silicon Valley Video Summit (SVVS), the premier gathering for the region'...

14/10/2026

SVG Remote Production Forum 2026: All Sessions Now Available To Watch on SVG PLAY

Hosted at Warner Bros. Discovery's Techwood Studios, the event explored the ...

14/10/2026

Court Extends Restraining Order Against President Trump's White House News Ban

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

IPC to Demo One Connect Comms Platform at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

SMPTE Expands Engagement in Africa with South African Eve...

SMPTE, the home for media professionals, technologists and engineers, is expanding its presence in Africa through a series of industry events in South Africa th...

14/10/2026

FEMA Offers Two Webinars Ahead of National EAS Test

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

American Amplifier Technologies Acquires ERI

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

LTN, Sony Integrate Cloud Media Management, Real-Time Playout

Share Copy link Facebook X Linkedin Bluesky Email...

14/10/2026

DirecTV Launches Build Your Own Multiview

Share Copy link Facebook X Linkedin Bluesky Email...