Zixis Elizabeth Utting-Quereuil reveals how she found herself working in the media tech industry, and why attending industry events and learning from colleagues and leaders has been priceless training
By Jenny Priestley
Published: March 31, 2023 Updated: April 3, 2023
Zixi's Elizabeth Utting-Quereuil reveals how she found herself working in the media tech industry, and why attending industry events and learning from colleagues and leaders has been priceless training
target=_blank title=Share on LinkedIn class=share-linkedin>
Elizabeth Utting-Quereuil, creative director, Zixi Talk us through an average day in your role The first thing I have to do is clear my inbox. I wish I was as carefree as the people who can handle a 3-digit notification bubble. Especially working remotely and on a different coast than my Zixi team, there are usually a few things to get up to speed on.
Every day is a bit different, priorities tend to shift quickly in such a fast-paced industry. While my focus is on enhancing the brand presence overall, my day-to-day involves a lot of production work and project management. I keep track of all marketing deliverables in a PM tool and make sure our small but productive team is aligned and on target.
Depending on the season, I could be head down in NAB or IBC vision and graphic production, or planning campaign assets and content launches with the team. On other days it's a mix of website maintenance, diagrams, power points, advertising, and content.
How did you get started in the media industry? Before media technology, I started out in research companies, lifestyle, and advertising agencies but all had a similar thread of focus on data and science. I worked with datasets and created books and reports for executives and then moved on to branding & advertising for life sciences.
Then I joined Aspera, a startup in high-speed data transfer because I understood (on a small scale) the pain point of what they were aiming to solve. I used to spend a full workday babysitting large print files I had to send over FTP. I vividly remember starting at Aspera a month and a half before NAB and I had never designed booth graphics before. Sometimes the best way to learn is to jump right in. I became hooked on the fast-paced environment and the restless innovation of the industry.
After Aspera, I continued on the media tech road with the IBM Hybrid Cloud team, and now am lucky enough to be with even more innovators in the industry at Zixi.
What training did you have before entering the industry? I graduated from art school, so officially none! But I understand how to organise chaos, and as a designer that's my universal language. Attending industry events and learning from the amazing colleagues and leaders I've had over the years has been priceless training.
Why do you enjoy working in the industry? I'm a creative person who loves abstraction. The majority of my experience is working with companies that are trying to convey something that isn't really material branding and it isn't lifestyle branding. I love that weird space. You have these really powerful solutions that have or will change the future and you have to create something equally as fluid and adaptive in the way you present yourself. The juxtaposition of the engineering genius it takes to create the technology and the creative abstraction it takes to represent the true power and innovation is what I love.
What piece of advice would you offer someone looking to explore a role similar to yours? Just start. Ask lots of questions. Research. Don't be afraid to ask again. You can be creative in any role in any industry but you have to find something you care about contributing to. Attend tradeshows, talk to everyone, observe what others are doing, and make connections. Most importantly, remember that everything is always shifting, be flexible, be willing to help even if it's outside your title.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
27/01/2026
Tuesday 27 January 2026
SNL UK creative team expands as Pauli Lovejoy, Annie Ha...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
Zixis Elizabeth Utting-Quereuil reveals how she found herself working in the media tech industry, and why attending industry events and learning from colleagues and leaders has been priceless training
