comScore Selected as Indonesia Online Audience Measurement Partner to Develop Single, Trusted Online CurrencyAppointment by Indonesian Digital Measurement Consortium and Bekraf Follows Rigorous Evaluation Process for Two Year Assignment Jakarta, Indonesia, 29 August 2016 - comScore, Inc. (NASDAQ: SCOR), a leading cross-platform measurement company, today announced that it has been selected as the Online Audience Measurement Partner in Indonesia for two years from 2016 to 2018.
The appointment, supported by the Indonesian Creative Economy Agency (Bekraf), is by five associations that collaborated to standardise online audience measurement in Indonesia and accelerate digital advertising growth in the country. The associations are the Association of Asia Pacific Advertising Media (AAPAM), the Indonesian Advertisers Association (APPINA), the Indonesian Digital Association (IDA), the Indonesian E-Commerce Association (idEA) and the Indonesian Advertising Companies Association (P3I). Together, they join forces as the Indonesian Digital Measurement Consortium (IDMC) and represent the majority stake in Indonesia's advertising ecosystem.
Following a rigorous evaluation process involving multiple measurement providers, comScore was chosen based on several criteria such as data robustness, reporting capability and service level. comScore is the premier provider for online audience measurement due to its Unified Digital Measurement (UDM) methodology, which accounts for all site visitors and helps companies understand the size and quality of their audiences. comScore helps advertisers and their agencies identify the digital content that best reaches their target audiences. Publishers rely on comScore to monitor the competition and prove that their digital properties are effectively reaching specific target audiences.
Triawan Munaf, Head of Bekraf, enthusiastically welcomes this collaboration. Bekraf fully supports this pro-bono initiative from industry practitioners under the Indonesian Digital Measurement Consortium. It is essential for digital advertising, which is very much filled with creativity, to have a clear measurement standard. We hope this could be a milestone for continuous innovation ahead.
For the past couple of years, we have seen encouraging growth in the country's digital advertising industry. However, the industry is still facing a measurement complexity that confuses advertisers, agencies and media owners alike. In the absence of a standardised measurement tool to assess the advertising media, there is a lingering doubt toward data validity, hence it's hard for the industry to reach its full potential, stated Jerry Justianto, Chairman of IDMC. We are really glad to finally appoint this measurement standard, thanks to the hard work of various industry stakeholders.
We consider this project to be very important in progressing the country's digital advertising industry, said Danny Oei Wirianto, Co-Chairman of IDMC. With a unified currency, advertisers could have more confidence to spend in digital. There are more parameters that could be measured in digital that will certainly help to attribute the overall effectiveness.
We are pleased to be selected as the official Internet audience measurement currency for Indonesia, said Joe Nguyen, comScore Senior Vice President, Asia Pacific. As the advertising market in Indonesia continues to evolve, we are proud to provide accurate, independent measurement so that advertisers and agencies feel confident to spend more of their budgets in digital channels.
This announcement follows news of the launch of comScore Mobile Metrix and plans for joint mobile panel development with Kantar in Indonesia and a comScore presentation of an overview of the Indonesian online audience at the Asia Pacific Media Forum in Bali.
About Association of Asia Pacific Advertising Media (AAPAM)
The Association of Asia Pacific Advertising Media (AAPAM) was established in 2003 by prominent professionals in the advertising, media and marketing industry in Indonesia. The missions are to promote the advertising industry in the region through seminars and publications, educate public and decision makers on the value delivered by advertising media in conjunction with social economic development, and also to serve public interest according to the principles of humanity, egalitarianism and fellowship. www.apmf.com
About Indonesian Advertisers Association (APPINA)
The Indonesia Advertisers Association (APPINA) was established on 9 September 2005 in Jakarta with the purpose as a place to share knowledge, best advertising practices and assistance for problem-solving issues related to advertising. APPINA carries out the vision and mission as follows: develop communications and marketing activities of member companies, as part of the modern global economic system to be directed and empowered in accordance with good business ethics, to uphold the principle of fair competition; advertisers to be responsible for the accuracy of information on products or services that are being advertised, with emphasis on consumer protection. www.appina.or.id
About Indonesian Digital Association (IDA)
The Indonesian Digital Association (IDA) was established in December 2013 to advance and grow the digital advertising industry in Indonesia. IDA was formed so that industry players could overcome the complexity and challenges, and to provide solutions for digital advertising. Among IDA missions are to educate advertisers, agencies and consumers about digital advertising; create professional ethical conduct; build and strengthen online media credibility; and also to develop measurement and tracking standardisation. Today, IDA members consist of 40 companies ranging from online media, ad tech companies to digital agencies. www.ida.or.id
About Indonesian E-Commerce
