Sony Pixel Power calrec Sony

Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for ...

13/04/2022

13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for online shopping

Dolby Vision brings online shopping closer to the in-person experience by giving shoppers a more lifelike video experience with brighter, more accurate colors and richer details

Seoul, Korea, April 14, 2022 - Naver launched a brand-new Naver Shopping Live content powered by Dolby Vision imaging technology for the first time in the world. This integration opens new possibilities for how Dolby Vision can be used, while providing customers a new type of virtual shopping experience.

Dolby Vision is an industry-leading imaging technology developed by Dolby Laboratories and is embraced by the world's top creatives. It delivers ultravivid picture quality filled with incredible brightness, contrast, color, and detail. Dolby Vision expands the palette of colors from millions to billions and provides a brightness range up to 100x brighter than a standard video. This results in deeper contrast, lifelike hues, rich detail, and more textures that bring videos to life.

Naver Shopping Live presents the world's first live commerce content with Dolby Vision, enhancing the experience of consumers and sellers. For sellers and brands, Dolby Vision is a powerful tool for bringing to life the details that make their products unique and are key to the in-person shopping experience, but are difficult to capture and reproduce online - things like colors, textures, materials, and more. Dolby Vision also ensures that videos are recreated accurately and consistently across almost every type of device and playback scenario where shoppers enjoy Naver content, so sellers can be confident that viewers are seeing the products the way they intend.

For shoppers, this means an overall improved online shopping experience by bringing more of the benefits of in-person shopping to ecommerce.

Dolby Vision takes our user experience to a new level as it can reproduce vivid colors and textures of products in various industries, like beauty and fashion, where delivering a product's appearance accurately is critical. We remain committed to developing and advancing technologies to lead the live commerce ecosystem, said Cho Seong-tak, E-Labs Lead, Naver.

With demand for live commerce increasing sharply, it is very significant for us to provide high-quality live streaming content never experienced before along with Naver Shopping Live, the nation's largest live commerce platform, for the first time in the world. Dolby Vision, which provides a more realistic online shopping experience by showcasing real hues and textures of the products, will break new ground in the live commerce industry. said Sang Ho Lee, Country Manager at Dolby Laboratories Korea.

Dolby Vision will be applied first to video content produced at an exclusive studio for Naver Shopping Live, and then will be expanded to other general Shopping Live content. Users can enjoy Shopping Live content in Dolby Vision on diverse enabled devices, through the Naver app for Android or iOS, and Safari browser for Mac OS, while viewing on supported devices.

Naver Shopping Live, a live commerce platform released by Naver in 2020, achieved 700 million cumulative views and about KRW 500 billion in cumulative transaction volume in just 16 months since its launch, positioning itself as the nation's leading live commerce channel. The newly launched app offers greater user convenience with Naver technologies, including artificial intelligence-based personalized recommendation and AR commerce, in addition to the existing high-speed live streaming, ultra-low latency and automatic captioning features.

Copy link

Copy text

Download

About Dolby Dolby Laboratories (NYSE: DLB) is based in San Francisco with offices around the globe. From movies and TV shows, to apps, music, sports, and gaming, Dolby transforms the science of sight and sound into spectacular experiences for billions of people worldwide. We partner with artists, storytellers, developers, and businesses to revolutionize entertainment and communications with Dolby Atmos, Dolby Vision, Dolby Cinema, and Dolby.io.

Contact details

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Download vCard

Share news release

Related topics

Visual

Technology

Download & Copy

Download PDF

Copy text

Copy link

Contact us

General Press Inquiries

Headquarters:

1275 Market Street

San Francisco, CA 94103-1410 USA

media@dolby.com

Share

Related news

24 September 2020

Technology

Megabox to deploy Dolby technologies to provide premium experiences to moviegoers in Korea Dolby and Megabox sign a 5 year agreement for Dolbys Auditorium Packages in Korea.

7 February 2020

Technology

Dolby Celebrates 92nd Academy Awards Nominees in Cinematography, Sound Editing, and Sound Mixing On Thursday, February 6, 2020, Dolby Laboratories celebrated the 92nd Academy Award nominees in the Best Cinematography, Sound Editing, and Sound Mixing categories...

5 August 2019

Technology

The Matrix Returns to the Big Screen for 20-Year Anniversary Exclusively in Dolby Cinema at AMC The Matrix, winner of four Academy Awards including Best Sound, will return to select theaters nationwide for an exclusive one-week engagement in Dolby Cinema at AMC...

18 June 2019

Technology

Dolby and ODEON Cinemas Group expand UK footprint with Dolby Cinema screens launching in Manchest... Dolby and Odeon Cinemas Group announce Manchester and Birmingham as next two cities for Dolby Cinemas in the UK.
LINK: https://news.dolby.com/en-WW/213282-naver-launches-world-s-first-dolby...
See more stories from dolby

More from Dolby

09/05/2022

WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMMERSIVE SOUND TO PODCAST FANS IN DOLBY ATMOS

9 May 2022, 05:30 (PDT) WONDERY ANNOUNCES COLLABORATION WITH DOLBY TO BRING IMM...

03/05/2022

Dolby Laboratories Announces Dr. Shriram Revankar as SVP Advanced Technology Group

3 May 2022, 09:05 (PDT) Dolby Laboratories Announces Dr. Shriram Revankar as SV...

13/04/2022

Naver launches world's first Dolby Vision-capable live commerce content, opening a New World for ...

13 April 2022, 19:28 (PDT) Naver launches world's first Dolby Vision-capabl...

03/02/2022

Dolby acquires Millicast, the real-time, ultra-low-delay video streaming platform

3 February 2022, 13:15 (PST) Dolby acquires Millicast, the real-time, ultra-low...

08/12/2021

Dolby Appoints Tony Prophet to its Board of Directors

8 December 2021, 05:30 (PST) Dolby Appoints Tony Prophet to its Board of Directors SAN FRANCISCO, December 8, 2021 - Dolby Laboratories, Inc. (NYSE:DLB) an...

01/12/2021

New Survey from Dolby Reveals Shifts in Music Listening Behavior Among Adults in the U.S.

1 December 2021, 05:30 (PST) New Survey from Dolby Reveals Shifts in Music List...

16/11/2021

NIO ET7 Comes Standard with Dolby Atmos

15 November 2021, 16:27 (PST) NIO ET7 Comes Standard with Dolby Atmos JPG NIO X Dolby Atmos.JPG Shanghai - On Nov. 16, NIO announced that Dolby Atmos wi...

11/11/2021

Dolby introduces new and improved Dolby.io Spatial Audio feature for developers

10 November 2021, 15:15 (PST) Dolby introduces new and improved Dolby.io Spatial Audio feature for developers New Spatial Placement capability will enable ...

28/10/2021

Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars

28 October 2021, 01:00 (PDT) Mercedes-Benz AG gears up to bring Dolby Atmos Music experience to its cars jpg Stuttgart/Munich - Mercedes-Benz today announc...

16/10/2021

Robert Park Joins Dolby Laboratories as Chief Financial Officer

15 October 2021, 09:07 (PDT) Robert Park Joins Dolby Laboratories as Chief Financial Officer Seasoned Executive Brings Decades of Financial and Business Le...

14/10/2021

Dolby and MGM Resorts International Launch Dolby Live at Park MGM, Bringing Live Music Performanc...

14 October 2021, 05:30 (PDT) Dolby and MGM Resorts International Launch Dolby L...

05/10/2021

Dolby upgrades Dolby.io, introduces Transcoding, Music Mastering, and more to developer platform

5 October 2021, 06:00 (PDT) Dolby upgrades Dolby.io, introduces Transcoding, Mu...

13/09/2021

Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music

12 September 2021, 16:00 (PDT) Dolby Teams up with The Weeknd to Explore How He Creates Worlds with Music Fans can enjoy The Weeknd's Latest Single Tak...

13/09/2021

Dolby and Justin Bieber Team Up to Go Inside the Story of his Latest Single Ghost

12 September 2021, 16:45 (PDT) Dolby and Justin Bieber Team Up to Go Inside the...

13/09/2021

Dolby and Multi-Platinum Singer-Songwriter Olivia Rodrigo Team Up to Share an Intimate Look at He...

12 September 2021, 17:30 (PDT) Dolby and Multi-Platinum Singer-Songwriter Oliv...

10/09/2021

Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy

10 September 2021, 08:30 (PDT) Dolby and J Balvin Team Up to Explore How Music Can Elevate Joy J Balvin's recently released album JOSE is now streaming ...

08/09/2021

Dolby Collaborates With Cinemo To Accelerate Dolby Atmos Music Experience In Cars

8 September 2021, 02:31 (PDT) Dolby Collaborates With Cinemo To Accelerate Dolb...

08/09/2021

Winners of the Dolby Institute x Ghetto Film School Filmmaker Challenge: Finish the Script 2021 A...

8 September 2021, 05:30 (PDT) Winners of the Dolby Institute x Ghetto Film Scho...

03/09/2021

Billie Eilish's Happier Than Ever: A Love Letter to Los Angeles Available Today on Disney+ in Dol...

3 September 2021, 00:00 (PDT) Billie Eilish's Happier Than Ever: A Love Let...

24/08/2021

Dolby Laboratories Reports Third Quarter Fiscal 2019 Financial Results

1 August 2019, 13:36 (PDT) Dolby Laboratories Reports Third Quarter Fiscal 2019 Financial Results San Francisco, August 1, 2019--Dolby Laboratories, Inc. (N...

24/08/2021

Dolby Welcomes Local High School Students to Inspire the Next Generation of Innovators

24 January 2020, 20:20 (PST) jpeg On Thursday, January 23, 2020, Dolby host...

24/08/2021

Box and Dolby Transform Media in the Cloud

3 May 2021, 05:40 (PDT) Box and Dolby Transform Media in the Cloud New Integration Provides Box Users Worldwide Access to Automated Audio Enhancement Tools...

21/06/2021

Dolby Laboratories Names Marie Huwe to Lead Dolby.io

21 June 2021, 08:35 (PDT) Dolby Laboratories Names Marie Huwe to Lead Dolby.io Seasoned Executive Brings Decades of API and Developer Experience to Acceler...

20/05/2021

Iconic BAFTA HQ to Recognize Ray Dolby's Legacy With Dolby Powered Auditorium and named event spa...

20 May 2021, 01:00 (PDT) Iconic BAFTA HQ to Recognize Ray Dolby's Legacy Wi...

12/05/2021

NATAS to Honor Dolby with Technical and Engineering Emmy for Advancements in HDR

25 January 2021, 09:36 (PST) The National Academy of Television Arts & Sciences to Honor Dolby with Technical & Engineering Emmy for Advancements in HDR The...

12/05/2021

Dolby Named to Fast Company's Annual List of the World's Most Innovative Companies in Music for t...

9 March 2021, 04:02 (PST) Dolby Named to Fast Company's Annual List of the ...

12/05/2021

Lucid Air is the World's First Vehicle to Integrate Dolby Atmos

17 March 2021, 09:00 (PDT) Lucid Air is the World's First Vehicle to Integrate Dolby Atmos Dolby Atmos will be part of Lucid Air's new 21-speaker S...

12/05/2021

Box and Dolby Transform Media in the Cloud (duplicate)

May 03, 2021 Box and Dolby Transform Media in the Cloud New Integration Provides Box Users Worldwide Access to Automated Audio Enhancement Tools Powered by...

12/05/2021

Dolby Laboratories Announces Executive Retirement

4 May 2021, 13:20 (PDT) Dolby Laboratories Announces Executive Retirement Executive Vice President and Chief Financial Officer, Lewis Chew to retire later t...

20/04/2021

Dolby Laboratories Announces Conference Call and Webcast for Q2 Fiscal 2021 Financial Results

Back PDF Version Apr 20, 2021 Dolby Laboratories Announces Conference Call ...

09/03/2021

Dolby Named to Fast Company's Annual List of the World's Most Innovative Companies in Music for the Second Year in a Row

Back PDF Version Mar 9, 2021 Dolby Named to Fast Company's Annual List ...

26/02/2021

Dolby Appoints Emily Rollins to its Board of Directors

25 February 2021, 13:30 (PST) Dolby Appoints Emily Rollins to its Board of Directors SAN FRANCISCO, February 25, 2021 - Dolby Laboratories, Inc. (NYSE:DLB)...

15/01/2021

Dolby Laboratories Announces Conference Call and Webcast for Q1 Fiscal 2021 Financial Results

Back PDF Version Jan 15, 2021 Dolby Laboratories Announces Conference Call ...

17/11/2020

Global Survey from Dolby Reveals New Trends in Home Entertainment Consumption and Purchasing

17 November 2020, 05:30 (PST) Global Survey from Dolby Reveals New Trends in Ho...

06/10/2020

Iconic Dean St. Studios Relaunches with State-of-the-Art Dolby Atmos Mixing Facilities

6 October 2020, 06:00 (PDT) Iconic Dean St. Studios Relaunches with State-of-th...

24/09/2020

Megabox to deploy Dolby technologies to provide premium experiences to moviegoers in Korea

24 September 2020, 17:55 (PDT) Megabox to deploy Dolby technologies to provide ...

13/08/2020

John Williams And Wiener Philharmoniker Performance In Vienna Set For Immersive Dolby Atmos Music...

13 August 2020, 06:00 (PDT) John Williams And Wiener Philharmoniker Performance...

29/07/2020

AvidPlay is the First DIY Music Distribution Service to Support Dolby Atmos Music

29 July 2020, 06:00 (PDT) AvidPlay is the First DIY Music Distribution Service ...

29/07/2020

Electronic Duo, Booka Shade Re-Release Ninth Studio Album Dear Future Self in Dolby Atmos

July 29, 2020 Electronic Duo, Booka Shade Re-Release Ninth Studio Album Dear F...

19/05/2020

Dolby extends video conferencing product portfolio with new Dolby Voice Huddle solution

19 May 2020, 05:30 (PDT) Dolby Extends Video Conferencing Product Portfolio wit...

12/05/2020

Dolby introduces Dolby.io, a new media and interactivity platform for developers

Back PDF Version May 12, 2020 Dolby introduces Dolby.io, a new media and interactivity platform for developers Dolby.io gives developers access to APIs de...

11/03/2020

Fast Company Names Dolby One of the World's Most Innovative Companies in Music for 2020

Back PDF Version Mar 10, 2020 Fast Company Names Dolby One of the World'...

09/02/2020

Dolby Congratulates 92nd Academy Award Winners Including Parasite, 1917, Ford v Ferrari, T...

9 February 2020, 21:04 (PST) Dolby Congratulates 92nd Academy Award Winners Inc...

08/02/2020

Dolby Celebrates 92nd Academy Awards Nominees in Cinematography, Sound Editing, and Sound Mixing

Back PDF Version Feb 7, 2020 Dolby Celebrates 92nd Academy Awards Nominees ...

22/01/2020

Dolby Institute Fellowship Awards Nine Days and Wendy, Both to Premiere at 2020 Sundance Film Festival

Back PDF Version Jan 22, 2020 Dolby Institute Fellowship Awards Nine Days a...

07/01/2020

Dolby Raises the Bar for Immersive Experiences at CES 2020

Back PDF Version Jan 7, 2020 Dolby Raises the Bar for Immersive Experiences at CES 2020 Dolby to showcase how it is revolutionizing the way people enjoy t...

22/12/2019

Dolby Presents Dolby Atmos Music and Coldplay, Exploring Music's Ability to Bring People Together

Back PDF Version Dec 22, 2019 Dolby Presents Dolby Atmos Music and Coldplay...

12/12/2019

Dolby Presents Dolby Atmos Music and Post Malone, Exploring What Drives His Creativity and Desire to Connect with Fans

Back PDF Version Dec 11, 2019 Dolby Presents Dolby Atmos Music and Post Mal...

12/12/2019

TIDAL and Dolby Are Bringing Dolby Atmos Music to Tidal's HiFi Members

Back PDF Version Dec 12, 2019 TIDAL and Dolby Are Bringing Dolby Atmos Music to Tidal's HiFi Members TIDAL's HiFi Members Will be Able to Rediscov...

30/11/2019

Dolby Presents Dolby Atmos Music and J Balvin, Exploring How Colors and Culture Define His Music

Back PDF Version Nov 29, 2019 Dolby Presents Dolby Atmos Music and J Balvin...