
Reading Time: 3 minutes
Transformation, digital innovation and Artificial Intelligence (AI) are at the top of decision makers' minds and agendas. But too often, such transformation efforts fall flat. The new arena, located at NHH in Bergen, seeks to increase the success rate of Norway's digitalisation efforts.
For a small country like Norway to assert ourselves internationally, top players need to share and collaborate. By connecting NHH and NTNU, and by establishing an open arena based on the knowledge and expertise of large companies within commercialisation of technology, we will build a national powerhouse for digital transformation. Our ambition is to help facilitate accelerated and sustainable digitalisation of Norwegian business and industries, said Sigve Brekke, President & CEO, Telenor Group.
The new arena, called the Digital Transformation Hub, will be located at the Norwegian School of Economics in Bergen (NHH). In addition to providing a physical space where companies, public institutions, entrepreneurs, students and academia can come together to share knowledge and exchange experiences, the agreement between Telenor and NHH will specialise on research related to technology-driven innovation, digital transformation and behavioral economics.
An arena for development, sharing and collaboration The Digital Transformation Hub will involve existing two research centers at NHH and engage a large number of researchers and PhD candidates.
Research at the recently established Digital Innovation for Growth center will emphasize technology-driven and digital business models and how the adjustments this requires will affect strategy, organization and management. Sustainable inclusive growth and the use of, for instance, Artificial Intelligence (AI) will be important topics for the research.
In addition, NHH's Centre for Experimental Research on Fairness, Inequality and Rationality (FAIR) will collaborate with the new Digital Transformation Hub to conduct research on customers' experiences of justice and privacy, when using digitally customised and personalized solutions.
Close cooperation is being established with business partners and other research institutions, especially the AI lab at NTNU, which Telenor co-founded in 2016.
To succeed with good applications of Artificial Intelligence, competence gaps needs to be filled both ways: business people need to understand more of technology, while technologists need to understand more about the commercial and societal implications of AI. We hope that the Digital Transformation Hub will encourage Norwegian companies to engage and learn with us, laying the foundation for improved digital competition power and further industrial development, says Professor Kenneth Fjell, Vice Rector for Research at the Norwegian School of Economics (NHH).
Telenor applies Artificial Intelligence (AI), we at NTNU develop AI and NHH puts AI into a business context. Interdisciplinary collaboration and innovation within a broad range of subjects matter areas have been a key priority for NTNU since inception. We also want to collaborate with the best academic communities in Norway and internationally. We believe the AI Lab at NTNU and the transformation hub at NHH will contribute to mutually strengthen and improve each other, and we are looking forward to collaborating even closer, says Torbj rn K. Svendsen, Professor and Director at NTNU Digital at the Norwegian University of Science and Technology (NTNU) in Trondheim.
Continuing investments in digital transformation of Norway Norway needs more companies, both established enterprises and startups, that are able to succeed based on their digital competitiveness. We are facing the perfect storm' of technologies: the Internet of Things (IoT), new network technologies like 5G and Artificial Intelligence (AI) coming together and accelerating digitalisation. We need cutting-edge expertise that will enable us to seize the opportunities created by this movement. It is about Norway's role as a digital leader,'' said Telenor CEO Brekke.
The establishment of the Digital Transformation Hub at NHH is another step of Telenor's strategic efforts to stimulate Norway's digital transformation journey:
In 2016, Telenor initiated a national artificial intelligence initiative by establishing an open AI lab together with SINTEF at NTNU in Trondheim. Several partners have joined since and the AI lab is now known as the Norwegian Open AI Lab, where companies such as Equinor, DNB, DNV-GL and Kongsberg Group also contribute with research questions, knowledge and resources.
Telenor is also a partner of the IoT ProtoLab in Trondheim, and last year launched nationwide IoT-coverage on its 4G network. In addition, Telenor operates a free test network for IoT in several of Norway's largest cities.
Telenor Norway has announced 5G pilots and test projects in several locations in Norway, including Kongsberg, Trondheim, Elverum, Askvoll in Sogn and Fjordane and at Fornebu.
View an illustration of how the Digital Transformation Hub will work.
Press contact:
Jonathan Higgins, +47 9011 06 06, jonathan.higgins@telenor.com
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
31/07/2025
EL SEGUNDO, Calif. DirecTV is adding an array of new free ad-supported streaming TV (FAST) linear content offerings from the Warner Bros. Discovery portfolio. ...
31/07/2025
Wowza, a leading provider of streaming infrastructure, is powering Jotto, a cutting-edge feedback intelligence platform developed by Quadrant 2, a product studi...
31/07/2025
LOS ANGELES Swerve TV said it is launching Swerve Sports, a free live-streaming women's sports channel, on The Roku Channel and Pluto TV....
31/07/2025
At IBC2025, Sept. 12-15 at the RAI Amsterdam, Moments Lab will unveil its new Discovery Agent, an AI-powered research assistant for video production teams. Offe...
31/07/2025
LONDON IBC has unveiled the finalists for the IBC2025 Innovation Awards, recognising collaborative projects that address real-world challenges and deliver trans...
31/07/2025
Wisycom SRL, a global leader in RF solutions for broadcast, film and live production, today announces a transition in corporate management, appointing Davide Mo...
31/07/2025
Shotoku Broadcast Systems is giving IBC 2025 visitors a clear look at the future of robotic camera technology that meet the demands of today's live producti...
31/07/2025
IBC has unveiled the finalists for the IBC2025 Innovation Awards, recognising collaborative projects that address real-world challenges and deliver transformati...
31/07/2025
European developer Profuz Digital will present at IBC Stand 8.A88, the latest additions in the powerful AI-enabled Profuz LAPIS digital media asset management s...
31/07/2025
SMPTE , the home for media professionals, technologists, and engineers, will honor some of the industry's top minds and organizations at its annual Awards G...
31/07/2025
Moments Lab
IBC2025 Exhibitor Preview
Sept. 12-15
Amsterdam
Stand 7.C22
At IBC2025, leading AI video discovery company Moments Lab will unveil its new Disc...
31/07/2025
Clear Angle Studios, the market-leading 3D capture and processing company for the film and TV industries, today announces a strategic partnership with Robot Air...
31/07/2025
Global provider of video streaming software and services, Accedo and Humans Not Robots (HNR), a market-leading software provider specializing in reducing carbon...
31/07/2025
GovSat-2 is aimed at meeting growing demand for highly secure, flexible MILSATCO...
31/07/2025
31 07 2025 - Media release The Creators 2025 Participants Announced
Top (L-R): Tamara Asmar, Anna Barnes and Sarah Bassiuoni.
Bottom (L-R): Glen Dolman, Mich...
31/07/2025
Lucy Khadder Named 2025 Jimmy Lyons Scholarship Recipient The valedictorian from the Oakland School for the Arts will perform at the Monterey Jazz Festival in...
31/07/2025
Berklee Songwriters Win 2025 John Lennon Awards Chloe Southern BM '22 and student Julia Kirkwood honored by the BMI Foundation for standout original songs...
31/07/2025
It is with profound sadness that RT announces the death of radio presenter and actor Se n Rocks. Se n died last night following a brief illness at the age of 6...
31/07/2025
August brings new levels of gaming excitement on GeForce NOW, with 2,300 titles now available to stream in the cloud.
Grab a controller and get ready for epic ...
31/07/2025
Interest in generative AI is continuing to grow, as new models include more capabilities. With the latest advancements, even enthusiasts without a developer bac...
30/07/2025
The 2009 Directors Lab fellows share a moment together outside at the Sundance R...
30/07/2025
At Spotify, we're always working to enhance your listening experience and connect you more deeply with the artists and music you love. That means helping yo...
30/07/2025
L3Harris is redefining the undersea battlespace with its Iver4 autonomous underw...
30/07/2025
WHITE PLAINS, N.Y. SMPTE, the home for media professionals, technologists, and engineers, will honor some of the industry's top minds and organizations at i...
30/07/2025
At this year's IBC show in Amsterdam, Sept. 12-15, Lawo will showcase a forward-thinking portfolio of innovations that enables broadcasters to build agile, ...
30/07/2025
SUNBURY-ON-THAMES, U.K. Shotoku Broadcast Systems will showcase its SmartPed fully robotic pedestal working in concert with an enhanced version of SoftRail, the...
30/07/2025
Marshall Electronics introduces the CV355-27X-ND3 Optical Zoom NDI (NDI HX2, NDI HX3) Camera at IBC 2025 (Booth 11.C28). This camera utilizes a professional-gr...
30/07/2025
At the end of 2024 Pixel Power (A Rohde & Schwarz Company) announced that our company had become the sole sales and support destination for PRISMON, the innovat...
30/07/2025
MASV (massive.io), the fastest and most reliable large file transfer platform for media professionals and an IDC Innovator 2025 for Media & Entertainment*, toda...
30/07/2025
NAKIVO Inc., a fast-growing software company specialising in protecting virtual, physical, cloud, and SaaS environments, announced strong results for Q2 2025. T...
30/07/2025
Cerberus Tech, a leader in cloud-native IP video contribution and distribution, today announced the continued expansion of its partnership with Zee Entertainmen...
30/07/2025
At IBC2025, Black Box will demonstrate the continued evolution of its acclaimed Emerald IP-Based Control Solution, with powerful new features designed to stre...
30/07/2025
est & measurement innovator, Leader Electronics of Europe, has announced that it will highlight its ability to provide suitable T&M equipment regardless of form...
30/07/2025
Today, Chaos announces a major expansion to its Chaos Cosmos library, adding nearly 30,000 high-quality 3D assets to become the largest curated library of asset...
30/07/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, will showcase its latest innovations in hybrid cloud solutions at IBC202...
30/07/2025
Mediaproxy, the global standard for IP compliance monitoring and multiviewing solutions, will be at this year s IBC on Stand 5.D76 in Amsterdam s RAI Convention...
30/07/2025
Yospace, the global leader in Dynamic Ad Insertion (DAI), reveals that it stitched 6 billion one-to-one addressable advertisements across the duration of the UE...
30/07/2025
New IP-based workflow provides full control, improved quality and 18-month ROI, reflecting broader industry shift from satellite to SRT
Appear, the global lead...
30/07/2025
NEW YORK Nielsen reports that viewing of ad-supported content got more popular in Q2, 2025, gaining 1.2 share points of overall TV viewing to capture a 73.6% sh...
30/07/2025
WASHINGTON and OVERLAND PARK, Kan. The National Content & Technology Cooperative (NCTC) and ACA Connects have released new details about the 20th annual Indepe...
30/07/2025
Fubo issued guidance on its second quarter today, reporting strong numbers for the period, shrinking its net loss and turning a positive operating profit for th...
30/07/2025
NEW YORK Former executives from Vizrt and Disguise announced today the launch of Emergent, an AI- and data-driven technology and services company that will offe...
30/07/2025
CYPRESS, Calif. FOR-A America said it has signed a distribution deal with TecNec, its first-U.S.-based distributor....
30/07/2025
KINGS PARK, N.Y. MultiDyne Video & Fiber Optic Systems will feature the latest updates to its rugged VersaBrix (VB) Series modular fiber optic transport platfor...
30/07/2025
NHL Strikes Deal With DAZN to Distribute NHL.TV to Nearly 200 Countries NHL.TV on DAZN will include distribution of the Stanley Cup Playoffs and Stanley Cup Fin...
30/07/2025
SVG Content Management Forum 2025: All Sessions Now Available to Watch on SVG PL...
30/07/2025
Sky Sports' cricket team were put through their paces by the next generation of reporters with some mischievous help from current stars of The Hundred.Wedne...