
It's time to reimagine Australia. Come on - learn about our country. About who we are. About truth in history. Uncle Jack Charles
Australia has the oldest, living, surviving, culture anywhere on Earth. That's something that all of us need to be proud of. It's time to listen to those stories. Janice Petersen
I love this country with all my heart. And I truly believe that if we are able to have that conversation... we as a community can thrive in a way that we have never known. Osher G nsberg
An honest looking Australia, for me, is one that acknowledges our true history. Our Indigenous history, over 60,000 years to celebrate. Adam Goodes
Australia is Aboriginal land. Indigenous history is Australian history. And it's all of our histories. Mi Kaisha
National Indigenous Television (NITV) has revealed a new brand position encouraging all Australians to Reimagine Australia', alongside a new logo and television schedule, as it marks nine years of being available free-to-air as part of the SBS network on Sunday, 12 December 2021.
The campaign asks audiences to rethink our identity as a nation. Together, NITV invites Australians to have an honest conversation about this country's past, and work towards a future fuelled by the vibrancy of cultures in Australia today, and underpinned by 60,000 years of tradition, resilience and strength of First Nations peoples and cultures.
Featuring familiar Australian faces including Ernie Dingo, Uncle Jack Charles, Aaron Fa'Aoso, Adam Goodes, Osher G nsberg, Ziggy Ramo, Archie Roach, Kerry O'Brien, Samantha Harris, Sasha Sarago, Mi-Kaisha Masella, Tim Minchin, Adam Hill, Ella Havelka, Janice Petersen and Jeff McMullen.
With 60, 30 and 15 second promotional spots running across SBS channels and platforms including television, online, radio and social media, the new campaign highlights NITV's special place in the media landscape and the channels distinctive offering across news, sport, drama, documentaries, food and children's content.
The campaign went live at 5am on Sunday 12 December alongside new branding including a redesigned NITV logo which incorporates the Bilma - the North-East Arnhem land term for clapstick, and a universal symbol for rhythm - and the SBS mercator symbol which features across all SBS brands. When clapsticks are struck, the rhythm, represented by songlines, is carried across the country, connecting and celebrating Indigenous cultures. Together, these elements represent NITV: the home of First Nations storytelling in Australia, known for showcasing the diversity of Indigenous voices, views and practices.
NITV's creative team joined forces with First Nations full-service creative agency Gilimbaa, led by Executive Director and proud Wakka Wakka man David Williams, to create and implement the new brand. Since 2008, Gilimbaa, which means today in Wakka Wakka language, has focussed on the power of storytelling and the role this plays in the celebration of culture and community, working for and with Aboriginal and Torres Strait Islander communities to achieve lasting creative outcomes.
The new brand incorporates a colour palette inspired by the natural world which highlights four defining Countries - Desert Country, Bush Country, Freshwater Country and Saltwater Country. A secondary palette has been created for social media, inspired by Rainforest Country. Texture has also been incorporated across the palette, symbolising the earth all Australians stand on, no matter where they may be in the country.
Tanya Denning-Orman, a proud Birri and Guugu Yimidhirr woman and Director of Indigenous Content, SBS, said: NITV has come a long way since we started beaming out across the bush in 2007. Since becoming part of the SBS network and available free-to-air to all Australians in December 2012, weve continued to grow and reach more Australians. Today, we're proud to be delivering what we were established for all those years ago, as a dedicated space for First Nations stories, made by Indigenous people in control of how we're portrayed, and representing the many voices of the country's First Australians.
Telling our stories on our terms has never been more important, and as the power and promise of Aboriginal and Torres Strait Islander perspectives increasingly becomes a focus for Australian audiences, we're excited to launch a new look and feel that reflects NITV's enduring mission, illustrates the contemporary channel we are today, and celebrates the diverse First Nations communities and cultures we champion through our content.
NITV helps all Australians to connect with our country's rich Indigenous history with programs that inspire, instil pride and lead to greater understanding of Aboriginal and Torres Strait Islander peoples and cultures. We want to thank everyone who leant their voices and joined with our channel to amplify why NITV is so integral to the Australian media landscape.
David Williams, Executive Director of Gilimbaa, said: The Gilimbaa team was inspired by the challenge to create a new NITV brand that would tell their story representing who they are as an organisation, connecting with mob all around the country.
The trust placed in us by the NITV team and spirit of collaboration throughout the project made it extra special for us to be a part of and we are very proud with the journey to date and hope that our communities right across the country will embrace it.
As NITV implements its new brand, they have also introduced a new prime time television schedule, designed to give audiences more of what they love, and maximise opportunities to reach and serve communities with their distinctive programming line-up. The revised schedule features themed programming slots, including a drama night, a thriller/horror movie night, a six-day a week na
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
10/07/2026
In-venue and creative video staffers at the professional and collegiate level ha...
10/07/2026
FUJIFILM North America Corporation has announced the FUJINON GF19-35mmT3.5 PZ OIS WR, a cinema power zoom lens for the GFX System with native G Mount. The lens ...
10/07/2026
Dalet has announced a new Long-Term Supported (LTS) release of Dalet Flex, expanding AI capabilities, workflow automation, and integration with Dalia, Dalet'...
10/07/2026
Blackmagic Design has released Fairlight Live, a free software-based broadcast audio mixer for Mac and Windows, available for download now. Simultaneously, the ...
10/07/2026
FloSports and the USA South Athletic Conference have announced an exclusive medi...
10/07/2026
Daktronics has manufactured and installed an LED video display at Field of Dream...
10/07/2026
Registration is now open for NAB Show New York 2026, taking place October 21-22 ...
10/07/2026
Sphere Entertainment Co. and the Formula 1 Heineken Las Vegas Grand Prix have an...
10/07/2026
CBS Sports and the Asian Football Confederation (AFC) have announced a media rights partnership covering the AFC Asian Cup Saudi Arabia 2027 and the AFC U23 Asi...
10/07/2026
Sony Electronics has announced the RX10 V, the fifth generation of its RX10 all-in-one camera series. The camera will be available in August 2026 at a suggested...
10/07/2026
Chyron has announced PRIME 5.4, an update to its unified graphics, playout, and ...
10/07/2026
The nine-time Emmy Award-winning video engineer was a pioneer of NASCAR in-car cameras and a longtime fixture in FOX Sports' video-control operation...
10/07/2026
FuboTV Inc. has announced the appointment of Alisa Bowen as Chief Executive Officer, effective July 10. Bowen succeeds David Gandler, who co-founded the company...
10/07/2026
Every entry on Nielsen's Top 25 Live Sports Events Telecasts for the week of...
10/07/2026
The Braves opted to keep production in-house rather than hand it off to MLB...
10/07/2026
Drones, jibs, robos are part of the expanded camera complement for the Professional Bull Riders series
PBR Teams' 2026 season, with a 10-team field competi...
10/07/2026
(L-R) Michael Arndt, Paul Dano, Toni Collette, Valerie Faris, Abigail Breslin, Jonathan Dayton, and Greg Kinnear attend the Park City Legacy program screening o...
10/07/2026
Discounted rates available through 27 August 2026
The Audio Engineering Society (AES) have announced that Early Bird registration is now open for the AES Sh...
10/07/2026
New in-ear monitors to launch in August 2026
Sony have announced the upcoming launch of a new pair of in-ear monitors that promise to deliver a secure, stab...
10/07/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Hey Man, Cheech & Chong's Last Movie Rolls With SNS EVO
Melanie Ciotti July 10, 2026
0 Comments
Richard Cheech Marin and Tommy Chong have long b...
10/07/2026
Alex Zarfati's Fail Safe Shot with Blackmagic PYXIS 12K
Brie Clayton July 10, 2026
0 Comments
Camera's full frame sensor supports anamorphic s...
10/07/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
10/07/2026
Data has always been central to media operations. Every ad that airs, every campaign that delivers, and every audience that's measured- all of it generates ...
10/07/2026
New RT documentary explores Irish-led efforts to build bridges in divided Cyprus
More than a Game: From D1 to Pyla airs Monday 13 July
More Than a Game: Fro...
09/07/2026
With 50+ cameras, three trucks, 60+ EVS channels, RFID hole-card workflows, and ...
09/07/2026
A recent graduate from Westchester, NY, this experienced technician has already started her first gig in the industry, as a REMI A2 Comms Specialist at ESPN
In...
09/07/2026
Live sports production is a fast-paced industry with no signs of slowing down. W...
09/07/2026
From a rooftop studio in Manhattan, multiple Germany-based companies share respo...
09/07/2026
Overtime has announced a content partnership with FOX One to produce Race to Glo...
09/07/2026
Clear-Com has announced that Ross Production Services (RPS) has standardized on ...
09/07/2026
The NFL has announced that NetApp will return as Presenting Partner of the NFL Madrid Game, featuring the Atlanta Falcons against the Cincinnati Bengals at the ...
09/07/2026
The R&A and Cisco have announced a multi-year partnership making Cisco the Official Network Supplier of The R&A and its Championships. Cisco will deploy AI-read...
09/07/2026
Fox Television Stations, Extreme Reach (XR), and LTN have announced the completi...
09/07/2026
Kiswe has announced a partnership with Wynn Records to launch the Wynn Records Network streaming platform, debuting Saturday, July 11 with a Salita Promotions b...
09/07/2026
NEP Europe has announced a new multi-year agreement with Wimbledon Broadcast Ser...
09/07/2026
Thropic Games, a company offering casual mobile games tied to fan fundraising for sports programs, has announced a pre-seed funding round led by The Famous Grou...
09/07/2026
Game Creek Video has reached an agreement with Grass Valley to purchase 10 K-Frame production switchers as part of a two-year fleet expansion. Two systems have ...
09/07/2026
Gravity Media is delivering a three-hub remote production workflow for ITV's...
09/07/2026
A new report from Quickplay and Caretta Research, The Broadcaster Revolution Wi...