The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recognizing this, we decided to return to ANGA COM with a stand presence given the activity we were seeing in the local market.
And we were not disappointed! The level of energy, enthusiasm and optimism across the three days was fantastic. While always great to reconnect with colleagues and customers who are all responding to different audience demands, the themes being addressed at ANGA COM this year supported a cautious optimism as business transformation projects start to address the fragmentation of the content market.
Access to Great Content
One of the key themes arising from our discussions at ANGA COM was how to help consumers continue to get access to the content they love. With the launch of multiple D2C services and the removal of content from some content owners' slates, consumers have tried to build their own bespoke entertainment packages. However, many of them have learnt that the total price of an aggregated set of individual subscriptions costs more than the original subscription they had with their pay-TV provider. Plus, they also must remember what content is where and then need to navigate multiple UX frameworks, all of which are presented and powered slightly differently.
All this effort to watch great content. Easy, it is not!
We were delighted to announce at ANGA COM our involvement with Tele Columbus' new P UR service that seeks to address these challenges directly. Focused on making access to content as frictionless as possible so that consumers can get back to enjoying content rather than dreading the search to find it, the new service features a number of under the hood' technologies to deliver a first-class customer experience. Powered by the NAGRA OpenTV Video Platform and with security provided by the NAGRA Active Streaming Protection framework, the service is a best-in-class hybrid video platform designed to drive revenue and an exceptional user experience. Talking of which, the UX for P UR was provided by partner 3SS and based on their 3Ready product framework. Fully integrated with our OpenTV Video Platform, together with XRoadMedia for AI-based personalization and Simply.TV for metadata, the overall solution delivers all the hybrid features underpinned by a strong focus on QoE that you would expect from a leader in today's market.
Behavioural-based Analysis
We had many conversations about customer engagement and how it can drive loyalty. Add to this the masses of data captured by apps, back-ends and networks designed to give us the perfect insight into the consumer, and you would think interactions with subscribers must be a breeze.
Not exactly.
The problem is that with such a sea of data, it's very hard to separate what's useful and what's not. If we look at the dynamics of our industry, now more than ever, something needs to be done to really understand consumers and their associated engagement with brands - given the fragmented content landscape, a range of new players and a smorgasbord of available content.
Retention marketing has always been tricky. Where is that fine tipping point between where the consumer is happy to stay and when they're leaving? Over discount and revenue is being lost, under discount and subscribers are lost. With many conversations focusing on this topic, it was interesting to discuss how NAGRA solutions can help address the often-fragile relationship between consumer and operator in today's market.
All NAGRA solutions deliver behavior-focused data. Our OpenTV Video Platform focusses on viewing behavior data providing valuable insight across devices and services consumed. Our security solutions spot patterns of behavior that may indicate illicit activity, and our connected lifestyle solutions identify the types of IoT devices a consumer interacts with. All these pieces of information can help form a rounded picture not only of the consumer's behavior but also of their motivations and likely buying intent. NAGRA Insight takes this analysis further as it simulates a variety of retention-based use cases through a digital twin model, so potential reactions to different retention methods can be identified and the optimum course of action selected.
Connected Lifestyle Security
With consumers living increasingly busy lives across multiple devices and apps, new opportunities are becoming available to network operators that go beyond video and start to include a range of new services. These can include support for aggregating IoT devices, protecting against cyber-security threats, and ranging new services such as eHealth.
Discussions at the show explored how non-video services can be aggregated into the same user experience and how new services, such as NAGRA Scout, can be used to both improve consumer digital footprint confidence alongside aggregating IoT apps and devices while at home and when on the go. Based on individual profiles, the solution enables everyone in the house to interact differently - for example, internet access times may be restricted for children's devices, or heating/connected goods access may be limited to specific individuals. Collectively, this allows households to safely enjoy their connected lives, and for operators, this provides additional service revenues in tandem with network usage insights that may shape future growth plans.
ANGA COM provided some great opportunities to catch-up and really zoom in on some of the issues facing the industry today. If you'd like to know more about any of the featured solutions, explore more via a proof-of-concept or just continue the conversation, we'd love to talk, so do get in touch!
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
08/05/2026
One-button synth generates random four-track ideas
Cyma Forma and French artist Bambounou have announced RND synth, a compact hardware synthesizer built aro...
08/05/2026
Portable four-layer granular and sampling instrument
Tasty Chips have announced the GR-2, a new granular synthesizer and sampling instrument that combines e...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Polyend Drums
Polyends big announcement for Superbooth 2026 is the Drums, a new drum machine that features both ...
08/05/2026
Deal agreed as NI enters new chapter
Native Instruments CEO Nick Williams has announced that a definitive agreement has been signed for the company to be ac...
08/05/2026
Video Show Report
Video of SUPERBOOTH 26: Erica Bullfrog Drums
The Bullfrog Drums is the latest collaboration between Erica Synths and Richie Hawtin, and ...
08/05/2026
In our latest blog, Tim Pearson reflects on the recent launch of Play Snooker, the new digital home of snooker by the World Professional Billiards and Snooker A...
08/05/2026
Pete reunites with Dogs Trust for a fourth series and a two-part overseas special
London, Friday 8th May 2026: The award winning factual entertainment series P...
08/05/2026
Wuppertal May 8, 2026
Riedel to Support Glasgow 2026 as Official Connectivity Integration Provider Riedel Communications today announced its return as a spons...
08/05/2026
ICG is excited to share news of our official launch in Northern Ireland, marking a significant milestone in the agency's growth.
Led by Digital Marketing M...
08/05/2026
Over the past ten years, Thames Water, in partnership with Arqiva, has installed more than 1.2 million smart meters, creating one of the most extensive advanced...
07/05/2026
Journalists reporting on Sudan are working in one of the most complex and fast-m...
07/05/2026
Seit dem Start im Jahr 2023 hat DJ (Beta) das personalisierte H rerlebnis von 94...
07/05/2026
Da quando stata presentata nel 2023, DJ (beta) ha aiutato a definire un'esperienza d'ascolto pi personalizzata per 94 milioni di utenti Spotify Premi...
07/05/2026
Since launching in 2023, DJ (beta) has helped shape a more personalized listenin...
07/05/2026
Desde o lan amento em 2023, o DJ (beta) j ajudou a deixar a experi ncia de ouvi...
07/05/2026
From our earliest days, Spotify has been built on a simple principle: Great audio should be easy to reach. It's what's driven us to expand from music to...
07/05/2026
Asian and Pacific Islander artists continue to shape the global soundscape, pushing creative boundaries and connecting with fans worldwide. This Asian & Pacific...
07/05/2026
Company announce long-requested choir instrument
In the latest expansion of their Symphonic Elements series, UJAM have introduced an all-new vocal instrumen...
07/05/2026
Modular-inspired sound generation with digital control
Buchla have introduced Ziggy, a new compact synthesizer built around the company's complex oscill...
07/05/2026
Combines analogue voices with digital synthesis and sequencing
Polyend have announced Drums, a new hybrid analogue and digital drum machine that combines sy...
07/05/2026
Control surface now officially supports four DAWs
When Nektar launched the Panorama CS12 control surface, it worked exclusively with Apple's Logic Pro, ...
07/05/2026
In the first quarter 2026, SGL Carbon generated consolidated sales of 184.5 million, which was 49.8 million, or 21.3%, lower than in the prior year (Q1 2025: ...
07/05/2026
Rohde & Schwarz and Greenerwave achieve precise and fast ESA antenna characteriz...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
07/05/2026
Comscore to Announce First Quarter 2026 Financial ResultsRESTON, Va., May 7, 2026 - Comscore, Inc. (Nasdaq: SCOR), a trusted partner for planning, transacting a...
07/05/2026
Thursday 7 May 2026
Sky continues Sphere Abacus partnership with The Death of S...
07/05/2026
Thursday 7 May 2026
Sky Confirms Saturday Night Live UK will return this September for Series Two
Saturday Night Live UK will return for a second series, as S...
07/05/2026
Save 20% on the Sky Glass Gen 2 and Sky Glass Air TVsThursday 7 May 2026
How to watch the World Cup on Sky Glass
Tune into the World Cup on the BBC and ITV vi...
07/05/2026
Production sound mixer Dirk Sciarrotta has mixed Family Feud for 28 seasons. Thats up to 200 syndicated episodes per year, plus primetime celebrity specials - a...
07/05/2026
As audience expectations have evolved, Owen has stopped trying to hide microphones or excuse amplification. Instead, he treats sound as a fully immersive part o...
07/05/2026
Well known Irish faces pushed to the edge in new series of
Uncharted with Ray G...
07/05/2026
RT will premiere A Traveller Family, a compelling new documentary exploring the...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
The one thing that is constant in this market is change. Literally nothing stands still which is why our space is an exciting one to be in right now. Recognizing this, we decided to return to ANGA COM with a stand presence given the activity we were seeing in the local market. 
