Sony Pixel Power calrec Sony

A Good Movie Is a Good Movie No Matter Where It's Seen

18/07/2024

A Good Movie Is a Good Movie No Matter Where It's Seen

Andy Marken July 18, 2024

0 Comments

The life we enjoy is very much worth the sacrifice. - Rudolf Hoss, Zone of Interest, A24, 2023

Shortly after the end of CinemaCon, we were chatting with a friend down in SoCal about the roll-out of A24's action film Civil War because the build-up hype made it a project we both were determined to see.

The big question was how, when do we see it?

At the time of our discussion, it was going to hit the theaters right after the NATO (National Association of Theater Owners) week-long movies for movie houses event, but the thought-piece project was also scheduled to be available later for people to buy for their permanent home library (PVOD). Then, Warner was going to encourage folks to sign up for their Max streaming service to build their subscription base.

Then, at some time in the distant future, it will probably be made available on Prime then Pluto and/or Tubi.

Yeah, we both decided we'd wait to see it on our own screens with our own home popcorn.

And that just about summed up the shape of the movie-going industry, despite the optimism that Michael O'Leary, the new head of NATO, the studio executives and theater owners are facing.

Even O'Leary had a tough time believing the industry was prepared for a revival when he said, I believe the future of the theatrical industry is limited, and then quickly corrected himself and said limitless.

Yes, it's been tough for the movie house industry in recent years.

First, we had the pandemic shutdown that put padlocks on theaters around the globe and then just as they were struggling to reopen and entice people to come back and put their seats in seats, the creation industry had the double six-month SAG-AFTRA/WGA strikes.

Studios had to make a hard call - shift the most expensive projects to 2025 or push out as many projects as possible and beef up the potential for their streaming services to gain subscription numbers/profits.

Since they are all hustling to improve their bottom line, they did both without a huge bright outlook for theater owners who need a steady flow of great video content and ticket buyers.

Don't get us wrong, the theater industry isn't going to head in the same direction Peak TV seems to be moving toward, but it is going to have to reassess and realign its future.

AMC's CEO Adam Aron sorta set the tone late last year when he tweeted that AMC didn't fall into bankruptcy, that the company is still here and, in his words, is blazing new trails. In addition to investing in a gold/silver mine, it's offering its AMC-branded popcorn in grocery stores, and even selling popcorn holder collectables.

Collectors' Item - AMC has tried almost everything to attract folks to put seats into seats, including collector popcorn specialties. The Dunes Part 2 limited edition package even attracted the Utah legislature that probably never saw the movie.

Of course, the Dunes Part 2 popcorn bucket may have gone a little too far because the Utah state legislature banned it because it might give young men impure thoughts.

Maybe; but you kinda wonder what they thought when they first saw it, but the added drama probably did help sell added tickets and expensive buckets of popcorn.

But more importantly and professionally, they also signed direct deals with Taylor Swift and Beyonce to show their concert films in their theaters.

Now that and other modest events AMC is probably also exploring shows how thinking outside the box can rejuvenate the industry and was well worth Aron's salary bump to $25M plus!

Depending, of course, on the ups/downs of Wall Street.

Changing Habits - It takes planning and money to go out to the movies but on a whim, you can sit at home and watch what you want, when you want it. Tough choice.

The theater industry has been rearranging the lifeboats since 2002 when it had its true peak ticket sales.

Since then, people have been steadily turning to their home/personal screens as the cost and hassle of going out for a special evening became special.

Ups, Downs - Theater ticket sales may be down but the box office for theater owners remains healthy. Volume will take time to return with more, easier film viewing options.

With fewer seats in seats, theater chains made up the difference by raising ticket prices which helped their grosses but didn't do much to entice more folks to visit their houses.

Big Budget - Going to the movies on an impulse is becoming more difficult with the costs continuing to rise especially since the cost of one ticket can give you a month's of streaming enjoyment.

Since that didn't help much, they figured the next best thing was to improve the cost of the concessions which enabled them to brag about steady box office increases rather than a growing number of folks in the seats.

That helped them but didn't do a thing for the studios that had to foot all the marketing costs of the films that were gracing the huge screens but still only gave them a share of the actual ticket sales.

When tech giants like Netflix and Prime showed folks they could enjoy good to great films/shows without leaving their living/family rooms and that they could pay for a whole month of home entertainment for about a quarter of their burdensome cable bill, they caught the attention of consumers.

Delicious, Filling - A big tub of fresh, greasy popcorn at home may cost a dollar so at the movie theater, you need to savor every expensive bite.

But then Wall Street jumped into the picture and said after showing their movies/shows in the theater and on their networks, renting content to the techie streamers rather than going direct to the consumer themselves would be a lot more profitable.

After all, studios were great at pr
LINK: https://creativecow.net/a-good-movie-is-a-good-movie-no-matter-where-i...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

28/05/2026

How Thomson's Climate Crisis Toolkit is helping journalists tell the climate story

Thomsons Climate Crisis Toolkit is already being put to work, helping journalist...

28/05/2026

Matt Gangl and Pete Macheska on FOX MLB's Huge Night and Unforgettable Postseason Run

FOX Sports' MLB coverage dominated the night at the 47th Annual Sports Emmy ...

28/05/2026

FOX's Mike Davies and Team on Win as Outstanding Technical Team for 2025 World Series

One of the most memorable postseasons in baseball history would have had no memo...

28/05/2026

NBC Sports' Rob Hyland Reflects on an Unforgettable Sunday Night Football Season

NBC's Sunday Night Football is among the most-decorated and most-watched pro...

28/05/2026

Prime Video's John Ward and Mike Francis on Groundbreaking NBA on Prime Video Studio

The 2026 Sports Emmys marked a watershed moment for Prime Video Sports. After bu...

28/05/2026

18th-Annual SVG College Sports Media Awards Crown Years Best Work in Atlanta

Hosted by ESPN Senior Writer Ryan McGee, the ceremony honored winners from athletic departments, conference offices, professional networks, production companies...

28/05/2026

Networks Unveil 2026 College Football Broadcast Schedules

Major rights-holders rolled out their 2026 college football slates today, offering a first look at marquee windows, kickoff partners, and conference distributio...

28/05/2026

NHL's Steve Mayer on the Behind-the-Scenes Access of 4 Nations Face-Off: Unveiled

The 4 Nations Face-Off, an international competition that launched in February 2...

28/05/2026

ESPN's Manny de la Fe on the Gratifying Conclusion to Inaugural Season in Spanish

Soccer is a truly global sport, and, to match the U.S. viewing audience's in...

28/05/2026

CBS Sports' Graphics Team on the Vision of The NFL Today's Virtual Time Machine

The NFL Today, CBS Sports' top-of-the-line NFL studio show, has a storied hi...

28/05/2026

Prime Video's Mike Muriano on the Immediate Success of Fan Optionality Feature

Prime Video is no stranger to innovation, and, within the realm of live streamin...

28/05/2026

FOX Sports' Jamie McCombs on Showcasing MLB Atmosphere With Immersive Audio

The crack of the bat, the pop of the glove, and the cheer of the crowd: those are three prime examples of the glorious sounds fans hear on televised baseball ga...

28/05/2026

CBS Sports' Harold Bryant on Capturing the Essence of March Madness in the Studio

Every year, March Madness captivates the entire sports world. Nonstop action, un...

28/05/2026

NBC Sports' Chad Hudson on Developing Graphics for the Return of NBA on NBC

NBA on NBC was an integral part to live sports production in the 1990s, and, when the league made these media rights available, NBC Sports saw an opportunity to...

28/05/2026

MLB's Ryan Zander on the Tech Innovation Behind the League's UmpCam AR System

UmpCam is a technological wrinkle that has given fans unprecedented views of wha...

28/05/2026

T-Mobile Brings America's Best Network to the USGA

T-Mobile and the United States Golf Association (USGA) announced a multi-year partnership, making T-Mobile the Official 5G Network Partner of the U.S. Women'...

28/05/2026

Time and Water Is a Moving Portrait of Family History and a Warming Iceland

By Gina McIntyre (L-R) Sara Dosa and Andri Sn r Magnason attend the Time and Water premiere during the 2026 Sundance Film Festival at Library Center Theatre ...

28/05/2026

More Control, Faster Playlist Editing, and Other Updates for Everyday Listening on Spotify

A little refresh can go a long way. We've been making behind-the-scenes upda...

28/05/2026

Introducing the Newest Winners of Spotify's Creator Milestone Awards

Since early last year, our quarterly Creator Milestone Awards have celebrated podcasts from around the world that hit major streaming milestones on Spotify. Tod...

28/05/2026

Rapid Flow launch Omniclock

New software-based MIDI multi-clock announced Rapid Flow have just announced the launch of a new MIDI utility plug-in that aims to solve one of the most per...

28/05/2026

SSL announce the SSL 1

Company introduce most affordable interface yet SSL's range of audio interfaces has just gained its latest, and smallest member, the SSL 1. Designed to ...

28/05/2026

Deconstruct Minimal from Sonicware

New compact drum machine & sampler announced The latest instrument from Sonicware sees the company kick off an all-new Deconstruct series with a compact dru...

28/05/2026

Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ultimate viewing experience

Get fit for the FIFA World Cup 2026 with new SBS On Demand features for the ult...

28/05/2026

Hellenic Civil Aviation Authority modernizes nationwide ATC voice communications with Rohde & Schwarz CERTIUM Radios

Hellenic Civil Aviation Authority modernizes nationwide ATC voice communications...

28/05/2026

Amazon MGM Studios, AWS Launch GenAI Creators' Fund

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

AudioShake Launches Copyright Compliance System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Big Blue Marble Advances 5G Broadcast

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Will Must-Carry Make It to NextGen TV?

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Swiss Broadcaster Canal Alpha Streamlines Playout to Deli...

Harmonic (NASDAQ: HLIT) today announced that Swiss broadcaster Canal Alpha has deployed Harmonics award-winning, software-based XOS Advanced Media Processor to ...

28/05/2026

Calrec Scales ImPulseV to Expand Choice in Virtualized Audio Workflows

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Berliner Ensemble Upgrades Backstage Infrastructure With...

Riedel Communications today announced that Berliner Ensemble, one of Berlin's five major theater companies, has expanded its backstage communications and te...

28/05/2026

Digital Alert Systems Ed Czarnecki to Speak on Advanced E...

Company's VP Government and International to Address How Broadcasters Can Operationalize Advanced Emergency Information for NextGen TV Digital Alert Syst...

28/05/2026

Radio BGM Upgrades and Futureproofs with DHD SX2 Audio Mi...

Radio BGM (https://radiobgm.org.uk/), Llanellis multiple-award-winning community and hospital radio station, has invested in a DHD SX2 audio mixing console and ...

28/05/2026

Calrec Scales ImPulseV to Empower Broadcasters with Great...

Further strengthening its virtualisation strategy to fully support broadcasters as they enter a new broadcast age, Calrec announces an expansion to its ImPulseV...

28/05/2026

NAB, MPA and NCTA Defend Current TV Ratings System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

Amazon MGM Studios, AWS Launch the GenAI Creators' Fund

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

AudioShake Launches New Copyright Compliance System

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

ITV Studios Deploys Cuez Live Production Platform

Share Copy link Facebook X Linkedin Bluesky Email...

28/05/2026

ACT Entertainment Introduces Green Hippo Estuary Series a...

Green Hippo, an ACT Entertainment brand, will pull back the curtain on the Estuary Series, a next-generation media control platform engineered for the scale, sp...

28/05/2026

ZEISS Introduces Panoptes 65 Cinema Lenses at Cine Gear E...

First Hands-On Opportunity at Universal Studios Lot, June 5-6 Oberkochen, Germany, May 27, 2026 ZEISS is launching their new Panoptes 65 primes at Cine Gear ...

28/05/2026

Wooden Camera Releases New Accessories for Blackmagic URS...

Irvine, CA May 20, 2026 Wooden Camera today announced the release of new accessories for the Blackmagic URSA Cine Immersive. The new lineup includes a redes...

28/05/2026

Six films, one unmissable collection. First Facts documentaries debut on 10 Streaming

Six films, one unmissable collection. First Facts documentaries debut on 10 Stre...

28/05/2026

Emma Watkins brings all-new Emma's Dance Club to ABC Kids

Emma Watkins brings all-new Emma's Dance Club to ABC Kids 28 May 2026 Emmas Dance Club. Image credit: Sarah Wilson. The ABC, Screen Australia and Screen N...

28/05/2026

Cool Concentric Text for Cavalry

Cool Concentric Text for Cavalry Simon Ubsdell May 27, 2026 0 Comments In this tutorial I'll show you how to make this popular text effect that is...

28/05/2026

Berliner Ensemble Upgrades Backstage Infrastructure With Riedel Stage Systems

Wuppertal May 28, 2026 Berliner Ensemble Upgrades Backstage Infrastructure With Riedel Stage SystemsRiedel Communications today announced that Berliner Ensemb...