Sony Pixel Power calrec Sony

Meet the creative director

31/03/2023

Zixis Elizabeth Utting-Quereuil reveals how she found herself working in the media tech industry, and why attending industry events and learning from colleagues and leaders has been priceless training

By Jenny Priestley

Published: March 31, 2023 Updated: April 3, 2023

Zixi's Elizabeth Utting-Quereuil reveals how she found herself working in the media tech industry, and why attending industry events and learning from colleagues and leaders has been priceless training

target=_blank title=Share on LinkedIn class=share-linkedin>

Elizabeth Utting-Quereuil, creative director, Zixi Talk us through an average day in your role The first thing I have to do is clear my inbox. I wish I was as carefree as the people who can handle a 3-digit notification bubble. Especially working remotely and on a different coast than my Zixi team, there are usually a few things to get up to speed on.

Every day is a bit different, priorities tend to shift quickly in such a fast-paced industry. While my focus is on enhancing the brand presence overall, my day-to-day involves a lot of production work and project management. I keep track of all marketing deliverables in a PM tool and make sure our small but productive team is aligned and on target.

Depending on the season, I could be head down in NAB or IBC vision and graphic production, or planning campaign assets and content launches with the team. On other days it's a mix of website maintenance, diagrams, power points, advertising, and content.

How did you get started in the media industry? Before media technology, I started out in research companies, lifestyle, and advertising agencies but all had a similar thread of focus on data and science. I worked with datasets and created books and reports for executives and then moved on to branding & advertising for life sciences.

Then I joined Aspera, a startup in high-speed data transfer because I understood (on a small scale) the pain point of what they were aiming to solve. I used to spend a full workday babysitting large print files I had to send over FTP. I vividly remember starting at Aspera a month and a half before NAB and I had never designed booth graphics before. Sometimes the best way to learn is to jump right in. I became hooked on the fast-paced environment and the restless innovation of the industry.

After Aspera, I continued on the media tech road with the IBM Hybrid Cloud team, and now am lucky enough to be with even more innovators in the industry at Zixi.

What training did you have before entering the industry? I graduated from art school, so officially none! But I understand how to organise chaos, and as a designer that's my universal language. Attending industry events and learning from the amazing colleagues and leaders I've had over the years has been priceless training.

Why do you enjoy working in the industry? I'm a creative person who loves abstraction. The majority of my experience is working with companies that are trying to convey something that isn't really material branding and it isn't lifestyle branding. I love that weird space. You have these really powerful solutions that have or will change the future and you have to create something equally as fluid and adaptive in the way you present yourself. The juxtaposition of the engineering genius it takes to create the technology and the creative abstraction it takes to represent the true power and innovation is what I love.

What piece of advice would you offer someone looking to explore a role similar to yours? Just start. Ask lots of questions. Research. Don't be afraid to ask again. You can be creative in any role in any industry but you have to find something you care about contributing to. Attend tradeshows, talk to everyone, observe what others are doing, and make connections. Most importantly, remember that everything is always shifting, be flexible, be willing to help even if it's outside your title.
LINK: https://www.tvbeurope.com/business/people/meet-the-creative-director...
See more stories from tvb

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/07/2026

Broadcast Management Group Appoints Kathy Samuels as Director of Creative Services

Broadcast Management Group (BMG) has announced the appointment of Kathy Samuels ...

01/07/2026

Shade Launches Custom Objects and Automations

Shade has announced Custom Objects and Automations, a platform expansion releasing June 29, 2026, that adds database and workflow automation capabilities direct...

01/07/2026

FOR-A America Adds Two Regional Sales Leaders

FOR-A America has announced the addition of Jaz Wray and Fernando Cruz to its U.S. sales team. Both report to Ernie Leon, Senior VP and Head of Sales and Strate...

01/07/2026

NBC Sports To Present All 15 MLB Games Nationally on July 4 Weekend Star-Spangled Sunday'

NBC Sports will air all 15 MLB games nationally on Sunday, July 5, across NBC, P...

01/07/2026

Clear-Com Upgrades Wireless Communications for Jeopardy! and Wheel of Fortune

Clear-Com has announced a wireless communications upgrade for Jeopardy! and Wheel of Fortune, deploying FreeSpeak II and FreeSpeak Icon systems across both prod...

01/07/2026

England Deploys Sony STATSports Live GPS Tracking at FIFA World Cup 2026

England's performance team will use Sony's STATSports APEX GPS tracking system to monitor player physical data in real time during FIFA World Cup 2026 m...

01/07/2026

Adder Technology Appoints Neil Hillier as CEO

Adder Technology has announced the appointment of Neil Hillier as Chief Executive Officer, effective July 1, 2026. Hillier succeeds Adrian Dickens, who transiti...

01/07/2026

Bitcentral Splits Into Two Companies: Bitcentral and ViewNexa

Bitcentral, Inc. has announced a strategic transaction creating two separate companies. The Production and Playout business will continue as Bitcentral, now own...

01/07/2026

DAZN48 Creator Initiative Draws Global Participation for FIFA World Cup 2026

DAZN has announced results from DAZN48, its creator initiative for the FIFA World Cup 2026. Launched in April 2026, the program received thousands of applicatio...

01/07/2026

IDEA To Induct Daktronics Sarah Rose Into Hall of Fame

Sarah Rose, VP, global services, Daktronics (NASDAQ: DAKT), will be inducted into the Information Display and Entertainment Association (IDEA) Hall of Fame at t...

01/07/2026

Gravity Media Delivers Distribution and Streaming Services for World Economic Forum in Dalian

Gravity Media and the World Economic Forum's production team provided broadc...

01/07/2026

Insight Productions Launches Insight Storm, a 53-Foot Esports Broadcast Truck

Insight Productions has announced the launch of Insight Storm, a 53-foot mobile broadcast unit built for esports production. The truck is built around a Ross Vi...

01/07/2026

ESPN Announces America 250 Content Initiatives Across Platforms

ESPN has announced several content initiatives marking America's 250th anniversary, as part of The Walt Disney Company's Disney Celebrates America pro...

01/07/2026

At Cosm, FIFA World Cup 2026 Is a Coming-of-Age Moment as Shared Reality Becomes Bucket-List Entertainment

Eleven production kits, REMI workflows, and cloud distribution bring 40 World Cu...

01/07/2026

SVG Regional Sports Production Summit Draws Industry Leaders to Denver for Deep Dive on Evolving RSN Landscape

The conference also discussed the opportunities offered an industry that is endu...

01/07/2026

Mountain West Launches MW+ Streaming Platform Powered by Kiswe

The Mountain West Conference has announced the launch of MW , a direct-to-consumer streaming platform powered by Kiswe. The platform will carry live Mountain We...

01/07/2026

Tracktion unleash Waveform 14 DAW

New AI Assistant, Multi-channel Audio, ARA2 improvements & more Tracktion's DAW software has just received its latest major update, gaining a selection ...

01/07/2026

The Crow Hill Company release Brackish Pads

Stammering, stuttering, strangulated tones The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...

01/07/2026

Sweetwater & Andertons launch Darkglass Anagram Limited Edition Guitar Essentials

Exclusive run of limited-edition modelling pedals Sweetwater and Andertons M...

01/07/2026

Call for NFVF funding applications to attend Film Festivals and Markets taking place from 01 August 2026 - 31 October 2026

The National Film and Video Foundation (NFVF) is pleased to announce that the ca...

01/07/2026

FCC Plans to Auction 160 MHZ of Midband Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

CBS Miami Launches Hope 4 Venezuela' Relief Effort

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Riedel, SKAARHOJ Expand Collaboration With SimplyLive Integration

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Gray Media to Buy American Spirit Media's TV Stations

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Cascade PBS Launches App Solution Provider 'Local Public

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Manfrotto Introduces UNCOVER, the new premium camerabag collection for modern hybrid creators

Manfrotto Introduces UNCOVER, the new premium camera bag collection for modern h...

01/07/2026

Blackmagic Design Powers Houston Tamil Sangam Literacy Competition

Blackmagic Design Powers Houston Tamil Sangam Literacy Competition Brie Clayton July 1, 2026 0 Comments Volunteers use ATEM Mini Pro, Blackmagic Desig...

01/07/2026

Riedel, SKAARHOJ Expand Collaboration WithSimplyLive Integration

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

PlayBox Technology Publishes State of Broadcast Infrastru...

PlayBox Technology has published State of Broadcast Infrastructure 2026, an in-depth industry research report examining the technologies, operational challenges...

01/07/2026

Jigsaw24 Appoints Alan Henry as Head of Sales for Media a...

LONDON, UK, 1 JULY Jigsaw24 has appointed Alan Henry as Head of Sales for Media and Entertainment, reinforcing its continued investment in helping broadcaster...

01/07/2026

Content Vault Partner with XMA to Distribute Universal Fi...

Content Vault, the patent-pending secure content distribution platform protecting high-value media from disclosures, theft and unauthorised access, today announ...

01/07/2026

Bitcentral Announces Strategic Evolution to Create Two F...

Bitcentral, Inc. a leading provider of enterprise software and digital media solutions for news, sports and entertainment broadcasters, as well as streaming pla...

01/07/2026

Adder Technology Names Neil Hillier as CEO

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

IBCAP Opens New Anti-Piracy Lab in Denver

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

FCC Plans to Auction 160 MHZ of Mid-Band Spectrum

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

CBS Miami Launches 'Hope 4 Venezuela' Relief Effort

Share Copy link Facebook X Linkedin Bluesky Email...

01/07/2026

Groundbreaking First Nations Screen Business Accelerator launched through national partnership

Groundbreaking First Nations Screen Business Accelerator launched through nation...

01/07/2026

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Experience for Live Broadcast Production

Chyron Launches the All-New Chyron Academy: A Reimagined, Hands-On Learning Expe...

01/07/2026

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersive

Amplium Captures Kawasaki Brave Thunders Game with Blackmagic URSA Cine Immersiv...

01/07/2026

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinity Photo

Boris FX Optics Expands Plugin Support to Apple Photos, Capture One, and Affinit...

01/07/2026

UKTV appoints Matt Berry as General Manager to lead brand and marketing strategy

UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July. Matt will take on this senio...

01/07/2026

Fussy asks Britain one simple question: Are you a Tosser?

Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026 Fussy asks Bri...

01/07/2026

New Sky research reveals postcode lottery leaving girls behind in sport

Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...

01/07/2026

Riedel and SKAARHOJ Expand Collaboration With SimplyLive Integration

Wuppertal July 1, 2026 Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...

01/07/2026

Apple Creator Studio gets smarter, faster, and more connected - UPDATE - Posted on 30 June 2026

Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...