Sony Pixel Power calrec Sony

Revolutionary Viewing: 3D Volumetric Video Streaming Set to Become Reality for Sports Fans

10/11/2020

Revolutionary viewing: 3D volumetric video streaming set to become reality for sports fans Getting creative with photo-realistic holograms and Condense Reality By Heather McLean, Editor

Thursday, November 5, 2020 - 18:27

Print This Story

Live sports viewing is set to become truly interactive with Condense Reality's technology

Condense Reality, an 18-month-old virtual reality (VR) startup that develops technology to transform how viewers watch live entertainment and sports, is banking on 3D holograms as the future of live sports engagement.

The company has developed a system for streaming hologram-style 3D volumetric video of live events alongside a normal television broadcast in real-time, with the potential to bring entertainment and sport to life on the tabletop and elsewhere.

Next-generation volumetric video

Until now, capturing volumetric video, which creates a three-dimensional image that can be viewed by multiple people from different angles, required fixed studios with green screens and many precisely calibrated cameras to work. Additionally, the processing power required meant it could take days to process minutes of content for streaming.

Condense Reality has developed a next-generation solution that enables broadcasters and content creators to capture and stream volumetric video in real time, outside the confines of a studio, and with far fewer cameras.

Condense Reality's modular approach combines proprietary software with off-the-shelf hardware. Its CR Capture platform uses state-of-the-art computer vision and deep learning to accurately reconstruct the contents of a scene in seconds, while CR Stream enables broadcasters to stream that content to viewers via their own augmented or VR headsets including Oculus, Vive, Microsoft Hololens, and Magic Leap. The multi-platform CR Playback app gives viewers control of their experience through an intuitive 3D UI.

What we're building is the capability of capturing these photo-realistic holograms, and then what we want to do is take these holograms and allow the broadcasters to do what they want with them

Speaking to SVG Europe, Nick Fellingham, CEO at Condense Reality, says: Our technology integrates with Unity and Unreal [Engine]. These game engines are taking over the world. They're doing massively well, not just because they create games, but because create these 3D immersive experiences. So we're betting less so on augmented reality, more on game engines, and if you bet on game engines you naturally bet on augmented reality because you're creating augmented reality experiences inside a game engine.

Condense Reality's system is a key part of a project to bring this engaging technology to the masses; BT recently became one of the winners of the UK government's Department for Digital, Culture, Media & Sport (DCMS) funding boost for 5G, under the 5G Create competition. Named 5G Edge-XR, the consortium led by BT's Media and Research teams alongside Condense Reality, TheGridFactory, Bristol University, Dance East, and Salsa Sound, will develop virtual and augmented reality experiences for live sport, working closely with BT Sport.

Fellingham comments: We contacted a number of broadcasters, and when we spoke to the guys at BT Media and Research about eight month ago, they said we've been thinking about this exact idea. So it just turned out that our visions aligned quite well. It's such a nice coincidence.

5G Edge-XR will enable people to view immersive sporting events from all angles, across a broader range of devices including smartphones, tablets, AR and VR headsets and TVs. Condense Reality will initially focus on optimising its technology for boxing, with other sports to follow.

Getting creative with photo-realistic holograms

However, adds Fellingham, this technology we're building isn't just designed for AR . He goes on: What we're building is the capability of capturing these photo-realistic holograms, and then what we want to do is take these holograms and allow the broadcasters to do what they want with them.

We are really interested in a tabletop experience, but that's not the only way you can enjoy them. You can see them in VR and make them life sized you can almost stand in the action, but you can also, for instance, increase the size of them massively so let's say you captured a performer or musician, you could then place that performer 20-times the size in the centre of the stadium and people could watch that through their phones.

He notes: It may turn out that tabletop AR isn't the thing that people really jump on and in fact what they want is to be able to control the cameras using an Xbox controller on a standard TV. The way that would work is you can move your camera around, or set it to follow your favourite boxer, or rotate it around yourself so [it would be like you are] flying a virtual drone around the boxing match.

Fellingham states: We're building the tools that allow people to do really creative stuff with this.

Boxing with a 3D AR version of the match on your coffee table could become a reality with BT Sport and Condense Reality

From boxing to pole vaulting

Right now the focus for the company is all about sport, but this could broaden out with time. Fellingham states: We want to capture sports events. Eventually we want to capture everything, but when you're a start up you have to focus, and we saw this need in sports events, and in particular, boxing. Other things that are interesting [for this technology] are [sports like] climbing and athletics I think is going to be really popular in this kind of format; being able to watch pole vault on your table [in 3D] will be absolutely fascinating.

The reason these specific events are good targets for Condense Reality is due to the technological restr
LINK: https://www.svgeurope.org/blog/headlines/revolutionary-viewing-3d-volu...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

29/03/2026

Victory+ Turns to Creator Economy, Bringing In Popular Women's Sports Influencer Coach Jackie J to Host Live NWSL Alt-Cast

Cloud-based production, real-time engagement, and creator-driven storytelling ai...

28/03/2026

Harrison launch LiveTrax 3

Now features DiGiCo console integration Harrison's live recording and virtual soundcheck software has just reached its third major version, which among ...

28/03/2026

Sonora Cinematic launch Movimento Strings

MPE-capable chamber strings library announced Alongside their collection of Kontakt instruments, Sonora Cinematic have been steadily introducing a series of...

28/03/2026

Globecast Reimagines Managed Media Services for a Hybrid...

Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its reimagined approach to media operations at the 2026 NA...

28/03/2026

Fubo Inks Deals for More Baseball RSNs

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

SVG GameDay, Ep. 9: Chicago Cubs' Chris Simonson - Flying the W at Wrigley Field

In-venue and creative video staffers at the professional and collegiate level ha...

27/03/2026

Comcast Business Powers 2026 THE PLAYERS Championship Network and Broadcast Infrastructure

Comcast Business deployed network infrastructure for the 2026 PLAYERS Championsh...

27/03/2026

CS live Equips New OB Van With Riedel MediorNet, hi Control System, and Artist Intercom

Czech production company CS live has equipped its newest outside broadcast van w...

27/03/2026

Edith Cowan University Installs Lawo VSM, HOME, and mc36 in New Broadcast Facility

Edith Cowan University (ECU) in Perth, Western Australia has developed new broad...

27/03/2026

Deltatre Appoints Marc Watson as CEO; Andrea Marini Transitions to Deputy Chairman

Deltatre has announced that CEO Andrea Marini will step down after five years in...

27/03/2026

DAZN to Launch Inflight and Onboard Live Sports Service in 2027

DAZN has announced plans to launch DAZN Inflight, a live sports service for airline and maritime passengers, slated for 2027. Aviv Giladi, President of DAZN Par...

27/03/2026

Grass Valley and NVP Deploy Camera Systems for LALIGA Broadcast Production

Grass Valley has announced the completion of a live production deployment with NVP, a European media company specializing in live sports production, for LALIGA ...

27/03/2026

The Masters, Prime Video Will Debut Inside Amen Corner' Stat-Enhanced Viewing Experience

The Masters and Prime Video will debut Inside Amen Corner, a dedicated feed that...

27/03/2026

ESPN and World Series of Poker Reach Multi-Year Agreement

ESPN and the World Series of Poker (WSOP) have reached a multi-year agreement to bring the WSOP Main Event back to ESPN platforms. Coverage will include a three...

27/03/2026

USSI Global Opens Media Transport Solutions Lab Ahead of C-Band Transition

USSI Global has opened its Media Transport Solutions Lab on its Melbourne campus. The engineering center provides a platform-agnostic environment for testing al...

27/03/2026

UFL Names Sportable Official Connected Ball and Player Tracking Partner

The United Football League (UFL) has named Sportable its Official Connected Ball and Player Tracking Partner. Sportable's connected football and wearable pl...

27/03/2026

Atlanta Braves and Fubo Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves and FuboTV have announced a multiyear distribution agreement to carry BravesVision on Fubo's live TV streaming platform beginning Opening...

27/03/2026

As UFL Structure Evolves, League Boosts Broadcast Infrastructure at New Home Stadiums

Besides restructuring for Season 3, the league worked with FOX and ESPN over the...

27/03/2026

Atlanta Braves and DIRECTV Reach Multiyear Distribution Agreement for BravesVision

The Atlanta Braves open their 2026 MLB season tonight against the Kansas City Ro...

27/03/2026

New Venues, New Tech: How FOX Sports, ESPN Are Reinventing Their UFL Broadcasts for Year 3

With new teams and new venues to adapt to, the spring-football league's part...

27/03/2026

Give Me the Backstory: Get to Know Grace Glowicki, the Filmmaker Behind Dead Lover

By Lucy Spicer One of the most exciting things about the Sundance Film Festival...

27/03/2026

GIK Acoustics expand Bass Trap Panel range

New Classic, Amplitude & FlexRange units introduced GIK Acoustics have just introduced a trio of new bass trap designs that bring improved low-end absorptio...

27/03/2026

Sonarworks release SoundID Tools app

Offers personalised Dolby Atmos headphone monitoring Sonarworks have put their calibration expertise to work on a new mobile app that allows users to create...

27/03/2026

NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-long tribute

NITV to broadcast farewell to Rhoda Roberts AO with special coverage and week-lo...

27/03/2026

FCC Opposes Emergency Motion to Stay Nexstar/Tegna Merger

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

NAB Pans Netflix's Coverage of MLB Opening Day

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

2026 NAB Show Exhibitor Insight: Netgear

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI POV Cameras at NAB 2026

Marshall Electronics Showcases New Feature-Rich CV320 and CV520 IP and 3G-SDI PO...

27/03/2026

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Updates to Monitor & Control and Catalyst Tools

Sony Electronics Inc. Elevates Professional Video Workflows with Powerful Update...

27/03/2026

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance

GatesAir Extends AirWatch365 Managed Service with Edge Gateway Site Appliance Brie Clayton March 27, 2026 0 Comments NAB marks global launch of servic...

27/03/2026

GatesAir Expands AirWatch365 Managed Service

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Dejero, Eutelsat, Others to Offer 'Field to Air' Demo at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Global NextGen TV Takes Center Stage at 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

USSI Global Opens Media Transport Solutions Lab

Share Copy link Facebook X Linkedin Bluesky Email...

27/03/2026

Net Insight Elevates Nimbra Edge to Govern Live Media Sys...

At NAB Show 2026, Net Insight will showcase the next evolution of Nimbra Edge, its orchestration and control layer designed to manage live media services across...

27/03/2026

Harmonic Delivers Winning Live Sports Streaming Innovatio...

Harmonic (NASDAQ: HLIT) today announced powerful new innovations that further elevate the company's sports streaming solution. The advanced capabilities enh...

27/03/2026

Bitmovin s Player Web X Expands with Performance First Ad...

Bitmovin, the leading provider of video streaming solutions, today announced significant new capabilities for Player Web X, its next-generation web video player...

27/03/2026

CS live Builds Future Ready OB Van With Riedel MediorNet...

Riedel Communications today announced that Czech-based production company CS live has equipped its newest outside broadcast (OB) van with an integrated Riedel i...

27/03/2026

MPTS 2026 Unveils First Wave of Speakers Featuring BBC Sk...

130 Industry Experts Confirmed as Show Celebrates its 10th Anniversary MPTS, the UK's largest and most influential event for the media, production and tech...

27/03/2026

Grass Valley and NVP Elevate LALIGA Broadcast Production...

Grass Valley today announced the successful completion of a major live production deployment with NVP, a leading European media company specializing in live spo...

27/03/2026

Appear Business Momentum Drives Leadership in Live Produc...

Showcases resilient solutions for satellite-to-IP migration, REMI and hybrid live production Appear ASA (Appear, OSE:APR), a global leader in live production t...

27/03/2026

Lightware MX2 delivers rock-solid 4K60 HDMI 10-bit signal...

San Francisco, California, March 2026 - Microsoft Ignite, a major annual conference hosted by Microsoft for developers, IT professionals, partners and business ...

27/03/2026

Clear-Coms EQUIP Wireless System Keeps Youth With A Missi...

Clear-Com is proud to highlight its support for worship teams through professional communication solutions, with the deployment of its EQUIP wireless system a...