Sony Pixel Power calrec Sony

Revolutionary Viewing: 3D Volumetric Video Streaming Set to Become Reality for Sports Fans

10/11/2020

Revolutionary viewing: 3D volumetric video streaming set to become reality for sports fans Getting creative with photo-realistic holograms and Condense Reality By Heather McLean, Editor

Thursday, November 5, 2020 - 18:27

Print This Story

Live sports viewing is set to become truly interactive with Condense Reality's technology

Condense Reality, an 18-month-old virtual reality (VR) startup that develops technology to transform how viewers watch live entertainment and sports, is banking on 3D holograms as the future of live sports engagement.

The company has developed a system for streaming hologram-style 3D volumetric video of live events alongside a normal television broadcast in real-time, with the potential to bring entertainment and sport to life on the tabletop and elsewhere.

Next-generation volumetric video

Until now, capturing volumetric video, which creates a three-dimensional image that can be viewed by multiple people from different angles, required fixed studios with green screens and many precisely calibrated cameras to work. Additionally, the processing power required meant it could take days to process minutes of content for streaming.

Condense Reality has developed a next-generation solution that enables broadcasters and content creators to capture and stream volumetric video in real time, outside the confines of a studio, and with far fewer cameras.

Condense Reality's modular approach combines proprietary software with off-the-shelf hardware. Its CR Capture platform uses state-of-the-art computer vision and deep learning to accurately reconstruct the contents of a scene in seconds, while CR Stream enables broadcasters to stream that content to viewers via their own augmented or VR headsets including Oculus, Vive, Microsoft Hololens, and Magic Leap. The multi-platform CR Playback app gives viewers control of their experience through an intuitive 3D UI.

What we're building is the capability of capturing these photo-realistic holograms, and then what we want to do is take these holograms and allow the broadcasters to do what they want with them

Speaking to SVG Europe, Nick Fellingham, CEO at Condense Reality, says: Our technology integrates with Unity and Unreal [Engine]. These game engines are taking over the world. They're doing massively well, not just because they create games, but because create these 3D immersive experiences. So we're betting less so on augmented reality, more on game engines, and if you bet on game engines you naturally bet on augmented reality because you're creating augmented reality experiences inside a game engine.

Condense Reality's system is a key part of a project to bring this engaging technology to the masses; BT recently became one of the winners of the UK government's Department for Digital, Culture, Media & Sport (DCMS) funding boost for 5G, under the 5G Create competition. Named 5G Edge-XR, the consortium led by BT's Media and Research teams alongside Condense Reality, TheGridFactory, Bristol University, Dance East, and Salsa Sound, will develop virtual and augmented reality experiences for live sport, working closely with BT Sport.

Fellingham comments: We contacted a number of broadcasters, and when we spoke to the guys at BT Media and Research about eight month ago, they said we've been thinking about this exact idea. So it just turned out that our visions aligned quite well. It's such a nice coincidence.

5G Edge-XR will enable people to view immersive sporting events from all angles, across a broader range of devices including smartphones, tablets, AR and VR headsets and TVs. Condense Reality will initially focus on optimising its technology for boxing, with other sports to follow.

Getting creative with photo-realistic holograms

However, adds Fellingham, this technology we're building isn't just designed for AR . He goes on: What we're building is the capability of capturing these photo-realistic holograms, and then what we want to do is take these holograms and allow the broadcasters to do what they want with them.

We are really interested in a tabletop experience, but that's not the only way you can enjoy them. You can see them in VR and make them life sized you can almost stand in the action, but you can also, for instance, increase the size of them massively so let's say you captured a performer or musician, you could then place that performer 20-times the size in the centre of the stadium and people could watch that through their phones.

He notes: It may turn out that tabletop AR isn't the thing that people really jump on and in fact what they want is to be able to control the cameras using an Xbox controller on a standard TV. The way that would work is you can move your camera around, or set it to follow your favourite boxer, or rotate it around yourself so [it would be like you are] flying a virtual drone around the boxing match.

Fellingham states: We're building the tools that allow people to do really creative stuff with this.

Boxing with a 3D AR version of the match on your coffee table could become a reality with BT Sport and Condense Reality

From boxing to pole vaulting

Right now the focus for the company is all about sport, but this could broaden out with time. Fellingham states: We want to capture sports events. Eventually we want to capture everything, but when you're a start up you have to focus, and we saw this need in sports events, and in particular, boxing. Other things that are interesting [for this technology] are [sports like] climbing and athletics I think is going to be really popular in this kind of format; being able to watch pole vault on your table [in 3D] will be absolutely fascinating.

The reason these specific events are good targets for Condense Reality is due to the technological restr
LINK: https://www.svgeurope.org/blog/headlines/revolutionary-viewing-3d-volu...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

20/06/2026

What's Next for Apogee? Start Here.

What exactly is Apogee Control V3? Control V3 is a new mixer application that controls Apogee interfaces. The new hit feature is that V3 finally allows for...

19/06/2026

NBC Sports U.S. Open Coverage Fires Up 92 Cameras, Bunker cams

Split compound eases operational challenges at Shinnecock Hills Golf Club...

19/06/2026

ESPN's Men's College World Series Production Adds Onsite Studio, POVORA CapCams, Expanded Drone Coverage for Finale in Omaha

North Carolina, Oklahoma meet in the best-of-three Finals as ESPN leans into spe...

19/06/2026

Ninja AB from The Him DSP

Company launch comprehensive mix-comparison tool The Him DSP are a plug-in company founded by The Him, an EDM DJ and producer who has amassed over half a bi...

19/06/2026

Bitwig Studio 6.1 enters beta testing

Major Sampler upgrades introduced The latest version of Bitwig's DAW software has just entered public beta testing, and is available now for all users w...

19/06/2026

Akai Pro's MPC One & MPC Key 37 get G2 upgrade

Four times the power of their predecessors Akai Pro have just introduced upgraded versions of two of their popular standalone MPC systems, kitting them out ...

19/06/2026

Eurovision secures top four position as content distributor rankings hold steady in Poland

Data from May shows seasonal outdoor trends triggers lower viewing Warsaw, Pola...

19/06/2026

Bitfocus Buttons wins another top industry award

Buttons is best control system in the rAVe Best of Infocomm Awards 2026...

19/06/2026

Mavis Studio Makes iPad Production More Powerful

Mavis Studio Makes iPad Production More Powerful Brie Clayton June 19, 2026 0 Comments InfoComm update brings new NDI Preview, PTZ control, USB audio ...

19/06/2026

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design

Immersive Studio Metaverse Stage Tackles Post with Blackmagic Design Brie Clayton June 19, 2026 0 Comments New narrative projects rely on DaVinci Reso...

19/06/2026

How to Run the Original 1993 After Effects

How to Run the Original 1993 After Effects Graham Quince June 19, 2026 0 Comments How to the original After Effects v1 in an emulator, and you don'...

19/06/2026

IBC Show to Increase Focus on Networking, Startups

Share Copy link Facebook X Linkedin Bluesky Email...

19/06/2026

Irdeto Taps Axel Gallant as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

19/06/2026

SMPTE Makes Its Standards Freely Accessible - Opening St...

SMPTE , the home of media professionals, technologists and engineers, has announced that its entire Standards catalog is now freely available to the global medi...

19/06/2026

nsign and BrightSign partner to expand deployment options...

nsign, the digital signage SaaS platform built around its core principle of Simplify Complexity, has announced a partnership with BrightSign , expanding the dep...

19/06/2026

Visual Productions Unveils RdmRelay2 Four-channel Relay...

Visual Productions announces the availability of its new RdmRelay2 at InfoComm 2026 (ACT Entertainment, Booth N6813). A networked, four-channel DMX relay, it is...

19/06/2026

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Cloud Apps Including Photoshop and Premiere

Adobe Unveils Major Expansion of Creative Agent Across Firefly and Creative Clou...

19/06/2026

Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive

Immersive Studio Metaverse Stage Innovates Storytelling with URSA Cine Immersive Brie Clayton June 18, 2026 0 Comments Two new narrative short films c...

19/06/2026

How to watch the 2026/27 Premier League season on Sky Sports

Friday 19 June 2026 How to watch the 2026/27 Premier League season on Sky Sports Which matches are Sky Sports showing on the 2026/27 Premier League opening we...

19/06/2026

What's New at FilmLight? New York. 8 July 2026

Catch up on the latest developments across Baselight and Daylight v7, Nara and FilmLight API Wednesday 8 July, 5pm onwards Firehouse: DCTV, 87 Lafayette St, Ne...

19/06/2026

June 18, 2026

Lab studies explain how new cancer drug works as it enters patient testing Immunologists at Scripps Research show how a new, experimental drug revives immune ce...

18/06/2026

Ratings Roundup: Knicks-Spurs NBA Finals Is Most Watched Since Jordan Bulls Era; FIFA World Cup Opens Big

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

18/06/2026

InfoComm 2026: PTZOptics Debuts Healthcare Visual Reasoning Integration with LayerJot

PTZOptics has unveiled new Visual Reasoning demonstrations at InfoComm 2026 (Boo...

18/06/2026

IBC 2026: Announces New Future Tech Ignite Initiative, Expanded Exhibitor Participation

IBC2026 will take place at the RAI Amsterdam from September 11-14, bringing toge...

18/06/2026

InfoComm 2026 Holds Inaugural Media Day with Product Announcements from 19 Exhibitors

InfoComm 2026 held its first-ever Media Day on June 17, providing journalists an...

18/06/2026

Info Comm 2026: FOR-A America Announces TAA-Compliant LED Display Package

FOR-A America has announced a Trade Agreements Act (TAA)-compliant LED display solution combining Alfalite's Litepix LED displays and Brompton Technology...

18/06/2026

SVG GameDay, Ep. 20: Cleveland Browns Kyle Millen - Run of Shows & Rock n Roll

In-venue and creative video staffers at the professional and collegiate level have one major thing in common: the intensity and attention to detail ramps up dur...

18/06/2026

International Federation of American Football, TMRW Sports Partner on Global Growth of Flag Football

The International Federation of American Football (IFAF) and TMRW Sports have an...

18/06/2026

AJA Debuts Io Xpand Thunderbolt 5 Expansion Chassis for KONA and Corvid PCIe I/O Cards

AJA Video Systems has unveiled Io Xpand, a Thunderbolt 5-enabled PCIe expansion ...

18/06/2026

ESPN Marks 30th Anniversary of WNBA's Inaugural Game With Liberty-Sparks Broadcast

ESPN has announced its coverage plans for the 30th anniversary of the WNBA's...

18/06/2026

FOX Sports' Big Noon Kickoff Heads to London for Union Jack Classic From Wembley Stadium

FOX Sports' Big Noon Kickoff will broadcast live from Wembley Stadium in Lon...

18/06/2026

InfoComm 2026: Show Opens With Microsoft Keynote, Media Day, and New Industry Initiatives

InfoComm 2026 opened on Wednesday at the Las Vegas Convention Center, bringing t...

18/06/2026

SVG New Sponsor Spotlight: Akta's Matt Smith on Building AI Into the Foundation of the Video Workflow

As media companies look to deliver more live, VOD, and snackable sports content ...

18/06/2026

2026 Sundance Film Festival: Local Lens

Top L-R: Take Me Home, The Lake Bottom L-R: TheyDream, Union County Free Summer Screening Series Announced Screenings for the Local Utah Community at...

18/06/2026

iamReverb gets an update

Improvements & new IR content iamReverb Audio have just launched a free update that kits their convolution reverb plug-in out with some new features and int...

18/06/2026

Two notes unveil Genome 2.0

Modelling suite gains improved captures, iOS support & more Two notes Audio Engineering have just announced the launch of Genome 2.0, a significant update t...

18/06/2026

VSL update Vienna Ensemble Pro 8

New AI assistance feature, video overhaul & more VSL have just announced the launch of Vienna Ensemble Pro 8.1 and 8.1V, a pair of major updates to their ev...

18/06/2026

The Gauge: Poland | May 2026

The average daily TV screen time in May was 3 hours and 36 minutes, marking a clear decrease of 15 minutes compared to April. This trend proved to be much stron...

18/06/2026

Gracenote and PubMatic Bring Curated Live Sports and Content-Level Deals to Programmatic CTV

Integration embeds Gracenote content intelligence, including contextual segments...

18/06/2026

AJA Debuts Io Xpand Thunderbolt 5 Expansion Chassis for...

AJA Video Systems unveiled Io Xpand, a high-performance Thunderbolt 5-enabled PCIe expansion chassis for AJA KONA and Corvid video and audio I/O cards. As dema...

18/06/2026

Providius Announces Providius Direct for Faster AV-over-I...

New NVRT-driven workflow enables on-demand traffic mirroring and guided troubleshooting for AV teams, integrators, and support organizations ahead of InfoComm 2...

18/06/2026

Mavis Studio Brings New Muscle to Mobile Production on iP...

At InfoComm 2026, Mavis announced a major update to Mavis Studio, its live production app for the iPad, with new features designed to make professional AV produ...

18/06/2026

Harmonic Completes Divestiture of Video Business to Media...

Transaction Positions Harmonic as a Pure-Play Broadband Company Harmonic Inc. (NASDAQ: HLIT), the worldwide leader in virtualized broadband solutions, today a...

18/06/2026

ACT Entertainment and NETGEAR Partner to Power the Futur...

ACT Entertainment and NETGEAR have announced a strategic partnership that establishes verified interoperability between NETGEAR Switches and key technologies fr...

18/06/2026

IBC2026 creates new pathways from innovation to real-worl...

IBC2026 is set to bring the global media, entertainment and technology community together at the RAI Amsterdam from 11 14 September, enabling industry players f...

18/06/2026

PLIANT TECHNOLOGIES DEBUTS CREWCOM FLEX THE WORLDS FIRST...

Pliant Technologies is proud to introduce CrewCom Flex , the world's first frameless matrix intercom system and the only complete matrix IP-based intercom s...