Record-high nine Fujifilm imaging products win the Red Dot Design Award

Record-high nine Fujifilm imaging products win the Red Dot Design Award the premium mirrorless camera FUJIFILM X-Pro2 and instant camera instax mini 70

30.03.2016

FUJIFILM Corporation (President: Shigehiro Nakajima) is proud to announce that a record-high nine of its products, including the premium FUJIFILM X-Pro2 mirrorless camera and the Instax Mini 70 instant film camera, have won the Red Dot Design Award 2016, a product design award program organized by Design Zentrum Nordrhein Westfalen based in Essen, Germany.

The Red Dot Design Award is an international product design award launched in 1955. It examines products released within the past two years, and they are judged in nine criteria including degree of innovation, functionality, ergonomics, ecological compatiblity and durability. It is among the worlds most prestigious design award, along with the "iF design award" in Germany and the "International Design Excellence Awards (IDEA)" in the United States of America.

Encouraged by the selection of numerous Fujifilm products for the Red Dot Design Award out of a large number of entries from across the world, the company will continue to strive for developing excellent products.

Nine products selected for the Red Dot Design Award

Premium mirrorless camera FUJIFILM X-Pro2

The X-Pro2 is a premium mirrorless camera with classic design that has evolved from its predecessor X-Pro1s full magnesium alloy chassis and milled aluminum dials, combined with additional features for enhanced ease of use. The use of the newly developed APS-C sensor X-TransTM CMOS III *1 (24.3MP, with no optical low pass filter) and ultra-fast X-Processor Pro image processing engine delivers the highest image quality and mobility in the history of the X series. The worlds first Advanced Hybrid Multi Viewfinder allows users to switch between the optical and electronic viewfinders to suit shooting conditions. The chassis design is perfected with operability in mind, placing the shutter speed dial featuring the integrated ISO selector on the top plate, and positioning the Focus Lever for directly adjusting the focus point on the back panel.

* X-Trans is the trademark or registered trademark of FUJIFILM Corporation.

Premium compact digital camera FUJIFILM X70

The X70 is a premium compact camera featuring the APS-C sensor X-TransTM CMOS II and the newly-developed ultra-thin 18.5mm*2 wide-angle FUJINON lens on a compact metal chassis body weighing just 340g*3. Despite its pocket-sized compact body, it delivers the image quality Fujifilm has become known for. The lens barrel features milled metal aperture ring and control ring to enable full-fledged manual shooting. Other features include the 180-degree tilting touchscreen LCD monitor and operation dials. The camera is capable of high-speed AF of up to 0.1 second*4. A wide range of dedicated optional accessories is also available.

** Equivalent to 28mm in the 35mm film format

*** Including the battery and memory card

*4 Using an internal measurement method compliant with the CIPA Guidelines, with the High Performance mode turned on

Mirrorless digital camera FUJIFILM X-T10

The X-T10 is a compact and lightweight mirrorless digital camera featuring the AF system that excels in tracking a moving subject, the worlds shortest display time lag of just 0.005 sec*5, the large electronic viewfinder with the magnification ratio of 0.62x*6 and a built-in flash. It brings back the joy of shooting through the viewfinder in a variety of scenes both indoors and outdoors. The use of the shutter speed dial, exposure compensation dial and aperture ring on the lens barrel enables intuitive operations in the Manual mode, synonymous to the X Series. The addition of the Auto Mode Switch lever, which switches the camera into the Auto Mode with a quick lever operation, makes this model a compact yet fully-featured camera that caters to the needs of a wide range of users from beginners to professional photographers.

*5 The lag-time between actual subject movements and the viewfinder displaying the same movements is just 0.005sec, the worlds shortest as of March 30, 2016 according to Fujifilm data.

*6 The ratio between the size of a subject seen through the viewfinder and the size of the same subject seen with the naked eye. The ratio is 0.62x when using a lens with the focal length equivalent to 50mm in the 35mm film format at infinity and diopter set to -1.0m-1.

Mirrorless digital camera FUJIFILM X-A2

The X-A2 is an entry-level mirrorless digital camera that combines the APS-C CMOS sensor, high-performance FUJINON lens and unique image processing engine into its compact and lightweight body to achieve premium image quality and excellent operability. The kit lens allows close-up shots with the minimum working distance of just 15cm*7, perfect for close-up food photography. When its new 175-degree tilting LCD monitor is rotated, the AF mode automatically switches to the Eye Detection AF so that users can capture a high-quality self portrait with a sharp focus on the eyes. The Wi-Fi capability enables quick and easy transfer of image files to a smartphone or tablet device. With all the dials and operation buttons positioned on the right side of the body, users can make a quick operation with just one hand for exceptional operability.

*7 When shooting at the wide-angle end; The minimum focus distance from the sensor is 15cm. The camera can approach the subject up to approx. 7cm from the front edge of the lens.

Mirrorless digital camera FUJIFILM X-E2S

The X-E2S is a mirrorless digital camera equipped with dials for analog operations, improving the exterior design evolved from the traditional camera looks of the predecessor FUJIFILM X-E1 . The diecast magnesium body makes it rigid yet lightweight at the same time. The APS-C X-TransTM CMOS II sen

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