NWSL Kicks Off New Season With Improved Broadcast Resources Deployed Across Entire Lineup of Matches
27/03/2023
Monday, March 27, 2023 - 3:15 pm
Print This Story | Subscribe
Story Highlights
It's already shaping up to be another huge year for women's soccer in the United States.
The National Women's Soccer League (NWSL) roared back onto the scene this past weekend with numerous attendance records set and a live broadcast effort spearheaded by the league that delivered every match live to Paramount+.
This was an offseason that saw the NWSL make significant resources in its broadcast product: that has meant committing to at least six broadcast-quality cameras on every match, adding direct fiber connectivity to nearly every one of its venues, and bringing on experienced talent to work the front bench.
It's all timing out well for a league that is coming off record-breaking viewership for last season's championship and with the FIFA Women's World Cup on the horizon [and the USWNT gunning for three-peat].
We are in the best position we have ever been in as a league to leverage [the FIFA Women's World Cup], says Brian Gordon, SVP/Executive Producer, Broadcast and Media for the NWSL. The stars everyone knows and the young stars emerging for the USWNT play in our league every week.
The NWSL is tasked with the production of all 176 of its matches. To meet that demand, the league has partnered with NEP Group to handle that work with VISTA Worldlink and their South Florida-based production facility.
170 of the matches are done via a REMI/at-home workflow and delivered to either Paramount+ or CBS Sports Network. The league made the financial commitment this offseason to ensure equality of resources across all of those matches this season. Whether the match is streaming or on cable, every game will feature six broadcast cameras, full replay ability, a uniform graphics package, and more.
That's the biggest difference year-over-year, says Gordon. This goes back to investments that our [Board of Governors] made. We want to make sure that the viewing experience is the same no matter if you're going to be watching on CBS Sports Network or Paramount+. They are treated as equal shows.
ALYSSA THOMPSON ARE YOU KIDDING? pic.twitter.com/wT0Tg0J6Pt
National Women's Soccer League (@NWSL) March 27, 2023
On the camera front, gone are the days of using prosumer cameras in live game streams. Every camera on a given show is broadcast-caliber with lenses ranging from 55x to just over 100x. The league's connectivity infrastructure is also improved this year. Every NWSL venue, other than two, is connected directly to VISTA via fiber. In the past, the league had built its transmission plan on the public Internet.
The remaining six matches on the calendar have already been circled for national broadcasts on CBS (the first of which is this Saturday when Kansas City Current hosts Portland Thorns FC at 12:50 p.m. ET). On those matches, Gordon and Megan Buchan, the league's Director, Broadcast and Production directly oversee those shows, working closely CBS Sports and Coordinating Producer-Outside Remote Production Julie Keryc. Those broadcasts are full on-site truck shows.
The NWSL has also hired some top-flight storytelling talent both in front of and behind the camera. Over the offseason, the league announced a reshaped lineup of on-air commentators while bringing on producers and directors that have called the shots on matches in World Cups and Olympics.
The year the league is also taking the massive step of introducing VAR (or Video Assistant Referee). The NWSL is the first women's soccer league in the world to implement VAR.
Everything you need to know about Video Assistant Referee (VAR) https://t.co/uPiRz2Nzdp pic.twitter.com/ryqCYVrkKh
National Women's Soccer League (@NWSL) March 27, 2023
Naturally, that impacts the broadcast, as well. The league hosted a broadcast seminar earlier this month where its broadcast partners were able to visit VISTA's facility in Florida, see the live production process of a match, and even see VAR utilized on a friendly between Angel City FC and Club Am rica Femenil (of Liga MX Femenil).
The league is also growing internationally. Just before the opening of the season, the league officially announced that it had announced a partnership to launch a global streaming service (powered by Endeavor Streaming) for viewers outside of the United States for the upcoming 2023 season. That deal ensures that matches will be available free of charge for fans globally on NWSLSoccer.com.
Also, the NWSL announced two streaming deals with international distributors DAZN and Tigo. The DAZN agreement delivers matches to Spain, Italy, Germany, Austria, Switzerland, Japan, UK, France, Belgium, Portugal as well as Scandinavia (Norway, Denmark, Sweden), Brazil and the Netherlands. Tigo, the Central American distributor will offer live matches to Costa Rica, El Salvador, Guatemala, Honduras, Nicaragua and Panama.
LINK: | https://www.sportsvideo.org/2023/03/27/nwsl-kicks-off-new-season-with-... |
See more stories from svg |
More from Sports Video Group
23/04/2024
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Football Coverage
Soccer's Appeal to Younger Audiences: Inside the Gamification of European Fo...
23/04/2024
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Production and Ops Teams
With NBA and NHL Playoffs in Full Swing, Never a Dull Moment for TNT Sports Prod...
23/04/2024
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With Robo Dog, Mini Copter
NAB 2024: AT&T Business's Scott Beckett Details Transmission Firepower With ...
23/04/2024
NAB 2024: Manufacturers Focus on Cinematic Look for Live Productions
NAB 2024: Manufacturers focus on cinematic look for live productions By George Bevir Tuesday, April 23, 2024 - 10:40 Print This Story With live sports pro...
23/04/2024
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24
Save the Date: SVG Sports Content Management Forum Returns to NYC on July 24 By SVG Staff Tuesday, April 23, 2024 - 4:05 pm Print This Story | Subscribe ...
22/04/2024
NEP Battles Weather to Keep the Going Good for Grand National Coverage
NEP battles weather to keep the going good for Grand National coverage By Adrian Pennington Monday, April 15, 2024 - 11:48 Print This Story The 2024 Grand...
22/04/2024
ITV Racing Under Starters Orders Live at the Grand National Festival
ITV Racing under starters orders live at the Grand National Festival By Adrian Pennington Friday, April 12, 2024 - 09:10 Print This Story The Grand Nation...
22/04/2024
Inside the Deal: EFL Fans to View Enhanced Broadcasts For the Next Five Seasons as IMG Becomes Official Production Partner
Inside the deal: EFL fans to view enhanced broadcasts for the next five seasons ...
22/04/2024
To 4G, or Not To 4G: EMG on Bringing the Iconic 2024 London Marathon to Viewers Globally
To 4G, or not to 4G: EMG on bringing the iconic 2024 London Marathon to viewers ...
22/04/2024
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor
NAB Show 2024: Our Full Collection of Video Interviews From the Show Floor Industry insights from key leaders on the NAB Show exhibit floor By SVG Staff Mond...
22/04/2024
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO
PENN Entertainment Adds ESPN/Disney Exec Aaron LeBerge as CTO By SVG Staff Monday, April 22, 2024 - 3:18 pm Print This Story | Subscribe Story Highlight...
19/04/2024
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Switch, TATA Communications, Telstra, TVU Networks, Verizon, and More
NAB 2024 in Review: West Hall - SportsTech Buzz From AWS, Appear, Ateme, The Swi...
19/04/2024
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the First Time
NAB 2024 Draws 61,000+ Attendees With More Than Half Attending the Show for the ...
18/04/2024
Ping Pong for the Masses: Bringing an Old Sport to a Brand New Audience With World Table Tennis
Ping pong for the masses: Bringing an old sport to a brand new audience with Wor...
18/04/2024
Fanatical Fans: IMG on Bringing the World of Table Tennis to a New Global Audience for WTT
Fanatical fans: IMG on bringing the world of table tennis to a new global audien...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with the NHL and Version 17 of the Zixi Platform
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
17/04/2024
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas
SportsTechBuzz at NAB 2024: Wednesday's Latest From Vegas By SVG Staff Wednesday, April 17, 2024 - 3:00 am Print This Story The NAB Show is in full sw...
17/04/2024
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with the NHL and Version 12 of the Zixi Platform
Live From NAB Show 2024: Zixi CEO Gordon Brooks on Live Cloud Production with th...
16/04/2024
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas
SportsTechBuzz at NAB 2024: Tuesday's Latest From Vegas By SVG Staff Tuesday, April 16, 2024 - 3:15 am Print This Story The NAB Show is in full swing,...
16/04/2024
Live From NAB Show 2024: Calrec's Henry Goodman, Solid State Logic's Tom Knowles on Audio in the Cloud
Live From NAB Show 2024: Calrecs Henry Goodman, Solid State Logics Tom Knowles o...
16/04/2024
Live From NAB Show 2024: The Switch's George Lopez on Remote Production, The Cloud, and the Future of Connectivity
Live From NAB Show 2024: The Switchs George Lopez on Remote Production, The Clou...
16/04/2024
Live From NAB Show 2024: LiveU's Steve Wind-Mozley on IP, REMI Solutions for Light Weight Production
Live From NAB Show 2024: LiveUs Steve Wind-Mozley on IP, REMI Solutions for Ligh...
16/04/2024
Live From NAB Show 2024: Blackmagic Design's Bob Caniglia on Upgrades to ATEM Production Switchers, Recent Work in Replay and IP
Live From NAB Show 2024: Blackmagic Designs Bob Caniglia on Upgrades to ATEM Pro...
16/04/2024
Live From NAB Show 2024: Canon's Staff Gives a Tour of New Lenses, Multi-Camera Control App, Enhanced Use of Free Viewpoint
Live From NAB Show 2024: Canons Staff Gives a Tour of New Lenses, Multi-Camera C...
15/04/2024
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas
SportsTechBuzz at NAB 2024: Monday's Latest From Vegas By SVG Staff Monday, April 15, 2024 - 3:00 am Print This Story The NAB Show is in full swing, a...
15/04/2024
Live From NAB Show 2024: Vizrt's Nicholas Jameson on the Democratization of High-End Graphics Tech
Live From NAB Show 2024: Vizrts Nicholas Jameson on the Democratization of High-...
15/04/2024
Live From NAB Show 2024: Sony's Hugo Gaggioni on the Power of Sharing and Connecting Live Production Resources
Live From NAB Show 2024: Sonys Hugo Gaggioni on the Power of Sharing and Connect...
15/04/2024
Live From NAB Show 2024: Lawo's Andreas Hilmer Walks Through HOME Apps, Dishes Latest on IP
Live From NAB Show 2024: Lawos Andreas Hilmer Walks Through HOME Apps, Dishes La...
15/04/2024
Live From NAB Show 2024: AWS' Julie Souza on the Maturation of Live Sports Production in the Cloud
Live From NAB Show 2024: AWS Julie Souza on the Maturation of Live Sports Produc...
15/04/2024
Live From NAB Show 2024: FUJINON Lenses' Stosh Durbacz on the Debut of the Duvo HZK14-100mm Lens, Adding Cinematic Feel to Broadcasts
Live From NAB Show 2024: FUJINON Lenses Stosh Durbacz on the Debut of the Duvo H...
14/04/2024
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas
SportsTechBuzz at NAB 2024: Sunday's Latest From Vegas By SVG Staff Sunday, April 14, 2024 - 12:41 am Print This Story The NAB Show kicks off today, a...
14/04/2024
Live From NAB Show 2024: Program Productions' Bob Carzoli on Investment Growth and Supporting Freelancers with the ProCrewz App
Live From NAB Show 2024: Program Productions Bob Carzoli on Investment Growth an...
14/04/2024
Live From NAB Show 2024: Appear's Thomas Bostrm Jrgensen, Alex Pannell, and Ed McGivern on Backing the Continued Growth of Live Sports
Live From NAB Show 2024: Appears Thomas Bostr m J rgensen, Alex Pannell, and Ed ...
14/04/2024
Live From NAB Show 2024: Amagi's Dan Marshall on Migrating On-Prem Data Centers to The Cloud and the Exciting Growth of FAST Channels
Live From NAB Show 2024: Amagis Dan Marshall on Migrating On-Prem Data Centers t...
14/04/2024
Live From NAB Show 2024: Ross Video's David Ross on Celebrating 50 Years with Major Product Intros
Live From NAB Show 2024: Ross Videos David Ross on Celebrating 50 Years with Maj...
14/04/2024
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting Solution
NAB 2024: NHL, Verizon Business, and AWS Roll Out 5G-enabled Cloud Broadcasting ...
12/04/2024
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman
Inside the MultiVersus NHL Face-Off' Live Animated Broadcast With the NHL...
12/04/2024
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings
NAB 2024: Suppliers Continue To Expand Networked-Audio Offerings New and updated products boast IP and ST 2110, software systems, virtual control By Dan Daley,...
12/04/2024
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches
Amazon Prime Video Chooses Onsite Production Path for Its 27 NWSL Matches The streamer made its league debut with the 2024 NWSL Challenge Cup on March 15 By Kr...
12/04/2024
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Brooklyn Academy of Music
ESPN Rides Wave of Women's-Hoops Momentum Into WNBA Draft Production at Broo...
12/04/2024
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collaboration Through the Cloud
SVG New Sponsor Spotlight: Mimir's Andr Torsvik on Enabling Remote Collabor...
12/04/2024
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's David Lehanski and Keith Horstman
Inside the MultiVersus NHL Face-Off Live Animated Broadcast With the NHL's D...
11/04/2024
Case Study: Inside ESPN's Monday Night Football AR Graphics Launch
Case Study: Inside ESPN's Monday Night Football AR Graphics Launch By SVG Staff Thursday, April 11, 2024 - 8:18 am Print This Story | Subscribe Stor...
11/04/2024
All Love: Creative Media Producer Jhalen Wingate on Capturing South Carolina Women's Basketball's National Championship
All Love: Creative Media Producer Jhalen Wingate on Capturing South Carolina Wom...
11/04/2024
Miami Marlins Leap Into Artificial Intelligence With 2024 Team Open
Miami Marlins Leap Into Artificial Intelligence With 2024 Team Open The Famous Group played a pivotal role in its third consecutive project with the club By Kr...
11/04/2024
SPORTEL Rendez-vous Buenos Aires Four Weeks Away!
SPORTEL Rendez-vous Buenos Aires Four Weeks Away! By Ken Kerschbaumer, Editorial Director Thursday, April 11, 2024 - 10:46 am Print This Story | Subscribe...
11/04/2024
Sinclair Turns to Generative AI for Language Translation in Original Content
Sinclair Turns to Generative AI for Language Translation in Original Content Audio for Tennis Channel's Petko Unfiltered will be translated into Spanish By...