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IABM today announced that it has entered into a strategic partnership with BVE, the UK's leading entertainment and media technology event. The partnership will see IABM and BVE working together throughout the year to ensure members and exhibitors benefit from a greater combined package across the two organizations. BVE 2017 will take place from 28th February - 2nd March 2017 at ExCeL London.
The collaboration will provide heightened activity and more opportunities for members during the show, as well as enabling BVE to tap into IABM's extensive range of skills and services, attracting a wider audience and broadening its content base.
In addition, IABM will work closely with BVE to develop a one-day training course to run parallel with the event and create hosted C-Level tours of the show to provide a personalized on-site experience for time-pressed, senior delegates. Among other initiatives IABM will also work with BVE to develop an innovative technology feature to add further value for visitors.
Dan Sacchelli, Event Manager, BVE, said, I am extremely pleased to announce our partnership with IABM. The partnership not only solidifies BVE's place within the broadcast and media industry landscape but also shows that we have been listening to our exhibitors and visitors and have actively responded to their needs. With the program IABM intends to bring to the show and the type of visitors that will attract, our exhibitors are set to benefit exponentially.
Peter White, IABM CEO, said, IABM is dedicated to working with the organisers of major shows to deliver the best possible visitor experience - and so, the best return on investment for IABM member exhibitors. As soon as we began talking with BVE, it became obvious that they very much shared our vision. From there, it was simply a matter of working closely together on practical ideas to expand the appeal of the annual BVE show in London to deliver a 360 degree, high value experience for both visitors and exhibitors alike. I see this partnership agreement as being very much just a starting point, on which IABM and BVE can further develop over the coming years.
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About BVE:
BVE is the UK's leading Entertainment and Media Tech event, with a 20-year history dedicated to the broadcast, production and post-production sectors. In recent years, the show has evolved into an all-encompassing live event that also covers the Connected Media, AV, Integration & Live sectors. It attracts more than 15,000 visitors who attend to discover and learn about the latest products, services and trends from more than 300 leading manufacturers and distributors. BVE is an Ascential event.
About Ascential:
Ascential plc is a leading international media company that informs and connects business professionals in 150 countries through market-leading Exhibitions, Festivals, and Information Services. Ascential powers the prestigious Cannes Lions Festival for the branded communications industry, the world's premier payments and financial services congress Money20/20, Spring Fair/Autumn Fair, the global fashion trend forecasting service WGSN and environmental risk data business Groundsure. 23 of Ascential's 32 product lines are marketing leading and occupy number one positions. Ascential exists to provide our customers with world class content and connections empowering their businesses to be the best informed and best connected. Our products enable focus, growth and value. Ascential.com
IABM: Knowledge, support and leadership for media technology suppliers
IABM is the international trade association for suppliers of broadcast and media technology. IABM members represent over 80% of the market's revenues; IABM facilitates the important networking and interaction between suppliers that shape and define the unique ecosystem of the broadcast and media technology industry. IABM supports member companies with a comprehensive range of services across market intelligence, training, technology, exhibitions and best practices - all designed to help them do better business. IABM holds the interests of member companies as paramount, and strives to provide strong guidance and support at every level in all geographies. IABM understands that in today's rapidly changing media landscape, our members have never had a greater need for timely, relevant and effective advice and support. IABM's mission is to be an ever more powerful beacon that is highly responsive to all our members' needs in a timely fashion, helping them to prosper and navigate change successfully.
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