Grey Johannesburg's winning ad sees new success at Kantar Millward Brown

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Consol Glass' television commercial, The Best Things Come in Glass' has been awarded second place on the most liked ad list by Kantar Millward Brown this March. Even though the award was for second place, the ad was the best loved South African produced advert overall. Last year saw success for the firms as the ad was placed number one for Q1 in 2017.

The advert shows a young girl enjoying a visit to her local park. She purposefully empties her Consol preserve jar of its wholesome treats. Whilst playing in the park, she holds up the empty glass jar to fill it with the different sounds and memories of the park. At the end of the day, she takes her jar filled with the special memories from the day home to her gogo (granny) who is blind - enabling gogo to experience the park for herself just like she experienced it earlier, showing in a magical way that the best things in life are felt and shared, not necessarily seen.

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We are thrilled to be a big part of creating emotive advertising work in the country, said Fran Luckin, chief creative officer at Grey Advertising. We are looking forward to creating more work which resonates with our unique SA audience as well as bringing home more Cannes in the years to come, she said.

Credits:

The TVC was conceptualised by Grey Johannesburg, and directed by Dean Blumberg from Bouffant films.

Creative agency: Grey

Executive creative director: Fran Luckin

Creative director: Glenn Jefferey

Copywriter: Toni Cheiman

Art director: Bethea Polatinsky

Production company: Bouffant

Director: Dean Bloomberg

Post-production: Tessa Ford

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LINK:	http://www.screenafrica.com/2018/04/17/commercials/commercials-news/gr...
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