
Earlier today, CEO Daniel Ek shared the following note about the company's organizational changes with all Spotify employees.
Team,
Over the last two years, we've put significant emphasis on building Spotify into a truly great and sustainable business - one designed to achieve our goal of being the world's leading audio company and one that will consistently drive profitability and growth into the future. While we've made worthy strides, as I've shared many times, we still have work to do. Economic growth has slowed dramatically and capital has become more expensive. Spotify is not an exception to these realities.
This brings me to a decision that will mean a significant step change for our company. To align Spotify with our future goals and ensure we are right-sized for the challenges ahead, I have made the difficult decision to reduce our total headcount by approximately 17% across the company. I recognize this will impact a number of individuals who have made valuable contributions. To be blunt, many smart, talented and hard-working people will be departing us.
For those leaving, we're a better company because of your dedication and hard work. Thank you for sharing your talents with us. I hope you know that your contributions have impacted more than half a billion people and millions of artists, creators, and authors around the world in profound ways.
I realize that for many, a reduction of this size will feel surprisingly large given the recent positive earnings report and our performance. We debated making smaller reductions throughout 2024 and 2025. Yet, considering the gap between our financial goal state and our current operational costs, I decided that a substantial action to rightsize our costs was the best option to accomplish our objectives. While I am convinced this is the right action for our company, I also understand it will be incredibly painful for our team.
To understand this decision, I think it is important to assess Spotify with a clear, objective lens. In 2020 and 2021, we took advantage of the opportunity presented by lower-cost capital and invested significantly in team expansion, content enhancement, marketing, and new verticals. These investments generally worked, contributing to Spotify's increased output and the platform's robust growth this past year. However, we now find ourselves in a very different environment. And despite our efforts to reduce costs this past year, our cost structure for where we need to be is still too big.
When we look back on 2022 and 2023, it has truly been impressive what we have accomplished. But, at the same time, the reality is much of this output was linked to having more resources. By most metrics, we were more productive but less efficient. We need to be both. While we have done some work to mitigate this challenge and become more efficient in 2023, we still have a ways to go before we are both productive and efficient. Today, we still have too many people dedicated to supporting work and even doing work around the work rather than contributing to opportunities with real impact. More people need to be focused on delivering for our key stakeholders creators and consumers. In two words, we have to become relentlessly resourceful.
I know you will all be anxious to hear the next steps about how this process will work. If you are an impacted employee, you will receive a calendar invite within the next two hours from HR for a one-on-one conversation. These meetings will take place before the end of the day on Tuesday, and while Katarina will provide more detail on all of the specifics, please know the following will apply to all of these bandmates:
Severance pay: We will start with a baseline for all employees, with the average employee receiving approximately five months of severance. This will be calculated based on local notice period requirements and employee tenure.
PTO: All accrued and unused vacation will be paid out to any departing employee.
Healthcare: We will continue to cover healthcare for employees during their severance period.
Immigration support: For employees whose immigration status is connected with their employment, HRBPs are working with each impacted individual in concert with our mobility team.
Career Support: All employees will be eligible for outplacement services for two months.
For the team that will remain at Spotify, I know this decision will be difficult for many. Please know we are focused on treating our impacted colleagues with the respect and compassion they deserve.
Looking Ahead The decision to reduce our team size is a hard but crucial step towards forging a stronger, more efficient Spotify for the future. But it also highlights that we need to change how we work. In Spotify's early days, our success was hard won. We had limited resources and had to make the most of every asset. Our ingenuity and creativity were what set us apart. As we've grown, we've moved too far away from this core principle of resourcefulness.
The Spotify of tomorrow must be defined by being relentlessly resourceful in the ways we operate, innovate, and tackle problems. This kind of resourcefulness transcends the basic definition - it's about preparing for our next phase, where being lean is not just an option but a necessity.
Embracing this leaner structure will also allow us to invest our profits more strategically back into the business. With a more targeted approach, every investment and initiative becomes more impactful, offering greater opportunities for success. This is not a step back; it's a strategic reorientation. We're still committed to investing and making bold bets, but now, with a more focused approach, ensuring Spotify's continued profitability and ability to innovate. Lean doesn't mean small ambitions; it means smarter,
More from Spotify
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
09/09/2025
Since 2020, Spotify's RADAR program has been a launchpad for emerging talent...
09/09/2025
In 2020, Spotify launched RADAR with a clear mission: to identify, nurture, and ...
09/09/2025
If you're on BookTok, you know the drill. You scroll, you tap, and suddenly your To Be Read list is overflowing with trending must-reads. Not unlike Spoti...
05/09/2025
Your listening habits are as unique as you are-and this year, Spotify has introduced a wave of new features to help you personalize your experience. From playli...
03/09/2025
Last week, Spotify and Netflix transformed Guastavino's in New York City int...
03/09/2025
For so many of us, movement is about more than just exercise-it's a way to b...
28/08/2025
Corridos have been a cornerstone of M sica Mexicana for generations, telling stories rooted in everyday life. Now, a new chapter is taking shape: motivational c...
28/08/2025
Los corridos han sido un pilar de la M sica Mexicana durante generaciones, contando historias enraizadas en la vida cotidiana. Ahora, un nuevo cap tulo est tom...
28/08/2025
Earlier this month, we promised our Verano Forever party would bring the heat, a...
27/08/2025
As summer days stretch out, long and languorous, listeners across the Northern H...
27/08/2025
It's the waning days of summer, and for anyone trying to squeeze in one more road trip before the leaves begin to turn, Spotify is here with a collection of...
26/08/2025
Spotify's Fan Life is back-and this time, the spotlight shines even brighter...
26/08/2025
Recommendations have always been at the heart of the Spotify experience. Friends...
25/08/2025
As summer winds down and backpacks come out, Gen Z isn't just heading back to class, they're shaping the soundtrack for a whole new season.
For Back to...
25/08/2025
When we launched Jam, the idea was simple: Music is better when it's shared. Since then, listeners around the world have been queuing up tracks, enjoying th...
22/08/2025
The wait is over: Stray Kids return with their fourth full-length album, KARMA. ...
22/08/2025
With their new album, hickey, out now, Aussie indie darlings Royel Otis decided ...
21/08/2025
Spotify and amra, the world's first and only global digital licensing collection society, have entered into a direct multi-territorial, multi-year licensing...
21/08/2025
Spotify is making it easier than ever to connect with your friends on Instagram ...
21/08/2025
From enemies-to-lovers banter to star-crossed soulmates battling curses, romanta...
20/08/2025
There's still plenty of summer left to soak up-and time to catch its hottest flicks. This year, blockbuster season is alive with remakes, superhero sagas, a...
19/08/2025
Spotify users around the world have soundtracked their everyday moments by creating nearly 9 billion playlists. Now, Premium users can take their creativity to ...
19/08/2025
Los usuarios de Spotify en todo el mundo han creado casi 9 mil millones de playl...
15/08/2025
On an otherwise ordinary Wednesday afternoon at one of New York City's most iconic museums, Spotify treated visitors to an extraordinary surprise. As patron...
15/08/2025
At 12:12 AM on August 12, Times Square lit up with something new: a bright-orang...
14/08/2025
Colombia siempre ha sido potencia en innovaci n musical! Desde la revoluci n del reggaet n en Medell n, pasando por las escenas indie y rockeras en Bogot , y el...
14/08/2025
Colombia has long been a powerhouse of musical innovation. From Medell n's reggaet n revolution to Bogot 's indie and rock scenes and Cali's salsa l...
14/08/2025
As the mercury rises and the days stretch long, Spotify has been turning up the vibrant sounds of South America, Central America, and the Caribbean with our Ver...
13/08/2025
Spotify and Kobalt, the world's largest independent music publisher, have entered into a direct, multiyear licensing agreement designed to deliver greater f...
13/08/2025
A vibrant blend of pop, hip-hop, R&B, electronic, and rock, K-Pop is more than just a genre in Mexico-it's a way of life. With more than 14 million K-Pop fa...
13/08/2025
Con una mezcla vibrante de pop, hip-hop, R&B, electr nica y rock, el K-Pop en M xico no es solo un g nero: es una forma de vida. Con m s de 14 millones de fans ...
13/08/2025
In the wake of the devastating July floods in Texas Hill Country-which experienc...
12/08/2025
Whether you're curating a playlist for your dorm, promoting an artist at a live show, or simply sharing your favorite album with friends, Spotify Codes make...
05/08/2025
Since we announced our global partnership with FC Barcelona in 2022, we've been finding new ways to unite the worlds of music and football-amplifying artist...
04/08/2025
At Spotify, we're committed to delivering a world-class, personalized experience for every user. To continue to innovate on our product offerings and featur...
04/08/2025
En Spotify, estamos comprometidos a ofrecer una experiencia personalizada y de primer nivel para cada usuario. Para seguir innovando en nuestras funciones y pro...
04/08/2025
No Spotify, temos o compromisso de oferecer uma experi ncia personalizada e de alto n vel para cada usu rio. Para continuar inovando em nossos produtos e recurs...
01/08/2025
Over the past six weeks, Spotify's been in the vibrant city of Durban in the...
31/07/2025
Next month, Spotify teams up with Live Nation Urban for an exciting new live mus...
30/07/2025
At Spotify, we're always working to enhance your listening experience and connect you more deeply with the artists and music you love. That means helping yo...
29/07/2025
Today, we announced our second quarter 2025 earnings, fueled by standout subscriber and MAU growth. In the first half of 2025, subscriber net additions grew mor...