01
February
2023
Astro & Malaysian Football League to Champion Local Football
Liga Super, Piala FA, Piala Malaysia and Perlawanan Sumbangsih matches ( Liga Malaysia ) will be broadcast live in HD on Astro TV, On Demand and Astro GO
KUALA LUMPUR: 1 February 2023 Astro and Malaysian Football League (MFL) are delighted to announce that they have entered a strategic partnership to champion Malaysian football. The terms of this wide-ranging new deal will see Astro become the official broadcaster of MFLs Liga Malaysia competitions comprising Perlawanan Sumbangsih (Piala Sultan Haji Ahmad Shah), Liga Super, Piala FA and Piala Malaysia for the next 3 seasons, from 2023 to 2025 commencing 24 February with Perlawanan Sumbangsih.
Euan Smith, Group CEO of Astro said, We are thrilled to be the official broadcaster for Liga Malaysia, truly cementing our position as the home of sports. We have always recognised the importance of sports in nation building, and both Astro and MFL are committed to raising the bar for coverage of local football leagues from live games, behind the scenes training to updates on players and coaches and the latest football news benefitting sports fans across Malaysia. Stay tuned for updates on our coverage which will cover live, on-demand and new magazine content.
Euan said, Liga Malaysia will further strengthen our local sports offerings, which in addition to our coverage of international sports including the Premier League, UEFA Champions League & Europa League, La Liga, BWF, MotoGP, NBA, UFC, WWE, PGA Golf and majors, the ATP Tours and many more, make Astro the home of sports.
Astro has always been championing local sports and athletes and launched Astro Arena in 2010, the first local sports channel in the region, which also featured many former athletes as on-air talent. Astro Arena HD is the destination for local sports news and updates whilst Astro Arena 2 HD provides a sample of all our extensive sports offering with Bahasa Malaysia programming and commentary. In partnership with national sports associations, Astro has successfully developed and popularised local sports IPs including SepakTakraw League (STL), Netball Super League (NSL) and sooka Super Series: Volleyball (SSSVB) that are igniting passion for these sports among local sports fans.
Nicholas John, Head of Sports of Astro said, We will put our best talent forward and use our production resources to deliver comprehensive coverage of Liga Malaysia in HD all of which will be streamed live on Astro GO to drive engagement for a league that has gifted players, great teams and passionate followers. Our coverage will be enriched with exclusive programmes including match analysis by pundits, pre-match press conferences, live training sessions, player access interviews, behind-the-scenes shows match highlights and much more. Exciting on-ground activities will provide the opportunity for fans to experience their favourite sport on another level. Astro customers can also look forward to special rewards such as invitations to live games at the stadiums and opportunities to meet the players.
Dato Ab Ghani Hassan, President of MFL said, MFLs renewed partnership with Astro is a sign that Liga Malaysia is gaining more attraction and will further increase the profile of the league and the clubs that are competing.
MFL has taken a big step when partnering with Astro, a well-known and respected broadcaster in promoting local football. On behalf of MFL, I am very grateful to Astro for taking this step with us as we believe that with 14 elite teams competing in Liga Super and the creation of Piala MFL (Liga Simpanan) for players under 23 years old through the restructuring of Liga Malaysia, local fans can look forward to more excitement, he said.
According to CEO of MFL, Stuart Ramalingam, MFL is partnering with Astro again because it believes the local leading broadcaster is the ideal partner to collaborate in developing Liga Malaysia.
MFL took a big step last year by announcing the restructuring of Liga Malaysia and we believe Astro is the ideal partner to broadcast more matches in the quality that fans have been looking for. Astros involvement this time will certainly increase the attraction and awareness of the development of Liga Malaysia and thus increase the commercial value of each match to strengthen the countrys football ecosystem to be enjoyed by many parties.
For more information on Astro and its products, visit www.astro.com.my
Asia, Australia & Oceanic Stories
30/06/2025
SBS On Demand boosts global news offering with launch of France 24 FAST Channel
30 June, 2025
Media releases
SBS is expanding its international news offeri...
27/06/2025
27 06 2025 - Media release Game, set, action! Screen Australia and ABC announce new mini-series Goolagong
Marton Csokas and Lila McGuire of Goolagong. Image c...
26/06/2025
Buckle up for Great Australian Road Trips launching 31 July on SBS and SBS On De...
20/06/2025
Hit, run, oh sh#t: NITV and SBS get RECKLESS with filming underway in Western Au...
13/06/2025
Pure Drama and Fierce Rivalries set to dominate the world's most iconic spor...
12/06/2025
50 Years Strong: SBS and NITV Supercharge NAIDOC Week 2025 in a joint 50th celeb...
06/06/2025
06 06 2025 - Media release Award-Winning TV Creators Richard Gadd, Sally Wainwri...
03/06/2025
Stories of love, loyalty and self-discovery among six shortlisted Digital Origin...
28/05/2025
SBS celebrates 50 years of reflecting a diverse and contemporary Australia
28 May, 2025
Media releases
Marking 50 years of broadcasting on 9 June 2025, SBS...
28/05/2025
ABS and Verticloud announce a Strategic Partnership to accelerate Digital Transf...
22/05/2025
SBS and Screen Australia showcase the next wave of Australian storytellers with ...
22/05/2025
Rune Pedersen unpacks How Humans Talk in new SBS Audio podcast
22 May, 2025
Media releases
Ever caught yourself using baby talk with your pet and wondered ...
19/05/2025
Eurovision delivers strong Total TV audiences for SBS, dazzling more than 2.21 m...
16/05/2025
Proper Loved Up Stage One Recipients Announced
16 May, 2025
Media releases
Screen Australia's First Nations Department, the Australian Broadcasting Cor...
15/05/2025
Australia's boldest network SBS launches new brand campaign: We Go There...
15/05/2025
We Go There SBS On Demand's new Hub is entirely bold and unmistakably SBS
15 May, 2025
Media releases
The We Go There Hub brings together over 300 ti...
14/05/2025
ABS and SpaceBridge to Join Forces to Strengthen Managed Services Across Europe,...
13/05/2025
Alone Australia Season 3: The Reunion
13 May, 2025
Media releases
As the latest season nears its end, SBS's hit series brings full cast together for re...
13/05/2025
Teletimes interviews ABS CEO, Mark Rigolle...
12/05/2025
And They're Off! The Pure Drama of the Cycling Grand Tours Continues on SBS,...
12/05/2025
10 05 2025 - Media release Australian Filmmaker Lucy Mckendrick Set For Directin...
07/05/2025
SBS and NITV mark National Reconciliation Week with compelling premieres recogni...
07/05/2025
SBS commences search for a new Western Sydney production hub location
7 May, 2025
Media releases
SBS has today launched a Request for Expressions of Intere...
02/05/2025
SBS On Demand achieves stellar month on the back of Alone Australia and The Hand...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
23/04/2025
We heard that you could use a little pick-me-up, so get ready to sh-sh-shake it ...
22/04/2025
McAvaney takes the lead for SBS' Coverage of the World Athletics Championshi...
16/04/2025
Finalists announced! Five stand-out brands shortlisted for SBS Media's Susta...
15/04/2025
Claudia Karvan, Tom Gleeson, and Mark Coles Smith join in the adventure of a lif...
15/04/2025
SBS and Volleyball World sign landmark deal for Beach Volleyball World Champions...
14/04/2025
SBS becomes first Australian broadcaster to have near-and long-term carbon reduc...
11/04/2025
Isn't that Insightful? Kumi Taguchi dives deeper into Insight's taboo to...
09/04/2025
SBS On Demand partners with Euronews to extend network news offering
9 April, 2025
Media releases
SBS is expanding its international news offering with the...
09/04/2025
SBS announces TV's hottest new couple, Tony Armstrong and Courtney Act, as E...
09/04/2025
09 04 2025 - Media release Screen Australia and ACTF Kids IP Incubator Initiative enters next phase
Kids IP Incubator recipients in Melbourne for the workshop...
07/04/2025
Olympic Gold medallist and World Time Trial Champion Grace Brown joins SBS comme...
07/04/2025
Female focus: New season of Living Black highlights women in Federal Election ye...
07/04/2025
SBS News' Cost of Living Secrets podcast returns to tackle one of the key is...
04/04/2025
SBS announces initiatives to provide all Australians with trusted news and infor...
01/04/2025
01 04 2025 - Media release Bus Stop Films' first feature Boss Cat to begin production in June
Boss Cat cast (L-R): Olivia Hargroder, Penny Downie and Juli...
31/03/2025
Ready, set, Party Time!' SBS News empowers young voters with a new politica...
28/03/2025
Marion Grasby's Flavours of Heart & Home is a celebration of culture and fam...
28/03/2025
SBS delivers Federal Election news to Australians in over 60 languages
28 March, 2025
Media releases
As Australia heads to the polls on 3 May, Australia...
26/03/2025
The Secret DNA of Us premieres 17 April
20 March, 2025
Media releases
Family secrets, royal relationships and hidden histories revealed What would you disc...
24/03/2025
ABS further Strengthens Leadership Team with Appointment of Matthieu Boutrolle a...
19/03/2025
NITV and Cricket Australia elevate First Nations sport with National Indigenous ...
19/03/2025
Yumi Stynes wants older women to be SEEN' as SBS podcast returns
19 March, 2025
Media releases
Feminist icon Yumi Stynes shines a spotlight on trailbl...
01
