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HP Inc. Adds Titan to Engineered by HP Program

23/11/2015

HP Inc. Adds Titan to Engineered by HP Program

New Accessory With Worlds Fifth Largest Watch Maker to Deliver Smartwatch That Is Responsive, Not Intrusive

PALO ALTO, CA--(Marketwired - Nov 23, 2015) - HP Inc. (NYSE: HPQ) announced today the expansion of its Engineered by HP program, collaborating with the worlds fifth largest watchmaker -- Titan -- to infuse technology seamlessly into the way consumers live, providing them with smart accessories that are productive and responsive, but not intrusive.

Engineered by HP is reinventing the experience consumers have with everyday accessories by making existing objects smarter through innovative materials, design and technology, to keep people connected to the way they live today, said Sridhar Solur, General Manager, Wearables and Smart Platforms at HP Inc.

As a brand we are known for our design, manufacturing capabilities, innovation and quality. Moreover, our endeavor has been to always provide our consumers with something new. Our entry into the smartwatch market is another step in this direction, said S. Ravi Kant, CEO Watches and Accessories Division, Titan Company Limited. Engineered by HP and Titan make a formidable duo with each lending the other a new dimension, resulting in smart timepieces designed with todays discerning consumer in mind.

Titan is a joint venture between the Tata Group and the Tamil Nadu Industrial Development Corporation. The company is the worlds fifth largest wristwatch manufacturer with over 15 million pieces sold annually in 32 countries around the world.

ENGINEERED BY HP

HP developed the hardware modules, software and user interface, and is providing HP cloud services, for all of the brand smartwatches under the Engineered by HP program. HP also designed the app that allows users to configure and connect the watches to the cloud. Compatible with both Android (4.4+) and iOS (8+) devices, HP smart accessories will complement the styling of the worlds top brands and offer a versatile range of design and functionality. Titan will be providing the design and manufacturing capability of the watch, which is reflective of the brands rich heritage.

Users no longer have to decide between tradition and technology. They can still wear a watch on their wrist infused with smart technology for a new era of access and connectivity.

Building upon successful fashion and design relationships with Movado and Michael Bastian, Engineered by HP provides brands custom-crafted innovation, enabling them to create styles that offer a new era of access and connectivity for their customers.

HP will continue to expand its Engineered by HP platform to help brands integrate technology into beautifully designed pieces, and is currently working with additional designers and fashion brands that will be announced over the coming months.

For more information about Engineered by HP, visit engineeredby.hp.com.

About HP Inc.

HP Inc. creates technology that makes life better for everyone, everywhere. Through our portfolio of printers, PCs, mobile devices, solutions, and services, we engineer experiences that amaze. More information about HP is available at http://www.hp.com.

This press release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP Inc. (HP) and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of HP for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include the need to address the many challenges facing HPs businesses; the competitive pressures faced by HPs businesses; risks associated with executing HPs strategy and plans for future operations and investments; the impact of macroeconomic and geopolitical trends and events; the need to manage third-party suppliers and the distribution of HPs products and services effectively; the protection of HPs intellectual property assets, including intellectual property licensed from third parties; risks associated with HPs international operations; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its suppliers, customers, clients and partners; the hiring and retention of key employees; integration and other risks associated with business combination and investment transactions; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the execution, timing and results of the restructuring plans, including estimates and assumptions related to the cost (including any possible disruption of HPs business) and the anticipated benefits of implementing the separation transaction and restructuring plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HPs Annual Report on Form 10-K for the fiscal year ended October 31, 2015, and HPs other filings with the Securities and Exchange Commission, including HPs Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2015. HP assumes no obligation and does
LINK: http://www8.hp.com/us/en/hp-news/press-release.html?wireId=2004977&pag...
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