C&I Studios Relies on DaVinci Resolve 16 Studio's Cut Page for Social Media Deliverables

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Blackmagic Design today announced that C&I Studios, a global content creation agency, is using DaVinci Resolve 16 Studio's new cut page for faster than ever editing. Relying on DaVinci Resolve 16 Studio for end to end post production, including editing, color grading, visual effects (VFX) and Fairlight audio, C&I Studios created a video for the John F. Kennedy Center for the Performing Arts showcasing one of its signature programs, Turnaround Arts, a school reform effort that transforms priority schools through the strategic use of the arts.

Having worked with clients such as Coca-Cola, P&G and Polaroid, C&I Studios is an international idea agency headquartered in Fort Lauderdale, FL, with additional studios in Los Angeles, New York City and London. Working from concept to completion, C&I Studios offers video and film production, social media, branding, photography and more. In addition to relying on DaVinci Resolve 16 Studio in a collaborative server environment, the agency also shoots in Blackmagic RAW with the Blackmagic URSA Mini Pro 4.6K and Pocket Cinema Camera 4K digital film cameras.

We've been testing out the public beta of version 16 since it was announced at NAB 2019, and we immediately knew the cut page would be invaluable when it came to our social media deliverables, said Joshua Miller, CEO, C&I Studios. We put out videos for Instagram and YouTube every single day, and the only way we can cut that fast is with DaVinci Resolve 16 Studio's new cut page. Since it's so streamlined, we can really fly with quick edits, and the new quick export also lets us deliver directly to YouTube.

Miller also cited the ability to change the resolution of different timelines in the same project as helpful with social media deliverables. Version 16 allows each timeline to have its own resolution, so say we have five people working collaboratively. Projects one through four are all 16:9, but the last timeline is for an Instagram story, so it's 9:16, noted Miller. Whereas before changing the aspect ratio of one timeline would change them all, now version 16 allows each timeline to have its own resolution even when working collaboratively.

Also, having adjustment clips with effects right in the timeline and image stabilization in the cut and edit pages are huge advantages. These really thoughtful features show that DaVinci Resolve Studio is here to support editors through and through. We can speed through edits so quickly now, he added.

C&I Studios also relies on version 16's new DaVinci Neural Engine to streamline its workflow. We have a person whose entire job is metatagging footage, going through and listing everything in keywords: studios, locations, and most importantly, people, explained Miller. The DaVinci Neural Engine detects faces and automatically makes bins for the people in the footage. This is a huge help in never missing shots of important people and being able to quickly deliver when the client asks, Do you have any more shots of this person?' We can pull them up in a snap.

While C&I Studios has always relied on DaVinci Resolve Studio for color grading, it moved its editors over to the post production application in 2016. There were several factors that prompted the switch, noted Miller. Our editing software at the time was getting stale with no real innovation; we didn't have the ability to collaborate or work on anything as a team; and we spent so much time relinking and moving in and out of four or five different applications in order to finish a project, among other things.

Now that we've standardized on DaVinci Resolve Studio, not only is everything we need in one program, but with collaboration, we can all work on the same project at the same time regardless of location, he added. We were recently working on a commercial that we had to turn around in one day. I had my editor working nonstop in Florida, while my audio editor in Los Angeles was cranking away in the Fairlight page. My colorist in New York City started to jump in, but we were running out of time and our east coast staff needed to leave. It wasn't a problem though because our Los Angeles office picked up color, and it was finished in our London studio. Location is no longer an issue as everyone can remotely jump into the system, even rendering to computers in one office from across the country or from another country entirely.

With DaVinci Resolve Studio's collaboration features, we can provide our clients with near around the clock service, and we can almost achieve any deadline when we work like this. It's unreal, but that's the power of DaVinci Resolve Studio, Miller concluded.

About Blackmagic Design

Blackmagic Design creates the world's highest quality video editing products, digital film cameras, color correctors, video converters, video monitoring, routers, live production switchers, disk recorders, waveform monitors and real time film scanners for the feature film, post production and television broadcast industries. Blackmagic Design's DeckLink capture cards launched a revolution in quality and affordability in post production, while the company's Emmy award winning DaVinci color correction products have dominated the television and film industry since 1984. Blackmagic Design continues ground breaking innovations including 6G-SDI and 12G-SDI products and stereoscopic 3D and Ultra HD workflows. Founded by world leading post production editors and engineers, Blackmagic Design has offices in the USA, UK, Japan, Singapore and Australia. For more information, please go to www.blackmagicdesign.com

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