
AWS Launches Amazon Athena
New pay-as-you-go interactive query service makes it easy to analyze data in Amazon S3 using Standard SQL
Atlassian, Nasdaq, and News Corp. among the many customers using Amazon Athena to get query results in seconds
Generally available today
SEATTLE--(BUSINESS WIRE)--Nov. 30, 2016-- Amazon Web Services, Inc. (AWS), an Amazon.com company (NASDAQ: AMZN), today announced Amazon Athena, a serverless query service that makes it easy to analyze data directly in Amazon Simple Storage Service (Amazon S3) using standard SQL. With a few clicks in the AWS Management Console, customers can point Amazon Athena at their data stored in Amazon S3 and begin using standard SQL to run queries and get results in seconds. With Amazon Athena there are no clusters to manage and tune, no infrastructure to setup or manage, and customers pay only for the queries they run. Amazon Athena scales automatically - executing queries in parallel - so results are fast, even with large datasets and complex queries. To get started with Amazon Athena, visit https://aws.amazon.com/athena.
AWS analytics services like Amazon Redshift and Amazon EMR have made petabyte-scale analytics accessible to companies of all sizes. With Amazon Redshift, customers can perform complex queries on massive collections of structured data and get superfast performance. For unstructured data, Amazon EMR makes it fast and cost-effective to process and analyze vast amounts of data across dynamically scalable clusters using popular distributed frameworks like Apache Spark, Presto, Hive, and Pig. While these services are scalable and powerful enough to handle the largest and most complex big data applications, many customers also want to be able to very quickly run queries on data stored in Amazon S3 (e.g. web logs, clickstreams, and raw event files) without having to spin up, configure, and manage a Hadoop cluster or a data warehouse. Now, with Amazon Athena, analyzing data stored in Amazon S3 is as simple as writing SQL queries. Amazon Athena uses Presto with full standard SQL support and works with a variety of standard data formats, including CSV, JSON, ORC, and Parquet. And, while Amazon Athena is ideal for quick, ad-hoc querying and integrates with Amazon QuickSight for easy visualization, it can also handle complex analysis, including large joins, window functions, and arrays. Because Amazon Athena executes queries using compute resources in multiple Availability Zones and uses Amazon S3 as the underlying data store, it is highly available and durable with data redundantly stored across multiple facilities and multiple devices in each facility.
Over the past few years, AWS has built a comprehensive set of big data services that customers use to do everything from real-time analytics on streaming data, to petabyte-scale data warehousing, or Spark and Hadoop jobs - and its all fast, scalable, and cost-effective, said Raju Gulabani, Vice President, Databases, Analytics, and AI, AWS. For hundreds of thousands of customers, Amazon S3 is their primary data store - holding billions to trillions of objects. Customers have frequently asked us whether we could make it easy for anyone to run queries on their data in Amazon S3 without having to worry about provisioning or managing servers and clusters. Now they can. There is absolutely zero admin with Amazon Athena - anyone who can write a SQL query can analyze their data in Amazon S3. Amazon QuickSight and Amazon Athena are tightly integrated, enabling customers to visualize their Amazon Athena query results without even writing a SQL query.
We are long time customers of AWS, and use services like Amazon Redshift and Amazon EMR to support and power analytics across the company, said Paul Cheesbrough, Chief Technology Officer, News Corp. We received early access to Amazon Athena, and it has proven to be fast, easy to use, and cost effective. Weve had great feedback from our teams of engineers and analysts, especially on Amazon Athenas ability to query directly from Amazon S3, and were excited about where we go next with the service.
LiveIntent, a platform for people-based marketing and advertising focused on the email channel, helps over 1,100 brands deliver marketing and advertising to 145 million people in emails sent by 1,300 top Publishers every month. The LiveIntent platform collects and processes hundreds of millions of events per day. We are continuously challenging ourselves to build and extend the platform to provide faster and cheaper access to data, which in turn translates to better and faster insights for our customers, said Eric Raab, Executive Vice President of Engineering, LiveIntent. We found Amazon Athena to be faster and cheaper than any other solution we evaluated and decided utilize its capabilities right away. We really like that Amazon Athena has zero administration, and that we can query a multitude of formats directly from Amazon S3 with no loading required.
DataXu helps marketers understand how marketing investments can lead to profitable customer relationships using data. We process 3M+ bid requests per second, which results in a total of 3PB of incoming data every day. Even with compression and reduction, this results in 180+ Terabytes of logs per day, said Yekesa Kosuru, Vice President, Engineering, DataXu. We started using Amazon Athena as soon as we heard about it and are loving its simplicity, speed, and pay-per-query pricing model. Amazon Athena provides us with the ability to query our entire data set stored on Amazon S3, without the need to manage infrastructure. Because theres nothing to manage and we only pay per query, were actively deploying Amazon Athena throughout the company.
Gunosy is a leading Japanese provider of news curation apps. We began using Amazon Athena as soon as we could and were impressed that even in prev
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
22/10/2026
Router Control Strategy: UCP Panels, WebPanel, and NBOSS Selecting a broadcast router control system is far more than a panel procurement exercise. The control ...
22/10/2026
BeckTV, Beam Dynamics, and Providius have announced a collaboration linking Beck...
22/10/2026
NETGEAR Enterprise has extended its Professional Services program beyond the network layer to cover AV-over-IP workflows, with NDI as the first ecosystem partne...
22/10/2026
USSI Global has promoted Ted Korte to Chief Technology Officer (CTO). The promotion follows the recent appointment of Ed McGivern as Chief Revenue Officer as th...
22/10/2026
Calrec has appointed Video Progetti, a Rome- and Milan-based broadcast distributor and AV system integrator, as its distribution partner for Italy. Video Proget...
22/10/2026
NHL Network's NHL Tonight will mark its 5,000th episode on Tuesday, Oct. 27, at 7 p.m. ET. The milestone covers episodes since the show began broadcasting f...
22/10/2026
CURE Insurance Arena in Trenton, New Jersey, has partnered with Daktronics to install a five-display centerhung system and three entrance displays. Installed th...
22/10/2026
Arkona technologies has announced native integration between its BLADE//runner AT300 platform and Bitfocus Buttons, the control system from Bitfocus. The arkona...
22/10/2026
U2 will perform at halftime of the NFL Thanksgiving Eve Game on Netflix, celebrating the band's 50th anniversary. The game, the first NFL Thanksgiving footb...
22/10/2026
Nyaal Banyul Geelong Convention and Event Centre in Victoria, Australia, has dep...
22/10/2026
Arqiva has migrated its occasional-use event scheduling and resource-management ...
22/10/2026
NBC Sports will present every alpine World Cup and World Championship race under...
22/10/2026
FOX Sports and The New York Racing Association (NYRA) have announced a multi-year agreement between NYRA and 1/ST establishing FOX Sports as the television home...
22/10/2026
Alpha, a technology integration and solutions partner for broadcast and production, has launched a Media Modernization practice and The Lab, a customer-facing e...
22/10/2026
Sweetwater's Dolby Atmos mobile recording studio, built inside an Airstream travel trailer, will make two Nashville-area appearances as part of a nationwide...
22/10/2026
SPORTEL Monaco 2026 wrapped up three days at the Grimaldi Forum from Oct. 19-21, welcoming rights holders, broadcasters, investors, federations, agencies, and t...
22/10/2026
Parks Associates research finds that 39% of U.S. internet households watch live ...
22/10/2026
As the Brooklyn Nets tip-off their 2026-27 NBA regular season, the technology be...
22/10/2026
Tech types from broadcasters, streamers, leagues, vendors, and service providers...
22/10/2026
Grant from Kate Capshaw and Steven Spielberg's foundation
will also expand...
22/10/2026
By Ramona Flume
One of the most exciting things about the Sundance Film Festival is having a front-row seat for the bright future of independent filmmaking. Wh...
22/10/2026
The JUPITER-08 polysynth and n/vision wavetable
Roland have announced two new additions to the Roland Boutique range: the JUPITER-08, marking 45 years since...
22/10/2026
New creative tools and colour display
Akai Professional have announced the MPK Mini Plus II, a new version of their compact 37-key MIDI controller with an u...
22/10/2026
YouTube Captures 15.8% of TV, Maintains Lead Among Media Distributors
Disney Re...
22/10/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, temporarily took its corporate website offline as a precautionary measure in response to a newly discovered critical se...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Amagi, the media industry cloud company, today announced that NDTV, a leading Indian news television and digital journalism company, has adopted the Amagi AdFl...
22/10/2026
Dalet, a leading technology and service provider for media-rich organizations, announced today that the CBC/Radio-Canada has selected Dalet to modernize its new...
22/10/2026
IBC today announced the official call for Challenge submissions for its 2027 Accelerator Media Innovation Programme, inviting organisations from across the glob...
22/10/2026
Leading video software provider, Synamedia, today announced that Odido, one of the Netherlands' leading telecommunications providers, has selected its award...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/10/2026
LA JOLLA, CA-Scripps Research today announced that Ron Burkle, founder and managing partner of The Yucaipa Companies, has been named chair of its Board of Direc...
22/10/2026
Sonnet Updates Popular Echo III PCIe Card Expansion Chassis Family with Thunderb...
22/10/2026
Blackmagic Design Announces Special Pricing for DaVinci Resolve Studio
Brie Clayton October 21, 2026
0 Comments
Now customers can upgrade to the power...
22/10/2026
Focusrite and Klevgrand launch Altitude Harmony
Today, Focusrite and Klevgrand announce Altitude Harmony the first plugin in our partnership. Altitude Har...
22/10/2026
Starting this Friday, iPhone Duo users can discover amazing apps and games optim...
22/10/2026
Launched today, NVIDIA Minerva is an AIOps platform built to help teams find problems earlier and keep AI factories productive. It brings together telemetry fro...
22/10/2026
Former State Pathologist Dr Marie Cassidy brings a scientific perspective to Ireland's last witch trial in a new one-hour documentary airing Thursday 29 Oct...
22/10/2026
Lock in and load out this GFN Thursday. Call of Duty: Modern Warfare 4 arrives o...
21/10/2026
Three investigative journalists have been chosen as the finalists for the 2026 Thomson Foundation Young Journalist Award. The successful candidates from Nigeria...
21/10/2026
The lifelong Terps fan is making the most of his dream school, producing and directing broadcasts while gaining professional reps across the Washington, DC, spo...
21/10/2026
University of Washington Intercollegiate Athletics has brought its new Sundodger...
21/10/2026
The Pac 12 has appointed its first ever Chief Commercial & Growth Officer, compl...
21/10/2026
The Wildcats' $875 million home blends an intimate 35,000-seat design with 3...
21/10/2026
M-Tron Select & Axxess free until 1 December 2026
Soft synth gurus GForce Software have just announced that they are relaunching with updated branding, a fr...