Sony Pixel Power calrec Sony

12/12/2021

19/12/2021

It's time to reimagine Australia. Come on - learn about our country. About who we are. About truth in history. Uncle Jack Charles

Australia has the oldest, living, surviving, culture anywhere on Earth. That's something that all of us need to be proud of. It's time to listen to those stories. Janice Petersen

I love this country with all my heart. And I truly believe that if we are able to have that conversation... we as a community can thrive in a way that we have never known. Osher G nsberg

An honest looking Australia, for me, is one that acknowledges our true history. Our Indigenous history, over 60,000 years to celebrate. Adam Goodes

Australia is Aboriginal land. Indigenous history is Australian history. And it's all of our histories. Mi Kaisha

National Indigenous Television (NITV) has revealed a new brand position encouraging all Australians to Reimagine Australia', alongside a new logo and television schedule, as it marks nine years of being available free-to-air as part of the SBS network on Sunday, 12 December 2021.

The campaign asks audiences to rethink our identity as a nation. Together, NITV invites Australians to have an honest conversation about this country's past, and work towards a future fuelled by the vibrancy of cultures in Australia today, and underpinned by 60,000 years of tradition, resilience and strength of First Nations peoples and cultures.

Featuring familiar Australian faces including Ernie Dingo, Uncle Jack Charles, Aaron Fa'Aoso, Adam Goodes, Osher G nsberg, Ziggy Ramo, Archie Roach, Kerry O'Brien, Samantha Harris, Sasha Sarago, Mi-Kaisha Masella, Tim Minchin, Adam Hill, Ella Havelka, Janice Petersen and Jeff McMullen.

With 60, 30 and 15 second promotional spots running across SBS channels and platforms including television, online, radio and social media, the new campaign highlights NITV's special place in the media landscape and the channels distinctive offering across news, sport, drama, documentaries, food and children's content.

The campaign went live at 5am on Sunday 12 December alongside new branding including a redesigned NITV logo which incorporates the Bilma - the North-East Arnhem land term for clapstick, and a universal symbol for rhythm - and the SBS mercator symbol which features across all SBS brands. When clapsticks are struck, the rhythm, represented by songlines, is carried across the country, connecting and celebrating Indigenous cultures. Together, these elements represent NITV: the home of First Nations storytelling in Australia, known for showcasing the diversity of Indigenous voices, views and practices.

NITV's creative team joined forces with First Nations full-service creative agency Gilimbaa, led by Executive Director and proud Wakka Wakka man David Williams, to create and implement the new brand. Since 2008, Gilimbaa, which means today in Wakka Wakka language, has focussed on the power of storytelling and the role this plays in the celebration of culture and community, working for and with Aboriginal and Torres Strait Islander communities to achieve lasting creative outcomes.

The new brand incorporates a colour palette inspired by the natural world which highlights four defining Countries - Desert Country, Bush Country, Freshwater Country and Saltwater Country. A secondary palette has been created for social media, inspired by Rainforest Country. Texture has also been incorporated across the palette, symbolising the earth all Australians stand on, no matter where they may be in the country.

Tanya Denning-Orman, a proud Birri and Guugu Yimidhirr woman and Director of Indigenous Content, SBS, said: NITV has come a long way since we started beaming out across the bush in 2007. Since becoming part of the SBS network and available free-to-air to all Australians in December 2012, weve continued to grow and reach more Australians. Today, we're proud to be delivering what we were established for all those years ago, as a dedicated space for First Nations stories, made by Indigenous people in control of how we're portrayed, and representing the many voices of the country's First Australians.

Telling our stories on our terms has never been more important, and as the power and promise of Aboriginal and Torres Strait Islander perspectives increasingly becomes a focus for Australian audiences, we're excited to launch a new look and feel that reflects NITV's enduring mission, illustrates the contemporary channel we are today, and celebrates the diverse First Nations communities and cultures we champion through our content.

NITV helps all Australians to connect with our country's rich Indigenous history with programs that inspire, instil pride and lead to greater understanding of Aboriginal and Torres Strait Islander peoples and cultures. We want to thank everyone who leant their voices and joined with our channel to amplify why NITV is so integral to the Australian media landscape.

David Williams, Executive Director of Gilimbaa, said: The Gilimbaa team was inspired by the challenge to create a new NITV brand that would tell their story representing who they are as an organisation, connecting with mob all around the country.

The trust placed in us by the NITV team and spirit of collaboration throughout the project made it extra special for us to be a part of and we are very proud with the journey to date and hope that our communities right across the country will embrace it.

As NITV implements its new brand, they have also introduced a new prime time television schedule, designed to give audiences more of what they love, and maximise opportunities to reach and serve communities with their distinctive programming line-up. The revised schedule features themed programming slots, including a drama night, a thriller/horror movie night, a six-day a week na
LINK: https://www.sbs.com.au/aboutus/nitv-asks-audiences-to-reimagine-austra...
See more stories from sbs

More from SBS Broadcast

05/10/2022

28/09/2022

** MEET THE TEAM ** ** INTERVIEWS AVAILABLE ** With 53 days to go, the countdown is on to the world's biggest sporting event - the FIFA World Cup 2022 ...

03/10/2022

26/09/2022

National Indigenous Television (NITV) is proud to announce the cast of the ground-breaking coming-of-age children's series, Barrumbi Kids. Featuring talente...

23/09/2022

16/09/2022

SBS will host a radiothon on Sunday 18 September to raise money in support of UNICEF Australia's Pakistan Flood Emergency Appeal, and to share the message, ...

14/09/2022

7/09/2022

Do you know what to do if a snake slithers into your garden, or how to protect our endangered koalas? Coinciding with National Threatened Species Day (7 Septe...

09/09/2022

2/09/2022

SBS Head of Food and Entertainment, Emily Griggs said: Guillaume's Paris and Dishing It Up are glorious celebrations of food and culture. Both concepts wer...

08/09/2022

1/09/2022

SBS Radio and ABC Radio Australia have launched a collaboration that will expand in-language news and information for audiences across the Pacific. Under a new...

01/09/2022

25/08/2022

The story of Australia's longest and perhaps most defining war has been kept silent - until now. Over three parts, this ground-breaking documentary series g...

29/08/2022

22/08/2022

SBS is calling out to Australian podcasters to submit ideas showcasing originality and diverse storytelling, as it looks to build on its podcast offering provid...

23/08/2022

8/11/2019

SBS has launched the SBS Inclusion Program, an online training program and resource designed to support organisations to better understand Australia's diver...

22/08/2022

15/08/2022

SBS are thrilled to announce the cast of upcoming comedy drama Latecomers, the latest production to wrap filming as part of SBS, NITV, and Screen Australia'...

04/08/2022

28/07/2022

Across four days, from Friday 29 July to Monday 1 August, NITV together with SBS is expanding its offering in 2022 and sharing the Garma experience with all Aus...

03/08/2022

27/07/2022

SBS is looking to unearth a new crop of talented Australian writers, with the return of the SBS Emerging Writers Competition for 2022. An initiative from SBS V...

26/07/2022

19/07/2022

SBS is excited to announce the cast of the upcoming thriller series Safe Home, which is currently in production in Melbourne. The Bold Type's Aisha Dee lea...

25/07/2022

18/07/2022

Curious Australia, a new strand of seven half-hour documentaries that innovatively explore issues relevant to contemporary Australia, is set to premiere on SBS ...

18/07/2022

11/07/2022

Australian executive chef and television host Dan Hong is back on screens, this time ready to dish up and uncover the origins of some of the most delicious stre...

14/07/2022

7/07/2022

SBS is today launching a new interactive tool inviting all Australians to explore the 2021 Census results in eight different languages, extending the reach of t...

08/07/2022

1/07/2022

Premiering 8pm, Thursday 7 July, four-part documentary series, Off Country follows the lives of seven Indigenous students over a year at the prestigious Geelong...

22/06/2022

15/06/2022

SBS's Learn English has released a new digital series designed to help people ease into learning the English language and understand more about Australian c...

17/06/2022

10/06/2022

SBS has announced that international media executive Kathryn Fink will take up the role of Director of Television. Australian-born Fink has over 30 years' ...

15/06/2022

8/06/2022

For the fourth year running, SBS is the Principal Media Partner for the National NAIDOC Awards and Official Education Partner for National NAIDOC Week SBS and ...

09/06/2022

2/06/2022

SBS has today released its Elevate Reconciliation Action Plan (RAP) 2022-2026, during National Reconciliation Week, outlining its commitment to increasing the p...

06/06/2022

30/05/2022

Twelve teams of emerging creatives from under-represented backgrounds will have the chance to pitch their drama projects to SBS, NITV and Screen Australia as th...

02/06/2022

26/05/2022

In this deeply personal experience, we see participants embark on a whirlwind journey from capital cities to the most rural parts of the Australian landscape. F...

01/06/2022

25/05/2022

SBS has announced The Feed will become digital only, focusing more on platforms where younger audiences are consuming its content. From July, the television pr...

30/05/2022

23/05/2022

SBS has today launched SBS WorldWatch, an all-new free-to-air multilingual news channel. The dedicated 24-hour channel features news bulletins from leading inte...

25/05/2022

18/05/2022

SBS has today launched Bad Taste, a new podcast series exploring the concept of good food' - uncovering the lesser-known stories behind the Australian pala...

23/05/2022

16/05/2022

National Indigenous Television (NITV) will move from broadcasting one signal nationally to begin broadcasting to 12 markets from tomorrow, Tuesday 17 May. The m...

22/05/2022

15/05/2022

Grand Final broadcast quality footage: HERE Grand Final images: HERE Australia's Sheldon Riley has placed 15th in the 2022 Eurovision Song Contest Grand F...

20/05/2022

13/05/2022

Overnight in Turin, Italy, Sheldon took to the stage to perform his emotive and powerful Eurovision song Not The Same, wowing the crowd in the arena, the worldw...

18/05/2022

11/05/2022

The spectacle of the 66th Eurovision Song Contest is around the corner and SBS and SBS On Demand will be screening all the action from Italy. SBS is proud to a...

17/05/2022

10/05/2022

As part of SBS's commitment to continue evolving to meet the needs of contemporary Australia, SBS has today announced the final selection criteria it will u...

12/05/2022

5/05/2022

The countdown is on until the three biggest Grand Tours in professional cycling take off on SBS - Australia's cycling network. The Giro d'Italia, the V...

11/05/2022

4/05/2022

National Indigenous Television (NITV) is proud to announce the channel's programming slate for Reconciliation Week 2022, inviting all Australians to learn a...

10/05/2022

3/05/2022

SBS is continuing to make the 2022 Federal Election more accessible for multicultural communities, today announcing live interpretations of the upcoming Leaders...

04/05/2022

14/04/2022

It's almost Eurovision time, Australia! With Sheldon Riley about to perform Not the Same in front of a worldwide audience of more than 180 million, SBS is a...

03/05/2022

26/04/2022

Applications are open for the SBS Emerging Writers' Incubator, a nationwide initiative from SBS in partnership with Screen Australia, state and territory ag...

27/04/2022

20/04/2022

Cookbook author and Italian cuisine enthusiast, Silvia Colloca, is ready to load you up with more simple, home cooked Italian meals, returning to screens for an...

20/04/2022

13/04/2022

To celebrate Auslan Day 2022, SBS has today launched its first ever Auslan video podcast series - Our Deaf Ways - celebrating and exploring everyday life as a D...

05/04/2022

29/03/2022

National Indigenous Television (NITV)'s Walkley Award winning current affairs program Living Black returns in 2022 on Monday 18 April at 8.30pm. Hosted by ...

07/03/2022

28/02/2022

Sheldon Riley has been crowned the winner of Eurovision - Australia Decides during the Live TV Final on SBS on Saturday 26 February. The 22-year-old avant-gard...

03/03/2022

24/02/2022

After a hugely successful first series, the much-loved SBS Food show, The Cook Up with Adam Liaw, will be returning on March 21 for a second season with another...

01/03/2022

22/02/2022

Comedian and host Michael Hing, maths whiz Lily Serna and word master David Astle are back for the second season of Celebrity Letters & Numbers, premiering at 7...

27/02/2022

21/02/2022

Six new Australian dramas in 2022: feature drama Safe Home, four new Digital Originals and a first look at SBS and NITV's drama series, True Colours Exclus...

23/02/2022

16/02/2022

SBS's ground-breaking new documentary series, Life on the Outside, puts forward a question that could change someone's life: would you let a formerly in...

22/02/2022

15/02/2022

Australia's longest-running international current affairs show SBS Dateline returns Tuesdays on 15 March at 9:30pm in 2022. The iconic factual series contin...

20/02/2022

14/02/2022

SBS's new locally produced Arabic and Mandarin television news bulletin - SBS News and SBS News - will premiere live on SBS On Demand this evening f...

15/02/2022

8/02/2022

SBS is continuing to support Australia's multicultural communities through the COVID-19 pandemic, publishing a series of infographics explaining how to corr...

14/02/2022

4/02/2022

SBS, TikTok and production partner Blink TV have announced the inaugural Eurovision - Australia Decides TikTok Wildcard winner - singer, songwriter, Erica Padil...

06/02/2022

31/01/2022

In partnership with Screen Australia, and state and territory agencies Film Victoria, Screen NSW, Screen Queensland, Screen Tasmania, Screen Territory, Screenwe...

01/02/2022

25/01/2022

SBS is encouraging all Australians to celebrate the Year of the Tiger, wherever they are across the country, with a range of programming and activities on offer...