El Corte Ingles Strip nostalgia to mark 75 years with a spot produced by Tesauro Para la producci n del spot, Tesauro ha empleado fotos y v deos del archivo de El Corte Ingl s junto a im genes grabadas en S per-8 con material revelado fuera de Espa a, por la complejidad en los procesos fotoqu micos de este soporte en desuso.
Para celebrar sus 75 a os de historia, El Corte Ingl s ha lanzado una emotiva campa a que muestra vivencias y momentos de la sociedad espa ola desde la d cada de los 40 hasta nuestros d as.
Desde esta semana televisiones y cine exhiben un spot de gran formato (90 ) grabado en S per-8 y revelado fuera de Espa a, por la complejidad de este antiguo soporte, que transporta al espectador al uso de la tecnolog a en el pasado con el primer comediscos, Walkman, smartphone , la moda o las costumbres.
Los grandes almacenes han encargado la campa a a Sra. Rushmore, quien ha concebido una campa a con im genes rodadas en la actualidad con el look retro que aporta el S per-8 junto con fotos y v deos procedentes del archivo hist rico de la compa a. Como fondo musical la siempre apuesta segura por Elton John con Your Song.
Diego Copado, director de comunicaci n de El Corte Ingl s, sostiene que el spot pretende ser un homenaje a los millones de ni os que alguna vez so aron frente a Cortilandia, a las parejas que alg n d a confeccionado all su lista de bodas, a varias generaciones de consumidores .
Al frente de la realizaci n del spot Tu historia es nuestra historia, producido por Tesauro, ha estado Gabe Iba ez, mientras que de la fotograf a se ha encargado scar Faura. Los productores ejecutivos han sido Pancho Alted y Miki Heras con Raquel P rez Tato como productor.
La postproducci n del v deo y del audio se ha llevado a medio camino entre El Ranchito y las propias instalaciones audiovisuales de El Corte Ingl s en Madrid.
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El Corte Ingles Strip nostalgia to mark 75 years with a spot produced by Tesauro Para la producci n del spot, Tesauro ha empleado fotos y v deos del archivo de El Corte Ingl s junto a im genes grabadas en S per-8 con material revelado fuera de Espa a, por la complejidad en los procesos fotoqu micos de este soporte en desuso. 
