RT Media Sales has announced Three Ireland, as the new sponsor of 2FM Drive with Doireann Garrihy on RT 2FM.
Broadcasting weekdays from 3pm to 6pm Doireann's new solo radio show will feature a mix of the best in 2FM music, entertainment updates, and feel-good vibes to power the evening commute. The show aims to engage listeners with a blend of music and regular features, creating a fun and lively atmosphere for the commute home.
Brokered by Core, the 12-month 2FM sponsorship includes 10 x 10-second sponsor-credited stings per show, sponsor-credited promos across the 2FM seven-day schedule, promotions, outside broadcasts, listen-back and homepage sponsorship.
Aislinn O'Connor, Marketing Director, Three Ireland said, We are delighted to support this new show and wish Doireann and the team at 2FM great success. At Three, we have music and entertainment in our DNA and as Ireland's fastest 5G network, this is a perfect partnership to connect us to 2FM listeners all over the country. With 99% nationwide coverage, we remain committed to providing our customers with the greatest network for streaming radio, music, movies and more.
Tara Farrell, Sponsorship Manager RT Radio said: To launch a brand new radio show with such a high calibre sponsor in place is a huge endorsement of both 2FM as a national radio station and Doireann Garrihy as a radio presenter.
Alex Culligan, Head of Media Sponsorship, Core said, At Zenith, part of Core, we focus on finding ways for brands to connect with engaged audiences while ensuring a strong brand synergy. Three's sponsorship of 2FM Drive with Doireann Garrihy allows them to reach a national audience through high frequency mentions, giving them the platform to showcase their strong product offering to both new and existing customers in a competitive space.
2FM Drive with Doireann Garrihy begins on Monday February 24th from 3pm to 6pm weekdays.
-Ends-
Date: Saturday February 22 2025
Notes to Editor:
2FM
Renowned for discovering and nurturing household names in Irish broadcasting, RT 2FM is proud to be the most popular station in the country for 15 to 34-year-olds. The new daytime schedule will roll out on Monday February 24th and 2FM are looking forward to bringing fresh energy, diverse voices and entertaining content to listeners, continuing the station's legacy of shaping the future of broadcasting.
RT 2FM is the most popular radio station in the country for 15 to 34-year-olds. Among 15-34s, YoY share has increased for 2fm now 12.1% versus 11.7% YoY.
Book-on-Book (BoB) = Source: JNLR/ Ipsos MRBI 2024-4 vs. 2024-3.
Year-on-year (YoY) = Source: JNLR/Ipsos MRBI 2024-4 vs. 2023-4.
About Three Ireland
Three is Ireland's largest mobile telecommunications provider with 48% market share with over 4.9 million customers (as of Sept 2024). At Three we strive to provide our customers with a better-connected life through meaningful products, best in class service and a connected network experience. Our network is built for data; with over 92% 5G coverage and 99% 4G coverage. Three has over 1,300 employees throughout Ireland, with our head office in Dublin, our Customer Experience Centre in Limerick where our award-winning team supports over 1.7 million customers every year, and more than 60 retail stores nationwide. Three has to date invested over 2 billion in building our business in Ireland. This includes a 1.1 billion investment in upgrading and expanding our network and IT infrastructure, delivering a cutting-edge experience for both our customers and our employees. Annually, Three continues to invest over 100 million into our business to ensure we continue to deliver the best experience and service for our customers.
Photographer credit: Fintan Clarke creative@coalesce.ie
Photos with captions available to download here:
https://we.tl/t-Al0jnB7wte
For further information please contact:
Rayna Connery, RT Senior Communications Lead, 087 986 2902 | rayna.connery@rte.ie
Sarah Whiteacre, Three Ireland Communications Manager, 083 368 4559 | sarah.whiteacre@three.ie
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RT Media Sales has announced Three Ireland, as the new sponsor of 2FM Drive with Doireann Garrihy on RT 2FM.
