Chasing the maillot jaune: Bringing the inaugural Tour de France Femmes to life with Warner Bros. Discovery Sports' Guy Voisin By Heather McLean, Editor
Tuesday, July 26, 2022 - 08:09
Print This Story
Stage 1 of the Tour de France Femmes left the centre of Paris on Sunday 24 July 2022
Riders in the Tour de France Femmes set off in this first historic race on Sunday 24 July from the Eiffel Tower to the Champs- lys es for the start of this new eight day race. Warner Bros. Discovery Sports is on site and throughout Europe taking the live coverage provided by host broadcaster and organiser, Amaury Sport Organisation (ASO) and enhancing it with further content to give avid cycling fans every moment of this elite sport.
In this first year of the Tour de France Femmes, ASO is providing its rights holding broadcasters with just two and a half hours coverage of the women's race per day, which Warner Bros. Discovery Sports is taking and bolstering with its own content before and after.
The shoulder programming enhancing the live coverage from Warner Bros. Discovery Sports is The Breakaway programme in the UK, Les Rois de la P dale in France, and La Montonera in Spain.
Speaking to SVG Europe, Guy Voisin, senior director of cycling and golf at Warner Bros. Discovery Sports, says: For the men's [ASO is] producing line to line coverage and for the women's, they're producing less, only two and a half hours a day. I only receive [that amount of live] coverage a day and I produce around it. I put on breakaway shows and we put commentators on the feed and we put all the split screens and interviews and all the extra added value content [around it].
On whether Voisin would like it if he could get live line to line coverage from ASO on the Tour de France Femmes, equivalent to the men's race, he says emphatically: Yes, absolutely is the answer, I would like line to line coverage. And this is where it's our responsibility as a broadcaster of the event in many, many territories across Europe and [beyond] and my responsibility to my partners in ASO and Zwift, who are the main sponsor for the race, to give it the best coverage I can this year to prove that the numbers will show up, and then they'll be encouraged to give us more hours.
However, Voisin adds in the ASO's favour: It's the first event. They didn't broadcast the full line to line of the Tour de France either when it started. For years and years and years and years and years, they would only send us the last two and a half hours or two hours, and then four hours. For example, the Vuelta a Espa a, there's only seven stages out of 21 that are line to line; the rest are two hour stages. I think [ASO is] doing the best they can, and we will do everything we can to enhance it.
I want to grow the community of younger people, and that's not going to be done overnight. This is a long haul. It's going to be a long effort. I'll probably retire not having finished it, but it's something we have to do, because we've got to do better by the sport
He continues: In my opinion, cycling is the most challenging sport to broadcast in the world because you need the helicopters, you need the mobile motorcycles, you need the aeroplane to do that kind of satellite reception, he continues, acknowledging the difficulties of producing this event for ASO. So if you look at it in the chain of events, I'm the last person to receive the signal before it goes to the client. I have to do my job as best I can, so that they're encouraged to give us more.
Although the ASO is only providing rights holding broadcasters with 2.5 hours of live coverage per day from the Tour de France Femmes, Warner Bros. Discovery Sports is enhancing that with its own live coverage as well as a lot of shoulder content
Bigger and better
On how excited Voisin is about this race, he says: Put it this way, I've been out to a bunch of Tour de France's in my life. This year, I have young children; I have a daughter who's four, a son who's two. I went out to the beginning of the Tour de France and [for] the last day, but then I'm staying for the eight days of the women because I want to be there. I want to get that vibe, I want to know what I'm broadcasting. I was out at the Paris-Roubaix Femmes, this year, but didn't go to the Paris-Roubaix [men's] this year. I want to talk to the host broadcasters at ASO, because they're great partners, and Zwift is out there and I want talk to Zwift, and just see how we can make the Tour de France Femmes bigger and better.
There's these incredible stories that we said, every week let's tell a story, and make sure that we're building up to the first to Tour de France Femmes, so that these stories and these characters these people are known to the public when we get there
Voisin is approaching Tour de France Femmes with the same strategy and enthusiasm with which he approaches the Tour de France: We cover the Tour de France with a bunch of local shows, the most important being in the UK, The Breakaway, in France is Les Rois de la P dale our longstanding traditional show around cycling and La Montonera, the other longstanding traditional show in Spain. Those are our mainstays around the cycling overall, and they cover both men and women. So, it was just a [question of] what would we do around the Tour de France Femmes? Let's do [the same as we do around the Tour de France]. Thank you very much, it's done; that was an easy decision.
There are six cycling directors that were used for the Tour de France and are now on the Tour de France Femmes: in Paris for the pan-European feed is Josselin Riou; in the UK is Doug Ferguson; for France is Guillaume Lebrun; for Spain is Miguel Angel Mendez; for Italy is Antonio
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/03/2026
How Chris Bolte Builds the Sound of PlayStation Games Chris Bolte '16 is a technical sound designer at Sucker Punch Productions, where he helps create the...
18/03/2026
Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4.
Larissa G rner Meeus will become CPO of Net Insight on May 4...
18/03/2026
SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...
18/03/2026
The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...
18/03/2026
(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...
18/03/2026
Yamaha C7 captured in Nashville
Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...
18/03/2026
Bass-enhancement plug-in upgraded
Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...
18/03/2026
Mix-reference plug-in overhauled
iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...
18/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
18/03/2026
Jess Ho explores the politics of food in new SBS Audio podcast For The Culture
18 March, 2026
Media releases
New SBS Audio podcast For The Culture, hosted ...
18/03/2026
Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...
18/03/2026
London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...
18/03/2026
SMPTE Unveils 2026 NAB Show Educational Presentations
Brie Clayton March 18, 2026
0 Comments
SMPTE , the home of media professionals, technologists, a...
18/03/2026
Auditel Ad Campaign Shot on Blackmagic PYXIS 12K
Brie Clayton March 18, 2026
0 Comments
LED wall virtual production blends 12K open gate acquisition w...
18/03/2026
Brainstorm transforms productivity and sustainability with Suite 7 at NAB Show 2...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
18/03/2026
SMPTE , the home of media professionals, technologists, and engineers, today unveiled its educational presentations for the 2026 NAB Show. This year SMPTE will ...
18/03/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects, gaming, and more, today ann...
18/03/2026
Digital Alert Systems
Preview
2026 NAB Show
April 19 - 22
Booth C3452
At the 2026 NAB Show, Digital Alert Systems will showcase Version 6.0 of its DASDEC ...
18/03/2026
Setplex today announced that it will showcase its complete, fully integrated Zapflex platform for the first time at the 2026 NAB Show, introducing powerful new ...
18/03/2026
THIS ANNOUNCEMENT RELATES TO THE DISCLOSURE OF INFORMATION THAT QUALIFIED OR MAY HAVE QUALIFIED AS INSIDE INFORMATION WITHIN THE MEANING OF ARTICLE 7(1) OF THE ...
18/03/2026
COW Jobs: Seeking DP for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Director of Photography for Low Budget Dramedy Fe...
18/03/2026
COW Jobs: Seeking Gaffer for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Gaffer for Low Budget Dramedy Feature Film- I...
18/03/2026
COW Jobs: Seeking Location, Sound for Low Budget Dramedy - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Location/Sound for Low Budget Dramed...
18/03/2026
COW Jobs: Seeking Child Wrangler for Low Budget Film - Chicago
Brie Clayton March 17, 2026
0 Comments
Seeking Child Wrangler for Low Budget Dramedy Fe...
18/03/2026
Calrec Redefines Broadcast Workflows at NAB 2026 with its Most Powerful Hardware...
18/03/2026
Oscar Nominated Two People Exchanging Saliva Posted with DaVinci Resolve Studio
Brie Clayton March 17, 2026
0 Comments
DaVinci Resolve Studio handle...
18/03/2026
Boston Conservatory Presents Celebrated Musical Satire Urinetown Performances for this Center Stage production will take place at Boston Conservatory Theater ...
18/03/2026
Charlie Puth Joins Switched on Pop at Berklee NYC The Berklee alum spoke with host and Berklee NYC professor Charlie Harding for a live taping, answering audi...
18/03/2026
X-Rite Pantone Demonstrates Advanced Color Management Solutions to Support Smart...
18/03/2026
Wednesday 18 March 2026
BAFTA winner James McAvoy to star in Sky Original serie...
18/03/2026
Wednesday 18 March 2026
Sky Sports and Zuffa Boxing announce multi-year agreement for the UK and Ireland
Sky Sports and Zuffa Boxing have announced a new mult...
18/03/2026
Wednesday 18 March 2026
Sky Unveils Poster and Trailer for Original Feature Fil...
Chasing the maillot jaune: Bringing the inaugural Tour de France Femmes to life with Warner Bros. Discovery Sports' Guy Voisin By Heather McLean, Editor 
