Live sports remain a strategic growth pillar for Astro
Date Released:08 Sep 2020
Share
Tweet
New Season of the Premier League in 4K UHD on Ultra Box; never miss a match on Astro GO
The most comprehensive coverage of the Premier League and many more live sporting events
The best viewing experience with live matches in HD and 4K UHD with streaming and on demand content
The best fans engagement with virtual meet & greets and exclusive merchandise
The best sports updates
After a 30-year hunt for the Premier League title, Liverpool is now being hunted by the likes of Manchester City, Manchester United and Chelsea in the 2020/21 season as Jurgen Klopp's team fights to defend the crown. The new season kicks off on 12 September 2020 and with Astro Sports Pack, football fans can have the front row seats to experience every moment of Premier League drama.
Euan Smith, Group COO and CEO, TV of Astro said: Sports fans are some of our most engaged and enthusiastic viewers. With live sports making their return, Astro is back stronger and more excited than ever to serve Malaysian sports fans with the biggest sporting events from around the world. And there's no bigger and more exciting football league than the Premier League. Besides providing the most comprehensive coverage, we are taking football viewing to the next level with our Ultra Box and Broadband offering live matches in unparalleled 4K UHD. Customers need never miss a sporting moment with our Astro GO companion apps, streaming exclusive Premier League programmes on demand wherever and whenever they wish.
We're mindful that, as we navigate the ongoing global situation it is vital for Astro to find new ways to engage customers and sports fans virtually. We see headroom for growth in sports, and are pushing hard on new ways to drive value and revenue in the digital space.
The best Premier League coverage, and many more
As the official and exclusive Premier League broadcaster in Malaysia, Astro brings sports fans all 380 matches live on TV and Astro GO.
With live sports making a comeback, Astro is pleased to once again serve its customers with the biggest global sporting events like the Premier League, La Liga, Ligue 1 and Serie A, as well as other sports including Formula 1, Moto GP, UFC, NBA and many more. Astro customers now get more value and flexibility with the option to add Sports Pack from Starter Pack onwards, allowing fans to watch sporting events globally on 11 HD channels.
The Best Viewing Experience
Get the best viewing experience with Astro Ultra Box to watch selected Premier League matches live in 4K UHD, which offers 4X more clarity than HD.
Bundling Ultra Box with Astro Broadband will enable interactivity and the ability to stream content on demand. The New Astro experience includes Cloud Recording, a fresh new user interface that works seamlessly across devices, improved content recommendations based on your sports viewing history, play from start of any live match and the ability to record multiple live sports events at the same time.
Astro partners with the Premier League to Boot Out Piracy'
In partnership with Astro, the Premier League will next week be launching its first anti-piracy campaign, Boot Out Piracy'. The advertising campaign, which will run across digital platforms, aims to raise awareness of the compromised viewing quality and the risks fans face when watching matches via illegal streams such as malware and ransomware, which often lead to data theft and fraud.
Premier League Director of Broadcasting Paul Molnar said: Our Malaysian fanbase is extremely important to us and we have incredibly loyal supporters who follow the Premier League and our clubs each week. Astro has been a valued partner for more than a decade, offering comprehensive coverage of our matches and playing a huge role in engaging fans with the League, our clubs and players.
We are pleased to be working together to launch a new campaign encouraging fans to enjoy the best Premier League viewing experience possible via official Astro broadcast channels.
The Best Fans Engagement
CK Lee, Head of Sports of Astro said: Astro is constantly looking for new ways for fans to live out their passion for sports and engage with their sporting heroes. By going digital, we are able to offer money-can't-buy experience such as virtual meet and greets with Premier League footballers and pundits. In addition, look out for live match viewing parties with Astro SuperSport hosts and talents and opportunities to win exclusive merchandise.
The Best Sports Updates
Lee added, Stay up to date with Premier League and everything sports with 500 hours of supporting programmes like Fanzone, The Kelly & Wrighty Show, Premier League Daily, pre-match shows, post-match discussions and match highlights. Also, get the latest news and interviews on Stadium Astro.
For more information on Astro Sports Pack, visit www.astro.com.my.
Asia, Australia & Oceanic Stories
26/05/2026
Three new kids' digital series set to hatch from ACTF and Screen Australia i...
25/05/2026
SBS announces exclusive TV broadcast schedule for FIFA World Cup 2026
21 May, 2026
Media releases
Luke Wilkshire, Tommy Oar, Andrew Redmayne, Sarah Walsh ...
22/05/2026
Statement regarding 2026 National NAIDOC Lifetime Achievement Award for the late...
21/05/2026
2026 delegation for Partner with Australia (UK) initiative announced 21 May 2026
Screen Australia and Ausfilm have today announced the delegation for the 2026 ...
20/05/2026
From Gulkula to the nation: Yothu Yindi Foundation and NITV deepen national acce...
20/05/2026
SBS appoints David Fernandez as National Manager, Digital & TV Sales
20 May, 2026
Media releases
SBS has appointed David Fernandez as National Manager, Dig...
20/05/2026
First Nations Factual Co-production Development Fund launched to elevate Indigen...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
15/05/2026
Joint Statement: News Bargaining Incentive
28 April, 2026
Media releases
The vibrancy of Australian democracy relies on the robust and open exchange of new...
15/05/2026
Call it Deltavision, Australia's through to the Grand Final of this year'...
14/05/2026
SBS Board appoints Jane Palfreyman Managing Director
13 May, 2026
Media releases
The Special Broadcasting Service (SBS) Board of Directors is pleased to an...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns
14 May, 2026
Media releases
SBS, NITV and Screen Australia have announced ...
14/05/2026
Australia Uncovered Returns to SBS with Bold New Season Featuring John Safran on...
14/05/2026
Transforming bold ideas into market-ready productions: Digital Originals returns 14 May 2026
Top (L-R): Bronte Gosper (Musket), Mema Munro (Rogue One), Nathan ...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
11/05/2026
You're not meant to look at an Eclipse, but you won't be able to take yo...
04/05/2026
It's Andrew! stomps onto screens this June 4 May 2026
The ABC and Screen Australia are delighted to announce that brand new preschool series, It's Andr...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
29/04/2026
Surgeon Dr Jasmina Kevric wins 2026 Les Murray Award
29 April, 2026
Media releases
Australia for UNHCR and SBS are proud to announce that Dr Jasmina Kevric...
23/04/2026
Apply now to join the 2026 Producer Delegation to TIFF: The Market 23 April 2026
Screen Australia, in partnership with Ontario Creates, has opened application...
22/04/2026
SBS names shortlisted brands for 2026 SBS Media Sustainability Challenge
22 April, 2026
Media releases
National broadcaster also releases its second annual...
21/04/2026
Applications open for 2026 AISF and Screen Australia Writer/Director Virtual Ses...
20/04/2026
Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026
Screen Australia Head of Market & Audience Rakel Tansley
Talking to...
20/04/2026
Screen Australia announces funding for 44 documentary projects that reflect a s...
20/04/2026
Screen Australia appoints Tanya Phegan as Narrative Content Head of Development 17 March 2026
Tanya Phegan
Screen Australia has today announced the appointmen...
20/04/2026
Applications Open for Skip Ahead 11 19 March 2026
Past Skip Ahead recipients (L-R): Macfarlane Bros, Rainbow Bop, Lyanna Kea.
Screen Australia and YouTube Aus...
20/04/2026
Screen Australia empowers the next games generation, including new creatives fro...
20/04/2026
Official Co-production Ask Me Anything (AMA) Session 26 March 2026
Image (L-R): Mix Tape, Michele McDonald, Flower & Flour.
Interested in international Co-pro...
20/04/2026
Screen Australia announces Narrative Content funding for 91 projects, including ...
20/04/2026
Production Infrastructure and Capacity Analysis (PICA) pinpoints four key workfo...
20/04/2026
Australians in Film and Screen Australia Announce the 2026 Participants in the T...
20/04/2026
Screen Australia relaunches website with new tools and improved user experience 16 April 2026
Screen Australia relaunches website
Screen Australia has relaun...
16/04/2026
SBS reveals all-star alumni team to celebrate 70 years of the Eurovision Song Co...
02/04/2026
SBS Welcomes Back Cup Fever! For The Biggest FIFA World Cup Ever
2 April, 2026
Media releases
Santo Cilauro, Ed Kavalee and a host of special guests retur...
02/04/2026
Truth. Power. Perspective: NITV's Flagship Current Affairs Programs Return t...
27/03/2026
NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...
21/03/2026
New campaign from NAATI and SBS CulturalConnect highlights how we all deserve t...
21/03/2026
Statement regarding Rhoda Roberts AO
21 March, 2026
Media releases
SBS is deeply saddened by the passing of Widjabul Wieybal woman from the Bundjalung Na...
20/03/2026
Feast for cycling fans as SBS extends road cycling broadcasts to include all Gra...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...
19/03/2026
Techtel announces inctrl : web-based production control for content creators, co...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
17/03/2026
New campaign from NAATI and SBS CulturalConnnect highlights how we all deserve ...
12/03/2026
AFL and NITV partner to launch new First Nations led program Inside the Huddle&...
06/03/2026
Statement on the appointment of Dr Nicholas Pappas AM as SBS Chair
6 March, 2026
Media releases
The SBS Board and Executive have welcomed the appointment o...
05/03/2026
SBS and Mint Pictures to chronicle the Bondi terror attack in major feature docu...
Live sports remain a strategic growth pillar for Astro 
