Sony Pixel Power calrec Sony

A Good Movie Is a Good Movie No Matter Where It's Seen

18/07/2024

A Good Movie Is a Good Movie No Matter Where It's Seen

Andy Marken July 18, 2024

0 Comments

The life we enjoy is very much worth the sacrifice. - Rudolf Hoss, Zone of Interest, A24, 2023

Shortly after the end of CinemaCon, we were chatting with a friend down in SoCal about the roll-out of A24's action film Civil War because the build-up hype made it a project we both were determined to see.

The big question was how, when do we see it?

At the time of our discussion, it was going to hit the theaters right after the NATO (National Association of Theater Owners) week-long movies for movie houses event, but the thought-piece project was also scheduled to be available later for people to buy for their permanent home library (PVOD). Then, Warner was going to encourage folks to sign up for their Max streaming service to build their subscription base.

Then, at some time in the distant future, it will probably be made available on Prime then Pluto and/or Tubi.

Yeah, we both decided we'd wait to see it on our own screens with our own home popcorn.

And that just about summed up the shape of the movie-going industry, despite the optimism that Michael O'Leary, the new head of NATO, the studio executives and theater owners are facing.

Even O'Leary had a tough time believing the industry was prepared for a revival when he said, I believe the future of the theatrical industry is limited, and then quickly corrected himself and said limitless.

Yes, it's been tough for the movie house industry in recent years.

First, we had the pandemic shutdown that put padlocks on theaters around the globe and then just as they were struggling to reopen and entice people to come back and put their seats in seats, the creation industry had the double six-month SAG-AFTRA/WGA strikes.

Studios had to make a hard call - shift the most expensive projects to 2025 or push out as many projects as possible and beef up the potential for their streaming services to gain subscription numbers/profits.

Since they are all hustling to improve their bottom line, they did both without a huge bright outlook for theater owners who need a steady flow of great video content and ticket buyers.

Don't get us wrong, the theater industry isn't going to head in the same direction Peak TV seems to be moving toward, but it is going to have to reassess and realign its future.

AMC's CEO Adam Aron sorta set the tone late last year when he tweeted that AMC didn't fall into bankruptcy, that the company is still here and, in his words, is blazing new trails. In addition to investing in a gold/silver mine, it's offering its AMC-branded popcorn in grocery stores, and even selling popcorn holder collectables.

Collectors' Item - AMC has tried almost everything to attract folks to put seats into seats, including collector popcorn specialties. The Dunes Part 2 limited edition package even attracted the Utah legislature that probably never saw the movie.

Of course, the Dunes Part 2 popcorn bucket may have gone a little too far because the Utah state legislature banned it because it might give young men impure thoughts.

Maybe; but you kinda wonder what they thought when they first saw it, but the added drama probably did help sell added tickets and expensive buckets of popcorn.

But more importantly and professionally, they also signed direct deals with Taylor Swift and Beyonce to show their concert films in their theaters.

Now that and other modest events AMC is probably also exploring shows how thinking outside the box can rejuvenate the industry and was well worth Aron's salary bump to $25M plus!

Depending, of course, on the ups/downs of Wall Street.

Changing Habits - It takes planning and money to go out to the movies but on a whim, you can sit at home and watch what you want, when you want it. Tough choice.

The theater industry has been rearranging the lifeboats since 2002 when it had its true peak ticket sales.

Since then, people have been steadily turning to their home/personal screens as the cost and hassle of going out for a special evening became special.

Ups, Downs - Theater ticket sales may be down but the box office for theater owners remains healthy. Volume will take time to return with more, easier film viewing options.

With fewer seats in seats, theater chains made up the difference by raising ticket prices which helped their grosses but didn't do much to entice more folks to visit their houses.

Big Budget - Going to the movies on an impulse is becoming more difficult with the costs continuing to rise especially since the cost of one ticket can give you a month's of streaming enjoyment.

Since that didn't help much, they figured the next best thing was to improve the cost of the concessions which enabled them to brag about steady box office increases rather than a growing number of folks in the seats.

That helped them but didn't do a thing for the studios that had to foot all the marketing costs of the films that were gracing the huge screens but still only gave them a share of the actual ticket sales.

When tech giants like Netflix and Prime showed folks they could enjoy good to great films/shows without leaving their living/family rooms and that they could pay for a whole month of home entertainment for about a quarter of their burdensome cable bill, they caught the attention of consumers.

Delicious, Filling - A big tub of fresh, greasy popcorn at home may cost a dollar so at the movie theater, you need to savor every expensive bite.

But then Wall Street jumped into the picture and said after showing their movies/shows in the theater and on their networks, renting content to the techie streamers rather than going direct to the consumer themselves would be a lot more profitable.

After all, studios were great at pr
LINK: https://creativecow.net/a-good-movie-is-a-good-movie-no-matter-where-i...
See more stories from creativecow

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

06/05/2026

Zeiss Launches CinCraft LensCore

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Gomez Urges Rigorous FCC Review of Paramount-WBD Merger

Share Copy link Facebook X Linkedin Bluesky Email...

06/05/2026

Wisycom Solves Extreme RF Challenges Across Miles of Live...

DARTFORD, UNITED KINGDOM, MAY 5, 2026 When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin ...

06/05/2026

ZEISS CinCraft LensCore - Cinema Lens Looks for Compositi...

Oberkochen/Germany, May 5, 2026 ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...

06/05/2026

May 05, 2026

How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...

05/05/2026

Lessons from fragile contexts on responding to disinformation

Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...

05/05/2026

Samsung Galaxy S26 Ultra Phone Cameras Bring New Excitement to Street League Skateboarding

Three phones were hardwired for power and transmission to the truck; camera feat...

05/05/2026

Case Study: How Zaki Rose Rebuilt Its Production Infrastructure, and What It Means for Sports Content Creators

The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...

05/05/2026

Nielsen Co-Viewing Pilot Shows Average 4% Viewership Increase for February Live Events

Nielsen has announced results from a co-viewing pilot program covering February&...

05/05/2026

Nippon TV and FOR-A Win NAB Product of the Year and Future Best of Show Awards for viztrick AiDi

viztrick AiDi, an on-device AI solution developed by Nippon TV, delivered global...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture for Film, Live Entertainment, and Content Creation

ARRI has announced Omnibar, a battery-powered, IP65-rated multi-color LED linear...

05/05/2026

France Tlvisions Becomes First Broadcaster to Deploy Imagine Communications SNP-XS

Imagine Communications has announced that France T l visions is the first broadc...

05/05/2026

WNBA Announces Historic Canadian Media Rights Agreement with Bell Media

The Women's National Basketball Association (WNBA) and Bell Media today announced a multiyear agreement to broadcast and stream WNBA games in Canada beginni...

05/05/2026

Save the Date: SVG Remote Production Forum Heads to WBD's Techwood Studios in Atlanta on Sept. 23-24

SVG is proud to announce Warner Bros. Discovery's Techwood Studios in Atlant...

05/05/2026

Look Who's Talking: ESPN Integrates New Automated Commentator-ID Technology Into Scorebar Graphic for UFL Coverage

With no operator required, AutoMic workflow automates talent identification on U...

05/05/2026

Return Flight: How Live Broadcast Drones Died - and Were Reborn - on the Ski Slopes of Northern Italy

A crash in 2015 set the industry back, but this winter proved that drones are he...

05/05/2026

RADAR Spotlights the Next Generation of Asian Artists, From Indonesia to Taiwan

Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...

05/05/2026

Spotify and ACL Music Fest Team Up to Give Fans a Personalized Experience for 2026

The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...

05/05/2026

Bjooks to launch Beat Gems Kickstarter

New drum machine book campaign incoming Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...

05/05/2026

Native Instruments release Komplete 26

Flagship all-in-one production bundle updated The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...

05/05/2026

Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engineers elevate their RF expertise

Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...

05/05/2026

L3Harris Provides Key Technologies for Newly Commissioned Navy Submarines

L3Harris provides communications, electronic warfare, sensors and mission systems that enable Virginia-class submarine crews to operate with confidence in conte...

05/05/2026

AgileTV consolidates its strength in 2025: EBITDA and cash conversion increase thanks to revenue growth and operational efficiency

The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...

05/05/2026

Gray Media Closes Purchase of 10 Allen Media Group Stations

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Dang Ly Joins Operative as Chief Product Officer

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

CIMM, TVB Release Local TV Currency Measurement Guidelines

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

ARRI Introduces Omnibar LED Linear Fixture

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

France Televisions Continues ST 2110 Migration With Imagi...

Project Marks First Major Broadcast Deployment of Latest Addition to SNP Lineup Imagine Communications today announced that France T l visions is the first br...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of t...

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Shotoku Broadcast Systems announced today that its Swoop range of robotic cranes has be...

05/05/2026

DigitalGlues creativespace Intelligence Wins Futures Best...

DigitalGlue's creative.space Intelligence Wins Future's Best of Show Award, Presented by TV Tech creative.space Intelligence (CSI), part of the creativ...

05/05/2026

Zixi Showcases Next-Generation Live Video Workflows and M...

Zixi, a leader in live video delivery and workflow orchestration, will showcase next-generation broadcast workflows at the Media Production and Technology Show ...

05/05/2026

Stingr marks its launch with a new approach to second-screen interactivity

Stingr marks its launch with a new approach to second-screen interactivity Brie Clayton May 5, 2026 0 Comments Huge leap forward in revenues and engag...

05/05/2026

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award

Shotoku Broadcast Systems Wins 2026 NAB Show Product of the Year Award Brie Clayton May 5, 2026 0 Comments Shotoku Broadcast Systems announced today tha...

05/05/2026

DHD to Promote Latest Advances in Audio Production at MPT...

Following a successful NAB Show in Las Vegas, DHD will promote examples from its wide range of broadcast-quality audio production equipment at the May 13th-14th...

05/05/2026

LucidLink Redefines Cloud Media Workflows at MPTS 2026

LucidLink today announced its programme for MPTS 2026, where it will exhibit at Stand M59 at Olympia London, 13 to 14 May. The company will showcase its latest ...

05/05/2026

Limecraft Announces Version 2026-3 of its Cloud-Based Tel...

Limecraft today announces the release of Limecraft 2026.3, the third platform update in its 2026 release cycle. Limecraft is an AI-powered production platform t...

05/05/2026

Stingr marks its launch with a new approach to second-scr...

Huge leap forward in revenues and engagement...

05/05/2026

Broadcast Solutions strengthens CTO Office for technical...

Broadcast Solutions, a leading system integrator and provider of innovative solutions for the broadcast media industry, has taken another significant step in st...

05/05/2026

Operative Appoints Dang Ly as Chief Product Officer to Ac...

Operative today announced the appointment of Dang Ly as Chief Product Officer, signaling the company's accelerating commitment to delivering the next genera...

05/05/2026

World Skills Cafe Returns to IBC2026

The Media Talent Manifesto (MTM) today announces the return of the World Skills Caf at IBC2026, positioning the event as a critical industry forum to confront ...

05/05/2026

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with precise pixel control

ARRI unveils Omnibar: compact, modular, battery-powered IP65 LED bars with preci...

05/05/2026

NBC Sports' NBA Playoff Viewership Up 58%

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

U.S. Court Upholds Some Patents in LG ATSC 3.0 Infringement Case

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Gray Media and Allen Media Group Close Station Transactions

Share Copy link Facebook X Linkedin Bluesky Email...

05/05/2026

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma

Digital Domain Welcomes Award-Nominated VFX Supervisor Jelmer Boskma Brie Clayton May 4, 2026 0 Comments Digital Domain, a global leader in visual eff...

05/05/2026

NVIDIA and ServiceNow Partner on New Autonomous AI Agents for Enterprises

Enterprise AI has learned to generate. It has learned to reason. Now companies are asking the next question: How should AI act? Early agent systems have shown ...